CC's of Rome LLC

What CC's of Rome LLC does

CC's of Rome LLC is a privately held, founder/owner-operated specialty retailer of formal occasion apparel, founded in 1969 and domiciled in Georgia. The company sells prom, homecoming, quinceañera, pageant, bridesmaids, mother-of-the-bride, and evening dresses across two physical showrooms — the Kennesaw Mega Store (2710 Town Center Drive) and the Rome store (2448 Shorter Ave) — and through the e-commerce storefront promdresshome.com, which ships domestically with free FedEx shipping on orders over $200. CC's of Rome functions as a multi-brand authorized retailer for over 50 designer labels including Sherri Hill, Jovani, Alyce Paris, Mac Duggal, La Femme, Mori Lee, Tarik Ediz, Rachel Allan, and Dave & Johnny, holding elite designations such as Mac Duggal Premier Retailer and priority-select Jovani partner; the catalog encompasses approximately 10,000+ dresses with price points from roughly $130 to over $2,000.

The business model is a one-time-purchase direct-to-consumer retail operation with one supplementary transaction-fee stream: tuxedo rentals (starting at $39+) offered in partnership with Jim's Formalwear, which supplies inventory while CC's of Rome serves as the local distribution point. There is no proprietary technology stack, no mobile app, no public API, and no disclosed data or AI/ML assets; customer acquisition relies on the established brand reputation, organic social media presence (Facebook, Instagram), email marketing for sales and clearance events, customer testimonials on-site, virtual store tours, and physical-store foot traffic. Customers are predominantly individual teen and young-adult female consumers attending proms and formals, with secondary segments including pageant participants, quinceañera families, brides and wedding parties, plus-size shoppers, and males purchasing tuxedo rentals.

CC's of Rome has been continuously operated by a single owner for 30+ years. The owner has announced retirement and the business (both retail locations and the e-commerce operation) is actively listed for sale, introducing a material ownership-transition event as the defining near-term strategic variable. No institutional investment, private-equity involvement, or parent-company structure is in place, and the company has not disclosed revenue, headcount, or financial performance metrics.

Name

CC's of Rome LLC

Legal name

CC's of Rome LLC

Website

https://promdresshome.com

Company type

Private

Founded year

1969

Operating status

Operating

Short description

CC's of Rome LLC is a Georgia-based, founder-operated specialty retailer founded in 1969, selling prom, homecoming, pageant, bridesmaids, and formal dresses from 50+ designer brands across two showrooms (Kennesaw, Rome) and promdresshome.com, serving individual consumers across the southeastern United States.

Ownership category

akta.pro rank

Product category

Specialty Formalwear Retail

NAICS

Clothing and Clothing Accessories Retailers (4581), Formal Wear and Costume Rental (532281)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Special-Occasion & Formalwear Department Stores (CRAGAGAG)

akta.pro secondary industry

Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF)

Keywords

• Formal dress retail
• Prom dress sales
• Designer evening wear
• Bridal party attire
• Tuxedo rental services

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Formal Dress Retail Sales: One-time purchase model for formal occasion dresses including prom, homecoming, quinceanera, bridesmaids, and evening wear. Dresses are sold at MSRP with occasional clearance sales. The company is an authorized retailer for over 50 designer brands.
2. Tuxedo Rentals: Partnership with Jim's Formalwear offering tuxedo rentals starting at $39+, including free groom's tuxedo rental promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

CC's of Rome is a specialty formalwear retailer that sells designer prom, homecoming, pageant, quinceañera, bridesmaids, flower girl, mother-of-the-bride, and plus-size formal dresses from 50+ authorized designer brands (e.g., Sherri Hill, Jovani, Mac Duggal, Alyce Paris, La Femme, RACHEL ALLAN, Tarik Ediz) across two Georgia showrooms and an e-commerce site. The store also facilitates tuxedo rentals through a partnership with Jim's Formalwear, starting at $39+.

Product overview

CC's of Rome LLC operates a formal dress retail business with two physical store locations (Kennesaw and Rome, GA) and an e-commerce website at promdresshome.com. They are Georgia's leading formal dress store since 1969, offering over 10,000+ dresses from over 50 designers. Their product portfolio includes designer prom dresses (Sherri Hill, Jovani, Alyce Paris, La Femme, Mac Duggal), homecoming and short dresses, evening gowns, quinceañera and ball gowns, pageant dresses (RACHEL ALLAN Prima Donna), bridesmaids dresses (Morilee/Mori Lee), flower girl dresses, plus size formal dresses, mother of the bride dresses, and tuxedo rentals through Jim's Formalwear. The company is an authorized Premier Retailer for Mac Duggal and authorized Jovani retailer with priority selection on new designs. They offer free domestic FedEx shipping on orders over $200.

Differentiator

Problem solved

Functional benefit

Products and services

• Designer Prom and Long Formal Dresses Long prom and formal gowns from 30+ authorized designer brands (Sherri Hill, Jovani, Alyce Paris, Mac Duggal, La Femme, RACHEL ALLAN, Tarik Ediz, Ellie Wilde, Faviana, Terani, etc.), priced approximately $130-$2,000 depending on designer and style. Targeted at high-school prom and formal dance customers (typically ages 14-22) and their families.
• Homecoming and Short Cocktail Dresses Short/cocktail dresses from designers such as Alyce Paris, Dave & Johnny, Sherri Hill, Jovani, JVN, La Femme, Mac Duggal, Hannah S, Mori Lee Sticks & Stones, and RACHEL ALLAN for homecoming dances and shorter formal events.
• Pageant Dresses Competition-grade pageant gowns including the RACHEL ALLAN Prima Donna collection ($598-$1,998) and Tarik Ediz formal/pageant dresses ($436-$944), marketed to pageant contestants and their families.
• Quinceañera Dresses and Ball Gowns Quinceañera and ball gowns from Allure, Alyce Paris, House of Wu, Mac Duggal, and related designers for the Hispanic/Latino Coming-of-Age celebration.
• Bridesmaids Dresses Coordinated bridesmaids dresses by Morilee/Mori Lee ($130-$304), Alyce Paris, Alfred Angelo, and Mary's Modern Maids, sold to wedding parties looking to outfit multiple wearers.
• Flower Girl Dresses Flower girl dresses by Mori Lee ($116-$170) and Alfred Angelo Angels ($109-$159), sold to wedding customers outfitting young girls in wedding parties.
• Mother of the Bride and Evening Dresses Evening and mother-of-the-bride/groom dresses including the Alyce Paris Jean de Lys collection, targeted at adult women attending weddings and formal events.
• Plus-Size Formal Dresses Extended-size formal dresses (above size 16) from Alyce Paris, Dave & Johnny, Mac Duggal, Faviana, RACHEL ALLAN, and Madison James, with a $20 additional surcharge for sizes above 16.
• Tuxedo Rentals (Jim's Formalwear partnership) Tuxedo rental service offered in partnership with Jim's Formalwear, with rentals starting at $39+ and a promotional free groom's tuxedo rental with qualifying orders. Sold in-store at both Georgia locations and online.

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• Jim's FormalwearminorChannel Partner/ Reseller/ DistributorPartnership offering tuxedo rentals through CC's of Rome locations. Tuxedo rentals starting at $39+ with promotions including free groom's tuxedo rental. Jim's Formalwear provides the tuxedo inventory while CC's serves as a distribution point.
• JovanicoreTechnology or IntegrationCC's of Rome is an authorized Jovani retailer and one of the few retailers allowed to sell Jovani's designer dresses online. They receive priority selection on the newest and most popular Jovani designs. Jovani recognizes CC's as an elite retailer with top-level customer service.
• Mac DuggalcoreTechnology or IntegrationCC's of Rome is an authorized Premier Retailer for Mac Duggal. They are authorized to sell genuine Mac Duggal, Cassandra Stone, and related brand dresses. The store carries extensive Mac Duggal inventory including prom, homecoming, and special occasion styles.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• BHLDN: Anthropologie's bridal and special-occasion sub-brand, selling wedding gowns, bridesmaids, prom/formal dresses, and occasion accessories through stores and e-commerce — directly comparable assortment and customer overlap with CC's of Rome's bridesmaids, prom, and evening wear lines.
• PromGirl: Online specialty retailer of prom and homecoming dresses carrying many of the same designer brands (Sherri Hill, Jovani, La Femme). Direct competitor in the prom-dress segment CC's anchors its business on.
• Azazie: Direct-to-consumer bridesmaid and formal-dress retailer offering try-at-home and made-to-order dresses. Comparable assortment (bridesmaids, prom, formal) and competes with CC's online offering.
• Bella Bridesmaids: Specialty bridesmaid-dress retailer with showrooms across the US, selling many of the same designers carried by CC's (e.g., Morilee, Jenny Yoo). Closely comparable in product category, multi-designer authorized model, and bridal-party customer.

Emerging players

• Birdy Grey: Online-first bridesmaid dress brand acquired by The Knot Worldwide. Targets a similar bridesmaid customer with a DTC model, presenting a digitally native threat to CC's traditional showroom-based bridesmaid sales.
• Rent the Runway: Rental-based platform for special-occasion and formal wear, targeting the same prom/formal-event customer with an alternative ownership model that could erode occasion-based dress purchases.

Broad incumbents

• David's Bridal: Largest US specialty bridal retailer carrying bridal gowns, bridesmaids, prom, and special-occasion dresses nationwide. Substantial assortment overlap with CC's bridesmaids and special-occasion business and a meaningful e-commerce footprint.
• Nordstrom: National department store with a significant formalwear, prom, bridesmaid, and special-occasion assortment including some of the same designers. Overlaps with CC's customer base in Georgia/Southeast markets via mall locations and a strong e-commerce channel.
• Macy's: Broad-line department store carrying prom, bridesmaid, and special-occasion dresses from comparable brands. Competes for the same consumer occasions as CC's at national scale and with substantial promotional pricing.

Others

• Jovani: Designer/manufacturer of formal and prom dresses. Not a direct competitor but a key supplier of CC's (which is an elite Jovani retailer); Jovani's brand-direct online channel competes with CC's for the same end customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CC's of Rome LLC