Nourish
Nourish is an AI-native telenutrition platform and the largest dietitian-led metabolic health clinic in the US, connecting patients with 10,000+ Registered Dietitians via insurance-covered telehealth across all 50 states.
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Nourish does
Nourish is an AI-native telenutrition platform operating as the largest dietitian-led metabolic health clinic in the United States. Founded in 2021 and headquartered in New York City, the company connects patients with a national network of over 10,000 Registered Dietitians via insurance-covered telehealth appointments available across all 50 states. Its core offering addresses 80+ health conditions including diabetes, obesity, eating disorders, gut health, PCOS, heart disease, and prenatal nutrition, with ongoing between-session support delivered through iOS and Android mobile applications. The platform is positioned around metabolic health, with explicit integration into GLP-1 medication management and an expansion into physician-led care and prescribing in 2026.
The technology architecture combines virtual dietitian care with an AI-native infrastructure that automates session documentation, surfaces clinical insights from patient-dietitian interactions, handles prior authorization workflows, and integrates free cardiometabolic blood testing through Nourish Labs with AI-generated biomarker insights. Nourish monetizes primarily through insurance reimbursements, with 94% of in-network patients paying $0 out-of-pocket; a $145 per-session self-pay rate serves as a fallback for uninsured or out-of-network patients. Revenue also derives from enterprise contracts with health plans covering 200+ million lives, health system integrations (e.g., Community Health Network), and platform partnerships with women's health and pharmaceutical channels (Tia, Wisp, LillyDirect). The go-to-market is hybrid: direct-to-consumer self-serve booking via website and app, combined with B2B2C distribution through payer, employer, and health system channels.
The company employs 251-500 people, has raised $215 million across Series A through C rounds (most recently a $100 million Series C led by Menlo Ventures in May 2026 at a $1.75 billion valuation), and reported reaching profitability in 2025. Reported clinical outcomes include 8% average weight loss at 12 months for patients not on GLP-1s, 68% six-month GLP-1 persistence versus a 46% industry benchmark, and over $2,000 in annual cost savings per patient for health plans. The company is co-founded by Aidan Dewar, Stephanie Liu (CTO), and Sam Perkins.
Nourish firmographics
Firmographics- Name
- Nourish
- Legal name
- Nourish, Inc.
- Website
- https://usenourish.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Nourish is an AI-native telenutrition platform and the largest dietitian-led metabolic health clinic in the US, connecting patients with 10,000+ Registered Dietitians via insurance-covered telehealth across all 50 states.
- Ownership category
- akta.pro rank
Nourish industry classification
Industry- Product category
- Telehealth Nutrition Counseling Services
- NAICS
- Diet and Weight Reducing Centers (812191)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)
- akta.pro secondary industries
- Diabetes & Blood Sugar Nutrition Coaching (HSADAFAF), Eating Disorder Recovery Nutrition Support (HSADAFAM)
Keywords
Where Nourish is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nourish business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Insurance-Covered Telehealth Appointments: Nourish generates revenue primarily through insurance reimbursements for virtual nutrition counseling sessions. The majority of patients (94%) pay $0 out-of-pocket as sessions are covered by major insurance plans including Blue Cross Blue Shield, United Healthcare, Aetna, Cigna, and Medicare. The company is in-network with hundreds of insurance plans across all 50 states.
- Self-Pay Appointments: For patients without insurance coverage or whose appointments go toward deductibles, Nourish offers self-pay options at $145 per appointment as a fallback rate.
- Enterprise and Health Plan Partnerships: Revenue is also derived from partnerships with health plans, health systems, and employers who embed Nourish's nutrition care platform into their benefits offerings, generating revenue through negotiated per-member or per-encounter arrangements.
- Optional Enhanced Lab Panels: Nourish Labs offers free basic cardiometabolic blood panels, with optional enhanced panels available for a self-pay fee, creating a supplementary revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Per session / appointment-based subscription through insurance | Insurance-covered virtual dietitian appointments ($0 for 94% of patients) |
| One time/ perpetual license | Pay-as-you-go | Self-pay out-of-pocket rate |
| Hybrid | Pay-as-you-go | Nourish Labs - Free basic cardiometabolic testing with optional paid enhanced panels |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Nourish product offering
Product offeringCore offering
Nourish provides insurance-covered virtual nutrition counseling by connecting patients with a national network of over 10,000 Registered Dietitians via telehealth across all 50 U.S. states. Patients book directly through the website or mobile app, complete a comprehensive nutrition assessment, and receive ongoing care including between-session messaging, goal tracking, and curated content. The platform is augmented by Nourish Labs for free cardiometabolic blood testing and AI-powered clinical workflow tools for dietitians.
Product overview
Nourish is an AI-native dietitian-led metabolic health clinic operating as a platform-plus-modules architecture. The core Nourish Platform connects patients with over 10,000 registered dietitians across all 50 states via insurance-covered telehealth appointments, supporting 80+ conditions including diabetes, eating disorders, gut health, and weight management. The Nourish Mobile App (iOS/Android) provides 24/7 between-session support including messaging, goal tracking, and curated content. The add-on Nourish Labs module offers free cardiometabolic blood testing integrated into the care model, with AI-generated insights and dietitian guidance on results. The platform also incorporates GLP-1 medication management and has expanded into physician hiring for comprehensive metabolic care.
Differentiator
Problem solved
Functional benefit
Brands
- Nourish Labs: A free cardiometabolic blood testing service integrated into Nourish's virtual nutrition care model, offering basic panels covering cholesterol, blood sugar, and thyroid function at no cost.
Products and services
- Nourish Platform Virtual nutrition counseling platform that connects patients with registered dietitians via telehealth, covered by insurance. Includes comprehensive nutrition assessment, ongoing care appointments, and a mobile app for messaging, goal tracking, and curated content. Supports 80+ conditions including weight management, diabetes, gut health, eating disorders, heart health, PCOS, and prenatal/postnatal nutrition.
- Nourish Labs Cardiometabolic blood testing service integrated into the Nourish virtual care model. Offers free basic panels covering cholesterol, blood sugar, and thyroid function, with optional enhanced panels available for self-pay. Results are delivered through the Nourish mobile app with AI-generated insights and dietitian guidance for ongoing nutritional support.
Quantifiable outcome
- 8% average weight loss for patients not on GLP-1s after 12 months
- +9 more outcomes
Companies that use Nourish
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Nourish technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
Nourish partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and supporting.
- Community Health NetworkcoreCommunity Health Network, a not-for-profit healthcare system in Indiana, partnered with Nourish to integrate virtual metabolic health care into clinical workflows across multiple specialties including primary care, cardiology, gastroenterology, and endocrinology. Patients access registered dietitians virtually seven days a week at no out-of-pocket cost through existing health benefits. Nourish's network of over 6,000 dietitians supports 50+ conditions.
- TiamajorStrategic partnership integrating nutrition counseling into Tia's women's healthcare platform. The partnership aims to provide comprehensive care covering weight management and nutrition-related women's health conditions, with Nourish dietitians embedded into Tia's care model.
- WispmajorWisp partnered with Nourish to offer personalized nutrition counseling to patients enrolled in Wisp's GLP-1 weight care program. Wisp patients access nutrition counseling through insurance or a self-pay rate, receiving exclusive discounts. Nourish patients receive exclusive discounts on Wisp's prescription and OTC solutions. The partnership covers patients in all 50 states.
- LillyDirectmajorNourish partnered with LillyDirect (Eli Lilly's digital health platform) to offer personalized nutrition support for chronic condition management, specifically targeting patients using GLP-1 and other weight management medications prescribed through the LillyDirect platform.
- Alex MorgansupportingU.S. women's soccer star Alex Morgan partnered with Nourish for the company's first television advertising campaign, serving as a brand ambassador to build consumer awareness for the insurance-covered nutrition care platform.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Nourish competitors and assessment
Company assessmentDirect peers
- Virta Health: Virta Health is a virtual clinic that reverses type 2 diabetes and other chronic metabolic diseases through nutrition therapy and remote care. Like Nourish, it pairs registered dietitian-led coaching with telehealth delivery and sells outcomes-based contracts to health plans and employers, directly competing for the same payer and employer relationships.
- Omada Health: Omada Health is a virtual-first chronic care provider covering diabetes prevention, diabetes, hypertension, and weight management with coaches and connected devices. It overlaps Nourish on insurance-covered virtual care, health plan and employer channels, and documented cardiometabolic outcomes.
- Noom: Noom is a consumer-facing weight management and behavior-change platform using coaching, content, and now GLP-1 support. It is directly comparable to Nourish on nutrition coaching for weight loss, though it historically has relied more on cash-pay than insurance reimbursement.
- Found (Found Health): Found is a weight care clinic combining medication (including GLP-1s) with personalized coaching and nutrition support from clinicians. It competes head-to-head with Nourish for GLP-1-adjacent weight management patients and uses a similar provider-plus-platform model.
- Calibrate: Calibrate is a metabolic health program combining clinician-prescribed GLP-1 medication with coaching on food, sleep, exercise, and emotional health. It is a direct Nourish peer in GLP-1-bundled weight management and targets similar employer and consumer segments.
- Vida Health: Vida Health provides virtual care for diabetes, hypertension, weight, and mental health, combining coaching with licensed clinicians. Like Nourish, it sells to health plans and employers, offers nutrition coaching, and reports measurable cardiometabolic outcomes.
Broad incumbents
- Hims & Hers Health: Hims & Hers is a scaled consumer telehealth platform that has expanded into weight loss with compounded GLP-1s. It overlaps Nourish on virtual metabolic care and weight management, but operates as a broad multi-condition telehealth incumbent rather than a nutrition-specialist.
- Ro: Ro is a multi-condition telehealth platform that has built out a dedicated weight loss program with provider visits and medication support. It competes with Nourish for the GLP-1 patient journey but offers a much broader portfolio across men's health, women's health, and primary care.
- WeightWatchers (WW): WeightWatchers is an established weight management brand that has expanded into clinician-led weight loss programs, including GLP-1 support. It addresses the same consumer weight management need as Nourish, but with a broader consumer brand and less emphasis on insurance-covered RD care.
Emerging players
- Maven Clinic: Maven Clinic is a virtual women's and family health platform offering clinical care, including nutrition support, across fertility, pregnancy, and postpartum. It overlaps Nourish on women's health nutrition and is a likely competitor as Nourish expands its Tia/Wisp-style women's health partnerships.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Nourish social profiles
Digital presenceNourish financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nourish leadership team
Management profileNumber of profiles
Profiles3 records
Nourish funding detail
Funding detailFunding overview
Funding rounds5 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nourish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nourish
What does Nourish do?
Nourish provides insurance-covered virtual nutrition counseling by connecting patients with a national network of over 10,000 Registered Dietitians via telehealth across all 50 U.S. states. Patients book directly through the website or mobile app, complete a comprehensive nutrition assessment, and receive ongoing care including between-session messaging, goal tracking, and curated content. The platform is augmented by Nourish Labs for free cardiometabolic blood testing and AI-powered clinical workflow tools for dietitians.
Is Nourish a public or private company?
Nourish is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nourish founded?
Nourish was founded in 2022. It employs 251 to 500 people.
Where is Nourish based?
Nourish is headquartered in New York, United States, in the North America region.
How does Nourish make money?
Four revenue lines are on record. Insurance-Covered Telehealth Appointments are the primary driver. The others are self-Pay Appointments, enterprise and Health Plan Partnerships and optional Enhanced Lab Panels.
Who are Nourish's main competitors?
Direct peers on record are Virta Health, Omada Health, Noom, Found (Found Health), Calibrate and Vida Health. Broad incumbents are Hims & Hers Health, Ro and WeightWatchers (WW). Maven Clinic is listed as an emerging player.
Does Nourish have an API?
No public API is recorded for Nourish.
What industry is Nourish in?
Nourish's product category is Telehealth Nutrition Counseling Services. Its primary akta.pro industry code is HSADAFAE, Medical Nutrition Therapy (Registered Dietitian), with a secondary code of HSADAFAF, Diabetes & Blood Sugar Nutrition Coaching. Its NAICS code is 812191 and its SIC code is 8000.