AppMedical
AppMedical is a UK-based, bootstrapped healthcare staffing agency that uses a mobile app to connect 10,000+ nurses and healthcare assistants with shift vacancies at NHS Trusts, private hospitals and care homes across London, Manchester, Birmingham and Wales.
- Company typePrivate
- Founded2021
- HeadquartersWimbledon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What AppMedical does
AppMedical is a UK-based healthcare staffing agency founded in 2021 that connects qualified nurses and healthcare assistants with shift vacancies at NHS Trusts, private hospitals and care homes. The company operates a mobile-app platform (planned for full launch in 2024) that allows healthcare facilities to request staff matched to specific specialty and band requirements, while healthcare professionals can browse and apply for shifts directly. Service coverage spans 22 specialty areas including A&E, ITU, CCU, maternity, surgical assessment and general wards, and the company currently reports a pool of 10,000 active professionals plus 6,000 awaiting compliance.
The business model is a two-sided staffing marketplace monetised through placement fees for last-minute shift coverage and advanced bookings, with revenue driven by per-shift margins rather than disclosed subscription or SaaS pricing. Go-to-market combines direct B2B sales to NHS Trusts and private hospitals with self-serve B2C onboarding for healthcare professionals, supplemented by a tiered referral bonus program (£60–£250) that scales supply-side acquisition. Current operations are concentrated in London, Manchester, Birmingham and Wales, with planned office expansion to Southampton, Luton, Essex and Brighton.
The company is family-run, founder-owned and bootstrapped, with no disclosed external funding rounds. Internal headcount is reported as 1–10 employees, indicating a lean core team managing a large contingent workforce. Strategic ambitions articulated publicly include reaching 50,000 nurses and carers by 2028 and pursuing international expansion by 2030, alongside operational goals around carbon-emission reduction through app-driven scheduling.
AppMedical firmographics
Firmographics- Name
- AppMedical
- Legal name
- AppMedical
- Website
- https://appmedical.co.uk
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AppMedical is a UK-based, bootstrapped healthcare staffing agency that uses a mobile app to connect 10,000+ nurses and healthcare assistants with shift vacancies at NHS Trusts, private hospitals and care homes across London, Manchester, Birmingham and Wales.
- Ownership category
- akta.pro rank
AppMedical industry classification
Industry- Product category
- Healthcare Staffing Services
- NAICS
- Ambulatory Health Care Services (621)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Healthcare Clinical & Allied Health Staffing (BPACADAJ)
- akta.pro secondary industry
- Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ)
Keywords
Where AppMedical is headquartered
LocationHeadquarters
- HQ city
- Wimbledon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
AppMedical business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Healthcare Staffing Services: Provides nurses (RGN, Band 5/6/7), Healthcare Assistants (HCA), and specialists (A&E, ITU, ODP, Paediatric, Pharmaceutical) to hospitals and care facilities on a shift basis. Revenue generated from placement fees for covering last-minute shifts and advanced bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | HCA Referral Bonus - £60 per referral |
| Other | Pay-as-you-go | RGN Referral Bonus - £100 per referral |
| Other | Pay-as-you-go | A&E/ODP Referral Bonus - £200 per referral |
| Other | Pay-as-you-go | ITU Referral Bonus - £250 per referral |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
AppMedical product offering
Product offeringCore offering
AppMedical is a UK healthcare staffing agency that supplies nurses (RGN, Band 5/6/7) and healthcare assistants (HCA) to NHS Trusts, private hospitals, and care homes for last-minute shift cover, block bookings, and advanced bookings. The service is delivered through a proprietary mobile application that enables hospitals to request staff suited to their requirements while allowing healthcare professionals to apply for available shifts directly. The company covers 22 specialty areas including A&E, ITU, CCU, Maternity, Surgical Assessment, and General Wards, with 24/7 consultant support and 50% accommodation support.
Product overview
AppMedical is a healthcare staffing agency operating as a unified platform combining a mobile application with staffing placement services. The core offering consists of a mobile app that enables hospitals and care homes to request and book qualified nurses and healthcare assistants for shift coverage, while healthcare professionals can browse and apply for shifts. The company provides staffing across 22 specialty areas including A&E, ITU, CCU, maternity, and general wards. Additional services include a referral bonus program offering £60-£250 per successful referral after three completed shifts.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Healthcare Staffing App A mobile application enabling healthcare facilities to request nurses and carers who match their requirements, while allowing nurses and healthcare assistants to apply for available shifts directly.
- Healthcare Staffing Services Provides last-minute shift coverage and advanced booking of qualified nurses (RGN) and healthcare assistants (HCA) to NHS trusts, private hospitals, and care homes across multiple UK locations including London, Manchester, Birmingham, and Wales.
Quantifiable outcome
- 10,000+ healthcare professionals available for placement
- +2 more outcomes
Companies that use AppMedical
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
AppMedical technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
AppMedical partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
AppMedical competitors and assessment
Company assessmentDirect peers
- Medacs Healthcare: Medacs is a UK healthcare staffing specialist placing doctors, nurses, and allied health professionals into NHS and private hospitals. Direct comparable specialist healthcare staffing model with established multi-specialty coverage.
- Bank Partners: Bank Partners operates NHS Trust staff banks and provides temporary clinical staff to UK hospitals. Comparable on NHS Trust staffing model with similar service offering to AppMedical's NHS focus.
- Florence: Florence is a UK-based healthcare staffing app/platform connecting care homes and clinical settings with nurses and care workers. Highly comparable to AppMedical due to similar digital marketplace model and overlapping customer base in UK care homes and hospitals.
- Pulse Healthcare: Pulse is one of the UK's leading healthcare staffing agencies placing nurses, doctors, and allied health professionals across NHS and private settings. Directly comparable on NHS trust and hospital staffing focus with similar workforce categories.
- Service Care Solutions: Service Care Solutions is a UK recruitment agency providing temporary and permanent staff to NHS and local authority organisations including healthcare, social work, and criminal justice. Comparable on NHS healthcare staffing and similar target buyer profile.
- NHS Professionals: NHS-owned staffing bank providing flexible workforce to NHS Trusts across the UK. Dominant public-sector competitor operating in the same NHS trust customer segment and competing directly on temporary clinical placements.
- Sanctuary Personnel: Sanctuary Personnel is a UK healthcare and social care recruitment agency staffing NHS, private hospitals, and care homes. Comparable on care home and NHS trust placements across similar professional categories.
- Your World Healthcare: Your World Healthcare is a UK healthcare recruitment agency providing nurses and allied health staff to NHS Trusts and private hospitals. Direct competitor in NHS nurse staffing placement with similar specialty coverage and target buyer segment.
Broad incumbents
- Reed Specialist Recruitment: Reed is one of the largest UK recruitment firms with a substantial healthcare division serving NHS and private providers. Comparable on healthcare clinical staffing end-market with broader generalist portfolio and significantly larger resources than AppMedical.
- Hays Healthcare: Hays operates a dedicated healthcare division placing doctors, nurses, and allied health professionals across UK healthcare providers. Comparable in healthcare staffing end-market with broader recruitment scale and international footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
AppMedical social profiles
Digital presenceAppMedical compliance and trust
Trust signalCompliance1 record
AppMedical financial estimates
Financial estimateRevenue estimate
Valuation estimate
AppMedical leadership team
Management profileNumber of profiles
AppMedical funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AppMedical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AppMedical
What does AppMedical do?
AppMedical is a UK healthcare staffing agency that supplies nurses (RGN, Band 5/6/7) and healthcare assistants (HCA) to NHS Trusts, private hospitals, and care homes for last-minute shift cover, block bookings, and advanced bookings. The service is delivered through a proprietary mobile application that enables hospitals to request staff suited to their requirements while allowing healthcare professionals to apply for available shifts directly. The company covers 22 specialty areas including A&E, ITU, CCU, Maternity, Surgical Assessment, and General Wards, with 24/7 consultant support and 50% accommodation support.
Is AppMedical a public or private company?
AppMedical is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AppMedical founded?
AppMedical was founded in 2021. It employs 1 to 10 people.
Where is AppMedical based?
AppMedical is headquartered in Wimbledon, United Kingdom, in the Europe region.
How does AppMedical make money?
One revenue line is on record: healthcare Staffing Services.
Who are AppMedical's main competitors?
Direct peers on record are Medacs Healthcare, Bank Partners, Florence, Pulse Healthcare, Service Care Solutions, NHS Professionals, Sanctuary Personnel and Your World Healthcare. Broad incumbents are Reed Specialist Recruitment and Hays Healthcare.
Does AppMedical have an API?
No public API is recorded for AppMedical.
What industry is AppMedical in?
AppMedical's product category is Healthcare Staffing Services. Its primary akta.pro industry code is BPACADAJ, Healthcare Clinical & Allied Health Staffing, with a secondary code of HSABAHAJ, Private Duty 24/7 Nursing (RN/LPN) In-Home Care. Its NAICS code is 621 and its SIC code is 8090.