Wellness Coaching & Nutrition Therapy

What Wellness Coaching & Nutrition Therapy does

Wellness Coaching & Nutrition Therapy, PLLC (WC&NT) is a virtual nutrition therapy private practice incorporated in Texas and operated by founder Jill Sechi, MS, RDN, LD, CEDS-S, with second clinician Mateus Milhomens, MS, RDN, LD, IBCLC. The firm specializes in eating disorder and disordered eating treatment, Family Based Treatment (FBT) for adolescents, weight management, and nutrition support for mental health concerns (ADHD, depression, anxiety, trauma, OCD), while also training dietitians pursuing CEDS certification. Service delivery is exclusively telehealth, with appointments available across 21 US states and BCBS insurance accepted (Mateus in-network; Jill cash-pay only).

The underlying platform combines a secure client portal (infowcnt.clientsecure.me), online scheduling, and a structured membership/course management system. Content assets include mini-courses and intensive courses on eating disorders, FBT, brain/nutrition, weight management, GLP-1 medications, and meal planning. Distribution extends across a website, a private Facebook community with weekly live education, The RD Roadmap podcast, YouTube video series, and organic SEO targeting eating disorder and nutrition therapy keywords.

The business model blends recurring subscriptions with pay-per-session clinical services. Consumer memberships tier from READY ($29/mo) to GO! Concierge ($595/mo with two sessions included); clinician memberships tier from KNOW Basic ($98/mo) to KNOW in Depth Full ($898/mo with live observation and supervision); individual nutrition sessions are priced $170–$265 depending on clinician and visit type. Additional revenue streams include dietitian CEDS consultation ($100–$125/session), the WWJD residency program, and professional referrals from therapists, physicians, and treatment teams. Customer segments span families and individuals with eating disorders, individuals with weight or mental health concerns, and clinicians/dietitians seeking eating disorder specialization.

Name

Wellness Coaching & Nutrition Therapy

Legal name

Wellness Coaching & Nutrition Therapy, PLLC

Website

https://jsechinutritiontherapy.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Wellness Coaching & Nutrition Therapy is a Texas-based virtual nutrition therapy practice specializing in eating disorder treatment, Family Based Treatment, weight management, and clinician training, serving individual clients and dietitians across 21 US states via telehealth subscriptions and pay-per-session coaching.

Ownership category

akta.pro rank

Product category

Nutrition Therapy Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Diet and Weight Reducing Centers (812191)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Eating Disorder Treatment Programs (HLAFACAK)

akta.pro secondary industries

Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE), Eating Disorder Recovery Nutrition Support (HSADAFAM), Weight Management & Behavior Change Education (EDAAAHAF), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Nutrition therapy services
• Eating disorder treatment
• Telehealth nutrition counseling
• Family based treatment
• Registered dietitian consultation

Headquarters

HQ city

Katy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Subscriptions: Three-tier membership model offering monthly subscriptions with varying levels of access to courses, session discounts, and concierge services. READY tier at $29/month for mini-courses, SET tier at $69/month for mini and intensive courses with 10% session discount, and GO! Concierge at $595/month including 2 coaching sessions per month with 15% additional session discount.
2. Individual Nutrition Sessions: One-on-one nutrition therapy sessions billed per appointment. Jill Sechi: $265 initial assessment, $205 follow-up. Mateus Milhomens: $205 initial assessment, $170 follow-up.
3. Clinician Consultation Services: Professional consultation for dietitians pursuing CEDS certification: $125/session individual, $100/session dyad (2 participants), or prepaid package of 4 sessions at $475.
4. Clinician Membership Programs: KNOW Basic Membership at $98/month, KNOW in Depth Membership at $398/month, and KNOW in Depth with intensive supervision at $898/month for training dietitians in eating disorder treatment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Wellness Coaching & Nutrition Therapy delivers virtual nutrition therapy services, with a primary focus on evidence-based treatment of eating disorders, disordered eating, and weight concerns. Offerings include one-on-one nutrition consultations, Family Based Treatment for adolescents and their families, tiered consumer memberships (READY, SET, GO! Concierge), clinician memberships (KNOW), dietitian consultation for CEDS certification, and the WWJD Residency Program for training dietitians in eating disorder care.

Product overview

Wellness Coaching & Nutrition Therapy is a virtual nutrition therapy private practice offering a multi-tiered membership platform combined with concierge coaching services. The core offering centers on eating disorders treatment, family-based therapy, and nutrition coaching, delivered through individual consultations and a structured membership system with three tiers: Ready? (mini-courses only at $29/month), Set! (mini + intensive courses with session discounts at $69/month), and GO! Concierge (two coaching sessions per month plus exclusive Facebook community at $595/month). Additional services include dietitian consultation for CEDS certification, the KNOW clinician training program, and the WWJD Residency for dietitians entering the eating disorders field. All services are delivered virtually with a focus on evidence-based, personalized nutrition therapy.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Nutrition Consultation One-on-one virtual nutrition therapy sessions focused on understanding health history, eating patterns, and developing practical nutrition strategies, with a 60-90 minute initial assessment and 40-50 minute follow-up appointments; for individuals seeking evidence-based eating disorders, weight, or general nutrition support.
• Family Based Treatment (FBT) Evidence-based eating disorder treatment program for clients 19 or younger, where families support their loved one by temporarily taking full responsibility for feeding, combined with an educational video series through membership; for adolescents with eating disorders and their caregivers implementing FBT at home.
• Eating Disorders Coaching Specialized nutrition coaching for individuals with eating disorders and disordered eating using multiple evidence-based therapeutic modalities (FBT, EFFT, ACT, CBT, RO-DBT, IFS); for clients seeking recovery-focused nutrition therapy.
• Dietitian Consultation Service Professional consultation and supervision for dietitians pursuing Certified Eating Disorders Specialist (CEDS) certification, offered by Jill Sechi with individual ($125/session or 4-pack at $475) and dyad ($100/session) options; for clinicians seeking eating disorder specialization.
• Public Membership (READY / SET / GO! Concierge) Three-tier public consumer membership with READY at $29/month for mini-courses access, SET at $69/month for mini and intensive courses with 10% off sessions, and GO! Concierge at $595/month with two 50-minute coaching sessions per month, 15% off additional sessions, and exclusive Facebook community access; for individuals seeking ongoing coaching, education, and community support.
• KNOW Clinician Membership Tiered clinician training membership offering KNOW Basic at $98/month (video/audio content, learning resources, quizzes), KNOW in Depth at $398/month (adds bi-monthly individual supervision), and KNOW in Depth Full at $898/month (adds recorded/live observation with feedback and monthly group calls); for dietitians and clinicians training in eating disorder treatment.
• WWJD Residency Program Intensive hands-on residency training for dietitians entering the eating disorders field, with live observation and immediate feedback from Jill Sechi; for dietitians seeking practical experience in eating disorder treatment.

Quantifiable outcome

• 5% chance of keeping weight lost on diets
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• Healthie: Practice-management and telehealth platform purpose-built for nutritionists and dietitians, offering scheduling, charting, and patient portal infrastructure. Healthie is the type of platform WC&NT either uses or could migrate to, and competes indirectly by enabling any dietitian to launch a similar telehealth practice.
• IAEDP Foundation: International Association of Eating Disorders Professionals — the certifying body for the CEDS credential that Jill Sechi holds and supervises candidates for. IAEDP is an ecosystem participant: WC&NT's KNOW clinician training and CEDS consultation revenue is directly enabled by IAEDP's certification framework.

Broad incumbents

• Eating Recovery Center: Large, multi-site eating-disorder treatment provider offering inpatient, residential, PHP, IOP, and outpatient services across several U.S. states. ERC is a broader incumbent that competes for the same ED patient population — particularly complex cases that escalate beyond virtual outpatient care.
• The Emily Program (Accanto Health): Specialty eating-disorder provider with residential, PHP, IOP, and outpatient services plus an emerging virtual care line. Accanto/Emily is an incumbent peer with overlapping clinical approach (FBT and evidence-based modalities) and a broader geographic footprint.
• Monte Nido: National eating-disorder treatment provider operating residential and outpatient programs across the U.S. Monte Nido competes for the same patient pool at higher-acuity levels of care, and represents a referral destination for WC&NT clients who need PHP/IOP/Residential.
• Center for Discovery: Eating-disorder and mental-health treatment provider operating residential, PHP, IOP, and outpatient programs across multiple states. Center for Discovery is a broader incumbent in the ED-treatment space and a likely referral source or competitor for higher-acuity cases.

Direct peers

• Fay Nutrition: Virtual nutrition counseling platform that matches patients with registered dietitians for ongoing one-on-one care. Fay is a direct telehealth-RD peer, competing for self-pay consumers seeking remote dietitian access, though without the eating-disorder specialization that anchors WC&NT.
• Within Health: Telehealth platform providing eating-disorder treatment through virtual PHP/IOP and outpatient levels of care, including nutrition therapy. Within competes head-to-head for the same virtual ED patient, with the added threat of a deeper care continuum and venture-backed scale.
• Nourish: Telehealth platform connecting patients with registered dietitians for one-on-one nutrition counseling across a broad set of conditions, with insurance coverage across many plans. Nourish competes for the same RD-delivered telehealth nutrition patient, with significantly broader payer coverage.
• Equip Health: Virtual, evidence-based eating-disorder treatment program serving adolescents and adults via telehealth with a multidisciplinary clinical team. Equip is the most direct competitor to Wellness Coaching & Nutrition Therapy's virtual ED-coaching offering, competing for the same self-pay families seeking remote, family-based care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@jsechinutritiontherapy
• Facebookfacebook.com/groups/364627366406113

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wellness Coaching & Nutrition Therapy