The Magic Mushrooms

What The Magic Mushrooms does

The Magic Mushrooms Shop is a privately held, Denver-based e-commerce wellness company founded in 2022 by Michael Griswold. It sells psilocybin-based microdosing supplements and Amanita muscaria wellness products directly to consumers through its own website, themagicmushrooms.shop. The product portfolio centers on three lines: Mighty Micro (psilocybin microdosing wafers at 0.6g per full wafer / 0.15g per quarter-wafer, plus pineapple-flavored gummies at 100mg each), Mycro Booster (a mood and cognitive supplement), and Amanita Muscaria products including Amanita Shroomz Gummies. The company's core technical asset is a custom mushroom blend developed over three years of testing, grown on its own craft farms using Psilocybe cubensis and premium organic inputs.

The business is a pure direct-to-consumer operation with product-led growth: customers browse SKUs, read an extensive educational blog on microdosing for anxiety, depression, ADHD, PTSD, and creativity, and purchase via a secure checkout supporting PayPal, Mastercard, and Visa. Pricing is one-time with tiered supply packages (1-month $149, 3-month $199, 6-month $349) and aggressive bulk discounting of 29-65% off list. Free worldwide shipping and a toll-free phone line indicate intent to serve a geographically dispersed customer base, while discreet packaging supports shipping across US states where applicable.

Target customers are individual consumers in the health and wellness enthusiast, professional cognitive enhancement, and spiritual seeker segments. The company claims to have served over 2,587 customers. Marketing is content-driven, relying on the blog, named customer testimonials (e.g., Sunshine, Billy, ARIA Spencer, Nancy Ajram), and an email newsletter. There is no disclosed outside funding, no co-founder information, no partnerships, and no regulatory certifications in the source material; the business appears entirely bootstrapped and founder-operated.

Name

The Magic Mushrooms

Legal name

The Magic Mushrooms Shop

Website

https://themagicmushrooms.shop

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

The Magic Mushrooms Shop is a Denver-based DTC e-commerce company founded in 2022 that sells psilocybin microdosing supplements, Amanita muscaria gummies, and mushroom-based wellness products directly to individual consumers worldwide, with tiered supply packages and free shipping.

Ownership category

akta.pro rank

Product category

Psilocybin Microdosing Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)

akta.pro secondary industry

CBD/Hemp Wellness & Supplements Retail (CRANAHAC)

Keywords

• Psilocybin supplements
• Microdosing capsules
• Mushroom wellness products
• Magic mushroom gummies
• Microdosing wafers

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct e-commerce sales of psilocybin microdosing products including Mighty Micro capsules/supplies, Mycro Booster, and Amanita Shroomz Gummies. One-time purchase model with supply options ranging from 1-month to 6-month supplies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Magic Mushrooms Shop sells psilocybin-based microdosing supplements and Amanita muscaria wellness products directly to consumers through its own e-commerce website. The portfolio centers on three product lines—Mighty Micro psilocybin microdosing wafers and pineapple gummies, Mycro Booster cognitive/mood supplements, and Amanita Muscaria relaxation supplements and gummies—offered as one-time purchases in tiered supply sizes (1-month, 3-month, 6-month) with free worldwide shipping.

Product overview

The Magic Mushrooms is an e-commerce wellness company selling psilocybin-based and Amanita mushroom products for microdosing and everyday wellness. The product portfolio consists of three core product lines: Mighty Micro (psilocybin microdosing wafers and gummies), Mycro Booster (cognitive/mood enhancement supplements), and Amanita Muscaria (relaxation supplements), plus bulk supply packages. Products are sold as individual items or in multi-month subscription supply packages. The company emphasizes organic, premium mushroom ingredients with free worldwide shipping.

Differentiator

Problem solved

Functional benefit

Brands

• Mighty Micro: A microdosing product line of magic mushroom capsules and gummies designed for daily wellness use.
• Mycro Booster
• Amanita Muscaria

Products and services

• Mighty Micro Microdosing Wafers

Quantifiable outcome

• Products contain precise psilocybin dosing: full-size Mighty Micro wafer contains 0.6g psilocybin; microdose (1/4 wafer) contains 0.15g psilocybin

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• MindMed: Public clinical-stage psychedelic-medicine biotech developing psilocybin and MDMA-based therapies. Comparable end-market (psychedelic wellness) but operates in clinical/pharmaceutical channels rather than direct-to-consumer mushroom supplements.
• Real Mushrooms: Supplement retailer specializing in organic functional-mushroom extracts with third-party testing and a credibility/quality positioning. Shares the mushroom-supplement category and DTC channel but focuses on legal medicinal mushrooms, not psilocybin.
• Compass Pathways: Public late-stage psilocybin therapy developer running clinical trials for treatment-resistant depression. Operates in the same psilocybin category and benefits from the same regulatory tailwinds, but in a regulated clinical channel rather than consumer retail.
• Ryze Superfoods: DTC mushroom-coffee brand combining functional mushrooms with adaptogens for daily wellness. Closely comparable product format (daily-use mushroom blends) and DTC subscription GTM, but positioned in the legal adaptogen category rather than psilocybin.
• Four Sigmatic: Larger DTC functional-mushroom wellness brand selling coffees, elixirs, and supplements. Comparable DTC e-commerce motion and mushroom-wellness positioning, but sells federally legal adaptogens (lion's mane, reishi, chaga) rather than psilocybin.
• MUD\WTR: DTC mushroom-based beverage brand with strong content-led marketing and subscription model. Operates in the same mushroom-wellness category with comparable go-to-market, but its products are functional-mushroom based and federally legal.

Others

• Double Blind Magazine: Independent journalism and education platform covering psychedelics including psilocybin. Not a direct seller but operates in the same cultural/media ecosystem and shares the microdosing target audience with significant overlap in content marketing themes.
• Psychedelic Science Review: Research-focused publication covering psychedelic science and policy. Operates adjacent to the company's audience (psychedelic-curious consumers seeking mental-health information) and benefits from the same regulatory and cultural trends.

Emerging players

• Changa: Plant-medicine company building psilocybin-inspired wellness products and consumer brands. Comparable end-market and category thesis (psilocybin-derived wellness), operating in a more brand-led consumer CPG posture with the same regulatory tailwinds as the subject.

Direct peers

• Third Wave: Educational platform and supplier focused specifically on psilocybin microdosing — sells grow kits, microdose supplies, and educational courses. Directly comparable in target customer (microdosers) and psilocybin category focus, though with a stronger educational/supply mix than finished-product retail.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Magic Mushrooms