Liamed

What Liamed does

Liamed S.R.L. is a privately held Romanian medical equipment company headquartered in Brașov, operating since 1998. The company imports, distributes, and services third-party medical devices across more than 16 clinical categories — including ultrasonography, neurophysiology, cardiology, surgery, sterilization, anesthesia and intensive care (ATI), physiotherapy, ophthalmology, and medical furniture — alongside a recurring consumables and accessories business. Its portfolio spans small tabletop autoclaves (5–60L) through to large hospital-grade steam sterilizers (75–800L), patient monitors, defibrillators, ECG/EEG systems, ophthalmic diagnostics, and, as of 2025, robotic surgery systems and flexible videoendoscopy platforms. Liamed does not develop proprietary technology; rather, it distributes equipment manufactured by international OEMs including SonoScape, Mindray, CELITRON, SMS, REICHERT, GIMA, REDA, and MESI, among others.

The business operates exclusively on a B2B model, serving Romanian public hospitals, private clinics, and medical offices through direct field sales, a quote-request system on its website, and a dedicated public procurement (achiziții publice) department for government tenders. The company does not sell through consumer e-commerce or self-serve checkout. Revenue derives from three streams: medical equipment sales (hardware), recurring consumables and accessories (gels, electrodes, ECG paper, sterilization consumables, printer ribbons), and service and maintenance contracts on the installed base. Over 27 years, Liamed has equipped more than 8,000 healthcare institutions and supplied over 9,200 medical devices plus more than 2.5 million consumables.

The company is founder/management-controlled with no disclosed institutional investors, no funding rounds, and no M&A activity. Headcount is in the 51–100 range. It maintains a single headquarters in Brașov with nationwide logistics and delivery coverage across Romania. Strategic emphasis has shifted toward higher-value specialty categories (robotic surgery, flexible endoscopy, large-capacity sterilization) and continued broadening of OEM partnerships, while maintaining its core position as a broad-line medical equipment distributor in the Romanian market.

Name

Liamed

Legal name

LIAMED S.R.L.

Website

https://liamed.ro

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Liamed S.R.L. is a privately held Romanian medical equipment distributor headquartered in Brașov, importing and servicing third-party medical devices across 16+ clinical categories for over 8,000 public and private healthcare institutions in Romania since 1998.

Ownership category

akta.pro rank

Headquarters

HQ city

Brasov

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Medical Equipment Sales: Revenue generated through import and commercialization of medical devices and equipment across multiple categories including ultrasonography, neurophysiology, cardiology, surgery, sterilization, ATI (intensive care), physiotherapy, ophthalmology, and more. Sales are primarily B2B to healthcare institutions with a quote-based pricing model rather than fixed catalog pricing.
2. Consumables and Accessories: Ongoing revenue from consumable medical supplies including gels, electrodes, ECG paper, sterilization consumables, printer ribbons, and other disposable medical supplies that require regular replenishment.
3. Service and Maintenance: Service department providing maintenance and repair of medical equipment, likely generating service contract or repair fee revenue. Dedicated service phone line and email are provided.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Liamed is a Romanian importer, distributor, and service provider of medical equipment and devices. The company supplies a multi-category portfolio spanning ultrasonography, neurophysiology, cardiology, surgery, sterilization, intensive care, physiotherapy, ophthalmology, medical furniture, and consumables to hospitals, clinics, and medical offices across Romania. It also operates a dedicated maintenance and repair service department for the equipment it distributes.

Product overview

Liamed is a Romanian medical equipment company specializing in the import, sale, and service of medical devices. The company operates a multi-category portfolio organized across more than 20 medical specialty areas including: Ultrasonografie (ultrasound imaging systems, ecografe, dopplere), Neurofiziologie (EEG, EMG, magnetic stimulators), Cardiologie (ECG, holter monitors, defibrillators), Chirurgie (surgical equipment, minimally invasive instruments, robotic surgery systems), Sterilizare (autoclaves ranging from 5L portable units to 800L hospital-grade sterilizers including AZTECA AC, SMS-AS, SHINVA, ICANCLAVE, CAL, and SEA brands), A.T.I. (anesthesia and intensive care equipment), Fizioterapie (physiotherapy modalities including electrotherapy, laser, shockwave, TECAR), Oftalmologie (autokeratorefractometers, tonometers, OCT), and Consumabile (medical consumables). The product range spans from diagnostic imaging and patient monitoring to surgical instruments, sterilization solutions, and medical furniture, with the sterilization equipment category being particularly prominent featuring autoclaves in multiple capacity ranges and configurations (single/double door) from various international manufacturers.

Differentiator

Problem solved

Functional benefit

Products and services

• Ultrasonografie (Ultrasound Equipment) Ultrasound imaging equipment including ecografe (ultrasound machines), vascular and transcranial Dopplers, osteodensitometers, and related probes, carts, printers, and consumables for diagnostic imaging departments.
• Neurofiziologie (Neurophysiology Equipment) Electroencephalographs (EEG), electromyographs (EMG), magnetic stimulators (TMS), and related software, accessories, and consumables for neurophysiology diagnostics.
• Cardiologie (Cardiology Equipment) Cardiology equipment including vascular ultrasound systems, MESI ECG/ABI devices, electrocardiographs, ECG/ABPM Holter monitors, and AED/ICU defibrillators with consumables.
• Chirurgie (Surgery Equipment) Surgical equipment including surgical lights, operating tables, electro/radio/argon cautery units, cryocautery, surgical aspirators, robotic and minimally invasive surgery instruments, suturing materials, and specialty surgical instrument sets.
• Autoclave (Sterilization Equipment) Sterilization equipment including small autoclaves (5-60L) and large hospital-grade autoclaves (75-800L), plasma sterilizers, hot-air sterilizers, and related accessories from brands including AZTECA AC, SMS-AS, SHINVA, ICANCLAVE, CAL, and SEA.
• A.T.I. (Anesthesia and Intensive Care Equipment) Anesthesia machines, ventilators, ICU monitors, defibrillators, syringe/infusion/feeding pumps, laryngoscopes, pulse oximeters, medical oxygen, regional anesthesia equipment, and related consumables.
• Fizioterapie (Physiotherapy Equipment) Physiotherapy equipment covering electrotherapy, ultrasound therapy, laser therapy, combined therapy, magnetotherapy, shortwave/HF therapy, shockwave therapy, vacuum therapy, lymphomassage, carboxytherapy, hydrocolon therapy, cryotherapy, aerosol devices, ozone therapy, thermotherapy, TECAR therapy, and DENS therapy, plus consumables.
• Oftalmologie (Ophthalmology Equipment) Ophthalmology equipment including autokeratorefractometers, biometers/pachymeters, biomicroscopes, ophthalmic ultrasound, fundus cameras, ophthalmic lasers, lensmeters, operating microscopes, specular microscopes, perimeters, optical coherence tomographs, tonometers, and corneal topographers.
• Consumabile (Medical Consumables) Medical consumables including ultrasound gel, EEG/ECG gel, ECG spray, electrodes, ECG/videoprinter paper, monitor paper, and consumables for sterilization, ICU, gastroenterology, pulmonology, ENT, physiotherapy, plus sanitary materials.
• Mobilier Medical (Medical Furniture) Medical furniture including ICU/pediatric/hospital beds, examination couches, medical chairs, gynecological/instrument tables, trolleys, salon furniture, mattresses, and stretchers.

Quantifiable outcome

• Over 8,000 healthcare institutions equipped with medical devices across Romania
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core, standard and minor.

• SonoScapecoreChannel Partner/ Reseller/ DistributorSonoScape is a global manufacturer of ultrasound and endoscopy equipment. Liamed serves as the Romanian distributor for SonoScape products including videoendoscopy systems such as the iEndo SonoScape HD-650 flexible videoendoscopy system. Products include videoprocessors, light sources, monitors, and endoscopy carts.
• MINDRAYcoreChannel Partner/ Reseller/ DistributorMINDRAY is a major international manufacturer of medical equipment including patient monitors, anesthesia machines, defibrillators, infusion pumps, and diagnostic equipment. Liamed distributes MINDRAY products in Romania including anesthesia machines (A7), defibrillators (BENEHEART D60), and syringe pumps (BENEFUSION nSP).
• SMS SP. Z O.O.coreChannel Partner/ Reseller/ DistributorSMS SP. Z O.O. is a manufacturer of large autoclave sterilization equipment (75-800L capacity). Liamed distributes SMS autoclave products in Romania including SMS-AS series with various capacities ranging from 334L to 897L, available in single-door and double-door configurations.
• CELITRONcoreChannel Partner/ Reseller/ DistributorCELITRON is a manufacturer of medical sterilization equipment. Liamed distributes CELITRON's AZTECA AC series pre-vacuum autoclaves in Romania, including models with 75L, 90L, 150L, and 200L capacities for hospitals, medical centers, pharmaceutical and biotechnological industries.
• REDA INSTRUMENTE GMBHstandardChannel Partner/ Reseller/ DistributorGerman manufacturer of surgical instruments. Liamed distributes REDA surgical instruments in Romania.
• HERRMANN APPARATEBAU GMBH (HAB)standardChannel Partner/ Reseller/ DistributorGerman manufacturer of medical equipment. Liamed distributes HERRMANN products in Romania.
• GIMAstandardChannel Partner/ Reseller/ DistributorItalian manufacturer and distributor of medical and surgical equipment. Liamed distributes GIMA products in Romania.
• MESIstandardChannel Partner/ Reseller/ DistributorMESI is a manufacturer of medical diagnostic equipment including ECG and ABI (Ankle-Brachial Index) devices. Liamed distributes MESI ECG/ABI products in Romania.
• CRYSTALVUE MEDICAL CORPstandardChannel Partner/ Reseller/ DistributorManufacturer of ophthalmic diagnostic equipment. Liamed distributes CRYSTALVUE products in Romania including TONO VUE-P non-contact tonometer with pachymeter for intraocular pressure and central corneal thickness measurement.
• REICHERTstandardChannel Partner/ Reseller/ DistributorAmerican manufacturer of ophthalmic instruments and diagnostic equipment. Liamed distributes REICHERT products in Romania including non-contact tonometers (7CR), autokeratorefractometers, and lensmeters.
• SHINVAstandardChannel Partner/ Reseller/ DistributorManufacturer of sterilization equipment. Liamed distributes SHINVA autoclave products in Romania including the 45L rapid steam sterilizer for dental, ophthalmology, operating rooms, dialysis, and labor & delivery departments.
• DURR TECHNICIstandardChannel Partner/ Reseller/ DistributorManufacturer of medical compressors. Liamed distributes DURR TECHNICI medical air compressors in Romania including the TA-100C1 model.
• QUIRUMED S.L.U.standardChannel Partner/ Reseller/ DistributorManufacturer of autoclave equipment. Liamed distributes QUIRUMED's ICANCLAVE autoclave products in Romania including 8L, 12L, 23L, and 29L models for medical, dental, and veterinary practices.
• T-LABstandardChannel Partner/ Reseller/ DistributorMedical equipment manufacturer. Liamed distributes T-LAB products in Romania.
• MINDSIONstandardChannel Partner/ Reseller/ DistributorMedical equipment manufacturer. Liamed distributes MINDSION products in Romania.
• ASTARstandardChannel Partner/ Reseller/ DistributorMedical equipment manufacturer. Liamed distributes ASTAR products in Romania.
• NINGBO RUNYESstandardChannel Partner/ Reseller/ DistributorChinese manufacturer of autoclave and sterilization equipment. Liamed distributes RUNYES products in Romania including autoclaves, bactericidal UV-C lamps, and related accessories.
• IT GENETICSminorChannel Partner/ Reseller/ DistributorManufacturer of printer ribbons for medical equipment. Liamed distributes IT GENETICS ribbons including CITIZEN IR91B ribbons for dot matrix printers used in autoclave documentation.
• INSTAL GENERATIONminorChannel Partner/ Reseller/ DistributorManufacturer of water treatment equipment. Liamed distributes INSTAL GENERATION products in Romania including 30L water softening stations for water demineralization.
• MAPASON PRODminorChannel Partner/ Reseller/ DistributorManufacturer of support structures for medical equipment. Liamed distributes MAPASON stainless steel support frames for AZTECA AC sterilizers in Romania.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Philips Healthcare: Global health technology incumbent in imaging, patient monitoring, and connected care. Direct competitor for premium hospital equipment sales in Romania, particularly in cardiology and monitoring categories.
• GE HealthCare: Global medical technology incumbent in imaging, ultrasound, and patient monitoring. Competes with Liamed's principals in ultrasound and cardiology, and represents an alternative direct procurement option for Romanian hospitals.
• Dräger: Global medical and safety technology manufacturer with strong presence in anesthesia, ventilation, and patient monitoring - several of Liamed's core categories. Competes with some of the same principals Liamed distributes (e.g., Mindray).
• Siemens Healthineers: Global medical technology leader across imaging, diagnostics, and advanced therapy. Operates in Romania primarily through direct sales to large hospitals, competing with Liamed for premium imaging and diagnostic contracts.
• Mindray: Major global medical equipment manufacturer whose products Liamed distributes in Romania. Represents both a key partner and a competitive threat if Mindray chooses to sell directly or through alternative channels.

Direct peers

• Promedica: Romanian medical equipment distributor with overlapping product categories including diagnostic, surgical, and sterilization equipment for healthcare institutions. Directly competes with Liamed in the Romanian market.
• Medist Group: Romanian medical device importer and distributor serving hospitals and clinics nationwide. Closest direct competitor to Liamed in terms of multi-category medical equipment distribution within the same geography.
• Medicom Romania: Romanian medical equipment and supplies distributor supplying hospitals and clinics with diagnostic and therapeutic devices. Comparable in business model and target customer base to Liamed.

Others

• SonoScape: Global manufacturer of ultrasound and endoscopy equipment. Currently a key distribution partner for Liamed, but as a manufacturer it could theoretically bypass distributors and sell direct in Romania over time.

Regional players

• DDS Diagnostic: Regional Romanian distributor focused on diagnostic imaging and medical equipment. Comparable niche overlap with Liamed's ultrasonography and cardiology categories within the same single-country market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@liamed7069
• Facebookfacebook.com/liamedbrasov
• LinkedInlinkedin.com/company/liamed
• Instagraminstagram.com/liamedbrasov

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liamed