The Big Cheese

What The Big Cheese does

The Big Cheese and Sammy's Deli is a privately held, single-location sandwich shop and deli operating from 47 Randall Street in Annapolis, MD. The restaurant serves local residents and visitors in the Annapolis area with a broad menu organized into Cold Sandwiches (21 varieties including deli classics, vegetarian options, and signature items like The Belly Buster and Downton Abbey), Hot Sandwiches (10 varieties such as the South-Western Special, Hot Corned Beef, and Tuna Melt), The Big Cheese Sandwiches (17 signature brie and specialty cheese items), Sammy's Favorite Sandwiches (customer-named specialty combinations), and Breakfast Sandwiches. Complementing the core sandwich menu are Combo Meals, sides (soups, salads, chili, pickle), an extensive non-alcoholic beverage selection spanning 100+ SKUs, and packaged retail items including artisan chips, premium chocolate bars, gourmet candy, Chesapeake Roasting Company coffee, and cookies. Pricing ranges from $6.00 (PB&J) to $17.00 (Sammy's Favorites), with combo meals up to $35.00 (Big Cheese Picnic For Two).

The business operates without any proprietary technology. Its digital infrastructure relies entirely on the Toast Tab online ordering platform, which handles menu management, digital ordering for delivery and pickup, and payment processing. No mobile app, loyalty program, API, or integration ecosystem is present. Marketing is limited to the Toast Tab storefront presence, location-based visibility, and implied word-of-mouth; no social media profiles, paid acquisition channels, or owned marketing assets are disclosed.

Revenue is generated exclusively through direct-to-consumer food sales (in-store, pickup, and delivery) at the single Annapolis location. The business is open on weekdays only (opens Monday at 8AM; closed weekends per the Toast Tab storefront status), serves a horizontal local consumer segment, and has no disclosed catering contracts, wholesale relationships, franchise operations, or institutional customers. The company is independently owned with no disclosed parent, subsidiaries, funding history, or institutional investors. Contact is limited to a single listed phone number, (410) 263-6915, with no disclosed email or management roster.

Name

The Big Cheese

Legal name

The Big Cheese and Sammy's Deli

Website

https://thebigcheeseannapolis.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

The Big Cheese and Sammy's Deli is a privately held, single-location sandwich shop and deli at 47 Randall Street in Annapolis, MD, serving local residents and visitors with an extensive menu of made-to-order cold, hot, signature, and breakfast sandwiches plus sides, beverages, and packaged retail items via in-store, pickup, and delivery through the Toast Tab platform.

Ownership category

akta.pro rank

Product category

Quick Casual Deli / Sandwich Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYCRAHAGAF

Delis & Sandwich Specialty Stores

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

SECONDARYTHAFAAAD

Sandwiches & Subs QSR

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Quick-Service Restaurants (QSR)

Keywords

• Deli sandwiches
• Breakfast sandwiches
• Combo meals
• Specialty cheese sandwiches
• Quick casual dining

Headquarters

HQ city

Annapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Sandwich and Food Sales: Primary revenue from selling made-to-order sandwiches, combo meals, sides, and beverages directly to consumers through in-store, pickup, and delivery orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

The Big Cheese and Sammy's Deli is a single-location deli and sandwich shop in Annapolis, MD that sells made-to-order cold sandwiches, hot grilled sandwiches, signature brie and specialty cheese sandwiches, breakfast sandwiches, combo meals, sides (soups, salads, chili), non-alcoholic beverages, and packaged retail items (potato chips, chocolate bars, coffee, candy, cookies). Orders are placed in-store, by phone, or via the Toast Tab online ordering platform for pickup and delivery.

Product overview

The Big Cheese and Sammy's Deli is a sandwich shop and deli restaurant in Annapolis, MD, operating as a single-location food service establishment. The restaurant's primary offerings center around its extensive sandwich menu organized into categories: Cold Sandwiches (21 varieties including classic deli meats and vegetarian options), Hot Sandwiches (10 varieties featuring grilled items like the South-Western Special and Tuna Melt), The Big Cheese Sandwiches (17 signature brie and specialty cheese sandwiches), Sammy's Favorite sandwiches (named after customers with unique flavor combinations), and Breakfast Sandwiches (6 varieties on bagels). Additional revenue streams include Combo Meals, Sides (soups, salads, chili), an extensive Non-Alcoholic Beverages selection (100+ varieties including sodas, energy drinks, juices, and specialty drinks), and packaged retail items including Potato Chips, Chocolate Bars, Packaged Candy, Packaged Coffee, and Cookies. The restaurant uses ToastTab's online ordering platform to facilitate customer orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Cold Sandwiches
• Hot Sandwiches
• The Big Cheese Signature Sandwiches
• Sammy's Favorite Sandwiches
• Breakfast Sandwiches
• Combo Meals
• Sides
• Non-Alcoholic Beverages
• Packaged Retail Items

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Toast TabcoreTechnology or IntegrationToast Tab provides the online ordering platform, menu management, and payment processing for The Big Cheese and Sammy's Deli. The restaurant's menu and ordering system are hosted on the Toast Tab platform at order.toasttab.com.

Scale indicators1 record

Recent moves2 records

Expansion highlights3 records

Emerging players

• Sweetgreen: Fast-casual chain emphasizing made-to-order healthy bowls and sandwiches with digital ordering. Comparable in counter-service, digital-first ordering model, and premium ingredient positioning, though focused on salads rather than deli sandwiches.

Broad incumbents

• Panera Bread: Large bakery-café chain offering sandwiches, soups, salads, and packaged coffee/baked goods. Comparable to The Big Cheese on sandwich-plus-sides menu architecture and packaged-coffee retail assortment, but at much larger scale.
• Subway: Largest global sandwich QSR chain. Comparable in core sandwich category but operates at vastly larger scale with a franchise model; serves as the broad incumbent benchmark for sandwich-shop unit economics.

Direct peers

• Which Wich: Sandwich franchise with customizable made-to-order sandwiches in a counter-service model. Comparable to The Big Cheese in product category, customization-driven menu, and direct-to-consumer ordering flow.
• Capriotti's Sandwich Shop: Multi-unit sandwich chain focused on made-to-order sub-style sandwiches with signature items (e.g., The Bobbie). Comparable to The Big Cheese in product category (specialty sandwiches sold to walk-in, pickup, and delivery customers) and counter-service deli model.
• Jersey Mike's Subs: National submarine sandwich franchise serving made-to-order cold and hot subs with signature menu items. Directly comparable to The Big Cheese on product format, pricing tier, and direct-to-consumer counter-service model.
• Jimmy John's: Sandwich franchise specializing in quickly delivered and picked-up sub sandwiches. Comparable to The Big Cheese in sandwich-only menu focus, made-to-order preparation, and online-ordering pickup/delivery model.
• Potbelly Sandwich Shop: Counter-service sandwich chain offering toasted sandwiches, soups, and sides in a neighborhood-shop atmosphere. Closely comparable to The Big Cheese on dine-in plus pickup/delivery sandwich model, sides/soup menu, and small-format storefront footprint.
• Firehouse Subs: Sandwich chain offering hot and cold specialty subs with branded signature items. Directly comparable in sub/sandwich category, made-to-order service, and counter-service restaurant model.

Others

• Chesapeake Roasting Company: Regional packaged coffee roaster featured as a retail supplier inside The Big Cheese. Comparable as a brand/vendor ecosystem participant whose packaged coffee line is sold within the deli's assortment, illustrating the wholesale-retail adjacency for small specialty food brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-big-cheese-annapolis-md

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Big Cheese