Skyd Magazine

What Skyd Magazine does

Skyd Magazine (legally Skyd LLC) is an online editorial publication founded in 2010 and headquartered in Seattle, Washington, dedicated exclusively to the sport of ultimate frisbee. It operates a WordPress-based website at skydmagazine.com that publishes articles, columns, features, and video content covering training, tournament analysis, player profiles, coaching advice, and community topics including Spirit of the Game and equity issues in the sport. Editorial content is organized into recurring columns — including the Training Blog, The Grind, Ultimate Globe Trotter, Contested Strip, Transultimate, and Scooberlicious Ultimate — and themed Projects collections covering specific events and community initiatives (WUCC, WJUC, Callahan Award, AUDL Boycott, Gender Equity Action Group, and others).

The publication's revenue model is not publicly disclosed, but is described as free content supported by advertising and merchandise sales, with physical goods (books and t-shirts) distributed through an Amazon storefront rather than a proprietary e-commerce site. Distribution extends across YouTube, Instagram, Twitter/X, Facebook, and RSS syndication, in addition to the core website. The business is privately held by its founder (Elliot Trotter, who departed as Editor in Chief in January 2016) with no institutional investment, parent company, or subsidiaries identified. Editorial reach spans North America, Europe, the Middle East, Asia, and Latin America through international coverage and contributor networks. The publication has no disclosed AI, API, SDK, or proprietary technology offerings beyond its content platform.

Name

Skyd Magazine

Legal name

Skyd LLC

Website

https://skydmagazine.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Skyd Magazine is a privately held Seattle-based online editorial publication founded in 2010 that exclusively covers ultimate frisbee, publishing free training articles, columns, features, and video content for players, coaches, and fans, supported by advertising and Amazon-based merchandise sales.

Ownership category

akta.pro rank

Product category

Sports Digital Media

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Sports & Recreation Magazines (MPAJAEAJ)

Keywords

• Ultimate frisbee content
• Online sports magazine
• Sports training articles
• Ultimate frisbee news
• Amateur sports media

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels2 records

Marketing channels7 records

Core offering

Skyd Magazine is an online editorial publication that publishes free ultimate frisbee content including columns, training articles, long-form features, and themed project collections. The publication also sells related merchandise (books and t-shirts) through an Amazon storefront and distributes video content via its YouTube channel.

Product overview

Skyd Magazine is a content publication focused on ultimate frisbee. The core offering is its website featuring regularly published content organized into multiple columns (Training Blog, The Grind, Ultimate Globe Trotter, Contested Strip, Transultimate, Scooberlicious Ultimate) and a Features section. The publication also produces themed Projects collections covering specific topics and events. An associated Amazon store offers ultimate-related merchandise including books and apparel.

Differentiator

Problem solved

Functional benefit

Products and services

• Skyd Magazine Website Free online editorial publication focused exclusively on ultimate frisbee, featuring columns (Training Blog, The Grind, Ultimate Globe Trotter, Contested Strip, Transultimate, Scooberlicious Ultimate), long-form features, and themed projects covering training, tournament coverage, player profiles, and community stories. Targeted at ultimate frisbee players, coaches, and fans.
• Skyd Store (Amazon Merchandise) Amazon-based merchandise retail selling ultimate frisbee books and branded t-shirts to consumers. Targeted at ultimate frisbee players, fans, and community members.

Quantifiable outcome

• 226+ games personally recorded and analyzed for passing vs. scoring performance metrics since 2010

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SB Nation: SB Nation operates a large network of sport-specific blogs and editorial sites. It competes for advertising revenue in the sports content category and represents the scale-driven approach to niche sports media that contrasts with Skyd's independent niche model.
• FloSports: FloSports is a subscription streaming platform covering numerous niche sports including ultimate frisbee. It competes for ultimate audience attention and advertising/sponsorship dollars with much broader scale and dedicated live-event infrastructure.
• The Athletic: The Athletic is a large subscription sports journalism outlet covering professional and collegiate sports. While not focused on ultimate frisbee, it represents the broader model of subscription-supported niche sports journalism and competes for premium sports-content ad budgets.

Regional players

• VC Ultimate: VC Ultimate is a Canadian ultimate frisbee equipment and apparel brand with community content. It overlaps with Skyd Magazine's audience and competes for the same player-driven merchandise revenue via its own storefront.
• Five Ultimate: Five Ultimate is an ultimate frisbee equipment and apparel brand that also produces editorial and video content. It overlaps with Skyd's audience of ultimate players and competes for both content attention and merchandise dollars in the ultimate category.

Emerging players

• Runner's World: Runner's World is a long-running endurance and training-focused sports publication. While it covers running rather than ultimate, its training-content, coaching-advice, and community-focused model is structurally similar to Skyd's Training Blog column.
• Bicycling: Bicycling is an enthusiast sports publication covering road, mountain, and gravel cycling. Its editorial mix of training advice, gear coverage, and community stories mirrors Skyd Magazine's blend of training content, features, and culture pieces for ultimate frisbee.
• Surfer Magazine: Surfer Magazine is a niche action sports publication covering surfing with a mix of editorial, training, culture, and event coverage. Its structure as a dedicated action-sport media brand serving an enthusiast community parallels Skyd's positioning in ultimate frisbee.

Others

• Stack Sports / Active Network: Stack Sports provides sports management, registration, and content software for amateur and youth sports organizations including ultimate. It is an ecosystem enabler serving the same ultimate community that Skyd covers, and represents the platform/technology layer adjacent to media.

Direct peers

• Ultiworld: Ultiworld is the leading dedicated online publication covering ultimate frisbee news, analysis, and video content. It is the most direct competitor to Skyd Magazine, serving the same player, coach, and fan audience with similar editorial formats and sport-specific expertise.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/skydmagazine
• YouTubeyoutube.com/skydmagazine
• Facebookfacebook.com/skydmagazine
• Instagraminstagram.com/skydmag
• LinkedInlinkedin.com/company/skyd-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skyd Magazine