Upwise

Name

Upwise

Legal name

Upwise

Website

https://upwise.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industries

Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM), Channel/Partner Sales Support (Reseller Enablement, Deal Reg) (BPAAADAH)

Keywords

• Digital marketing services
• Search engine advertising
• Search engine optimization
• AI marketing solutions
• Content marketing agency

Headquarters

HQ city

Enschede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Marketing Services: Upwise generates revenue by providing a comprehensive suite of digital marketing services to business clients. Services include SEA (Google Ads), SEO, content marketing, social media, email marketing, CRO, branding, AI marketing, and strategy consulting. Revenue is derived from service fees for ongoing marketing engagements, campaign management, and consulting.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Upwise is a full-service marketing bureau that sells nine integrated marketing services to business clients: marketing strategy, SEA (search engine advertising), SEO, content marketing, social media marketing, branding, CRO, e-mailmarketing, and AI marketing. Engagements are delivered through a structured Insight → Concept → Implementation process with AI-driven content production, ad optimization, and personalization capabilities built into the workflow.

Product overview

Upwise is a full-service marketing agency offering a comprehensive portfolio of nine interconnected marketing services. The core offering consists of strategy and consultancy as the foundational layer, supported by execution services including SEO, SEA, content marketing, social media marketing, branding, CRO, email marketing, and AI marketing. AI marketing serves as an integrated capability across multiple services, enhancing personalization, automation, and content generation. The agency positions itself as a versatile partner capable of supporting clients from strategy development through implementation and optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategie (Marketing Strategy) Marketing strategy and consultancy service that helps clients define goals and develop strategic plans, including channel-specific strategies for SEA, social media, SEO, and other marketing channels.
• SEA (Search Engine Advertising) Search engine advertising service placing targeted ads in Google search results and across Google platforms (YouTube, Gmail), including keyword selection, ad copywriting, campaign optimization, and real-time performance analysis.
• SEO (Search Engine Optimization) Search engine optimization service covering technical SEO, content strategies, link building, and organic search visibility improvement, including technical optimization, content creation, and domain authority improvement.
• Content Marketing Content creation service producing blogs, videos, social media content, and infographics that are SEO-optimized and tailored to resonate with target audiences.
• Social Media Marketing Social media marketing service covering content creation and campaign development across Facebook, Instagram, TikTok, and LinkedIn, focused on building engaged communities around client brands.
• CRO (Conversion Rate Optimization) Conversion rate optimization service that analyzes, tests, and optimizes websites to convert more visitors into customers, using heatmaps, A/B testing, and user data analysis.
• E-mailmarketing (Email Marketing) Email marketing service including campaign creation, personalization, strategic segmentation, and marketing automation, focused on building effective email funnels and automated workflows.
• Branding Brand identity development service including brand discovery, visual identity design, tone-of-voice development, logo design, and brand storytelling to create distinctive and consistent brand positioning.
• AI Marketing AI-powered marketing service integrating artificial intelligence into marketing strategies, including AI content creation (text, images, video), personalized content, automated ad optimization, chatbots, predictive analytics, and marketing automation.

Quantifiable outcome

• Video production cost reduction of 78% (from €2,500 to €550) using AI-powered content creation workflow
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature8 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Others

• Holland & Barrett (NL operations): Multi-channel retailer active in the Netherlands that outsources portions of digital marketing; included as illustrative client persona comparable to Upwise's retail/consumer brand engagements (e.g., Het Plantenhoekje, Bobob).
• Bever: Dutch retailer that runs substantial in-house digital marketing operations; not a competitor, but a representative example of an SMB/mid-market Dutch client profile that engages agencies like Upwise for performance marketing services.

Direct peers

• Traffic Builders: Netherlands-based performance marketing agency focused on SEA, SEO, CRO, and analytics for SMB and mid-market clients. Closely aligned with Upwise on channel mix and Dutch SMB customer base.
• OrangeValley: Dutch digital marketing agency offering SEO, SEA, content, social, and data-driven marketing to mid-market and enterprise clients across the Netherlands. Directly comparable to Upwise in service mix and Dutch SMB focus, with larger scale and broader client base.
• Redkiwi: Dutch full-service digital marketing agency focused on SEO, SEA, content, social media, and data for SMB and mid-market clients. Closely aligned with Upwise in target segment, service portfolio, and Dutch-market orientation.
• Adwise: Dutch digital agency specializing in performance marketing, SEA, SEO, social, and data for mid-market brands. Directly comparable to Upwise in service scope and target customer profile within the Netherlands.
• Searchresult.nl: Dutch SEO and content marketing agency serving SMB clients with organic search and content strategies. Overlaps meaningfully with Upwise's SEO and content marketing service lines in the same geographic market.

Broad incumbents

• Merkle (Netherlands): Global data-driven performance marketing agency with Dutch operations offering SEA, SEO, CRO, analytics, and personalization. Comparable to Upwise on AI-driven personalization and predictive analytics, but at much larger enterprise scale.
• Dept: Large Amsterdam-headquartered digital agency offering creative, marketing, technology, and AI services globally. Overlaps with Upwise on SEA, SEO, content, social, and AI marketing, but serves much larger enterprise clients across multiple geographies.
• iO (formerly Intracto): Belgian/Dutch digital agency with offices across the Benelux offering marketing, technology, content, and strategy services. Overlaps with Upwise across the full marketing stack but operates at significantly greater scale and geographic reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/upwise-nl
• Instagraminstagram.com/upwise.nl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upwise