MethodKit

What MethodKit does

MethodKit is a privately held Swedish company founded in 2012 by Ola Möller and headquartered in Stockholm. The company designs and sells "kits" — curated decks of physical and digital cards — that function as structured visual frameworks for professional topics. Each kit provides a verified, expert-authored shared vocabulary for a domain (Projects, Cities, AI, Behavior Design, Public Health, Sustainable Organizations, etc.), enabling teams to facilitate workshops, align on shared language, and document outputs. The product line spans 50+ kits organized into two core families ("MethodKit for [...]" topic-mapping decks and "MethodKit with [...]" ideation building-block decks), plus specialty products (Whiteboard Cards, The Oracle for Projects, WeddingKit, Global Goals Cards) and the PERSPECTIVAS DEIB-focused sub-brand. Products are sold as physical prints in A8/A7/A6 sizes and as digital cards compatible with Claude, ChatGPT, Miro, Mentimeter, and Notion.

Underlying the product is a distributed co-development model: 100+ contributors and 20+ named expert partner organizations (Hyper Island, The Good Tribe, Circulous, StreetGäris, Publicitarias, 33a, Belatchew Architects, etc.) collaborate on kit creation, with ~50 translators localizing content into German, English, Russian, Georgian, Arabic, Spanish, Portuguese, and French. Kits are printed in Stockholm and shipped globally via FedEx International Economy. The core technology is the cards themselves (illustrated prompt/content cards combined with optional reusable whiteboard surfaces) plus a digital distribution platform and a positioning layer ("AI Context Files") that converts workshop outputs into grounding material for downstream AI tools.

Revenue is generated primarily through direct e-commerce on methodkit.com at €75-€250 per kit (one-time purchase of physical, digital, or bundled SKUs), supplemented by occasional workshop facilitation services on request. There is no disclosed institutional funding, no enterprise seat-based pricing, and no third-party distribution. The company employs 1-10 people, operates globally via direct-to-consumer shipping, and reports adoption across consultancies, NGOs, corporations, universities, and governments.

Name

MethodKit

Legal name

MethodKit

Website

https://methodkit.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

MethodKit is a Swedish company founded in 2012 that designs and sells 50+ expert-verified physical and digital card decks providing structured frameworks for team workshops, brainstorming, and AI context creation, serving consultancies, NGOs, corporations, universities, and governments globally.

Ownership category

akta.pro rank

Product category

Workshop Facilitation Tools

NAICS

Doll, Toy, and Game Manufacturing (339930), Doll, Toy, and Game Manufacturing (33993)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Instructional Equipment & Classroom Tools (Whiteboards, Lab Kits, Manipulatives) (EDAEAIAB)

Keywords

• Card-based facilitation
• Workshop toolkits
• Structured thinking methods
• Shared language frameworks
• Team collaboration decks

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Physical Card Deck Sales: MethodKit sells physical printed card decks (kits) through their e-commerce website. Products are available in multiple sizes (Small A8, Medium A7, Large A6). Prices range from approximately €75 for Whiteboard Cards to €250 for MethodKit with Trends (100 cards). Shipping is handled globally via FedEx International Economy.
2. Digital Card Sales: Digital card versions are available for regular use with tools like Claude, ChatGPT, Miro, Mentimeter, and Notion. Digital cards can be purchased separately or as part of printed+digital bundles.
3. Workshop Facilitation Services: MethodKit occasionally runs workshops for organizations upon request. Customers can contact them via email to discuss workshop facilitation needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

MethodKit designs and sells physical and digital card decks (kits) that give teams a shared, expert-verified vocabulary for discussing professional topics and running structured workshops. Its 50+ topic-specific kits cover areas such as projects, behavior design, cities, AI, branding, gender equality, and organizational culture, and are used by consultancies, NGOs, corporations, universities, and governments. Digital versions integrate with tools like Claude, ChatGPT, Miro, Mentimeter, and Notion so workshop outputs can feed AI context files.

Product overview

MethodKit is a card-based methodology system for structured thinking and collaboration, founded in 2012. The core product line consists of two main card-deck categories: MethodKit for [...] (33+ topic-specific decks covering domains from Projects to Urban Planning, verified by expert co-authors) and MethodKit with [...] (12+ ideation building-block decks for brainstorming). These are supplemented by specialty products including WeddingKit, The Oracle for Projects, Whiteboard Cards, Stack of Cards for Projects, Global Goals Cards, and MethodKit on Workshops/AI. A sub-brand, PERSPECTIVAS (Content and Ways of Working), offers DEIB-focused communication cards developed with Publicitarias. MethodKit products are available as physical printed cards (in Small A8, Medium A7, and Large A6 sizes), as Digital Cards for use with tools like Miro and Notion, and some include downloadable templates. The company reports having created over 50 kits used by consultancies, NGOs, corporations, universities, and governments worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• PERSPECTIVAS: A deck of cards developed by DEIB specialists and communication professionals for creating inclusive and impactful communication and team collaboration. Includes Content and Ways of Working variants.
• WeddingKit

Products and services

• MethodKit for [...] (topic-specific kits) A collection of 33+ topic-specific physical card decks that summarize how people think and talk about different professional subjects. Each deck provides a visual framework for structured thinking and collaboration, with verified content developed with expert co-authors, used by consultancies, NGOs, corporations, universities, and governments.
• MethodKit with [...] (building-block kits) A collection of 12+ building-block card decks designed for ideation, brainstorming, and exploring new ideas. These kits contain reusable fragments such as technologies, trends, locations, human needs, personas, and business models that can be combined to solve challenges or create new concepts in workshops and hackathons.
• Digital Cards Digital versions of MethodKit's physical card decks designed for use in digital workspaces, compatible with AI tools (Claude, ChatGPT) and collaboration platforms (Miro, Mentimeter, Notion). Allows reusable digital card sets for remote and hybrid teams and outputs context files for AI grounding.
• The Oracle for Projects A philosophical and personal card deck (part of the Lab series) containing provocative questions to help explore and unfold different aspects of projects, visions, and strategies. Unlike other MethodKit decks, the cards are opinionated and less scientifically controlled.
• Whiteboard Cards Reusable double-sided whiteboard surface cards in dual colors (yellow/blue or red/green) for mapping thoughts, recording ideas, and reusing without waste. Works alongside MethodKit decks or independently for workshops and planning sessions.
• WeddingKit A 53-card deck designed to help couples plan, prioritize, and prepare for their wedding. Released under Creative Commons license, it can be used as a checklist, for deciding roles, creating timelines, and budget planning.
• Stack of Cards for Projects A 57-card deck created in collaboration with Elinor Hägg that highlights key aspects for successful project work and serves as a catalyst to accelerate idea development and provide project overview.
• Global Goals Cards 58 color-coded cards that illuminate the 17 UN Sustainable Development Goals, enabling discussions on political, social, economic, and ecological challenges, and used for generating ideas and developing solutions to global challenges.
• PERSPECTIVAS: Content A 64-card deck developed by Publicitarias (DEIB specialists) for creating more ethical, respectful, and inclusive communication. Available in printed+digital or digital-only formats in English and Spanish.
• PERSPECTIVAS: Ways of Working A 64-card deck co-created with facilitation and DEIB experts to support inclusive team culture and conscious collaboration, designed for team retrospectives, planning, workshops, and check-ins.
• MethodKit on Workshops An 84-card workshop timeline planning tool where each card represents a workshop building block, helping plan workshops from start to finish including pre- and post-work requirements.
• MethodKit on AI A 67-card kit created in collaboration with 33a to help users understand and explore AI capabilities, designed for anyone curious about AI without requiring prior technical knowledge, positioning users to engage with AI technology actively.

Quantifiable outcome

• Used by consultancies, NGOs, corporations, universities and governments worldwide
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

21 partnerships are on record, tiered core, major and minor.

• Ola MöllercoreStrategic or Co-development Partner · 1 January 2012Founder and concept creator of MethodKit. Ola Möller developed the idea in 2012 based on personal needs to better understand projects and define personal direction. He remains the central figure behind the MethodKit concept and methodology.
• Hyper IslandmajorStrategic or Co-development PartnerHyper Island co-authored MethodKit for Team Development. Hyper Island is a renowned digital transformation and learning company, bringing expertise in team development and organizational learning to the kit.
• The Good TribemajorStrategic or Co-development PartnerThe Good Tribe co-authored MethodKit for Sustainable Organizations, contributing expertise in sustainable development, circular economy, and organizational responsibility.
• CirculousmajorStrategic or Co-development PartnerCirculous co-authored MethodKit for Sustainable Organizations, bringing expertise in circular economy and sustainable business practices to the kit.
• StreetGärismajorStrategic or Co-development PartnerStreetGäris is a feminist intersectional organization co-author of MethodKit with Privileges. They contributed expertise in discussing norms, privileges, and inclusivity in organizational settings.
• PublicitariasmajorStrategic or Co-development PartnerPublicitarias is a Latin American NGO (founded in Buenos Aires in 2017) that co-created the PERSPECTIVAS deck of cards for inclusive communication and team collaboration. Two kits: PERSPECTIVAS: Content and PERSPECTIVAS: Ways of Working.
• Jordan Valentin-LanemajorStrategic or Co-development PartnerArchitect and co-author of a range of kits on architecture and city-related topics including MethodKit for Streets, MethodKit for Cities, and MethodKit for Cities at Night.
• Roland-Philippe KretzschmarmajorStrategic or Co-development PartnerFounder of RAW agency and Future Health Lab. Co-author of MethodKit for Public Health, bringing medical and public health expertise to the kit development.
• MaktsalongenminorStrategic or Co-development PartnerCo-authored the kit on Gender Equality, contributing feminist and equality expertise to MethodKit's social topics.
• Niklas Laninge & Arvid JanssonminorStrategic or Co-development PartnerCo-authors of MethodKit for Behavior Design, bringing behavioral science and design expertise to the kit.
• BeteendelabbetminorStrategic or Co-development PartnerCo-authors of MethodKit for Behavior Design, contributing behavioral design lab expertise.
• Miriam GullbringminorStrategic or Co-development PartnerNYC-based Swedish designer who designed MethodKit with Personas. Responsible for visual design of all persona cards.
• Didrik PerssonminorStrategic or Co-development PartnerCo-author of MethodKit with Communication Channels, contributing expertise in communication strategy and marketing channels.
• Elinor HäggminorStrategic or Co-development PartnerCollaborated on Stack of Cards for Projects, contributing illustration and design work for the project planning kit.
• PagodaminorStrategic or Co-development PartnerCollaborated on MethodKit for Service Design in Hotels, contributing hotel and hospitality service design expertise.
• Emilia ÅströmminorStrategic or Co-development PartnerRemote collaboration coach who co-authored MethodKit for Remote Workshops, contributing expertise in remote and hybrid meeting facilitation.
• 33aminorStrategic or Co-development Partner33a co-authored MethodKit on AI, contributing AI expertise to help users understand and explore artificial intelligence capabilities through structured card-based discussions.
• Belatchew ArchitectsminorStrategic or Co-development PartnerCo-author of MethodKit for Equal Places, contributing architectural and urban equality expertise.
• Add GenderminorStrategic or Co-development PartnerCo-author of MethodKit for Equal Places, contributing gender equality expertise to the urban planning kit.
• GoldLife ABminorImplementation/ SI/ Consulting PartnerWebsite development partner for methodkit.com. Produces the website using WordPress, responsive design, and modern web technologies.
• 50+ Translators (Caroline Paulick Thiel, Amina Kesraoui, Hanna Westerlund, Vitali Poluzhnikov, Nino Samkharadze, Maktoum Saeed Al Maktoum, Ola Saleh, Hussein Al-Zribe, Andrea Figari, Rafael Pini, Ailton Feliz Henriques, Louis-Félix Binette, and others)minorOthersTranslators have localized kits into German, English, Russian, Georgian, Arabic, Spanish, Portuguese, and French. Approximately 50 people have been involved as translators.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mural: Digital whiteboard and collaboration platform used for workshops and visual collaboration. Competes with MethodKit's digital cards in the digital facilitation space and is often used alongside them in hybrid workshops.
• Miro: Online collaborative whiteboard platform explicitly listed as a destination tool for MethodKit's digital cards. Competes broadly for workshop facilitation use cases at much larger scale.

Direct peers

• SessionLab: Workshop planning platform with a library of facilitation methods and agenda templates. Targets the same workshop facilitator buyer as MethodKit and offers a digital alternative to physical facilitation cards.
• Workshopper: Workshop facilitation resource with a curated library of methods, tools, and agendas for facilitators. Direct comparator to MethodKit's digital facilitation resources targeting the same professional-facilitator segment.
• IDEO: Global design consultancy that pioneered IDEO Method Cards, a 51-card deck for design thinking facilitation. Direct overlap with MethodKit's card-based shared-language frameworks used in workshops and team innovation sessions.
• Liberating Structures: Open-source methodology providing 33+ facilitation patterns/structures for groups to work together. Directly comparable to MethodKit as an alternative structured-framework toolkit for workshops and team collaboration.
• Gamestorming: Book and methodology by Dave Gray, Sunni Brown, and James Macanufo offering 80+ games for innovation and collaboration. Closely comparable to MethodKit as a card- and game-based facilitation system for teams.
• Butter: Virtual facilitation platform with built-in activities, polls, and breakout flows for workshops. Targets the same workshop facilitator and remote-team buyer as MethodKit's Remote Workshops kit and digital cards.

Others

• Hyper Island: Digital transformation and learning company that co-authored MethodKit for Team Development. They are both a partner and a creator of structured learning frameworks in the same facilitator/team-development category.
• d.school (Stanford Institute of Design): Academic originator of design thinking bootleg cards and human-centered design toolkits. Adjacent comparator in the structured-framework-for-design-thinking space and a recognized authority in the same facilitation methodology category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/methodkit
• Facebookfacebook.com/methodkit
• LinkedInlinkedin.com/company/3049377
• Instagraminstagram.com/methodkit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MethodKit