What Mindfulness Without Borders does

Mindfulness Without Borders, now operating as The Global MINDS Collective, is a registered Canadian charitable social enterprise (CRA registration 713163715 RR 0001) founded in 2007 that delivers evidence-based mindfulness and social-emotional learning (SEL) programs to workplaces, schools, first responder organizations, healthcare settings, and community groups. The organization was founded by Dr. Arlene MacDougall and operates with a small core team of 1-10 employees, with disclosed operational presence in Ontario (London, Barrie, North Bay) and a registered US office location in Belvedere Tiburon, California.

The product portfolio centers on three flagship programs: the Mindfulness Ambassador Program (MAP), Mindful@Work, and Mindful Social Innovation (MSI). These are supported by a facilitator certification pathway (Mindfulness Ambassador Facilitator Certification and Mindful@Work Facilitator Certification) that trains internal organizational champions, plus complementary services including Mindful@Work for Leaders, Organizational Consulting, Leadership Coaching, and Customized Programs and Workshops. Free resources such as guided meditations and the RETHiNK Kit (with 1,000+ downloads) serve as top-of-funnel engagement assets. Distribution is multi-modal, combining direct sales to enterprises via discovery calls and customized delivery with virtual (Zoom-based) training and in-person regional events, and is increasingly channeled through partner organizations.

The business model blends fee-for-service training and certification revenue with charitable donations processed through CanadaHelps and the Generosity Scholarship Funds, which subsidize access for educators, healthcare workers, first responders, and grassroots organizations. Go-to-market is sales-led and event-driven, combining inside sales for enterprise accounts with partnership-driven community engagement. The organization has reached 10,000+ people globally and trained 1,000+ facilitators, with 2025 marking a notable expansion into first responder, municipal government, and newcomer community segments through partnerships with Advancing 'WE' in Policing Ontario, the City of Barrie, and BlendIn Canada.

Name

Mindfulness Without Borders

Legal name

The Global MINDS Collective

Website

https://mindfulnesswithoutborders.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Mindfulness Without Borders (The Global MINDS Collective) is a registered Canadian charity delivering evidence-based mindfulness and SEL training programs, facilitator certifications, and consulting to workplaces, schools, first responders, and community organizations across North America and globally.

Ownership category

akta.pro rank

Product category

Professional Mindfulness Training and SEL Services

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG)

akta.pro secondary industries

Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

Keywords

• Mindfulness training programs
• Social-emotional learning
• Workplace wellbeing training
• Facilitator certification
• Mindful leadership coaching

Headquarters

HQ city

Belvedere Tiburon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Training and Certification Programs: Revenue from facilitator certifications (Mindfulness Ambassador Facilitator Certification, Mindful@Work Facilitator Certification) and training programs delivered to individuals and organizations.
2. Organizational Consulting and Coaching: Fee-for-service strategic advisory and coaching engagements for leadership teams building psychologically safe workplace cultures.
3. Donations and Charitable Contributions: As a registered Canadian charity (CRA registration: 713163715 RR 0001), receives tax-deductible donations through CanadaHelps platform supporting Generosity Scholarship Funds.
4. Customized Corporate Programs: Custom-designed mindfulness series delivered to organizations (e.g., City of Barrie 4-part MINDFUL@WORK series), with organizations paying for tailored programming.
5. Generosity Scholarship Funds: Donation-funded financial support for individuals and small organizations to access programs, trainings, and resources. Supports scholarships for educators, healthcare professionals, first responders, and others requiring financial assistance.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

The Global MINDS Collective (formerly Mindfulness Without Borders) delivers secular, evidence-based mindfulness and social-emotional learning programs to organizations and individuals. Core offerings include the Mindfulness Ambassador Program and Mindful@Work Program for workplaces, schools, and communities, complemented by facilitator certification pathways, Mindful@Work for Leaders, Mindful Social Innovation training, organizational consulting, leadership coaching, customized workshops, and free digital resources. Programs are delivered virtually via Zoom and in-person, supporting well-being, psychological safety, and resilience.

Product overview

The Global MINDS Collective offers a portfolio of mindfulness-based programs and mindful leadership trainings delivered through a platform-plus-modules architecture. The core offerings include the Mindfulness Ambassador Program (MAP) and Mindful@Work Program, which provide evidence-based mindfulness and social-emotional learning across workplaces, schools, and community settings. These are supported by facilitator certification programs (Mindfulness Ambassador Facilitator Certification and Mindful@Work Facilitator Certification) that scale implementation by training internal champions. Complementary services include Mindful@Work for Leaders, Organizational Consulting, Leadership Coaching, Customized Programs and Workshops, and Mindful Social Innovation Training. The portfolio is accessible through both in-person and virtual formats, with free resources including Guided Meditations and the RETHiNK Kit available through the Knowledge Hub. The company operates as a registered charitable social enterprise focused on mental well-being and social impact.

Differentiator

Problem solved

Functional benefit

Brands

• Mindfulness Ambassador Program (MAP): Evidence-based mindfulness and social-emotional learning training program delivered by certified facilitators across workplaces, schools, and community settings.
• Mindful@Work
• Mindful Social Innovation (MSI)
• Mindful@Work for Leaders
• RETHiNK Kit
• Generosity Scholarship Funds (GSF)

Products and services

• Mindfulness Ambassador Program (MAP) Turnkey, evidence-based mindfulness and social-emotional learning program delivered by certified facilitators across workplaces, schools, and community settings. Designed to strengthen well-being, psychological safety, and essential human skills for individuals and teams navigating stress and conflict.
• Mindful@Work Program Workplace-focused mindfulness training series supporting empathy, focus, and resilience. Programs are customizable for virtual or in-person delivery and help teams build well-being, performance, psychological safety, and cultures of belonging.
• Mindful@Work for Leaders Training Program Leadership training program supporting leaders and changemakers in cultivating mindful practices and social innovation to sustain both people and the planet.
• Mindfulness Ambassador Facilitator Certification Program Scalable certification that prepares internal champions to lead mindfulness and model cultures of care, well-being, and psychological safety. Designed for professionals in workplaces, healthcare, first responder, and community settings.
• Mindful@Work Facilitator Certification Program Certification program enabling professionals to facilitate Mindful@Work programs within their organizations, building resilience and connection from the inside out.
• AWIP Sponsored Certification Training Sponsored facilitator certification training program for first responders and emergency personnel, delivered in partnership with Advancing WE in Policing Ontario (including AWIP-sponsored emergency responder certifications in North Bay and other Ontario locations).
• Organizational Consulting Strategic advisory services for leadership teams building psychologically safe, equitable, and resilient workplace cultures through mindfulness-based transformation.
• Leadership Coaching Individualized coaching for leaders to support mindful leadership development and organizational culture transformation.
• Customized Programs and Workshops Tailored mindfulness and social-emotional learning programs designed for specific organizational needs and contexts (e.g., the City of Barrie 4-part MINDFUL@WORK series).

Quantifiable outcome

• 10,000+ people globally improved social and emotional capacities, resilience, and well-being
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Minds of London-MiddlesexcoreStrategic or Co-development Partner · 1 January 2025Collaboration to launch the first Mindful Social Innovation 12-Session Program, bringing together cross-sector leaders and Lived Experience Advisors to co-create solutions to mental health and addiction challenges. Three teams completed final pitches and received $1,500 each to advance community-based solutions.
• Ontario Police TrainersflagshipStrategic or Co-development Partner · 1 January 2025The Global MINDS Collective's Founder, Dr. Arlene MacDougall, was invited as a guest speaker at Ontario Police Trainers Summit - Building a Stronger Trainer Network: Empowering Police Trainers to Lead. She spoke on mental health and neuroscience behind mindfulness, connecting research to real-world police training.
• BlendIn CanadacoreStrategic or Co-development Partner · 1 January 2025Partnership with this newcomer-led, grassroots nonprofit to train facilitators in the Mindfulness Ambassador Program. BlendIn supports newcomers from Black, African, and Middle Eastern communities, bringing mindfulness and social-emotional learning into newcomer support spaces.
• R&R Mullet Campaign / Shift Disturbers / Georgian CollegeminorStrategic or Co-development Partner · 1 January 2025Partnership through the R&R Restoring Relationships Mullet Campaign raised funds to provide Mindfulness Ambassador Facilitator Certification scholarships for community leaders and grassroots organizations including Barrie Families Unite and Freedom is A Must Foundation.
• City of BarriecoreStrategic or Co-development Partner · 1 January 2025Custom-designed four-part MINDFUL@WORK series as part of City of Barrie's organizational wellness calendar. Sessions focused on mindfulness basics, paying attention, practicing gratitude, and nurturing compassion. Two employees were certified through facilitator training.
• Advancing 'WE' in Policing OntariocoreStrategic or Co-development Partner · 1 January 2025Hosted 3 Mindfulness trainings in London, Barrie, and North Bay, training 32 participants from 15 police, fire, and military services including Boots on the Ground, Ontario Association of Police Service Boards, and Ontario Provincial Police (OPP).

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Potential Project: Provides workplace mindfulness and leadership development programs delivered by facilitators to organizations globally, directly comparable in business model and target customer.
• Search Inside Yourself Leadership Institute: Offers mindfulness and emotional intelligence leadership training programs for workplaces and organizations, closely aligned with the Mindful@Work and Mindful@Work for Leaders offerings.
• Mindful Schools: Delivers mindfulness and SEL training programs and facilitator certifications for educators and schools, overlapping with the Mindfulness Ambassador Program adapted for educational settings.
• The Mindful Leader: Provides mindfulness-based leadership training, coaching, and community programs aimed at executives and teams, overlapping with Mindful@Work for Leaders and Leadership Coaching.
• Wisdom Labs: Offers evidence-based mindfulness and compassion training for workplaces and teams, comparable in corporate customer segment and program-based delivery model.
• Center for Mindful Leadership: Delivers mindfulness-based leadership programs for executives and organizations, directly comparable to the Mindful@Work for Leaders training program.

Broad incumbents

• Whil: Digital workplace well-being and mindfulness training platform competing for the same enterprise HR/wellness budgets, though delivered via a SaaS rather than live-facilitation model.
• Calm: Mass-market meditation and wellness app with a Calm Business enterprise offering targeting workplace stress and resilience, a broader incumbent in the same end market.
• Headspace: Large-scale consumer and enterprise mindfulness and meditation platform (Headspace for Work) that addresses the same workplace well-being pain points with a digital-first model.

Emerging players

• eMindful: Provides live, instructor-led mindfulness and resilience programs to employers and health plans, overlapping in evidence-based mindfulness delivery to workplace and healthcare buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mindfulwob
• YouTubeyoutube.com/channel/UCAkfZawIMWSZkcXlTKobBSw
• LinkedInlinkedin.com/company/the-global-minds-collective
• Instagraminstagram.com/theglobalmindscollective
• Facebookfacebook.com/mindfulnesswithoutborders

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindfulness Without Borders