SongPush
- Company typePrivate
- Founded2023
- HeadquartersBerlin, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
SongPush firmographics
Firmographics- Name
- SongPush
- Legal name
- SongPush Media GmbH
- Website
- https://songpush.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
SongPush industry classification
Industry- Product category
- Influencer Marketing Platform
- NAICS
- Media Buying Agencies (541830), Media Representatives (541840)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)
- akta.pro secondary industry
- Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG)
Keywords
Where SongPush is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
SongPush business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Campaign Budgets (Advertiser Fees): Advertisers (artists, labels, brands) pay campaign budgets to generate creator videos. Platforms takes a commission on creator payouts from these campaign budgets. Creators earn per video placement based on their creator score and performance metrics.
- Video Buyouts: Top-performing videos (outliers) can be purchased by advertisers for paid social/paid ads via buyout. Buyout prices depend on duration (30, 60, 120, 365 days) and platforms. Currently 5-10% of all generated videos are purchased.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free for creators |
| Usage-based | Pay-as-you-go | Artists & Labels campaigns |
| Usage-based | Pay-as-you-go | Brand campaigns |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
SongPush product offering
Product offeringCore offering
SongPush operates a two-sided creator marketing platform that connects advertisers (artists, record labels and brands) with content creators on TikTok and Instagram. Advertisers fund paid campaigns; creators discover sounds and brand briefs, produce short-form videos, and receive payouts based on automated creator scoring and video performance. The platform is powered by the proprietary mosaiq AI for creator quality assessment and runs across iOS, Android and web.
Product overview
SongPush is a creator marketing platform that connects musicians, content creators, and brands primarily for TikTok and Instagram campaigns. The core platform consists of two main interfaces: the Creator Platform for content creators to discover sounds and earn money through video placements, and the Advertiser Platform (for Artists, Labels, and Brands) to launch and manage campaigns. The platform is powered by the proprietary mosaiq AI system for creator quality assessment and campaign optimization. A supporting product, HeatCheck, is a Twitch-based live show that showcases artists and creators. The platform expanded from music-focused campaigns in 2023 to serve brand advertisers in 2025.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 100k+ creators registered on platform
- +6 more outcomes
Companies that use SongPush
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
SongPush technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature3 records
SongPush partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Music Labels (Universal, Sony, Warner, BMG, Believe)coreMajor music labels partner with SongPush to promote their artists' music through creator-generated TikTok and Instagram content. Labels include Universal Music Group, Sony Music, Warner Music, BMG, and Believe Digital. Over 3,000 campaigns have been completed with these partners.
- Rezo, Rewinside & AmarcoreContent creators and influencers who co-host the HeatCheck live show on Twitch with SongPush. Rezo, Rewinside, and Amar are major German-speaking content creators who help bring music television to Twitch streaming.
- MOLLIEminorPayment processing partner mentioned in AGB for handling creator payouts.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
SongPush competitors and assessment
Company assessmentDirect peers
- SubmitHub: Music PR/promotion platform connecting artists with bloggers, playlisters, and creators for paid campaigns. Comparable marketplace model serving music marketing budgets, an adjacent rather than head-to-head competitor.
- Grin: Creator marketing platform with marketplace and CRM for brand-to-creator campaigns. Competitor in the same paid-campaign segment SongPush is expanding into beyond music labels.
- Aspire (formerly AspireIQ): End-to-end creator marketing platform with marketplace, workflow, and analytics for brands. Comparable on the brand-to-creator campaign execution model SongPush uses to serve non-music advertisers.
- Influencer.com (IZEA): Influencer marketing marketplace and SaaS platform serving brands and agencies. Comparable marketplace mechanics and transaction-fee revenue model to SongPush's brand-side campaigns.
- Captiv8: Influencer marketing marketplace connecting brands with creators for paid campaigns at scale. Closely comparable to SongPush's brand-side offering (SKY, NIVEA, Sony Pictures use cases), with deeper enterprise tooling but a broader non-music focus.
- Feature.fm: Music marketing platform offering smart links, ad campaigns, and artist growth tools to labels and artists. Directly comparable to SongPush's artist/label-side functionality on the marketing automation layer.
- Linkfire: Music marketing platform providing smart links, pre-save, and ad traffic solutions to artists and labels. Most comparable music-vertical peer to SongPush's label-side offering, though SongPush is more focused on creator content generation than traffic routing.
- Groover: Music promotion marketplace connecting artists with curators, media, and influencers. Overlaps with SongPush's label/artist-driven music-discovery use case, particularly in the European market.
Broad incumbents
- CreatorIQ: Enterprise creator marketing cloud with marketplace and analytics. Overlaps with SongPush's brand campaigns segment, positioned more upmarket at large global advertisers.
- TikTok Creator Marketplace: TikTok's official creator-brand collaboration marketplace. Directly competes with SongPush on the music-marketing-to-creator workflow but operates inside TikTok's walled garden and benefits from native platform data and integrations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SongPush social profiles
Digital presenceSongPush compliance and trust
Trust signalCompliance1 record
SongPush financial estimates
Financial estimateRevenue estimate
Valuation estimate
SongPush leadership team
Management profileNumber of profiles
Profiles3 records
SongPush funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SongPush M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SongPush
What does SongPush do?
SongPush operates a two-sided creator marketing platform that connects advertisers (artists, record labels and brands) with content creators on TikTok and Instagram. Advertisers fund paid campaigns; creators discover sounds and brand briefs, produce short-form videos, and receive payouts based on automated creator scoring and video performance. The platform is powered by the proprietary mosaiq AI for creator quality assessment and runs across iOS, Android and web.
Is SongPush a public or private company?
SongPush is a private company. It is classified as venture growth investor backed and is currently operating.
When was SongPush founded?
SongPush was founded in 2023. It employs 1 to 10 people.
Where is SongPush based?
SongPush is headquartered in Berlin, Germany, in the Europe region.
How does SongPush make money?
Two revenue lines are on record. Campaign Budgets (Advertiser Fees) is the primary driver. The others are video Buyouts.
Who are SongPush's main competitors?
Direct peers on record are SubmitHub, Grin, Aspire (formerly AspireIQ), Influencer.com (IZEA), Captiv8, Feature.fm, Linkfire and Groover. Broad incumbents are CreatorIQ and TikTok Creator Marketplace.
Does SongPush have an API?
No public API is recorded for SongPush.
What industry is SongPush in?
SongPush's product category is Influencer Marketing Platform. Its primary akta.pro industry code is MPACABAI, Influencer/Creator Marketplaces & Brand Deal Platforms, with a secondary code of MPACAFAG, Creator Sponsorship & Brand Deal Monetization Tools. Its NAICS code is 541830 and its SIC code is 7310.