Alteri Insurance Brokers

What Alteri Insurance Brokers does

Alteri Insurance Brokers Inc. is a privately held, independent Canadian insurance brokerage founded in 2017 and headquartered in Vancouver, British Columbia, operating under the strategic ownership of Southampton Financial Inc. The firm places personal and commercial insurance across British Columbia and Alberta, serving approximately 5,000+ clients through a team of roughly 15 licensed advisors. It is recognized as a Top 10 Canadian Brokerage and 5-Star Agency by the Insurance Bureau of Canada each year since inception, and was listed as a Top 3 Insurance Brokerage in Vancouver by ThreeBest Rated in 2023.

The product portfolio spans personal lines (home, condo, tenant, auto, motorcycle, boat, bike, life, critical illness, disability, travel, extended health, and pet) and commercial lines (general liability, commercial property, course of construction, wrap-up liability, professional liability, D&O, cyber risk, key person, group benefits, and surety/bonding). Alteri also acts as a Canadian Broker of Record for international brokers seeking cross-border placements. Technology consists of digital intake forms, an in-house self-serve quoting portal (SecureQuoteBot) for Professional Liability, and embedded partner portals for life (PolicyMe), travel (Tugo), pet (Pet Plus Us), and extended health (Manulife), all of which sit on top of multi-carrier broker placements rather than proprietary underwriting infrastructure.

The firm earns revenue primarily through standard broker commissions from contracted insurers, including contingent commissions tied to profitability, volume, retention, and growth. Ongoing advisory, policy maintenance, and claims support are bundled into the commission structure rather than billed separately. No insurer holds equity in Alteri, and there are no special financial arrangements with any carrier, which the firm cites as the basis for its independent client-aligned positioning.

Name

Alteri Insurance Brokers

Legal name

Alteri Insurance Brokers Inc.

Website

https://alteri.ca

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Alteri Insurance Brokers is an independent Canadian brokerage founded in 2017 in Vancouver, placing personal and commercial insurance for 5,000+ clients across BC and Alberta through licensed advisors, embedded partner portals, and a Broker of Record service for international brokers.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Surety Insurance (6351), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Insurance brokerage services
• Commercial insurance placement
• Personal lines insurance
• Cross-border insurance
• Independent insurance broker

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Broker Commission (Insurance Placements): Alteri places insurance policies with insurance companies and earns commission from insurers. The agency holds contracts with multiple insurance companies. Commission is paid as contingent commissions based on profitability, volume, retention, and growth. Occasionally placements are made with Managing General Underwriters acting on behalf of licensed Canadian insurance companies. No insurer owns shares in Alteri and no special financial arrangements exist to maintain or grow premiums with any insurer.
2. Client Advisory and Ongoing Service Fees: Ongoing policy maintenance, claims support, and insurance advice provided as part of the brokerage service. The firm educates clients on coverage, handles endorsements, and provides claims advice throughout the policy term. This service is bundled into the commission structure rather than billed separately.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Alteri Insurance Brokers is an independent Canadian insurance brokerage that places personal and commercial insurance policies on behalf of clients with multiple contracted insurance carriers. The firm provides licensed broker advisory, comparative quoting across carriers, ongoing policy maintenance, and claims advocacy for personal lines (home, auto, life, health, travel, pet) and commercial lines (general liability, property, professional liability, cyber, D&O, surety, construction). The brokerage also acts as a Canadian Broker of Record for international brokers placing cross-border risk.

Product overview

Alteri Insurance Brokers is an independent Canadian insurance brokerage offering a comprehensive portfolio of personal and commercial insurance products. The personal lines portfolio includes home, condo, tenant, auto, motorcycle, boat, bike, life, critical illness, disability, travel, extended health, and pet insurance. The commercial lines portfolio covers general liability (CGL), commercial property, course of construction (COC), wrap-up liability, professional liability (E&O), directors & officers (D&O), cyber risk, key person, group benefits, and surety/bonding products. The company also provides cross-border services acting as a Canadian Broker of Record for international placements. Products are distributed through independent agents with online quote and purchase capabilities for select lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Insurance Coverage for homeowners protecting their residence, personal belongings, and liability exposures.
• Condo Insurance Insurance for condo and townhome owners covering unit contents, personal liability, and strata-related exposures.
• Tenants Insurance Renters insurance covering personal belongings, liability, and additional living expenses for tenants.
• Rented Condo Insurance Insurance for owners of secondary rental condo properties with stand-alone or attached policies.
• Rented Dwelling Insurance Coverage for rental properties including homes and duplexes with dwelling and liability protection.
• Strata Deductible Coverage Water and sewer backup deductible buy-down policy protecting condo owners from high strata deductibles.
• Auto Insurance Optional auto coverage for Alberta drivers and British Columbia riders beyond basic ICBC coverage.
• Bike Insurance Comprehensive coverage for bicycles valued over $3,000 including individual bikes and fleets.
• Boat & Yacht Insurance Comprehensive marine insurance for vessels including sail boats, fishing boats, and yachts.
• Motorcycle Insurance Motorcycle coverage for BC and Alberta riders including storage and gear protection.
• Life Insurance Term and permanent life insurance products offered through the PolicyMe digital platform for Canadian residents.
• Critical Illness & Disability Insurance Critical illness lump-sum coverage and disability income protection for injuries and illnesses.
• Travel Insurance Emergency medical, trip cancellation, and interruption coverage for travelling Canadians and visitors, available via Tugo's online portal.
• Extended Health Insurance Individual health coverage including vision, prescription drugs, dental, and wellness, offered via the Manulife advisor portal.
• Pet Insurance Coverage for cats and dogs through Pet Plus Us covering medicines, surgeries, dental, and diagnostics.
• General Liability (CGL) Insurance Commercial general liability coverage protecting businesses from bodily injury and property damage claims.
• Commercial Property Insurance Stand-alone or add-on commercial property coverage for corporately owned equipment and buildings.
• Course of Construction (COC) Insurance Builder's risk coverage protecting structures and materials during construction phases.
• Wrap-up Liability Insurance All-encompassing liability coverage bundling all trades and contractors under a single liability limit for construction projects.
• Professional Liability (E&O) Insurance Errors and omissions coverage protecting professionals and businesses from claims due to negligent acts.
• Directors & Officers (D&O) Liability Insurance Liability protection for executives, directors, and management against personal asset exposure.
• Cyber Risk Insurance Protection against data loss, extortion, business interruption, and cyber threats for online businesses.
• Key Person Insurance Business protection against financial hardship from losing key personnel through life, illness, and disability coverage.
• Group Benefits Customizable health insurance plans covering dental, prescription drugs, travel, and wellness for employees.
• Surety & Bonding Guarantee bonds for contractors ensuring financial stability and ability to complete tasks for obligees.
• Cross-Border Broker of Record Services Canadian Broker of Record services for international brokers with cross-border risk placements, regulatory expertise, and alternative risk solutions for US-Canada exposures.

Quantifiable outcome

• 200+ 5-star client reviews across Google and Trustpilot platforms
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PolicyMecoreGTM or Marketing PartnerPolicyMe is a digital life insurance platform that provides Alteri clients with an online quoting experience (quote in seconds, apply in 20 minutes, instant decision, no medical required for most). Alteri has partnered with PolicyMe to bring Canadian customers competitive term life insurance rates, reported to be up to 20% more affordable than some traditional carriers.
• Tugo (Travel Insurance)coreGTM or Marketing PartnerTugo is a travel insurance provider through which Alteri clients can quote and buy travel insurance online. Alteri provides a direct link to Tugo's store at the Alteri-specific location (shop.tugo.com/store/ALT599) for purchasing travel coverage by day, month, or year.
• Pet Plus UsminorGTM or Marketing PartnerPet Plus Us is a pet insurance provider partnered with Alteri to offer online quoting and purchasing for cat and dog insurance covering medicines, surgeries, dental, x-rays, ultrasounds, and other veterinary expenses. Alteri provides a direct referral link to the Pet Plus Us portal.
• ManulifecoreGTM or Marketing PartnerManulife is the provider for Alteri's extended health and critical illness insurance products. Alteri offers online quoting and buying links for Manulife extended health insurance and Manulife critical illness insurance through their advisor portal, allowing clients to purchase coverage directly online.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• aha insurance: Sister brokerage under Southampton Financial that distributes personal lines insurance across Canada through a digital-first model. Most directly comparable as a Canadian independent broker within the same parent group, sharing back-office and carrier relationships with Alteri.
• Westland Insurance: Major Western Canadian independent brokerage with deep presence in BC, Alberta, and the Prairies. Comparable regional focus on personal and commercial lines, with a similar consultative multi-carrier model; represents Alteri's most relevant in-territory competitor.
• Onlia Insurance: Sister company under Southampton Financial offering a digital-first insurance experience with a focus on auto and home. Comparable as a Canadian broker within the same parent group, but differentiated by a more technology-led go-to-market that contrasts with Alteri's advisor-led model.
• BrokerLink: One of Canada's largest independent insurance brokerages distributing personal and commercial lines across multiple provinces. Directly comparable in business model (independent multi-line broker serving individuals and businesses) but operates at significantly larger national scale than Alteri.
• Cheep Insurance: Online Canadian insurance brokerage within the Southampton Financial group, distributing personal lines through a digital comparison experience. Comparable to Alteri as a sister brokerage targeting similar personal lines customers via a different (more digital) channel mix.

Emerging players

• InsuranceHotline.ca: Canadian online insurance comparison platform that distributes personal lines (auto, home, life) by aggregating quotes from multiple providers. Comparable to Alteri in personal lines product overlap but operates a fully digital, no-broker model that competes directly for the same end customers.

Broad incumbents

• Aviva Canada: Major Canadian property and casualty insurer and one of Alteri's underlying carriers, distributing personal and commercial lines through broker and direct channels. Comparable as a broad incumbent in the same product categories, but with materially larger scale and carrier-side economics.
• Marsh Canada: Global commercial and specialty insurance brokerage and risk advisor with a strong Canadian presence. Comparable to Alteri's commercial and specialty lines (cyber, D&O, professional liability, construction), but focused almost exclusively on mid-market and enterprise clients.
• Intact Financial Corporation: Canada's largest property and casualty insurer and a major distribution player through broker and direct channels. A broad incumbent whose offerings overlap with Alteri's full personal and commercial lines portfolio, but operates at national scale and also acts as a carrier rather than purely an intermediary.
• Hub International: Global insurance brokerage with significant Canadian operations across personal and commercial lines. Comparable to Alteri as a multi-line broker serving individuals and businesses, but operates at much larger scale with deeper specialty and commercial capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/AlteriInsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alteri Insurance Brokers