What Crosstown Arts does

Crosstown Arts is a Memphis-based nonprofit contemporary arts organization founded in 2010, operating as a founding partner and tenant of Crosstown Concourse, the redeveloped former Sears Crosstown building. The organization runs a multi-venue cultural complex comprising The Green Room and Crosstown Theater for live music and film, the East and West Galleries plus 430 Gallery for visual art exhibitions, an on-site Art Bar and Café, a Shared Art Making workspace, and an artist residency program. Its programming spans recurring music series (Strictly Jazz, Modern Masters Jazz Series, Folk All Y'all, jazz jams), curated film programming (Crosstown Arthouse Film Series, MicroCinema Club, Shoot & Splice), gallery exhibitions, youth and family arts education, and Musician & Artist Services including healthcare support, music publishing, Crosstown Sync, and Against the Grain.

Crosstown Arts makes money through a diversified set of revenue streams: per-event ticket sales (typically $7 for jazz jams, $20–$25 standard, $25–$30 premium, $59+ for marquee events), one-time and recurring donations processed through Neon CRM, venue and gallery rentals across its four event spaces, and a Shared Art Making membership managed via Cobot. GTM is event-driven and hyper-local: it markets primarily through its website calendar (with iCal/Google Calendar export), a Mailchimp newsletter, Vimeo-hosted video, and local media partnerships such as the Crafts & Drafts Festival with Memphis Flyer. Strategic co-presenting partnerships with Indie Memphis (film) and Memphis Jazz Workshop (jazz) extend its programming capacity without direct headcount expansion. Technology is limited to off-the-shelf ticketing (Eventbrite), CRM (Neon CRM), and calendar tools, with no proprietary platform, app, or public API.

The organization serves a fragmented base of musicians, visual artists, filmmakers, youth and families, and community art makers in the Memphis metro. It is a private nonprofit (no public ticker, no disclosed funding rounds, no parent company, no headcount disclosed) with no current M&A, leadership, or restructuring activity in the data. Strategic positioning over the past 15 years has shifted from a standalone arts group to an embedded tenant-co-developer model inside Crosstown Concourse, with continued investment in service-layer offerings (artist residencies, musician healthcare, publishing) layered on top of its physical-venue base.

Name

Crosstown Arts

Legal name

Crosstown Arts

Website

https://crosstownarts.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Crosstown Arts is a Memphis-based nonprofit arts organization that operates multiple performance, film, and exhibition venues within Crosstown Concourse, serving musicians, visual artists, filmmakers, and community members through ticketed events, residencies, and artist services.

Ownership category

akta.pro rank

Product category

Performing Arts and Cultural Venue Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Performing Arts Companies (7111), Museums, Historical Sites, and Similar Institutions (7121), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cultural Centers & Multidisciplinary Arts Institutions (THAJADAJ)

akta.pro secondary industries

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Cultural Centers & Community Cultural Organizations (BPAGAHAD), Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

Keywords

• Arts venue management
• Artist residency programs
• Live music performance
• Visual arts exhibitions
• Community arts programming

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from ticket sales for live performances, concerts, film screenings, and other ticketed events. Prices range from $7 for jazz jam sessions to $59+ for premium performances.
2. Donations: The organization accepts one-time and recurring donations (monthly, quarterly, annual options) from supporters, with the ability to make donations in honor or memory of someone.
3. Venue Rental: Spaces including The Green Room, Crosstown Theater, and 430 Gallery are available for event rentals and bookings.
4. Membership Programs: Shared Art Making membership program for ongoing community engagement and access.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Crosstown Arts operates a multi-venue contemporary arts complex within the Crosstown Concourse development in Memphis, Tennessee, providing physical venues and programming for music, film, and visual arts. The organization hosts live performances, exhibitions, film screenings, and community arts events across dedicated spaces (The Green Room, Crosstown Theater, East/West Galleries, 430 Gallery). It also runs an artist residency program, shared art-making workspace, and youth/family community engagement programs.

Product overview

Crosstown Arts is a Memphis-based arts organization operating as a multi-venue cultural complex within Crosstown Concourse. The organization offers a unified portfolio of arts programming including live music performance venues (The Green Room, Crosstown Theater), gallery exhibitions (East Gallery, West Gallery), film programming (Crosstown Arts Film Series, MicroCinema), an artist residency program, shared art-making facilities, and community engagement initiatives. Supporting services include an on-site bar, cafe, musician/artist support services, and event rental. The venue-based model provides spaces for performances, exhibitions, and creative programming rather than a software product.

Differentiator

Problem solved

Functional benefit

Brands

• The Green Room: Performance venue at Crosstown Arts for music and jazz events.
• Crosstown Theater
• 430 Gallery
• Art Bar
• Cafe
• Crosstown Arts Film Series
• MicroCinema Club
• Shoot & Splice
• Open Crit
• Residency Program

Products and services

• The Green Room A live performance venue at Crosstown Arts hosting jazz, folk, blues, and contemporary music events with full bar service for individual audiences.
• Crosstown Theater A larger theater venue featuring the Kemmons Wilson Family Stage, hosting film screenings, larger concerts, and special events for individual audiences.
• East Gallery and West Gallery Exhibition spaces hosting rotating visual art shows by local, regional, and national artists across various mediums, free and open to the public.
• Crosstown Arts Film Series Curated film screening series including the Crosstown Arthouse Film Series, MicroCinema Club short film program, and Shoot & Splice filmmaker education forum.
• Residency Program Artist residency program providing dedicated studio space, resources, and community support for visual artists, musicians, and other creative practitioners.
• Shared Art Making Membership-based collaborative workspace offering shared equipment, workshop space, classes, childcare, and community resources for local artists.
• 430 Gallery Multi-purpose event and gallery rental space available for exhibitions, private events, and community bookings.
• Musician & Artist Services Support services for working musicians and artists including healthcare access support, music publishing assistance, Crosstown Sync (sync licensing), and the Against the Grain program.
• Public Engagement Programs Community programming initiatives including Youth Arts, Field Trips, Moonpie Project, Wish Book, PechaKucha Night, Culture Club, Open Crit, and artist-led workshops for youth, families, and the broader public.
• Event Rental Services Venue rental services for private and public events across The Green Room, Crosstown Theater, 430 Gallery, and other Crosstown Arts spaces.

Named customers10 records

Segments5 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Indie MemphiscoreStrategic or Co-development PartnerCo-presenter of MicroCinema Club film screening series and Shoot & Splice filmmaker education forum. Indie Memphis is Memphis's independent film festival organization, and the partnership provides regular curated film programming at Crosstown Arts venues.
• Memphis Jazz WorkshopcoreStrategic or Co-development PartnerCollaborative presenter of jazz programming, including Jeff 'Tain' Watts performances. The partnership leverages Memphis Jazz Workshop's connection to jazz education and performer networks.
• Memphis FlyerminorGTM or Marketing PartnerCo-presenter of Crafts & Drafts Festival at Crosstown Concourse. Memphis Flyer provides media promotion and branding for the event while Crosstown Arts provides the venue and programming.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• The Broad: Contemporary art museum in Los Angeles operating exhibitions and general public programming — a larger, established institution with overlapping contemporary arts identity but a single-discipline gallery focus rather than Crosstown Arts's multidisciplinary scope.
• Crystal Bridges Museum of American Art: Major regional art museum with performance and film programming alongside its core galleries — comparable multidisciplinary orientation, though at significantly greater scale and budget than Crosstown Arts.

Direct peers

• Walker Art Center: Major multidisciplinary arts center combining contemporary visual art exhibitions with performing arts and film programming — the most established analog to Crosstown Arts's combined gallery/theater/film identity.
• Pioneer Works: Brooklyn-based nonprofit operating galleries, music performances, residencies, and science programming in a single repurposed building — closely mirrors Crosstown Arts's multidisciplinary venue-and-residency model inside a redeveloped structure.
• Knockdown Center: Queens-based multidisciplinary arts venue operating galleries, music performances, and event rentals in a converted industrial building — comparable scale, venue mix, and event-rental revenue model to Crosstown Arts.
• MASS MoCA: Massachusetts Museum of Contemporary Art operates a multidisciplinary complex of galleries, performance spaces, and film programming — directly comparable to Crosstown Arts's model of integrated visual art, music, theater, and film under one brand.
• The Andy Warhol Museum: Single-artist museum with rotating exhibitions, performance programming, and film screenings — a comparable cultural-center-meets-venue hybrid, though larger and more narrowly thematic than Crosstown Arts.
• Wexner Center for the Arts: Multidisciplinary contemporary arts center presenting visual art, film, and performance — comparable in scope and in operating a mix of gallery, theater, and cinema programming similar to Crosstown Arts's portfolio.

Regional players

• Overton Park Shell: Memphis outdoor concert venue operated by the Levitt Foundation network — a local peer for music performance audiences, donor-funded cultural programming, and touring artist bookings within the same Memphis market.
• Memphis Brooks Museum of Art: Memphis's primary art museum, a direct local peer for visual arts programming and donor base competition — overlaps on exhibition programming and gallery audiences in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/crosstownarts
• LinkedInlinkedin.com/company/crosstown-arts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crosstown Arts