CEI Group

What CEI Group does

CEI Group (Grupo Cei) is a privately held Spanish business group headquartered in Donostia/San Sebastián (Basque Country) that delivers a multi-service offering to small and medium enterprises (SMEs). Founded in 1995 and operating under the legal entity Cei Formación y Asesoramiento Empresarial S.L.U. (CIF B20308169), the group has accumulated approximately 30 years of operating history and claims 1,545+ client relationships. It is structured as a federation of six wholly-owned sub-brands: Cei Formación (subsidized vocational training referencing Fundación Estatal, Hobetuz, and Lanbide), Cei Consultoría (business innovation and organization advisory), Cei Gestión de Subvenciones (subsidy and grant administration across local, provincial, regional, national, and European institutions), Cei Servicio de Prevenci\u00f3n (occupational risk prevention covering workplace safety, industrial hygiene, ergonomics, applied psychosociology, and occupational medicine), Batela (digital marketing agency), and Miru (sustainability and environmental consulting).

The group's core technology is essentially human-capital-dependent professional services; no proprietary platform, AI/ML models, APIs, or specialized technology stack is publicly disclosed. The principal operational asset is procedural expertise — particularly in navigating Basque and Spanish public subsidy programs — which in 2022 translated to over €25 million in economic aid administered on behalf of client companies. Its go-to-market is sales-led and direct, supported by six dedicated brand websites, an active social media presence, online events via live.grupocei.net, and embedded relationships with regional public institutions. Certifications include ISO 9001, ISO 14001, and ISO 27001 for the Cei Formación subsidiary, plus three consecutive years of carbon footprint calculation certification (2021–2023). Headcount is reported at 51–100 employees with offices in Donostia, Lasarte-Oria, and Irún.

The revenue model is professional services across six streams — training, consulting, grants administration, risk prevention, digital marketing, and sustainability consulting — with no publicly disclosed pricing. Services are sold via personalized advisory engagements and subsidized training programs, implying a quote-based, project-by-project model rather than recurring SaaS contracts. Customer concentration is low at the individual client level but tied to the economic and policy environment of the Basque Country. The firm is privately held (S.L.U. structure) with no disclosed institutional investors, no funding rounds, and no M&A activity beyond the brand acquisitions that created the Batela and Miru sub-brands.

Name

CEI Group

Legal name

Cei Formación y Asesoramiento Empresarial S.L.U.

Website

https://grupocei.net

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

CEI Group (Grupo Cei) is a privately held Basque Country professional services group that delivers training, business consulting, public subsidy administration, occupational risk prevention, digital marketing, and sustainability consulting to 1,545+ SMEs across Spain.

Ownership category

akta.pro rank

Product category

Business Consulting Services

NAICS

Management of Companies and Enterprises (551)

akta.pro primary industry

Fraud Risk Management & Anti-Bribery/Anti-Corruption (ABAC) (BPAHAFAL)

akta.pro secondary industry

Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA) (EUAIANAH)

Keywords

• Business consulting services
• Vocational training programs
• Subsidies management services
• Occupational risk prevention
• Sustainability consulting

Headquarters

HQ city

Donostia-san Sebastián

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Training services (Cei Formación): Training for employment (formación para el empleo) for both employed and unemployed workers, with full advisory on managing training subsidies from Fundación Estatal, Hobetuz, and Lanbide. Revenue is generated through subsidized training programs and fee-for-service delivery.
2. Business consulting (Cei Consultoría): Innovation and business organization advisory services to help enterprises adapt their business models for competitive positioning.
3. Grants and subsidies management (Cei Gestión de Subvenciones): Management of economic aid and subsidies from local, provincial, regional, national, and European institutions for client companies. The group charges for advisory and processing services, managing over 25 million euros in subsidies in 2022.
4. Occupational risk prevention (Cei Servicio de Prevención): Risk prevention services including workplace safety, industrial hygiene, ergonomics, applied psychosociology, and occupational medicine.
5. Digital marketing (Batela): Digital marketing agency services including brand strategy, advertising, and design.
6. Sustainability consulting (Miru): Sustainability and environmental consulting services for companies on their path toward sustainability.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Grupo Cei is a multi-service business group that delivers professional services to small and medium enterprises (pymes) in the Basque Country and broader Spain through six subsidiary brands: Cei FOR (subsidized vocational training), Cei CON (business innovation and organization consulting), Cei GSU (public subsidies and grants management), Cei SPA (occupational risk prevention), Batela (digital marketing), and Miru (sustainability consulting). The group manages the end-to-end identification, application, and disbursement of public subsidies for client companies, supplemented by training, consulting, risk prevention, marketing, and sustainability services.

Product overview

CEI Group is a multi-service consulting group offering a portfolio of six specialized brands for SMEs. The core services include Cei FOR (vocational training and employment services), Cei CON (business innovation and organization consulting), Cei GSU (public subsidy and grant management), and Cei SPA (occupational risk prevention). The group also includes Batela for digital marketing and Miru for sustainability consulting, extending its ecosystem to cover the full business support needs of small and medium enterprises in the Basque Country.

Differentiator

Problem solved

Functional benefit

Brands

• Cei Formación: Training service for employed and unemployed workers with comprehensive advisory services for managing training aid from government entities (Fundación Estatal, Hobetuz, Lanbide)
• Cei Consultoría
• Cei Gestión de Subvenciones
• Cei Servicio de Prevención (Cei SPA)
• Batela
• Miru

Products and services

• Cei FOR (Cei Formación) Vocational training for employed and unemployed workers, providing comprehensive advisory services for managing training subsidies from Fundación Estatal, Hobetuz, and Lanbide. ISO 9001, 14001, and 27001 certified.
• Cei CON (Cei Consultoría) Business innovation and organization advisory services helping SMEs adapt their business models for competitive positioning.
• Cei GSU (Cei Gestión de Subvenciones) Management of economic aid and subsidies for SMEs from local, provincial, regional, national, and European institutions, guaranteeing maximum subsidy percentages for client investments.
• Cei SPA (Cei Servicio de Prevención) Evaluation of occupational risk factors affecting workplace safety and health, covering workplace safety, industrial hygiene, ergonomics, applied psychosociology, and occupational medicine.
• Batela Digital marketing agency providing brand strategy definition, voice and story development, advertising, and design services for SMEs.
• Miru Sustainability and environmental consulting services accompanying companies on their path toward sustainability.

Quantifiable outcome

• Managed over 25 million euros in economic aid for client companies during 2022

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Asociación de Empresarios de Hostelería de Gipuzkoa (AEHG)coreStrategic or Co-development Partner · 1 November 2024Grupo Cei collaborates with AEHG on the Eskolanbide Berri program (November 2024 – April 2025), providing theoretical and practical training in kitchen and dining room operations for the hospitality sector. The program aims to facilitate labor insertion for immigrant workers. Grupo Cei delivers the training at its Villa Yeyette facility.
• EDE FundazioacoreStrategic or Co-development Partner · 1 November 2024EDE Fundazioa partners with AEHG and Grupo Cei on the Eskolanbide Berri program, contributing to an integral training and inclusion program for immigrants in the hospitality sector in Gipuzkoa.
• Fundación Estatal para la Formación en el EmpleominorOthersCei Formación leverages Fundación Estatal (State Foundation for Employment Training) for managing subsidized training programs for workers, one of three public subsidy sources it works with alongside Hobetuz and Lanbide.
• Lanbide - Servicio Vasco de EmpleominorOthersCei Formación manages training subsidies sourced through Lanbide (Basque Employment Service) for employed and unemployed workers in the Basque Country.
• Hobetuz - Fundación para la Formación Profesional Continua de GipuzkoaminorOthersCei Formación manages training subsidies sourced through Hobetuz (Gipuzkoa Foundation for Continuing Vocational Training).
• Diputación Foral de GipuzkoaminorOthersCei Gestión de Subvenciones manages subsidies and grants from the Provincial Council of Gipuzkoa across programs including cybersecurity, internationalization, talent and apprenticeships, Industry 4.0, sustainability, and other SME support programs.
• Gobierno VascominorOthersCei Gestión de Subvenciones manages subsidies from the Basque Government for SMEs, including aid programs for industrial companies.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ayesa: Spanish engineering and management consulting group with strong Andalusian/Basque ties. Comparable in offering SME-oriented consulting, training, and innovation advisory as part of a broader services portfolio.
• Cegos Spain: Spanish arm of global Cegos training and consulting group. Directly comparable in the Cei Formación line — corporate training, leadership development, and subsidized training program management for Spanish enterprises.
• Quirónsalud Prevención: Spain's largest occupational risk prevention and workplace health provider. Directly competes with Cei SPA, with broader geographic reach and the ability to absorb regional players like CEI.
• Grupo Hedima: Spanish HR services and training group combining Formación, Consultoría and Prevención. Near-identical multi-brand SME services architecture to Grupo Cei, with subsidized training (Fundación Tripartita) as core wedge.
• Seidor: Spanish multi-service consultancy offering business consulting, training, and technology services to SMEs and mid-market across Spain. Comparable GTM motion targeting Spanish pymes with bundled advisory offerings.
• Preving: Spanish occupational risk prevention specialist (SPA). Directly competes with Cei Servicio de Prevenciión across workplace safety, industrial hygiene, ergonomics, and occupational medicine for Spanish SMEs.
• Ibermática (now Ayesa Advanced Technologies): Basque-origin Spanish consulting and IT services firm with strong presence in the Basque industrial SME market. Similar multi-vertical advisory footprint and regional roots to Grupo Cei.
• LKS Group (Mondragon): Basque consulting/legal advisory arm of Mondragon Corporation. Closest geographic and service-model peer — multi-disciplinary SME advisory, training, and innovation consulting in the same Basque Country market as Grupo Cei.

Broad incumbents

• Wolters Kluwer Spain: Global compliance, legal and regulatory software/services firm with Spanish operations. Adjacent competitor to Cei Gestión de Subvenciones and Cei Consultoría through regulatory information, compliance tools, and subsidy/funding databases.

Others

• SGS Spain: Spain operations of global certification body that issues CEI Group's ISO 9001/14001 certifications. Ecosystem participant — both vendor and adjacent service provider in training, certification, and compliance advisory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GrupoCei
• Facebookfacebook.com/GrupoCei
• LinkedInes.linkedin.com/company/grupo-cei-corporate
• Instagraminstagram.com/grupo_cei

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CEI Group