What Air France does

Air France is the national flag carrier of France, founded in 1933 and operating as a subsidiary of the publicly listed Air France-KLM Group on Euronext Paris (ticker AF). It provides scheduled passenger air transport across domestic France, Europe, and long-haul markets (North America, Caribbean, Réunion), with cargo services as a secondary stream. The airline operates multiple cabin classes (Economy, Premium Economy, Business, La Première) and monetizes through ticket sales, cargo, the Flying Blue loyalty program, Air France Holidays vacation packages, Air France Shopping duty-free e-commerce, bluebiz SME corporate travel, and co-branded Air France KLM American Express cards.

Air France runs a multi-channel digital ecosystem anchored by the official website (wwws.airfrance.fr) and mobile applications on iOS, Android, and Huawei AppGallery. The platform integrates Salesforce for web chat, Relay42 as the Customer Data Platform, Dynatrace for performance monitoring, Contentsquare and Google Analytics for behavior analytics, Optimizely for A/B testing, Contentstack as a headless CMS, and Akamai/Cloudflare for security and performance. This stack supports session tracking, personalization, marketing attribution, and conversion measurement across Google, Meta, Microsoft, TikTok, LinkedIn, Criteo, Pinterest, and TradeTracker acquisition channels.

The company serves individual leisure travelers, corporate and SME business travelers (via bluebiz), and cargo customers. Distribution combines direct-to-consumer digital channels with travel agencies, OTAs, corporate booking platforms, and the SkyTeam alliance network. The Flying Blue loyalty program, shared with KLM and extended across SkyTeam partners, drives repeat engagement and partner monetization. Founded in 1933, Air France is headquartered in Paris, France, and is a founding member of the SkyTeam global airline alliance alongside sister carrier KLM and low-cost partner Transavia.

Name

Air France

Legal name

Air France

Website

https://airfrance.fr

Company type

Public

Founded year

1933

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Air France is France's national flag carrier, part of Air France-KLM Group, offering scheduled passenger and cargo air transport across domestic, European, and long-haul routes. It serves leisure travelers, corporate clients via bluebiz, and cargo customers through direct digital channels and the SkyTeam alliance.

Ownership category

akta.pro rank

Product category

Airline Passenger Transportation

NAICS

Scheduled Passenger Air Transportation (481111)

SIC

Air Transportation, Scheduled (4512)

akta.pro primary industry

National Flag/Legacy Full-Service Airlines (THABAAAB)

akta.pro secondary industries

Long-Haul Full-Service Airlines (Widebody Operators) (THABAAAH), Full-Service Airlines with Dedicated Premium Cabins (First/Business Heavy) (THABAAAJ), Full-Service Airlines (Passenger + Belly Cargo Integrated) (THABAAAF)

Keywords

• Passenger air transportation
• Airline loyalty program
• Air cargo services
• Holiday packages
• Corporate travel management

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Passenger Ticket Sales: Core revenue from selling airline tickets across multiple cabin classes (Economy, Premium Economy, Business, La Première/First) on domestic, European, and long-haul routes. Ticket pricing varies by route, demand, booking class, and time to departure.
2. Cargo Services: Freight and cargo transportation services for goods and parcels across Air France's global route network.
3. Flying Blue Loyalty Program: Miles earned by members on flights and partner transactions, redeemable for award flights, upgrades, and partner services. Generates revenue through co-branded credit card partnerships and Mile sales to partners.
4. Air France Holidays: Vacation package products combining flights, hotels, and additional travel services sold to leisure travelers.
5. Air France Shopping: Online marketplace offering duty-free and duty-paid products, souvenirs, and travel accessories.
6. Corporate Services & bluebiz: Business travel management solutions including corporate booking accounts and the bluebiz small business program, providing invoicing and travel management for corporate customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Air France is the national flag carrier airline of France, selling passenger air transportation across Economy, Premium Economy, Business, and La Première cabin classes on domestic, European, and long-haul routes. In addition to ticket sales, it operates air cargo services, the Flying Blue loyalty program for earning/redeeming Miles, Air France Holidays vacation packages bundling flights with hotels, Air France Shopping duty-free e-commerce, and the bluebiz corporate travel program for SMEs.

Product overview

Air France operates a multi-platform digital ecosystem centered around its core airline booking and travel services. The primary offering is the official website (wwws.airfrance.fr) which provides flight search, booking, and reservation management. The Flying Blue loyalty program serves as the central rewards mechanism, partnered with SkyTeam alliance airlines, Transavia, and KLM. Supporting products include Air France Holidays (vacation packages), Air France Shopping (duty-free e-commerce), bluebiz (corporate travel), and co-branded Air France KLM American Express Cards. The Air France Mobile Application extends booking and check-in capabilities to iOS, Android, and Huawei devices. All platforms are interconnected through the Flying Blue program and support similar payment methods and partner integrations.

Differentiator

Problem solved

Functional benefit

Brands

• Flying Blue: Air France's loyalty program for frequent flyers
• Air France holidays
• Air France Shopping

Products and services

• Air France Passenger Air Transportation Scheduled passenger flights across Economy, Premium Economy, Business, and La Première cabin classes on domestic, European, and long-haul routes from Paris, Nice, Marseille, Toulouse, and Lyon to destinations worldwide. Ticketing supports round-trip, one-way, and Miles redemption bookings.
• Air France Cargo Services Freight and cargo transportation services for goods and parcels transported across Air France's global route network, leveraging belly cargo capacity on passenger flights and dedicated freighters.
• Flying Blue Loyalty Program Proprietary frequent-flyer program allowing members to earn Miles on Air France, KLM, Transavia, and SkyPartner flights and to redeem Miles for award flights, upgrades, and partner services across the SkyTeam alliance.
• Air France Holidays Vacation package products combining Air France flights with hotel stays and additional travel services, sold to leisure travelers through a dedicated portal at holidays.airfrance.fr.
• Air France Shopping Online marketplace offering duty-free and duty-paid products, souvenirs, and travel accessories to Air France customers.
• Air France Mobile Application Native mobile applications for iOS (App Store), Android (Google Play), and Huawei (AppGallery) devices enabling flight booking, online check-in, reservation management, and access to real-time travel information.
• bluebiz Corporate Travel Program Business travel management program for small and medium companies, enabling them to earn Blue Credits on Air France and KLM flights redeemable for future flights. Supports booking at bluebiz or corporate agreement rates with invoicing.
• AIR FRANCE KLM American Express Cards Co-branded American Express personal and business credit cards issued in partnership with Air France-KLM, enabling cardholders to accumulate Flying Blue Miles on everyday purchases and access exclusive travel benefits.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration40 records

Feature4 records

Partnerships

27 partnerships are on record, tiered core and minor.

• SkyTeamcoreStrategic or Co-development PartnerAir France is a founding member of the SkyTeam airline alliance, which provides global route network connectivity, code-sharing, and loyalty program reciprocity across member airlines worldwide.
• KLMcoreStrategic or Co-development PartnerAir France and KLM operate as a merged group (AIR FRANCE KLM) with deep operational integration including shared routes, joint scheduling, and combined loyalty benefits under Flying Blue.
• TransaviacoreChannel Partner/ Reseller/ DistributorTransavia is a low-cost airline partner of Air France, referenced on the Air France website as part of the Flying Blue partner network, offering additional route options for loyalty members.
• AIR FRANCE KLM – American ExpresscoreGTM or Marketing PartnerCo-branded American Express credit cards (personal and business versions) offered in partnership with AIR FRANCE KLM, enabling cardholders to earn Flying Blue Miles on everyday purchases.
• bluebizminorGTM or Marketing Partnerbluebiz is a business travel management program allowing small businesses to earn Blue Credits on Air France and KLM flights, redeemable for rewards, targeting SME corporate travel needs.
• Air France HolidayscoreStrategic or Co-development PartnerAir France Holidays is the company's own vacation package brand (holidays.airfrance.fr) combining flights with hotel stays and additional services for leisure travelers.
• SalesforcecoreTechnology or IntegrationSalesforce provides web chat functionality on the Air France website, enabling real-time customer service interactions. Air France uses Salesforce Web Chat with session storage for chat continuity and browser language preferences.
• Relay42coreTechnology or IntegrationRelay42 serves as Air France's Customer Data Platform (CDP), managing tag loading decisions, measuring site quality and effectiveness, and consolidating user navigation data for personalization.
• AkamaicoreTechnology or IntegrationAkamai provides bot detection and security services protecting the Air France website from automated traffic, ensuring site stability and preventing fraudulent access.
• CloudflarecoreTechnology or IntegrationCloudflare secures the Air France website against attacks and improves performance through its global CDN and security infrastructure.
• DynatracecoreTechnology or IntegrationDynatrace provides real-time website performance monitoring, error detection, usage analysis, and A/B testing effectiveness measurement for the Air France digital platform.
• Google AnalyticscoreTechnology or IntegrationGoogle Analytics tracks visitor behavior on the Air France website, including page views, session duration, error notifications, flight search details, and navigation patterns.
• ContentsquarecoreTechnology or IntegrationContentsquare provides digital experience analytics, analyzing how users interact with the Air France website to optimize content and user experience.
• ContentstackcoreTechnology or IntegrationContentstack is Air France's headless content management system, used in combination with Lytics to analyze website usage and manage digital content.
• Meta (Facebook)coreGTM or Marketing PartnerMeta's Facebook Pixel tracks conversions and enables personalized advertising on Facebook and Instagram. Facebook social plugins allow login and content sharing with Facebook integration.
• CriteocoreGTM or Marketing PartnerCriteo provides personalized retargeting advertising across partner websites, showing relevant ads based on flight search behavior and past site visits to drive bookings.
• GooglecoreGTM or Marketing PartnerGoogle provides multiple advertising and analytics services including Google Ads, Google DoubleClick DV360, Google Ads Audience Tracker for remarketing, and Google Flight Search integration.
• Microsoft (Bing)minorGTM or Marketing PartnerMicrosoft Advertising Universal Event Tracking enables Air France to run search and display campaigns on Bing and Yahoo, with audience targeting and conversion tracking.
• LinkedInminorGTM or Marketing PartnerLinkedIn advertising is used to measure B2B campaign effectiveness, build custom audiences, and display personalized ads targeting business professionals.
• TikTokminorGTM or Marketing PartnerTikTok cookie enables conversion tracking and performance measurement for digital marketing campaigns on TikTok, as well as audience building and personalized advertising.
• TradeTrackerminorGTM or Marketing PartnerTradeTracker is an affiliate marketing partner that tracks ticket purchase conversions and attributes revenue to specific marketing campaigns.
• PinterestminorGTM or Marketing PartnerPinterest tracking enables Air France to run conversion-focused marketing campaigns and display personalized ads on Pinterest to inspire travel destinations.
• AdventoriminorGTM or Marketing PartnerAdventori provides personalized banner advertising solutions for Air France, enabling targeted ads based on flight search and reservation data.
• AdformminorGTM or Marketing PartnerAdform is an omnichannel programmatic advertising technology platform used by Air France for campaign management, buying, and optimization.
• SojernminorGTM or Marketing PartnerSojern provides personalized audience segments for travel-focused advertising, helping Air France reach potential travelers across multiple platforms.
• NaverminorGTM or Marketing PartnerNaver is a Korean web portal partner. Naver cookies activate only on airfrance.co.kr to send visitor segments based on flight search position for targeted advertising on the Naver search portal.
• Yahoo JapanminorGTM or Marketing PartnerYahoo Japan is a Japanese search engine partner. Cookies activate only on airfrance.co.jp to send visitor segments based on flight search position for targeted advertising on Yahoo Japan.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lufthansa: Largest European airline group and Air France's principal competitor in full-service intercontinental travel. Operates parallel multi-cabin premium product, hub-and-spoke model (Frankfurt/Munich), and competing Miles & More loyalty.
• United Airlines: US global network carrier competing with Air France on transatlantic and intercontinental long-haul. Operates Polaris business class and MileagePlus loyalty with comparable full-service offering.
• American Airlines: Largest US full-service carrier competing with Air France on transatlantic routes. Operates similar long-haul premium cabin products (Flagship First/Business) and AAdvantage loyalty program.

Direct peers

• KLM: Dutch flag carrier and merged partner of Air France within the Air France-KLM Group. Operates a comparable full-service international network from Amsterdam Schiphol with shared Flying Blue loyalty and joint scheduling, making it the most direct functional peer.
• British Airways (IAG): UK flag carrier within International Airlines Group, directly competing with Air France on transatlantic and intra-European routes. Operates comparable premium cabins, frequent flyer program, and hub-based network from London Heathrow.
• Delta Air Lines: Major SkyTeam partner of Air France with shared code-share, joint venture, and reciprocal loyalty benefits. Comparable as a full-service global network carrier with hub operations and multi-class premium offering.
• Swiss International Air Lines: Swiss flag carrier within the Lufthansa Group, competing for premium European and intercontinental traffic. Comparable premium hard product (First on long-haul) and Miles & More loyalty integration.
• Iberia: Spanish flag carrier within IAG, directly competitive with Air France on Latin America and intra-European routes. Operates similar full-service product with multi-class cabins and Iberia Plus loyalty.

Regional players

• Air Canada: Canadian flag carrier operating a comparable full-service network model with Aeroplan loyalty, Star Alliance membership, and competing on transatlantic and intercontinental long-haul routes.

Emerging players

• Turkish Airlines: Rapidly expanding Star Alliance carrier using Istanbul hub to compete with Air France on Europe-to-Asia long-haul routes. Increasing premium product investment and broader network reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/AirFranceFR
• Facebookfacebook.com/airfrance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Air France