Capital Region Honda Dealers

What Capital Region Honda Dealers does

Capital Region Honda Dealers is a regional marketing and dealer association representing six Honda dealerships in the New York Capital Region, operating under the corporate umbrella of American Honda Motor Co., Inc. Its function is to aggregate the six member dealers under a unified brand storefront, drive consumer demand via shared digital marketing assets, and route leads back to the local physical dealerships for fulfillment.

The association operates a direct-to-consumer go-to-market motion centered on a Honda dealer website platform. The site exposes the full current Honda lineup — Civic, Accord, Prelude, CR-V, Passport, Pilot, Prologue (EV), Odyssey, and Ridgeline, including hybrid variants — alongside Certified Pre-Owned inventory with a 182-point inspection and 7-year powertrain warranty. Functional capabilities include build-and-price, inventory search, payment estimator, vehicle comparison, request-a-quote, current offers, dealer specials, financing applications via Honda Financial Services, and parts-and-service scheduling. Pricing follows Honda's MSRP schedule with unit pricing across trims.

The revenue model is conventional automotive retail: one-time vehicle sales (new and CPO), parts and service, and financing/lease origination through Honda Financial Services. Customers are individual consumers in the Capital Region seeking personal transportation across sedan, SUV, minivan, truck, hybrid, and EV use cases. Marketing channels include the website's shopping tools, current-offers promotions, and a newsletter signup; the site is bilingual (English/Spanish). The entity itself is private, has no disclosed funding rounds or M&A activity, and no management team is identified in the source data — consistent with a marketing co-op rather than an operating corporate.

Name

Capital Region Honda Dealers

Legal name

Capital Region Honda Dealers

Website

https://capitalregionhondadealers.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Capital Region Honda Dealers is a regional marketing association aggregating six Honda dealerships in the New York Capital Region, operating a unified online storefront for new, hybrid, EV, and certified pre-owned Honda sales plus parts and service.

Ownership category

akta.pro rank

Headquarters

HQ city

Maussane

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vehicle Sales: Revenue from selling new Honda vehicles and certified pre-owned vehicles at MSRP and dealer-negotiated prices. The dealership offers financing and leasing options through Honda Financial Services.
2. Parts and Service: Revenue from Honda genuine parts, maintenance services, and repair services for existing Honda vehicle owners. Includes scheduled maintenance, body shop services, and roadside assistance referrals.
3. Certified Pre-Owned Vehicles: Revenue from certified pre-owned vehicle sales featuring 182-point inspection, limited vehicle warranty with 7-year powertrain coverage, and free vehicle history report.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Capital Region Honda Dealers is a regional association of six Honda dealerships in New York's Capital Region that sells new Honda vehicles, certified pre-owned vehicles, and Honda genuine parts, and provides maintenance, repair, financing, and leasing services. The group operates physical showrooms alongside an online shopping platform featuring inventory search, build-and-price, payment estimator, vehicle comparison, and quote request tools.

Product overview

Capital Region Honda Dealers is a regional automotive dealership network offering Honda vehicles and shopping tools. The portfolio includes cars (Accord, Civic models, Prelude), SUVs and crossovers (Prologue, Passport, CR-V, Pilot), minivans (Odyssey), and trucks (Ridgeline), along with hybrid and electrified variants. The core offering is the vehicle lineup, supported by shopping tools including Build & Price, Search Inventory, Request a Quote, Compare Vehicles, Current Offers, Payment Estimator, and Parts and Service. Certified Pre-Owned vehicles with warranty coverage are also available. The company integrates with Honda Financial Services for financing applications and offers additional owner tools through HondaLink.

Differentiator

Problem solved

Functional benefit

Products and services

• Accord Sedan A sleek, sophisticated mid-size sedan starting at $28,395 MSRP with a 29/37 city/hwy MPG rating, sold to individual consumers for personal transportation.
• Accord Hybrid Fuel-efficient hybrid version of the Accord sedan starting at $33,795 with a 46/41 city/hwy MPG rating, targeted at buyers prioritizing efficiency.
• Civic Sedan Sporty compact sedan starting at $24,695 MSRP with a 32/41 city/hwy MPG rating, targeted at individual consumers seeking an affordable, efficient daily driver.
• Civic Sedan Hybrid Efficient, eco-conscious hybrid compact sedan starting at $29,295 with a 50/47 city/hwy MPG rating, targeted at fuel-economy focused buyers.
• Civic Hatchback Fun, versatile compact hatchback starting at $27,895 MSRP with a 30/38 city/hwy MPG rating, targeted at individual buyers wanting a flexible everyday vehicle.
• Civic Hatchback Hybrid Hybrid compact hatchback starting at $30,495 with a 50/45 city/hwy MPG rating, combining hatchback versatility with hybrid efficiency.
• Civic Si Sedan Performance-oriented compact sedan with sport-tuned driving dynamics starting at $31,495 MSRP and 27 city MPG, targeted at driving enthusiasts.
• Prelude Sporty hybrid coupe combining hybrid efficiency with sporty character starting at $42,000 with 46 city/hwy MPG.
• Prologue All-electric SUV starting at $39,900 with a 308-mile EPA range rating, targeted at buyers seeking an electrified SUV for daily and adventure use.
• Passport Rugged mid-size SUV starting at $44,950 with a 19/25 city/hwy MPG rating, positioned as Honda's most off-road-capable SUV.
• HR-V Modern, compact crossover SUV featured on the Capital Region Honda Dealers website for buyers seeking a versatile small SUV.
• CR-V Adventure-ready, street-smart compact crossover SUV starting at $26,600 with a 26/32 city/hwy MPG rating, including a TrailSport Hybrid variant.
• CR-V Hybrid Hybrid version of the CR-V crossover starting at $35,630 with a 43/36 city/hwy MPG rating, targeted at buyers wanting crossover utility with hybrid efficiency.
• Pilot Three-row mid-size SUV starting at $42,395 with 19/27 city/hwy MPG, targeted at families needing larger passenger and cargo capacity.
• Odyssey Family minivan starting at $42,795 with 19/28 city/hwy MPG, designed for family journeys and passenger comfort.
• Ridgeline Mid-size pickup truck starting at $40,795 with an 18/24 city/hwy MPG rating, including a TrailSport variant for rugged use.
• Certified Pre-Owned Vehicles Pre-owned Honda vehicles that pass a 182-point inspection and include a limited vehicle warranty with 7-year powertrain coverage and a complimentary vehicle history report, targeted at value-oriented buyers seeking certified used Hondas.
• Parts and Service Aftermarket service including Honda genuine parts sales, scheduled maintenance, body shop repairs, and roadside assistance referrals, available to existing Honda vehicle owners in the Capital Region.
• Vehicle Financing and Leasing Financing and leasing of new and certified pre-owned Honda vehicles arranged through Honda Financial Services, with online application, payment estimator, and quote tools available on the dealer website.

Quantifiable outcome

• Honda is the most fuel-efficient full-line automaker in America
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Team USA (U.S. Olympic Committee)minorGTM or Marketing PartnerHonda is a proud partner of Team USA, associating the Honda brand with Olympic athletes and the Olympic Games. This partnership provides marketing and brand association benefits for Honda and its dealer network, including Capital Region Honda Dealers.

Recent moves5 records

Expansion highlights4 records

Emerging players

• Carvana: Pure-play online used-vehicle retailer with home delivery and vending-machine fulfillment. Adjacent competitor targeting the same digitally native used-car buyer that CRHD's online shopping tools aim to convert.

Broad incumbents

• Lithia Motors (Lithia & Driveway): One of the largest US dealer groups with a heavy omnichannel focus through its Driveway digital platform. Directly comparable on the omnichannel retail model CRHD describes, but at vastly greater scale and multi-brand.
• AutoNation: Publicly traded Fortune 500 automotive retailer with ~250+ franchised dealerships across the US. Closely comparable business model (franchised new + CPO + parts/service), with broader OEM mix and national geographic reach than CRHD.
• Asbury Automotive Group: Public franchised dealer group with a multi-brand portfolio across the Sun Belt and other US regions. Comparable on franchise dealer model and revenue mix, though larger and more geographically dispersed than CRHD.
• Hendrick Automotive Group: Largest privately held dealership group in the US, operating dozens of rooftops across multiple brands and regions. Highly comparable as a multi-rooftop franchised dealer organization, though substantially larger and brand-diversified vs. CRHD's Honda-only footprint.
• Sonic Automotive: Public franchised dealer group with EchoPark used-vehicle stores alongside new-car franchised dealerships. Comparable in pairing franchised new sales with a structured CPO/used vehicle program like CRHD's.
• Penske Automotive Group: Major publicly traded franchised dealer group operating hundreds of rooftops in the US and internationally. Comparable franchise-dealer economics and premium-brand mix, though geographically and brand-portfolio diversified.
• Group 1 Automotive: Public franchised auto retailer with US and UK operations. Comparable franchise dealership operating model with new, used, and parts/service revenue streams analogous to CRHD's three streams.
• Berkshire Hathaway Automotive: Subsidiary of Berkshire Hathaway operating franchised dealerships across multiple US regions. Comparable franchised-dealer economics and brand mix, though with significantly broader geographic and OEM coverage than CRHD.

Direct peers

• CarMax: Largest US used-vehicle retailer with a national omnichannel platform and certified/integrated financing. Comparable as a direct competitor for CRHD's Certified Pre-Owned revenue stream and as a benchmark for online vehicle retailing UX.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/crhondadealers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capital Region Honda Dealers