VERDE

Name

VERDE

Legal name

VERDE

Website

https://verdefrontier.mu

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Corporate Finance Advisory & Market Research Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (541910), Professional, Scientific, and Technical Services (541)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro industry

PRIMARYBPAHACAG

Customer, Marketing & Sales Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYMPAAALAL

Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Market Research & Consumer Insights

Keywords

• Corporate finance advisory
• Consumer market research
• Data analytics consulting
• Mergers acquisitions advisory
• Strategic research advisory

Headquarters

HQ city

Ebène

HQ country

Mauritius

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels2 records

Core offering

VERDE is a boutique consulting practice that delivers corporate finance advisory (M&A, restructuring, buy/sell side mandates, IPOs, capital raising, fairness opinions and transaction execution) and brand & consumer research (segmentation, usage and attitude studies, forecasting, price elasticity, branding and market sizing) to leadership teams, investors, and consumer-facing organisations. The firm supports these advisory services with two proprietary technology platforms, Daas (Data as a Service) and verde.mu, which provide communications and media analytics with document management of traditional and online published content.

Product overview

VERDE operates as a consulting practice offering a unified portfolio of data-driven services. The core offerings include Corporate Finance Advisory (M&A, capital raising, strategic plans) and Brand & Consumer Research, supported by proprietary technology products: Daas (Data as a Service) and verde.mu. Daas and verde.mu are internally developed platforms that combine media-related services with strong data and analytical capabilities, enabling document management of published content across traditional and online media channels.

Differentiator

Problem solved

Functional benefit

Brands

• Daas: Data as a service communications and media analytics platform
• verde.mu
• BFC19

Products and services

• Corporate Finance Advisory Strategic corporate finance services for leadership teams and investors covering mergers and acquisitions, restructuring, buy/sell side mandates, IPOs, capital raising, strategic plans, fairness and valuation opinions, and transaction execution.
• Brand & Consumer Research Consumer insights and brand research services for organisations seeking to understand consumer behaviour and brand positioning, covering segmentation, usage and attitude studies, creative testing, forecasting, price elasticity, branding, and market sizing using qualitative and quantitative methods combined with predictive and prescriptive analytics.
• Daas (Data as a Service) Proprietary data-as-a-service platform providing communications and media analytics with document management of published content across traditional and online media, enabling clients to access media intelligence and data-driven insights.
• verde.mu Media Services Platform

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• OgmentcoreStrategic or Co-development Partner · 1 January 2020Partnership with Ogment to launch BFC19 initiative supporting the business community from COVID-19 impact in Mauritius. This initiative had intended societal impacts and was launched to help businesses navigate the pandemic challenges.
• VENDI GroupcoreStrategic or Co-development PartnerVERDE was co-founded under the VENDI Group portfolio of companies. The founding partners are involved in VENDI Group's investment committee, divestment committee and portfolio committee. VENDI Group contains market leading brands including ION News, CAFÉ LUX*, and Great Delight restaurant chain.
• Network of Partners and CollaboratorsminorChannel Partner/ Reseller/ DistributorVERDE has extended activities into multiple markets through a network of partners and collaborators across sub-Saharan Africa region.

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Kantar: Global market research, brand strategy, and consumer insights consultancy with a dedicated Africa practice. Comparable to VERDE in offering brand research, pricing, and consumer analytics but with vastly greater data assets and geographic reach.
• NielsenIQ: Global consumer intelligence and market research firm serving FMCG, retail, and consumer-focused companies. Comparable to VERDE's brand & consumer research work but operates at global scale with proprietary retail measurement panels.
• Bain & Company: Global strategy consulting firm serving private equity, corporate, and public-sector clients, with growing presence in Africa. Comparable to VERDE's strategy and corporate finance advisory but at materially larger deal scale and global reach.
• Ipsos: Global market research and consumer insights firm with significant African operations, providing segmentation, U&A, brand tracking, and forecasting — directly overlapping with VERDE's Brand & Consumer Research offering at much greater scale.
• McKinsey & Company: Global top-tier management consultancy with an Africa practice advising leadership teams on strategy, M&A, and organizational performance. Overlaps with VERDE's management consulting and corporate finance advisory offerings at the high end of the market.
• Deloitte: Global Big-4 professional services firm with extensive corporate finance advisory, M&A, and consulting capabilities across Africa. Comparable to VERDE's Corporate Finance Advisory service line but with vastly greater bench, capital, and global reach.
• KPMG: Global Big-4 advisory firm with corporate finance, deal advisory, and consulting practices across sub-Saharan Africa, including Mauritius. Comparable to VERDE on regulated M&A, valuation, and restructuring mandates, competing for similar enterprise clients.

Emerging players

• Frontline Strategic Consulting: Boutique strategy and management consulting firm serving African and emerging-market clients with research-led advisory work. Comparable to VERDE in being a smaller, integrated research-plus-advisory boutique focused on African and frontier markets.
• GeoPoll: Mobile-based market research platform operating across Africa and emerging markets, providing consumer insights via surveys, panels, and media analytics. Comparable to VERDE's Daas/verde.mu media analytics capability and its focus on African consumer/brand research.

Direct peers

• Africa Practice: Pan-African strategic communications, research, and public affairs consultancy with offices across Africa and the UK. Highly comparable to VERDE in offering an integrated research + advisory model to leadership teams and investors operating in African markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/verdefrontier
• LinkedInlinkedin.com/company/verde-frontier-group-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VERDE