Releazy Marketing
Releazy Marketing is a Berlin-based YouTube advertising agency founded in 2018 that runs data-driven campaigns for music artists, record labels, and content creators, with a portfolio of 100+ clients and 500+ campaigns.
- Company typePrivate
- Founded2018
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Releazy Marketing does
Releasy Marketing is a Berlin-based, privately held marketing agency founded in 2018 that specializes in data-driven YouTube advertising for artists, record labels, and content creators. The company runs managed campaigns on Google Ads using In-Stream Ads and Discovery Ads formats, with an audience retargeting system that extends across Google Ads Search, Display, Discovery, and YouTube. Its core operational differentiator is focus: since 2018, Releazy has launched 500+ campaigns generating 500M+ views, and claims performance benchmarks of 96% audibility and 3x conversion rates on retargeting audiences. The company has also extended its service offering beyond YouTube to include Spotify, TikTok, and Facebook & Instagram advertising.
Releazy's client base spans music industry verticals, including major record labels (Universal Music Group, Sony Music, Believe), music platforms (Spotify, SongPush), and over 100 individual artists and creators (Snoop Dogg, Adel Tawil, Rezo, Rewinside, James Hersey, and others). The agency has demonstrated modest cross-vertical capability with an education sector client (WBS) for lead generation. The company is registered under owner Markus Cremer at Weserstraße 207, 12047 Berlin, and has no disclosed parent company, subsidiaries, or external funding.
Releazy operates a sales-led go-to-market via a Typeform qualification form intake, with submissions reviewed and responded to within 24 hours. Pricing is not publicly disclosed and is custom-built per campaign, with multi-year contracts indicated. Revenue is generated through professional services fees on managed media spend. The company also produces content marketing assets, including a 24-page YouTube Ads Guide and a WBS lead generation case study, to attract and educate prospects. No AI/ML capabilities, patents, certifications, funding rounds, or M&A activity are disclosed.
Releazy Marketing firmographics
Firmographics- Name
- Releazy Marketing
- Legal name
- Releazy
- Website
- https://releazy.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Releazy Marketing is a Berlin-based YouTube advertising agency founded in 2018 that runs data-driven campaigns for music artists, record labels, and content creators, with a portfolio of 100+ clients and 500+ campaigns.
- Ownership category
- akta.pro rank
Releazy Marketing industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Customer Journey Orchestration & Campaign Management (BPAFAFAF)
- akta.pro secondary industry
- Influencer Media Amplification (Paid Creator Whitelisting/Spark Ads) (MPAAABAL)
Keywords
Where Releazy Marketing is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Releazy Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- YouTube Advertising Services: Managed YouTube advertising campaigns for artists, labels, and creators. The company crafts and manages data-driven campaigns on behalf of clients, likely charging for media spend plus service fees or a flat project/ retainer basis.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom pricing based on campaign requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Releazy Marketing product offering
Product offeringCore offering
Releazy is a Berlin-based marketing agency that plans, crafts, and manages data-driven YouTube advertising campaigns for music artists, record labels, and content creators. Services include audience targeting, In-Stream and Discovery ad campaign execution, performance analytics, and cross-platform retargeting across Google Ads (Search, Display, Discovery) and YouTube, with view-based billing tied to 30+ second active views.
Product overview
Releazy Marketing is a data-driven YouTube advertising agency based in Berlin, offering a portfolio centered on YouTube Advertising Campaigns as the core service. The company has expanded its offering to include supplementary resources such as the YouTube Ads Guide (a downloadable 24-page tutorial) and WBS Case Study (a lead generation success story). Releazy operates primarily on YouTube while also running campaigns across Spotify, TikTok, and Facebook & Instagram platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- YouTube Advertising Campaigns End-to-end managed YouTube advertising campaigns for music artists, record labels, content creators, and companies, including audience targeting, In-Stream and Discovery ad execution, performance analytics, and multi-platform retargeting across Google Search, Display, Discovery, and YouTube. View-based billing applies (only charged when ads are actively watched for 30+ seconds or clicked on).
Quantifiable outcome
- 96% audibility rate for YouTube ads compared to other platforms
- +3 more outcomes
Companies that use Releazy Marketing
Customer profileNamed customers22 records
Segments3 records
Ideal customer profiles3 records
Releazy Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Releazy Marketing partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SongPushcoreSongPush is listed as a trusted client and marketing partner. Releazy provides YouTube advertising services for SongPush's music marketing platform, with a contact form link pointing to SongPush's Typeform. This appears to be an ongoing client and referral relationship in the music marketing space.
- WBS (Wirtschafts- und Bankfachschule)coreWBS is featured as a prominent client with a dedicated case study. The case study details how Releazy helped WBS generate high-quality leads through targeted YouTube advertising campaigns in the education sector. This represents a cross-industry strategic engagement demonstrating Releazy's versatility beyond music.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Releazy Marketing competitors and assessment
Company assessmentBroad incumbents
- UnitedMasters: Artist services platform that distributes music and provides marketing support across digital channels including YouTube. Broader scope than Releazy but directly competes for the same music-artist marketing budget.
- ONErpm: Independent music distribution and marketing firm serving artists and labels worldwide with digital promotion capabilities, competing for the same YouTube advertising budgets.
- Create Music Group: Independent label and artist services company with digital marketing capabilities targeting similar independent and major-adjacent artists.
- Believe: Global music distribution and marketing company that is both a Releazy client and a peer offering adjacent digital marketing services for artists, including YouTube campaigns.
- AWAL: Artist services company offering distribution, marketing, and YouTube/playlist promotion to indie artists and labels. Comparable buyer base and adjacent service mix to Releazy.
Direct peers
- SongPush: Music marketing platform and Releazy's GTM partner. Operates in the same niche of paid promotion for music artists and labels, with overlapping YouTube advertising services and shared lead forms.
- ChannelMakers: YouTube channel growth and advertising agency specializing in content creator and brand channels. Most direct functional peer to Releazy's YouTube ad management offering.
- VidPromotes: YouTube promotion agency offering paid views, ads management, and channel growth services to creators and artists, overlapping with Releazy's core offering.
Emerging players
- SubmitHub: Music promotion platform connecting artists to bloggers, playlisters, and labels. Competes for the same indie artist marketing wallet with a different delivery model.
- PlaylistPush: Playlist and influencer promotion platform for independent musicians. Overlaps with Releazy on digital music promotion services, though focused on streaming playlists rather than YouTube.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Releazy Marketing social profiles
Digital presenceReleazy Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Releazy Marketing leadership team
Management profileNumber of profiles
Profiles1 record
Releazy Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Releazy Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Releazy Marketing
What does Releazy Marketing do?
Releazy is a Berlin-based marketing agency that plans, crafts, and manages data-driven YouTube advertising campaigns for music artists, record labels, and content creators. Services include audience targeting, In-Stream and Discovery ad campaign execution, performance analytics, and cross-platform retargeting across Google Ads (Search, Display, Discovery) and YouTube, with view-based billing tied to 30+ second active views.
Is Releazy Marketing a public or private company?
Releazy Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Releazy Marketing founded?
Releazy Marketing was founded in 2018. It employs 1 to 10 people.
Where is Releazy Marketing based?
Releazy Marketing is headquartered in Berlin, Germany, in the Europe region.
How does Releazy Marketing make money?
One revenue line is on record: youTube Advertising Services.
Who are Releazy Marketing's main competitors?
Broad incumbents on record are UnitedMasters, ONErpm, Create Music Group, Believe and AWAL. Direct peers are SongPush, ChannelMakers and VidPromotes. Emerging players are SubmitHub and PlaylistPush.
Does Releazy Marketing have an API?
No public API is recorded for Releazy Marketing.
What industry is Releazy Marketing in?
Releazy Marketing's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAFAF, Customer Journey Orchestration & Campaign Management, with a secondary code of MPAAABAL, Influencer Media Amplification (Paid Creator Whitelisting/Spark Ads). Its NAICS code is 5418 and its SIC code is 7311.