Farmstead Living

What Farmstead Living does

Farmstead Living operates a private-pay senior living community on a 12-acre site in Moorhead, Minnesota, with two co-located buildings: The Villa at Farmstead (3300 28th St S) and Farmstead Care (3200 28th St S). The company serves older adults across a full continuum of need, from enhanced independent living through end-of-life memory care. Founded and still owned by Moorhead native Roger Erickson, the community was designed with his parents in mind and runs on locally controlled decision-making. As of 2026 the organization remains privately held with 11–50 employees and no institutional capital, partnerships or external funding disclosed.

The company's service portfolio is structured in four tiers. The Villa delivers Light Assisted Living via 33 enhanced-independent apartments with 24-hour awake staff, daily meals, weekly housekeeping and an attached heated garage. Farmstead Care houses the higher-acuity tier: General Assisted Living (studio through two-bedroom suites), Advanced Care (feeding tubes, tracheostomy care, wound care, two-person lifts) and a secured Memory Care unit for Alzheimer's, Parkinson's, brain injuries and dementia with RN-led assessments, pendant/call systems and structured safety checks. Service delivery is clinical and labor-intensive rather than software-mediated—onsite are a Clinical Nursing Supervisor, Nurse Educator, Nurse Manager, multiple LPNs and trained caregivers—but no proprietary technology platform, API surface or AI/ML capability is disclosed.

Revenue is generated through monthly recurring subscription fees paid by individual residents, with rates tiered by care level and not publicly disclosed. The company markets through a community-based go-to-market: a Director of Admissions (Julie Entzion) coordinates tours, while family and healthcare-provider referrals, Facebook and Instagram pages, and a monthly blog ("The Farmstead Life") drive awareness. Pricing inquiries route through a phone line (218-512-2020) and email ([email protected]). Operating geography is restricted to the Fargo-Moorhead region, with no multi-state or remote service delivery, and the resident population is the sole customer base—there are no enterprise, payer or institutional contracts in the documented revenue model.

Name

Farmstead Living

Legal name

Farmstead Living

Website

https://farmsteadliving.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Farmstead Living is a Moorhead, Minnesota-based, locally owned senior living community that operates two campuses—The Villa and Farmstead Care—delivering a continuum of care spanning enhanced independent living, assisted living, advanced clinical care, and secured memory care for older adults in the Fargo-Moorhead region.

Ownership category

akta.pro rank

Product category

Assisted Living and Memory Care

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Luxury / High-End Assisted Living Communities (HLADABAD)

akta.pro secondary industries

Memory Care Units within Assisted Living Communities (HLADACAB), Active Adult (55+) Independent Living Communities (HLADAAAD)

Keywords

• Assisted living services
• Memory care facility
• Senior living community
• Advanced nursing care
• Residential care housing

Headquarters

HQ city

Moorhead

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Residential Care Fees: Residents pay monthly fees for care services that include room/board, nursing care, meals, housekeeping, laundry, social activities, and medication management. Services are tiered by level of care needed (Light Assisted Living, General Assisted Living, Advanced Care, Memory Care). The monthly fee structure allows for age-in-place as care needs evolve.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Farmstead Living operates a private senior living community in Moorhead, Minnesota on a 12-acre campus with two locations: The Villa at Farmstead offers light assisted living with 33 enhanced-independent apartments and 24-hour awake staff, while Farmstead Care provides assisted living, advanced care (including feeding tube, trach, and wound care), and secured memory care for Alzheimer's, Parkinson's, brain injuries, and dementia. Residents pay monthly fees for room/board, meals, housekeeping, utilities, medication management, social activities, and tiered levels of clinical support, enabling age-in-place transitions between care levels.

Product overview

Farmstead Living operates two distinct senior living communities in Moorhead, MN. The Villa at Farmstead (3300 28th St S) provides light assisted living with 33 enhanced independent living apartments featuring 24-hour awake staff and comprehensive amenities. Farmstead Care (3200 28th St S) offers a continuum of care including Assisted Living, Advanced Care, and Memory Care services, each delivering personalized 24-hour care for seniors with varying needs—from those requiring minimal assistance to individuals with advanced medical conditions, Alzheimer's, or dementia. The communities work together to enable age-in-place, allowing residents to transition between care levels as their needs evolve.

Differentiator

Problem solved

Functional benefit

Brands

• The Villa at Farmstead: Enhanced senior living community with 33 apartments, 24-hour awake staff, designed as a bridge between independent living and assisted living.
• Farmstead Care

Products and services

• The Villa at Farmstead (Light Assisted Living) Light assisted living / enhanced independent living community with 33 apartments on the Moorhead, MN campus, providing 24-hour awake staff, daily meals, weekly housekeeping, all utilities, and optional add-on care services for residents who can benefit from personalized support while maintaining residential autonomy.
• Farmstead Assisted Living General assisted living offering 24-hour nursing and caregiving support in studio, one-bedroom, and two-bedroom suites at Farmstead Care in Moorhead, MN. Provides personalized care, a healthy lifestyle, and social engagement for adults needing daily assistance while preserving residential independence.
• Farmstead Advanced Care Specialized care for individuals of all ages requiring extensive healthcare assistance, including feeding tube care, trach care, wound care, and two-person lifts, delivered within the 24-hour staffed Farmstead Care community in Moorhead, MN.
• Farmstead Memory Care Secured memory care community serving individuals with Alzheimer's, Parkinson's, brain injuries, and dementia. Includes RN assessment, tailored health and care plans, personal pendant/call system, safety checks, blood pressure monitoring, three meals daily, housekeeping, laundry, appointment scheduling, and social activities, with one-bed and two-bed suite options.

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with hundreds of communities across assisted living, memory care, and independent living. Comparable to Farmstead as a multi-tier senior care provider, though it operates nationally at vastly greater scale and offers lower-acuity assisted living as its core product.
• Sunrise Senior Living: Premium-segment senior living operator with assisted living, memory care, and independent living communities in the U.S. and U.K. Closest peer to Farmstead in terms of higher-end amenity positioning, service quality, and continuum-of-care offering.
• Five Star Senior Living: National senior living and rehabilitation services provider with independent living, assisted living, and memory care communities. Comparable to Farmstead across multiple care tiers, though typically larger community footprints.
• Atria Senior Living: National senior living operator with 200+ communities offering independent living, assisted living, and memory care. Comparable to Farmstead's continuum-of-care positioning and emphasis on quality amenities, but at a much broader geographic and operational scale.
• Enlivant: National assisted living and memory care operator with 200+ communities. Comparable to Farmstead in its specialization in assisted living and memory care, though at a larger and more geographically diverse scale.

Regional players

• Touchmark: Mid-size senior living operator with full-service retirement communities in multiple U.S. states, offering independent living, assisted living, memory care, and skilled nursing. Comparable continuum-of-care model and amenity-rich community design.
• Eventide Senior Living: Non-profit senior living provider with communities in Minnesota, North Dakota, and Iowa offering independent living, assisted living, memory care, and skilled nursing. Highly comparable to Farmstead in geography (Fargo-Moorhead region) and service mix, including advanced care capabilities.
• The Goodman Group: Developer and operator of senior living and healthcare facilities across the U.S., with Platinum Service-style communities. Comparable to Farmstead in the full continuum of care including memory care, with a similar emphasis on quality amenities.
• Walker Methodist: Minnesota-based senior living and healthcare organization with independent living, assisted living, memory care, and skilled nursing communities in the Twin Cities and surrounding region. Comparable continuum-of-care model and Minnesota regional footprint.
• Edgewood Healthcare: Regional senior living operator with communities across the Upper Midwest and Western U.S., offering assisted living, memory care, and independent living. Direct competitive overlap with Farmstead in Minnesota and adjacent states, with a similar mid-market community size profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FarmsteadLivingMoorhead
• Instagraminstagram.com/farmsteadliving_mn/?hl=en
• LinkedInlinkedin.com/company/farmstead-living

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmstead Living