Blackmores Institute

Name

Blackmores Institute

Legal name

Blackmores Limited (ABN: 35 009 713 437)

Website

https://blackmoresinstitute.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Healthcare Professional Education

NAICS

Educational Support Services (61171), Colleges, Universities, and Professional Schools (6113), Research and Development in the Physical, Engineering, and Life Sciences (54171), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Healthcare & Clinical Professional Development (CME/CE) (EDAGANAJ)

akta.pro secondary industries

Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC), Medicine & Allied Health (Clinical) (EDAGABAG), Laboratory Quality & GLP/GCLP Compliance (HLAGAKAK)

Keywords

• Complementary medicine education
• Healthcare professional training
• Continuing professional development
• Pharmacy clinical resources
• Drug-nutrient interaction research

Headquarters

HQ city

Terrey Hills

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership and Educational Services: Free membership model providing healthcare professionals with access to educational content, clinical tools, and CPD-accredited programs. Revenue is indirect, supporting the parent company Blackmores Limited's commercial objectives through professional education and brand positioning rather than direct monetization.
2. Grant and Research Funding: Blackmores Institute funds research, scholarships, and academic grants including the Maurice Blackmore Chair of Integrative Medicine ($1.3 million grant) and various university partnerships. This represents expenditure rather than revenue generation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Blackmores Institute provides free, evidence-based professional education, clinical decision tools, and research resources in complementary medicine targeted at practising pharmacists, pharmacy students, and allied healthcare professionals. Its core offerings include certified continuing professional development (CMEd Certification), the Drug-Nutrient Depletions Guide, condition and ingredient fact sheets, white papers, technical explainers, podcasts, and on-demand presentations.

Product overview

Blackmores Institute is the academic and professional arm of Blackmores Limited, established in 2012 to improve and promote the quality use of natural medicine. The organization operates as an educational and research platform rather than a traditional product company. Its portfolio consists primarily of professional healthcare resources including the CMEd Certification program (CPD-accredited pharmacist education), the Complementary Medicine Interactions Guide (CMIG), Drug-Nutrient Depletions Guide, Condition and Ingredient Fact Sheets, Technical Explainers, White Papers & Guides, and Ready Reckoners clinical tools. Content offerings include the Natural Health Simplified Podcast, Presentations on-demand from international conferences, the Immunity Guide, and Dr Lesley Braun's Mental Wellbeing book. The organization focuses on translating evidence-based natural medicine research into practical healthcare education for pharmacists and other healthcare professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• CMEd Certification

Quantifiable outcome

• CMEd Certification offers up to 35 Group 2 CPD credits for pharmacists
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Rangsit University, ThailandcoreStrategic or Co-development PartnerA partnership to build knowledge and improve capacity through the joint development of pharmaceutical conference and research programs, continuing pharmaceutical education (CPE) programs, and pharmacy student internship and postgraduate programs in Thailand.
• RMIT, AustraliacoreStrategic or Co-development PartnerA partnership to develop opportunities for clinical research collaboration, joint consultancy activities, continuing professional education, workforce development, scholarships and internships for health science students in Australia.
• University of Sydney (Sydney Medical School)coreStrategic or Co-development PartnerEstablished the Maurice Blackmore Chair of Integrative Medicine as a result of a $1.3 million grant from Blackmores Institute, with the role to promote research and essential medical education in complementary medicine within Sydney Medical School.
• Western Sydney University (NICM)coreStrategic or Co-development PartnerPartnered with the National Institute of Complementary Medicine (NICM) to offer a scholarship program: two PhD students over three years and a Masters of Research student over two years, supporting future leaders in complementary medicine research.
• University of Technology Sydney (ARCCIM)coreStrategic or Co-development PartnerFunding partner for the Australian Research Centre in Complementary and Integrative Medicine (ARCCIM) Leadership Program, run through a three-way partnership between Blackmores Institute, Blackmores Foundation and Jacka Foundation of Natural Therapies. Program Fellows are selected from universities globally to collaborate on research projects.
• Chulalongkorn University, ThailandminorStrategic or Co-development PartnerGrant provided to the Faculty of Pharmaceutical Sciences at Chulalongkorn University Thailand to investigate the interface between complementary medicines and community pharmacies.
• Taylor's University, MalaysiaminorStrategic or Co-development PartnerA research project with the Pharmacy Faculty at Taylor's University to determine the degree of integration of complementary medicines into Malaysian community pharmacies.
• Swinburne University (Centre for Neuropsychology)coreStrategic or Co-development PartnerBlackmores Institute is involved in the Australian Research Council Longevity Intervention (ARCLI) study run through Swinburne University's Centre for Neuropsychology. The 5+ year study examines cognition, cardiovascular health, inflammation and ageing (telomeres) in healthy older persons aged 65-85 years.
• Southern Cross UniversityminorStrategic or Co-development PartnerOne of two sites (Melbourne at Swinburne University and Lismore at Southern Cross University) for the Blackmores Exec B and work-related stress trial examining the impact of Blackmores Executive B supplement on work-related stress.
• Blackmores FoundationcoreStrategic or Co-development PartnerThree-way funding partner (alongside Blackmores Institute and Jacka Foundation of Natural Therapies) for the ARCCIM Leadership Program at University of Technology Sydney, supporting international research collaboration in complementary medicine.
• Jacka Foundation of Natural TherapiescoreStrategic or Co-development PartnerThree-way funding partner (alongside Blackmores Institute and Blackmores Foundation) for the ARCCIM Leadership Program at University of Technology Sydney, supporting international research collaboration in complementary medicine.
• Maurice Blackmore Research FoundationcoreStrategic or Co-development PartnerThe Maurice Blackmore Research Foundation (established 1983) aligns with Blackmores Institute's mission, with the shared outcome that research and education should benefit the community as a whole.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Medscape (WebMD Professional): Large-scale, free HCP education and clinical news platform offering CME/CPD-accredited content across all specialties. Comparable in delivering free, accredited continuing education to a broad HCP audience including pharmacists.
• Elsevier ClinicalKey / ClinicalPath: Major medical publisher offering evidence-based clinical reference, drug information, and CPD tools to healthcare professionals. Comparable as a publisher of clinical decision-support content and educational resources.
• Wolters Kluwer (Medicines Complete / Lexicomp): Provides drug interaction databases and clinical decision support tools widely used in pharmacy practice. Directly comparable technology overlap with the CMIG and Drug-Nutrient Depletions Guide.

Direct peers

• Pri-Med: CME/CPD provider for primary care clinicians combining online learning, live events, and clinical resources. Comparable in multi-channel HCP education delivery (online modules, masterclasses, symposia).
• Natural Medicines Database (Therapeutic Research Center): Provides evidence-based monographs and clinical decision tools on complementary and alternative medicines for healthcare professionals. Directly comparable as a vendor of CAM reference content and drug-interaction data to pharmacists and clinicians.
• BMJ Learning: Provides CPD-accredited online learning modules and clinical decision tools for healthcare professionals globally. Comparable in delivering modular CPD, evidence summaries, and clinical references to practising HCPs including pharmacists.
• NPS MedicineWise (Australian Commission on Safety and Quality in Health Care-aligned): Independent Australian HCP education provider offering CPD-accredited learning, clinical resources, and evidence-based guidance. Comparable in targeting Australian pharmacists with CPD education and clinical decision support.
• NICM Health Research Institute (Western Sydney University): Australian academic research institute focused on complementary and integrative medicine evidence and policy. Comparable as a CAM research and translation body; notably an active partner of Blackmores Institute.

Regional players

• Pharmaceutical Society of Australia (PSA): Peak professional body for Australian pharmacists providing CPD-accredited education, clinical resources, and practice support. Comparable as a domestic pharmacist CPD provider, though membership-based and professional-body-led rather than vendor-led.
• Royal Pharmaceutical Society (RPS) — Faculty & Learning: UK-based professional pharmacy body offering CPD programmes, clinical guidance, and professional development tools. Comparable as a pharmacist-focused CPD and professional education provider, though geographically focused on the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Blackmores
• Xx.com/blackmoresinst

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blackmores Institute