The Good Tribe’s Zero Waste Jam

What The Good Tribe’s Zero Waste Jam does

The Good Tribe is a privately held environmental and social impact agency founded in 2009 by Evelina Lundqvist and Gayathri Rathinavelu, operating through The Good Tribe AB in Sweden and a sole-proprietorship in Austria. The firm works with changemakers, public-sector bodies, and purpose-driven organisations to support transitions towards circular economy and zero waste, offering strategic mentoring, programme and project design, workshop facilitation, communication and community building, and research and public speaking. Its client base spans regional and municipal governments (Region Jämtland Härjedalen, Botkyrka kommun, Östersunds kommun, Stadt Graz Umwelt, WIFI), foundations (GFE Foundation), and nonprofits (Caritas und Du), delivered through a distributed team of roughly 1–10 people across Austria, Sweden, and Brazil.

The company's underlying technology consists of proprietary sustainability methodologies and frameworks rather than software platforms. These include the 12 R's of Zero Waste methodology (presented in a bullseye hierarchy from Remember at the centre to Recycle at the outer edge), the Zero Waste Business Model Canvas, the Circular Business Action Canvas, and the MethodKit for Sustainable Organisations — a 67-card deck co-developed with MethodKit and Circulous that covers sustainability, circular economy, planetary boundaries, and stakeholder engagement. Distribution and audience-building occur through the multi-season Love Zero Waste podcast (co-created with Circulous and partnered with Zero Waste Europe), Evelina's Blog, the Change Maker newsletter, Instagram, YouTube, conference speaking (including the Ellen MacArthur Foundation's Disruptive Innovation Festival), and downloadable free toolkits.

The revenue model combines professional services (consulting, workshops, facilitation), one-time product sales (MethodKit card decks via methodkit.com), and donation-supported media (Love Zero Waste podcast funded via Patreon and PayPal). Pricing is quote-based and project-specific with no public pricing. The firm is entirely founder-owned with no disclosed external funding, no parent company, no subsidiaries, and no M&A activity. Operations are concentrated in Sweden and Austria with no claimed global footprint, though services and tools are delivered virtually.

Name

The Good Tribe’s Zero Waste Jam

Legal name

The Good Tribe AB

Website

https://thegoodtribe.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

The Good Tribe is a founder-owned environmental and social impact consultancy operating in Sweden and Austria, helping governments, nonprofits, and purpose-driven organisations transition to circular economy and zero waste through strategic mentoring, workshops, and proprietary frameworks like the 12 R's and MethodKit for Sustainable Organisations.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Consulting & Advisory Services: Business development and strategic mentoring for purpose-driven ventures, programme and project design, facilitation and delivery of workshops, learning experiences and innovation programmes.
2. Communication & Community Building Services: Helping clients engage stakeholders, build meaningful connections, and amplify their message.
3. Research, Publications & Public Speaking: Translating complex sustainability topics into actionable insights and inspiring narratives.
4. MethodKit Sales: Sale of MethodKit for Sustainable Organisations cards/tools for workshops and organizational development.
5. Love Zero Waste Podcast: Podcast collaboration with Circulous. Revenue through donations via Patreon and PayPal.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Good Tribe is an environmental and social impact agency that helps organizations transition from linear to circular business models. It delivers business development and strategic mentoring, programme and project design, workshop facilitation, communication and community building, research and public speaking, alongside proprietary frameworks such as the 12 R's of Zero Waste, the MethodKit for Sustainable Organisations, the Circular Business Action Canvas, and the Zero Waste Business Model Canvas.

Differentiator

Problem solved

Functional benefit

Brands

• Love Zero Waste: A podcast collaboration between The Good Tribe and Circulous, focusing on zero waste and circular economy topics.
• MethodKit for Sustainable Organisations
• The First Circular Business Move

Products and services

• Business Development & Strategic Mentoring One-on-one and team-based strategic mentoring service for purpose-driven ventures, social entrepreneurs, and impact-focused businesses looking to grow sustainably.
• Circular Problem-Solving Lab Facilitated workshop programme where teams work through circular business and zero waste challenges using The Good Tribe's proprietary frameworks and facilitation expertise.
• The First Circular Business Move Entry-level consulting service for businesses curious about circular economy and seeking structured first steps into circular business transformation.
• MethodKit for Sustainable Organisations A physical deck of 67 illustrated cards covering sustainable development aspects, used to facilitate strategic conversations, decision-making, and workshops on circular economy, zero waste, climate, planetary boundaries, human rights, and stakeholder engagement.
• Circular Business Action Canvas A strategic planning canvas tool that helps businesses approach circular business transformation through structured action planning.
• Zero Waste Business Model Canvas A business model canvas tool adapted for zero waste business development, planning, and circular strategy formulation.
• Free Toolkits Freely downloadable resource toolkits offering introductory guidance on circular economy and zero waste topics.
• Sustainability Pep-talk Inspirational speaking and presentation service on sustainability, circular economy, and zero waste topics delivered at events and conferences.

Quantifiable outcome

• 12 R's of Zero Waste methodology developed and shared publicly as educational resource
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Zero Waste EuropecoreStrategic or Co-development Partner · 1 October 2020Strategic partnership for the Love Zero Waste podcast and European zero waste trends research. Love Zero Waste is the official podcast partner for Zero Waste Europe's themed month October, featuring expert interviews and a special episode on zero waste trends in Europe.
• MethodKitcoreStrategic or Co-development Partner · 1 January 2020Cooperation with MethodKit to create and sell the MethodKit for Sustainable Organisations. The Good Tribe contributed to developing the 67-card deck covering sustainable development aspects. Released February 11, 2020.
• Ellen MacArthur FoundationminorStrategic or Co-development Partner · 1 November 2019The Good Tribe's co-founders participated in the Disruptive Innovation Festival, speaking on turning off the tap through the 12 R's of zero waste. Broadcast live with Foundation team member Laura Franco Henao.
• CirculouscoreStrategic or Co-development PartnerCirculous (run by Malin Leth) is a core collaboration partner in the Love Zero Waste podcast. Both companies co-create podcast content, share hosts (Evelina Lundqvist and Malin Leth), and collaborate on MethodKit for Sustainable Organisations development and workshops.
• Social Impact AwardminorStrategic or Co-development PartnerCollaboration for pitch training workshops in Vienna, helping social entrepreneurs develop their pitches and business models. Multiple workshops conducted at The Hub Vienna.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Impact Hub: Global network of impact-focused innovation hubs and entrepreneurship support, listed as a partner/client of The Good Tribe. Comparable in serving the social entrepreneur and impact venture segment with program design and community building, though at much larger scale.
• BSR (Business for Social Responsibility): Global sustainability consultancy working with major corporates on circular economy strategy and ESG transformation. Comparable in providing strategic advisory on sustainability transitions, but at significantly larger enterprise scale.
• Eunomia Research & Consulting: Established environmental consultancy advising governments and businesses on circular economy, waste policy, and resource management. A scaled comparator in municipal-level sustainability advisory across Europe.
• SystemIQ: London-based systems change company that works on circular economy, climate, and land-use transformation. Compares as a larger, better-capitalized consultancy addressing the same circular economy transition market with similar methodologies.

Others

• Zero Waste Europe: European network of zero-waste organizations with which The Good Tribe has a formal podcast partnership. Indirect peer operating in the same advocacy and advisory ecosystem around zero-waste policy in Europe.
• MethodKit: Stockholm-based toolmaker that co-developed and distributes the MethodKit for Sustainable Organisations with The Good Tribe. An ecosystem enabler and product partner in the same circular-economy methodology space.

Direct peers

• Forum for the Future: International sustainability non-profit working with business, government, and civil society on systems change for the circular economy. Directly comparable as a mission-driven advisory organization producing proprietary tools and frameworks to enable sustainability transitions.
• Metabolic: Dutch sustainability consultancy advising governments and companies on circular economy, climate, and regenerative systems. Comparable offering, customer base (municipalities, corporates), and methodology-driven approach to sustainability transformation.
• Circulous: Swedish circular economy consultancy co-founded by Malin Leth, who is also The Good Tribe's podcast co-host. Operates in the same Nordic zero-waste advisory space and collaborates directly on the MethodKit for Sustainable Organisations product.
• Circle Economy: Amsterdam-based circular economy consultancy and the producer of the Circularity Gap Reporting framework. Directly comparable as a specialized advisory firm helping governments and businesses transition to circular models — the same value proposition The Good Tribe sells into Swedish and Austrian municipalities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lovezerowaste
• Xx.com/zerowastejam
• LinkedInlinkedin.com/company/the-good-tribe

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Good Tribe’s Zero Waste Jam