What eMindful does

eMindful (legal entity: eMindful, LLC) is a privately held digital mindfulness platform that operates as a wholly-owned subsidiary of Wondr Health (NS412, LLC). Founded in 2011 and headquartered at 11315 Corporate Blvd., Suite 210, Orlando, Florida, the company delivers the eM Life platform — a web application (vibe.emindful.com) complemented by native iOS and Android apps — that offers live and on-demand mindfulness programs taught by expert instructors. Core product features include Mindful Daily live sessions delivered via Cisco WebEx in 14- and 30-minute formats, The Connection charitable giving program (donating a minute of mindfulness for every minute practiced), Vibe Tribes self-organized community groups, and the 1% Challenge 30-day program.

The platform serves two customer segments: enterprise employers (primary), who license access through Letter of Understanding (LOU) agreements via the parent Wondr Health's B2B sales motion as part of corporate wellness benefits, and individual consumers (secondary), who self-serve subscribe on monthly or annual terms. The company is HIPAA-compliant as a business associate and indicates GDPR-aligned breach notification processes; the privacy notice is localized into French, Spanish, Simplified Chinese, Brazilian Portuguese, and German.

Revenue mechanics are subscription-based on both sides: individual subscribers (monthly cancellation flexibility; annual with 7-day money-back guarantee) and enterprise clients (annual licensing with 60-day notice for fee modifications). eMindful has no disclosed standalone funding rounds since a 2016 $6.85M round led by LFE Capital; pre-acquisition cumulative disclosed venture funding totals approximately $13.3M (2011–2016). The company has 11–50 employees per firmographic data and a lean named leadership bench including the Chief Innovation Officer (Zev Suissa), Chief Science Officer (Ruth Wolever), Director of Curriculum, Delivery, and Research (Denise Shields, PhD), Director of Software Engineering and Compliance (Himanshu Chaudhary), and Controller/Director of Administration (Sara Mayo).

Name

eMindful

Legal name

NS412, LLC dba Wondr Health and its wholly-owned subsidiary eMindful, LLC

Website

https://emindful.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

eMindful (eMindful, LLC) is a digital mindfulness platform operating as a wholly-owned subsidiary of Wondr Health, delivering the eM Life web and mobile app for live and on-demand mindfulness programs to enterprise wellness clients and individual subscribers.

Ownership category

akta.pro rank

Product category

Digital Mindfulness Platform

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

Keywords

• Corporate wellness platform
• Mindfulness training software
• Digital mental health
• Employee wellbeing programs
• Behavior change platform

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription - Individual: Monthly and annual subscription plans for individual consumers accessing the eM Life platform for mindfulness programs. Monthly subscribers can cancel anytime; annual subscribers receive a 7-day money-back guarantee.
2. Enterprise/B2B Licensing: Employers and businesses license the Wondr Health program (including eM Life) through Letter of Understanding agreements, offering the program to employees as part of wellness benefits. Program fees are invoiced according to pricing terms in the LOU.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

eMindful operates the eM Life mindfulness platform, providing live and on-demand mindfulness programs taught by expert instructors through web and mobile applications. The company serves employers offering the program as part of employee wellness benefits via parent company Wondr Health, while also providing individual subscription access to the eM Life platform. The platform integrates a unique charitable giving feature called The Connection, where minutes of mindfulness practice are matched with donated minutes to charities of users' choice.

Product overview

eM Life is a unified mindfulness platform operated by eMindful (a Wondr Health company) offering scientifically proven live and on-demand mindfulness programs. The core platform is accessible via web and mobile apps (iOS and Android) and includes features like Mindful Daily live sessions, The Connection charitable giving program, Vibe Tribes community groups, and the 1% Challenge program. For businesses, eMindful offers corporate mindfulness programs as part of Wondr Health's digital behavior change offerings, with HIPAA-compliant handling of protected health information.

Differentiator

Problem solved

Functional benefit

Products and services

• eM Life eM Life is a digital mindfulness platform offering scientifically proven live and on-demand programs taught by expert instructors, accessible via web and mobile applications (iOS and Android). It serves both individual subscribers seeking personal mindfulness practice and corporate clients licensing the program through Wondr Health. The platform integrates The Connection charitable giving program, Vibe Tribes community groups, and the 1% Challenge.
• Corporate Mindfulness Program An employer-sponsored mindfulness program offered through Wondr Health, providing employees access to the eM Life platform as part of workplace wellness benefits. The program is licensed through Letter of Understanding agreements, includes HIPAA-compliant handling of protected health information, and features optional charity donation capabilities.

Quantifiable outcome

• Scientifically proven to help relieve stress, boost mood, and improve sleep

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Wondr HealthcoreOEM/ Whitelabel/ Licensing PartnereM Life is a Wondr Health product. Wondr Health is a leading digital behavior change company for the whole person that helps people improve their physical and mental well-being through behavior-change skills and tools. eMindful operates as a wholly-owned subsidiary of Wondr Health (NS412, LLC).

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ten Percent Happier: Ten Percent Happier offers guided meditation and a coaching product aimed at skeptics and workplace users. It overlaps with eM Life's individual and employer mindfulness positioning.
• Calm: Calm is the leading consumer meditation and mindfulness app, offering guided meditations, sleep stories, and masterclasses. It directly competes with eMindful's eM Life platform on the same individual subscriber and B2B wellness benefits motion.
• Headspace Health: Headspace provides guided meditation, mindfulness, and now mental health coaching through Headspace Health. It competes head-to-head with eM Life for both consumer subscriptions and employer wellness contracts in the same category.
• Insight Timer: Insight Timer is a large free meditation app with a global community of teachers and live sessions. It competes directly with eMindful on individual mindfulness users and live meditation formats.

Broad incumbents

• BetterUp: BetterUp is an enterprise coaching and mental well-being platform sold to HR buyers. It is comparable as a competing employer-wellness budget line where eM Life is also sold via Wondr Health.
• Lyra Health: Lyra Health provides mental health benefits to employers, including therapy and coaching. It competes with eM Life for the same employer benefits dollar, albeit with a heavier clinical-care model.
• Wondr Health: Wondr Health is eMindful's parent company and a leading digital behavior change platform targeting physical and mental well-being. It is comparable as the enterprise channel through which eM Life reaches employer buyers and as a broader incumbent in digital wellness.

Emerging players

• Simple Habit: Simple Habit is a meditation and wellness app focused on short, on-the-go sessions. It overlaps with eMindful's Mindful Daily short-format live sessions and consumer subscription tier.
• Whil (formerly MindfulNation): Whil is a digital wellbeing and mindfulness platform targeting enterprises and individuals. It is comparable as a smaller, B2B-leaning mindfulness app competing with eM Life in employer channels.

Regional players

• Wellable: Wellable is a corporate wellness platform that offers mindfulness content as part of broader employee well-being programs. It competes with eMindful for employer wellness contracts, particularly in North America.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/emindful
• LinkedInlinkedin.com/company/emindful
• Instagraminstagram.com/emindfullife
• Facebookfacebook.com/eMindful

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eMindful