casa 100

What casa 100 does

Casa100, legally registered as Luxury Furniture S.a.C. (RUC 20602390650), is a privately-held Peruvian retailer of luxury interior furniture and home décor goods founded in 2017 and headquartered at Av. la Mar Nro. 576 – Ate, Lima. The company sells a curated assortment of interior furniture, vases, candleholders, and gift items targeting middle-to-upper-class Peruvian consumers seeking premium home accessories and gifting products for occasions such as Mother's Day, Father's Day, and seasonal sales periods.

The business operates a direct-to-consumer model through two channels: a WordPress-based e-commerce storefront at casa100.pe and a physical showroom in the Ate district of Lima that serves as both a retail location and brand-experience touchpoint. Core product offerings include the Interior Furniture Catalog and the Vases & Candleholders collection, supplemented by time-based promotional categories such as Summer Sale, New Arrivals, Día de la Madre, and Gift Guide Papá. Pricing is not publicly listed; customers contact the company for quotes, indicating a consultative, higher-touch sales process typical of luxury furnishings.

Marketing is concentrated on Meta Ads (Facebook and Instagram), where lead-capture forms collect customer contact data (name, phone, email, company) for follow-up by the sales team. The company reports 11–50 employees, no disclosed funding, no management team roster, and no parent or subsidiary structure. Its 2026 privacy policy update formalizes compliance with Peruvian data protection law (Ley N.° 29733) and codifies its Meta-driven lead-generation workflow.

Name

casa 100

Legal name

Luxury Furniture S.a.C.

Website

https://casa100.pe

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Casa100 (Luxury Furniture S.a.C.) is a privately-held Lima-based DTC retailer of luxury interior furniture, vases, candleholders, and gift items, serving affluent Peruvian consumers via a WordPress e-commerce site and a physical showroom in Ate.

Ownership category

akta.pro rank

Product category

Luxury Furniture Retail

NAICS

Furniture Retailers (449110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Luxury Home & Lifestyle (Tableware, Decor, Home Textiles) (CRAKAFAI)

Keywords

• Luxury furniture retail
• Home decor accessories
• Decorative vases candleholders
• Interior design products
• E-commerce home goods

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Luxury Furniture Sales: Revenue generated from the sale of luxury furniture, interior furnishings, vases, candleholders, and related home goods through their e-commerce platform and physical showroom in Lima, Peru.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Casa100 is a Peruvian luxury furniture and home decor retailer that sells interior furniture, vases, candleholders, and gift items through its own e-commerce platform (casa100.pe) and a physical showroom in Lima, Peru. The company curates premium home brands and offers seasonal collections for special occasions such as Mother's Day and Father's Day.

Product overview

Casa100 is a luxury furniture and decor retailer operating as a single unified e-commerce platform with curated product collections. The core offerings include the Interior Furniture Catalog and a Vases & Candleholders collection, supplemented by time-based promotional categories such as New Arrivals (new product launches), Summer Sale (seasonal discounts), Mother's Day collection (Dia de la Madre), and Father's Day Gift Guide (Gift Guide Papa). The company is registered as Luxury Furniture S.a.C. and is based in Peru.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Furniture Catalog Luxury furniture catalog featuring interior furniture pieces for residential spaces, including premium home furnishings for living rooms, dining areas, and bedrooms.
• Vases & Candleholders Decorative collection of vases and candleholders for interior styling and ambiance, designed for homeowners seeking premium home accessories.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Meta Platforms Inc. (Facebook and Instagram)coreGTM or Marketing PartnerCasa100 utilizes Meta Ads (Facebook and Instagram) as their primary digital advertising platform. Meta Ads forms are integrated into their marketing strategy to collect customer leads including name, phone, email, and company information. The partnership enables targeted advertising campaigns to reach potential customers interested in luxury furniture and home decor in Peru.

Recent moves1 record

Expansion highlights3 records

Direct peers

• Williams Sonoma: Multi-brand home retailer operating premium houseware and furniture brands through DTC channels. Overlaps with Casa100 on premium home positioning and curated multi-brand strategy.
• Anthropologie Home: Lifestyle retailer with a substantial home and furniture category emphasizing curated, decor-forward assortments. Comparable to Casa100's curated luxury home and gift positioning.
• Pottery Barn: Premium home furniture and decor retailer with a strong gift-oriented seasonal merchandising calendar. Closely mirrors Casa100's mix of interior furniture plus seasonal gifting collections like Mother's and Father's Day.
• CB2: Modern, design-forward home retailer offering furniture, decor, and gift items via showroom and DTC. Comparable to Casa100 on contemporary home assortment and gifting angle.
• Restoration Hardware (RH): Luxury home furnishings retailer combining large-format galleries with e-commerce for high-end furniture and decor. Comparable aspirational benchmark for Casa100's luxury positioning.
• West Elm: Design-led modern home furnishings retailer with curated third-party and private-label assortments. Comparable to Casa100's curated-luxury positioning and DTC plus showroom distribution.
• Crate & Barrel: Multi-brand retailer of premium home furniture, decor, and tabletop goods sold through showrooms and DTC e-commerce globally. Directly comparable to Casa100's curated luxury home assortment and showroom-plus-online model.

Emerging players

• Zara Home: Global fast-fashion home and decor retailer with strong gifting calendar and international e-commerce reach. Partial overlap with Casa100 on decor, vases, and candleholders rather than full furniture.

Broad incumbents

• Ripley (Peru): Major Peruvian department store with home and furniture offerings. Competes for the same middle-to-upper-class Lima shopper but with mass-market rather than curated luxury assortment.
• Falabella (Peru): Large Peruvian department store chain carrying furniture, home decor, and gift items. Competes with Casa100 in Lima across the broader home category rather than the curated luxury niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/casa100pe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about casa 100