Green Account

What Green Account does

Green Account (green account GmbH) is a German digital marketplace founded in July 2021 and headquartered in Bielefeld (with a secondary office in Berlin) that connects landowners with companies seeking to invest in ecosystem restoration and conservation. The platform commercializes nature as a tradeable asset using the Ökopunkte (eco-points) system, a currency grounded in the German Federal Nature Conservation Act (BNatSchG) and the official Biotopwertverfahren evaluation methodology. The technology stack combines geodata, market data, and project data to enable nationwide project comparison, automated offer generation, and impact documentation across more than 100,000 hectares of land under management through partner networks. The company operates two complementary platforms: greenaccount.com for voluntary corporate biodiversity investment, and kompensationsmarkt.de — Germany's largest marketplace for statutory BNatSchG compensation — serving Vorhabenträger (project developers) and landowners navigating offset obligations.

The business model rests on transaction fees from marketplace deals (eco-points trading and offset area transactions) plus professional service fees for full-service project development from site potential assessment and planning through permit-ready measures and transparent impact reporting. Distribution combines an enterprise field sales motion with a self-service digital portal, supported by content marketing, the Expert Circle thought leadership network, and partnerships with key ecosystem players. The company serves two primary segments: companies voluntarily investing in biodiversity for credible corporate impact (logos include E.ON, ClimatePartner, TenneT, Amprion), and statutory compensation clients (Vorhabenträger) with binding BNatSchG offset requirements. Service speed commitments of <8 days to offer and <4 weeks to permit-ready measure, plus collaboration with Carbon project partners like ClimatePartner and the Founders Foundation, signal an operationally intensive but technology-enabled service offering.

Recent corporate developments include transaction volume exceeding €10 million in 2024, team expansion from roughly 10 to over 20 employees across environmental planning, product/engineering, sales, and marketing, and a strategic investment from LV digital GmbH (a subsidiary of Landwirtschaftsverlag) in July 2025 to support the next growth phase. Leadership comprises co-founders Johann Meyer zu Bentrup, Max-Kasper von Sandrart (Managing Director, Operations & Finance), and Trutz von der Trenck (Managing Director, Product & Business Development), supported by a CTO (Florian Heinze), COO (Maximilian Sturm), and CBDO/Head of Marketing (Nina Winter-Labinsky).

Name

Green Account

Legal name

green account GmbH

Website

https://greenaccount.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Account operates a digital marketplace connecting German landowners with companies seeking biodiversity investments and statutory nature compensation, using the legally grounded Ökopunkte eco-points system across voluntary and BNatSchG-mandated channels.

Ownership category

akta.pro rank

Product category

Biodiversity Marketplace and Nature Conservation Services

akta.pro primary industry

Conservation Planning, Mitigation Banking & Offset Strategy (EUAHAHAL)

akta.pro secondary industries

Ecosystem Services & Natural Capital Assessment / Valuation (EUAHAHAI), Nature & Biodiversity Reporting (TNFD, natural capital) (EUAHAJAM), Ecosystem Services & Natural Capital Programs (Water, Biodiversity Credits, PES) (IMAMAJAK), Wildlife, Biodiversity & Habitat Conservation Administration (BPAIAMAG)

Keywords

• Biodiversity marketplace
• Nature conservation services
• Eco-points trading
• Renaturation project platform
• Environmental compensation

Headquarters

HQ city

Bielefeld

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Marktplatz-Provisionen (Kompensationsmarkt): Transaction-based revenue from connecting landowners who provide suitable land with companies seeking nature protection and restoration investments. Eco-points (Ökopunkte) and offset areas are traded on the marketplace. Revenue generated per completed transaction on the platform.
2. Dienstleistungsentgelte (Planung, Umsetzung, Dokumentation): Full-service fees covering project planning, implementation, and documentation — from potential assessment through permit-ready measures to transparent outcome reporting. Comprehensive service for companies and landowners engaged in renaturation projects.
3. Projektvermittlung und Ökopunkte-Handel: Revenue from matching landowners with companies nationally across Germany, with projects compared and priced based on eco-points generated. Transaction volume on marketplace reached over EUR 10 million as of 2024.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

green account operates a digital marketplace connecting landowners offering land for nature conservation with companies seeking to invest in biodiversity and ecosystem restoration. The platform enables transaction of Ökopunkte (eco-points) — a transparent currency derived from the Biotopwertverfahren under the German Federal Nature Conservation Act (BNatSchG) — and covers the full project lifecycle from area identification and ecological planning through approval, implementation, and impact reporting. It serves both voluntary corporate biodiversity investment and statutory nature compensation (Ausgleichsflächen) obligations.

Product overview

Green Account operates a dual-platform portfolio consisting of the Green Account Platform (greenaccount.com) and kompensationsmarkt.de. The Green Account Platform serves companies seeking voluntary biodiversity investment and impact reporting, while kompensationsmarkt.de serves Vorhabenträger (project developers) and landowners fulfilling statutory compensation obligations under German nature conservation law (BNatSchG). Both platforms are underpinned by the Ökopunkte (eco-points) system — a transparent, government-reviewed valuation currency derived from the Biotopwertverfahren — and are supported by a suite of knowledge products including the Expert Circle interview series and a library of Wissensartikel (knowledge articles). The platform covers the full project lifecycle from area identification and qualification through ecological planning, approval, execution, and impact reporting. Projects span multiple biotope types (moor, forest, grassland, ponds) across German federal states and generate both Ökopunkte for regulatory compliance and CO₂ certificates for voluntary offsetting.

Differentiator

Problem solved

Functional benefit

Brands

• kompensationsmarkt.de: Digital marketplace connecting eco-points and compensation areas for building activities compensation under BNatSchG. Germany's largest marketplace for transparent and secure nature projects.

Products and services

• Green Account Platform (greenaccount.com) Digital marketplace connecting landowners who have suitable land with companies seeking to invest in nature conservation and renaturation projects across Germany. The platform facilitates project matching, manages the full lifecycle from lead identification through project execution, and enables investment in both voluntary biodiversity projects and regulatory compensation obligations (Ausgleichsflächen/Ökopunkte). Includes project selection tool, detailed biotope listings, and project inquiry form.
• kompensationsmarkt.de Germany's largest marketplace for transparent and secure nature projects, targeting companies obligated under BNatSchG to compensate for construction-related environmental impacts. Provides Ökopunkte trading, project matching, and process guidance from potential area identification through approval and execution. Includes satellite-based map tool for browsing and selecting Kompensationsflächen.
• Impact Reporting Service Transparent documentation and measurable KPIs for biodiversity outcomes, water protection, climate resilience, and regional recreation. Reporting is based on quantifiable metrics and transparent documentation, enabling companies to demonstrate the effectiveness of their nature investments. Includes project-specific reports integrated with the explorer.land platform for satellite-based impact visualization.

Quantifiable outcome

• Over €10 million in transaction volume on the marketplace as of 2024
• +4 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered major and supporting.

• E.ONmajorStrategic or Co-development Partner · 1 January 2023E.ON collaborated with green account on a 23-hectare farmland renaturation project in Brönninghausen, converting arable land into biotope. E.ON's logo appears in the partner section on the homepage and the project is referenced as a success story in press coverage (Westfalen-Blatt, July 2023).
• Founders Foundation (Hinterland of Things)majorStrategic or Co-development Partner · 1 January 2023green account serves as Nature Partner of the Hinterland of Things Conference (organized by Founders Foundation, a Bielefeld-based startup ecosystem organization). Since summer 2023, a biotope of 3,500 m² has been co-created at the event's edge in Bielefeld, equal to the event's footprint. The biotop is part of a larger biotope complex (~20 hectares) and is expanded by 10% annually. green account handles planning, implementation, and ecological quality assurance.
• ClimatePartnermajorStrategic or Co-development PartnerClimatePartner is a leading carbon management and climate action company. green account and ClimatePartner collaborate on carbon certificate projects. A joint project visit was conducted at the Sumpfwald Heltorf project near Düsseldorf, showcasing renaturation outcomes to partners and customers. Green account projects appear in ClimatePartner's portfolio.
• Explorer.landsupportingTechnology or Integrationgreen account integrates detailed project reports and biotope documentation into the explorer.land platform, which provides satellite-based project visualization and impact documentation for green account projects.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• South Pole Group: Global climate solutions provider operating a marketplace for nature-based and carbon projects connecting landowners with corporate buyers. Closely comparable business model in voluntary environmental markets, with deeper geographic reach and larger transaction volumes.
• myclimate: Swiss-German nonprofit offering corporate climate partnerships and nature-based offset projects. Comparable in serving voluntary demand from European enterprises with project-based nature investments, though structured as a nonprofit foundation.
• PUR Projet: Nature-based solutions company that designs and implements ecosystem restoration projects for corporate sponsors. Directly comparable in bundling project development, impact measurement, and corporate partnership for biodiversity outcomes.

Broad incumbents

• ClimatePartner: Leading German-based climate action and carbon management company that partners with green account on carbon certificate projects. Overlaps as a broader environmental services provider serving similar enterprise clients on voluntary offset and corporate climate strategy.
• EcoAct: International climate strategy and carbon offset advisory serving large enterprises. Comparable in addressing corporate climate and nature strategies though operates as a consultancy rather than a marketplace operator.

Others

• Verra: Standards body and registry for carbon and potentially biodiversity credits. Adjacent infrastructure that green account projects may increasingly need to interface with as global nature credit standards mature — comparable as enabling ecosystem rather than direct competitor.
• NABU (Naturschutzbund Deutschland): Germany's largest nature conservation NGO, operating own land stewardship and renaturation programs. Adjacent in ecosystem restoration activity and a potential partner or competitor for project pipeline and corporate partnerships in Germany.

Emerging players

• Native: B2B platform for biodiversity credits focused on corporate nature investment. Operates an emerging marketplace connecting landowners and project developers with corporate buyers — narrower scope but similar two-sided marketplace thesis.
• valueN GmbH: German company focused on nature capital valuation and corporate natural capital accounting. Adjacent in building the valuation and reporting infrastructure that underpins nature investment decisions — potentially a partner in expanding green account's impact reporting offering.

Regional players

• Terrasos: Colombian biodiversity credit platform focused on Latin American ecosystem services. Operates a similar marketplace model for voluntary nature credits but in a different geography — relevant for cross-market methodology comparison.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/green-account
• Facebookfacebook.com/hellogreenaccount

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Account