EDGE

What EDGE does

EDGE株式会社 is a Tokyo-based HR technology and organizational development consulting firm targeting Japanese enterprises. The company operates two interlocking business lines: a portfolio of cloud-based HR SaaS products marketed under the "Airy" brand covering the full employee lifecycle (pre-hire, onboarding, engagement, 1on1 management, diversity, education, alumni, and campus recruitment), and a high-touch consulting practice (PLAN A executive coaching, PLAN B organizational problem-solving) sold on monthly retainers that scale with client headcount. Its flagship technology differentiators are an AI-based voice emotion analysis engine (parsing five emotional dimensions plus speaker ratios from 1on1 audio) and an assessment framework grounded in adult developmental psychology; both power differentiated products (Airy 1on1 Cloud, Airy Management Cloud) and have received industry recognition (e-Learning Award, IMS Japan Special Prize).

The Airy Fresher's Cloud anchors its scale claims — over 5,500 companies and 400,000+ users on a single product — while the broader Airy series serves 600+ companies and 80,000+ users. Go-to-market blends direct enterprise sales with thought-leadership-driven demand generation (webinars, books, HBR Japan features, SHRM speaking), supported by channel partnerships (Risk Monster reseller, Tsunagu Group RPO partnership, AirTrip capital/business alliance). Revenue mixes annual SaaS subscriptions (entry at ¥200,000/year for Fresher's Cloud) with monthly consulting retainers (¥770,000–¥1,320,000/month for PLAN B depending on headcount tier) and outsourced RPO services. Customers span retail, amusement, welfare, AWS consulting, trading, and entertainment — including a case study at Japan's largest theme park — indicating broad horizontal applicability rather than vertical concentration.

EDGE traces its operational roots to a 2006 service inside GaiaX, was spun off in April 2017, and completed a management buyout in April 2021 with ¥150M+ in funding from AirTrip (lead), PCI Solutions, Insight, Legaseed, and GaiaX (retained minority). The firm employs 11–50 people and is privately held, with no disclosed revenue figure.

Name

EDGE

Legal name

EDGE株式会社

Website

https://edge-inc.co.jp

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

EDGE株式会社 provides Japanese enterprises with the Airy suite of cloud-based HR technology products (covering recruitment, onboarding, engagement, 1on1 analysis, diversity, education, alumni, and campus hiring) combined with organizational development consulting, supported by AI voice emotion analysis and adult developmental psychology assessment frameworks.

Ownership category

akta.pro rank

Product category

Human Resources Technology (HR SaaS) and HR Consulting

NAICS

Human Resources Consulting Services (541612), Employment Placement Agencies and Executive Search Services (56131), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742), Services-Employment Agencies (7361)

akta.pro industry

PRIMARYBPACAPAD

Talent Acquisition (Recruiting) & Applicant Tracking (ATS)

Business & Public Services/HR, Staffing & Recruitment Services/Human Capital Management (HCM) & HR Tech

SECONDARYEDAFAMAM

Career Services & Job Placement Platforms (Jobs, Recruiting, Employer Networks)

Education/Education Technology (EdTech) & Digital Learning/Career Guidance, College Admissions & Student Success Platforms

SECONDARYBPAAACAC

Software/Application Support (SaaS, Enterprise Apps)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Technical Support & Helpdesk (IT/Device/Product Support)

Keywords

• HR technology platforms
• Organizational development consulting
• Employee engagement software
• Talent management SaaS
• Executive coaching services

Headquarters

HQ city

Akasaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. HR Tech SaaS Subscriptions (Airy Series): Annual subscription-based SaaS products covering fresher follow-up, diversity, education, engagement, 1on1, management, alumni, and campus recruitment. Priced per organization per year, with additional per-seat or per-user components for some tiers.
2. HR Consulting Services (PLAN A & PLAN B): Consulting engagements sold as monthly retainer contracts. PLAN A (coaching/leadership development) is priced per session bundle; PLAN B (organizational consulting) is priced by company headcount tier with initial and monthly fees. Additional fees apply for on-site visits and HR tech onboarding.
3. Outsourcing / RPO Services: Through partnership with Tsunagu Group, EDGE provides recruitment process outsourcing including strategy, interviewer follow-up, and new hire support, bundled with their Airy Fresher's Cloud platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

EDGE provides the "Airy" (エアリー) suite of HR technology SaaS platforms covering the full employee lifecycle — new hire follow-up (Fresher's Cloud), diversity management, education/training, employee engagement, AI-powered 1on1 voice analysis, management values assessment, alumni, and campus recruitment. The SaaS portfolio is paired with HR and organizational development consulting services (PLAN A executive coaching and PLAN B organizational problem-solving consulting) grounded in adult developmental theory and positive psychology, plus outsourced/RPO recruitment services through partnerships.

Product overview

EDGE provides a unified portfolio of HR technology platforms under the 'Airy' (エアリー) brand, complemented by human resources and organizational development consulting services. The Airy platform suite covers the full employee lifecycle: pre-hire engagement (Airy Fresher Cloud), diversity and leave management (Airy Diversity Cloud), training and behavior change (Airy Education Cloud), internal engagement communication (Airy Engagement Cloud), 1on1 meeting analysis with AI voice emotion recognition (Airy 1on1 Cloud), values and well-being assessment (Airy Management Cloud), alumni management (Airy for Alumni), and campus recruitment (Airy for Campus). All Airy products are backed by adult developmental psychology and positive psychology frameworks, and are supported by EDGE's consulting services (PLAN A: Executive Coaching & Teaching; PLAN B: Organizational Problem-Solving) that apply a three-step methodology of visualization, improvement, and monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• エアリー (airy): HR technology platform brand encompassing multiple HR solutions including 1on1 cloud, management cloud, diversity cloud, education cloud, engagement cloud, alumni, and campus services
• エアリーフレッシャーズクラウド (Fresher Cloud)
• エアリーダイバーシティクラウド (Diversity Cloud)
• エアリーエデュケーションクラウド (Education Cloud)
• エアリーエンゲージメントクラウド (Engagement Cloud)
• エアリー1on1クラウド (1on1 Cloud)
• エアリーマネージメントクラウド (Management Cloud)
• エアリー for アルムナイ (Alumni)
• エアリー for キャンパス (Campus)

Products and services

• Airy Fresher's Cloud (エアリーフレッシャーズクラウド) Comprehensive new-hire follow-up platform covering the entire candidate-to-new-hire lifecycle from pre-commitment communication through OJT. Includes smartphone app access, HR chat, content feeds, and AI-based engagement scoring. Currently used by 5,500+ companies and 400,000+ users. Priced from ¥200,000/year.
• Airy Diversity Cloud (エアリーダイバーシティクラウド) HR platform supporting diversity, equity & inclusion (DEI) initiatives, including leave management and return-to-work transitions for employees with career breaks or secondments, streamlining HR administrative burden.
• Airy Education Cloud (エアリーエデュケーションクラウド) Education and training platform that supports behavior change and value transformation, applying the Kirkpatrick Model Level 3 and adult developmental theory to measure and sustain long-term training effectiveness beyond knowledge retention.
• Airy Engagement Cloud (エアリーエンゲージメントクラウド) Enterprise engagement communication platform that bridges the gap between management and frontline employees, fostering trust and enabling work engagement across organizational levels. Used by Japan's largest theme park to drive a V-shaped recovery.
• Airy 1on1 Cloud (エアリー1on1クラウド) AI-powered 1on1 meeting analysis platform that records voice data, performs emotion analysis (joy, anger, sadness, calm, energy), measures speaking ratios, and generates psychological safety scores to objectively evaluate and improve 1on1 quality.
• Airy Management Cloud (エアリーマネージメントクラウド) Assessment tool based on adult developmental psychology that diagnoses individual consciousness/value hierarchy stages, visualizes employee values and well-being, and enables individualized management, goal-setting, and optimal team formation.
• Airy for Alumni (エアリー for アルムナイ) Alumni relationship management and alumni hiring platform that maintains positive relationships with former employees, supports return-to-work (alumni re-hiring) programs, and facilitates targeted re-recruitment of past employees.
• Airy for Campus (エアリー for キャンパス) Campus recruitment engagement platform that maintains ongoing communication with internship participants and prospective candidates, supporting university recruitment pipelines.
• HR & Organizational Development Consulting (人事・組織開発コンサルティング) Bespoke organizational development and HR consulting engagement delivered in three phases (visualization using adult developmental theory, improvement via customized interventions, monitoring systems for behavioral change). Plans: PLAN A — Executive Coaching & Teaching (¥104,500/month per 1-session bundle up to ¥407,000/month for 4 sessions); PLAN B — Organizational Problem-Solving Consulting (priced by employee headcount tier from ¥385,000 initial + ¥770,000/month for ≤20 employees up to ¥3,300,000 initial + ¥1,320,000/month for 101–500 employees, with 500+ by inquiry). On-site visits incur additional travel expenses.
• Candidate & Offer Follow-up Outsourcing Service (選考者・内定者フォローアウトソーシングサービス) HR technology outsourcing service for candidate and new-hire follow-up delivered jointly with Tsunagu Group Holdings. Bundles EDGE's Airy Fresher's Cloud platform with Tsunagu's RPO and consulting capabilities, targeting the entire new-graduate recruitment funnel from strategy planning through execution.

Quantifiable outcome

• 5,500+ companies served with fresher follow-up software alone
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• 株式会社ツナググループ・ホールディングスcoreStrategic or Co-development Partner · 15 May 2025Business partnership agreement signed May 2025 to provide integrated new graduate recruitment solutions combining EDGE's Airy Fresher's Cloud platform with Tsunagu Group's RPO and consulting services. Aims to onboard 100 new enterprise clients for 2027 graduate cohort. Covers strategy, interviewer follow-up, and new hire support.
• リスクモンスター株式会社minorChannel Partner/ Reseller/ Distributor · 12 July 2024Risk Monster Co., Ltd. is an authorized reseller of Airy Fresher's Cloud, selling the service to its existing B2B client base. Their sales representative also appeared as a co-speaker at an EDGE webinar about internship-to-recruitment conversion.
• 青楓館高等学院minorStrategic or Co-development Partner · 24 May 2023Partnership with Aohshokan High School for special classes and career education. CEO Sahara gave a career vision lecture at the school as part of EDGE's social contribution and talent pipeline development.
• 株式会社パソナグループ (Pasona Group)minorStrategic or Co-development Partner · 27 October 2022Pasona Group selected EDGE as a finalist in the 'Heart' category of the Awaji Well-being Business Contest 2022, recognizing EDGE's contribution to workplace well-being through its HR tech and consulting approach.
• 株式会社ワークス・イitiaminorChannel Partner/ Reseller/ Distributor · 1 January 2011Sales agent partnership for Airy Freshers Cloud with Works-I (株式会社ワークス・イitia), extending EDGE's sales reach into specific market segments.
• 株式会社かんき出版minorOEM/ Whitelabel/ Licensing Partner · 1 January 2010OEM service partnership established in 2010, providing Airy Freshers as a white-labeled product under the Kanki Publishing brand for their recruitment consulting clients.
• 株式会社リクルートminorChannel Partner/ Reseller/ Distributor · 1 January 2010Sales agent partnership formed in 2010 with Recruit Co., Ltd., one of Japan's largest HR and media companies, for distribution of Airy Freshers Cloud.
• 株式会社学情minorChannel Partner/ Reseller/ Distributor · 1 January 2009Sales cooperation agreement started in 2009 for promoting Airy Freshers Cloud to 学情's extensive student/candidate database and employer client base.
• 株式会社パフcoreStrategic or Co-development Partner · 1 January 2008Strategic business partnership established in 2008 for the Airy Freshers Cloud service. Pafu (株式会社パフ) was the first partner providing the 'Pafu Internal Candidate Community System' with EDGE's Airy Freshers integrated, marking EDGE's entry into the enterprise HR tech market.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• HRMOS: Japanese HR tech suite covering hiring, onboarding, and HR administration. Backed by Internet Initiative Japan, it competes across multiple stages of the employee lifecycle that EDGE's Airy series addresses.
• SmartHR: Leading Japanese cloud HR platform for employee information management, onboarding, and HR documentation. Direct competitor in the Japanese HR tech SaaS market, addressing the same enterprise HR buyer with a broader employee-data suite.
• BizReach: Japanese recruitment platform for mid-career and executive hiring, with adjacent HR media (HRzemi). Comparable to EDGE's executive coaching (PLAN A) and mid-career recruitment offerings through their CareerTrek and similar services.
• Talentio: Japanese applicant tracking and talent acquisition SaaS focused on mid-market and enterprise recruiting. Directly comparable to EDGE's Fresher Cloud and Campus products in the talent-acquisition workflow.
• HRBrain: Japanese HR analytics and evaluation platform providing HR data aggregation, performance management, and organization analytics. Closely comparable to EDGE's Management Cloud and Engagement Cloud offerings, targeting the same mid-market and enterprise HR leaders.
• Lyxis: Japanese HR consulting firm focused on organizational development and HR transformation. Directly comparable to EDGE's PLAN A and PLAN B organizational consulting practice serving similar enterprise clients.

Broad incumbents

• Works Applications: Japanese enterprise HR and ERP software vendor with HCM suites serving large corporations. Comparable in targeting enterprise HR buyers but with a fundamentally different on-premise/cloud enterprise software model.
• Pasona Group: Large Japanese HR services and staffing conglomerate with broad capabilities including staffing, consulting, and HR tech initiatives. Overlaps with EDGE's consulting practice through their Awaji Well-being initiative; broader scale and incumbency create competitive pressure.
• Recruit Holdings: Global HR, recruitment, and matching conglomerate (Indeed, Glassdoor). Long-standing distribution partner for EDGE's Fresher Cloud and a broad incumbent across Japanese recruitment media and HR services.
• Mynavi: Major Japanese recruitment media and HR services firm operating job boards, placement, and HR consulting. Overlaps with EDGE's Fresher Cloud and campus recruitment offerings through new-graduate job media.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/edge_inc_2017

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EDGE