MINT Aesthetics

What MINT Aesthetics does

MINT Aesthetics is a privately held medical aesthetics training company headquartered in Leawood, Kansas with a 20,000 sq ft hands-on training facility in Kansas City, Missouri. Founded in 2005 by Matt and Kathy Taranto, the company sells subscription-based aesthetic training to medspa owners, licensed providers (nurses, NPs, physicians, aestheticians), and front-desk and marketing staff, with curriculum derived directly from the operations of its sister company AesthetiCare Medspa — a four-location, $20M (2025) Kansas City medspa employing 70+ team members and operating 76+ FDA-cleared devices.

The core product is a web-based learning platform hosted on Tovuti LMS that delivers 230+ hours of clinical and business training video, 600+ downloadable resources (protocols, consent forms, settings cheat sheets, pricing examples, business templates), team management dashboards, role-based learning pathways, 80%-pass benchmark quizzes, downloadable certificates, and live monthly Tuesday Training seminars. Additional offerings include private in-person training at the Kansas City facility ($3,000–$4,500 per day, full team at one price), virtual training calls via Zoom ($500/hour), and group/immersion seminars ($599 per clinic for flagship events such as BBL + HALO combination therapy). Distribution combines direct field sales through two U.S. regional managers with self-serve online purchase, a HubSpot-driven intro-call funnel, and a core channel partnership with Sciton via the Success Builder Points referral program.

MINT's revenue mix blends recurring annual subscriptions (~$3,499/year standard, with monthly and Sciton-redeemed tiers) with higher-margin professional-services revenue from in-person and virtual engagements, plus one-time group seminar registrations. The company has trained 1,900+ clinics across over 25 countries; it operates without disclosed external institutional funding and is controlled by The Taranto Group, Inc., a Kansas corporation owned by the Taranto family.

Name

MINT Aesthetics

Legal name

The Taranto Group, Inc.

Website

https://mintaesthetics.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

MINT Aesthetics is a Kansas City-based medical aesthetics training company that delivers subscription e-courses, in-person hands-on training, virtual sessions, and group seminars to medspa owners, providers, and staff, with curriculum built from its sister operating clinic AesthetiCare Medspa.

Ownership category

akta.pro rank

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-course Subscription: Annual subscription providing unlimited access to the full clinical and business e-course library, team user seats (10 included), monthly Tuesday Training live sessions, benchmark quizzes with certificates, and discounts on hands-on and virtual training. Three pricing tiers are offered: standard annual (~$3,499/year), monthly with 12-month commitment (~$249/month), and no-commitment monthly (~$499/month). Auto-renewal annually or monthly. Revenue is recurring on a per-subscription, per-clinic basis. Upsell opportunity through additional user seats and premium tier upgrades.
2. In-Person Hands-on Training: Day-rate pricing for private, customized in-person training at MINT's Kansas City facility. Clinical Laser & Light Training: $4,000/day (Day 1), save $1,000/day for additional days. Injectable Training: $4,500/day (Day 1). Business Consulting: $4,000/day (Day 1). One price covers the full team (unlimited attendees from the same clinic), providing land-and-expand economics within a clinic. Revenue is one-time per training engagement with repeat purchase potential for advanced topics.
3. Virtual Training: Hourly-priced virtual training calls via Zoom, customized to clinic needs (clinical Q&A, business consulting, live treatment review). Priced at $500/hour. Flexible time spans from 30 minutes to 2 hours. Follow-up and ongoing check-in sessions create repeat engagement. Revenue is per-session, time-based.
4. Group / Immersion Training: Group training events including Virtual Immersion Seminars ($599 per clinic, covers full team) and in-person group events (per-person pricing varies). Flagship BBL + HALO combination therapy seminar. One-price-per-clinic model enables multiple team members to attend a single registration, driving per-transaction value and serving as an acquisition channel for full subscriptions.
5. Sciton Success Builder Points Redemption: MINT accepts Sciton Success Builder Points as partial or full payment for all training products (e-courses, in-person, virtual, group). E-course annual subscription: 5 points; monthly: 1 point/2 months or 6 annually; no-commit monthly: 1 point/month. In-person laser training: 6 points first day, 4 additional days. Injectable: 9 first day, 7 additional. Business consulting: 8 first day, 6 additional. Virtual: 1 point/hour. This channel brings Sciton device buyers as qualified leads into MINT's revenue funnel.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

MINT Aesthetics provides clinical and business training to medical aesthetics professionals through an annual e-course subscription (230+ hours of video and 600+ downloadable resources) and per-engagement in-person, virtual, and group training formats. Curriculum spans lasers, neurotoxins, dermal fillers, body services, and practice operations, and is built from the real-world operations of sister company AesthetiCare Medspa.

Product overview

MINT Aesthetics is a medical aesthetics training company offering a multi-format educational platform built around four core training modalities: Online E-Courses (self-paced web-based learning), Hands-on Training (in-person at Kansas City facility), Virtual Training (remote via Zoom), and Group Training/Immersion Seminars. The company, founded by Matt and Kathy Taranto and based on the success of their sister company AesthetiCare Medspa ($16M+ annual revenue), provides clinical training (lasers, neurotoxins, dermal fillers, body services) and business consulting (financials, marketing, hiring). Additional offerings include Tuesday Trainings (monthly live sessions included with subscription), the free 'Making A (Multi) Million Dollar Medspa Podcast', and MINT Certificates for course completion. Training is delivered through a web-based subscription platform with team management dashboards, learning pathways by role, and downloadable resources.

Differentiator

Problem solved

Functional benefit

Brands

• Making a (Multi) Million Dollar Medspa Podcast: A podcast hosted by Matt and Kathy Taranto featuring interviews with industry experts covering medspa business, clinical treatments, and leadership insights.

Quantifiable outcome

• AesthetiCare Medspa (MINT's sister company) generated over $16 million in 2024 and $20 million in 2025, demonstrating the financial outcomes achievable with MINT-trained systems and strategies.
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

One partnership is on record.

• Sciton Inc.coreGTM or Marketing PartnerSciton, a leading laser and light-based aesthetic device manufacturer, partners with MINT Aesthetics through the Sciton Success Builder Points program. Sciton device purchasers earn Success Builder Points that can be redeemed for MINT training (e-courses, in-person, virtual, group). Sciton sales representatives actively recommend MINT training to device buyers. Sciton executives publicly endorse MINT e-courses. The partnership provides MINT with a qualified referral channel from Sciton's installed base of medspa and clinic customers across North America. Point redemption values are set per training type: e-course annual subscription (5 points), in-person laser training (6 points first day), injectable training (9 points first day), business consulting (8 points first day), virtual (1 point/hour).

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Aesthetic Mentor: Aesthetic training platform focused on injectable technique and clinical best practices for providers. Comparable in delivering expert-led clinical training content to working aesthetic practitioners.
• The Aesthetic Academy: Aesthetic training organization offering clinical and business courses for medspa owners and providers. Comparable to MINT in bundling clinical technique with business/operations training for aesthetic practice operators.
• Derma Medical: International medical aesthetics training provider focused on injectable and skin rejuvenation courses for doctors, dentists, and nurses. Comparable to MINT in hands-on, small-group training format and licensed-provider audience.
• Empire Medical Training: Large-scale US medical aesthetics training company offering certification courses, workshops, and virtual training for physicians and nurses. Comparable in targeting licensed providers with both clinical and procedural training across lasers and injectables.
• National Laser Institute: Long-standing US medical aesthetics training provider offering in-person and online courses in lasers, injectables, and skincare. Directly comparable to MINT in audience (physicians, nurses, aestheticians), curriculum breadth, and hybrid delivery model.
• PACE Aesthetic Training: Aesthetic training provider offering clinical and practice-management courses for medical spa and aesthetic practitioners. Directly comparable to MINT's blended clinical-plus-business curriculum format.
• American Association of Aesthetic Medicine and Surgery (AAAMS): Aesthetic medicine training and certification provider with hands-on workshops and online courses. Comparable to MINT in serving licensed medical professionals seeking credentialed training in injectables, lasers, and aesthetic procedures.
• IAPAM (International Association for Physicians in Aesthetic Medicine): Aesthetic medicine training and education provider offering live training events, certifications, and practice-support resources for physicians entering aesthetics. Comparable to MINT's combined clinical-plus-business positioning for clinic owners.

Others

• Sciton: Aesthetic device manufacturer and MINT's primary channel partner. Comparable as a training influencer in the medspa ecosystem, but operates as a manufacturer rather than a stand-alone training company; relevant for benchmarking training-content investment and partnership dynamics.

Emerging players

• CME Planet (Aesthetics): Continuing medical education marketplace that includes aesthetic and injectable training content. Partial overlap with MINT in offering clinical training to licensed providers, though broader in scope across medical specialties.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCddvN-sIVN4ZII_zcfGLTjQ
• Facebookfacebook.com/mintaestheticsgroup
• LinkedInlinkedin.com/company/mint-aesthetics
• Instagraminstagram.com/mintaesthetics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MINT Aesthetics