Book Publicity Services
Book Publicity Services is a boutique, sole-proprietorship PR agency founded in 2014 by Kelsey Butts that provides customized book publicity campaigns — including reviews, media coverage, social media exposure, and interview coordination — to individual authors and small independent publishers across fiction and nonfiction genres.
- Company typePrivate
- Founded2014
- HeadquartersSan Juan Capistrano, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Book Publicity Services does
Book Publicity Services is a boutique, sole-proprietorship public relations agency founded in 2014 by Kelsey Butts, based in Southern California. The firm specializes in providing personalized PR campaigns to authors across both traditionally published and self-published titles, spanning fiction, nonfiction, children's literature, cookbooks, health/wellness, business, and memoir genres. Service offerings include book review placement, media coverage in major outlets (Washington Post, NPR, Forbes, TIME, HuffPost, etc.), social media exposure across TikTok, YouTube, Instagram, Facebook, Twitter/X, and LinkedIn, author interview coordination, and speaking engagement setup at bookstores, libraries, and conferences. The company operates a Book Reviewer Network with a self-service signup page to maintain its supply side of reviewer relationships.
The business model is professional services fee-based: authors receive custom quotes based on campaign scope and level of service, with a minimum 3-month commitment and typical campaigns lasting 9–12 months. Pricing is not publicly disclosed, and the firm offers modular service packages allowing authors to customize which deliverables they include. Shipping of physical review copies is handled on behalf of authors and billed as a pass-through. The go-to-market is direct-to-author: clients initiate contact via the website contact form, email, or phone, with word-of-mouth and referrals serving as the primary growth driver. No external institutional investment, resellers, or marketplace channels are used.
The company is a lean operation — owner and lead publicist Kelsey Butts (Bachelor's in Communications, PR emphasis from California Lutheran University, 10+ years of book publicity experience) oversees all campaigns with support from a team of interns and assistants. With no proprietary technology, no AI/ML capabilities, and no documented revenue, Book Publicity Services is a lifestyle professional services firm rather than a scalable tech-enabled business. Internationally, the firm has placed client books for reviews across the U.S., Canada, Great Britain, and Australia.
Book Publicity Services firmographics
Firmographics- Name
- Book Publicity Services
- Legal name
- Book Publicity Services
- Website
- https://bookpublicityservices.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Book Publicity Services is a boutique, sole-proprietorship PR agency founded in 2014 by Kelsey Butts that provides customized book publicity campaigns — including reviews, media coverage, social media exposure, and interview coordination — to individual authors and small independent publishers across fiction and nonfiction genres.
- Ownership category
- akta.pro rank
Book Publicity Services industry classification
Industry- Product category
- Author Public Relations Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Author Marketing, PR & Launch Services (Ads, Book Tours, Influencers) (MPAJAJAL)
Keywords
Where Book Publicity Services is headquartered
LocationHeadquarters
- HQ city
- San Juan Capistrano
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Book Publicity Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- PR Campaign Services: Book Publicity Services generates revenue through fee-based PR campaigns and professional publicity services billed to authors. Campaigns are priced by level and scope, with a minimum 3-month commitment and typical campaigns lasting 9–12 months. Authors can continue or cancel campaigns at any time. The company also handles shipping of physical review copies on behalf of authors and invoices them for the cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom PR campaign with flexible service scope |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Book Publicity Services product offering
Product offeringCore offering
Book Publicity Services runs customized, fee-based public relations campaigns for individual authors and small publishers. Each campaign is tailored to the book, genre, and author goals, and combines book review placement, media coverage, social media exposure, author interview coordination, and speaking engagement setup. Campaigns have a minimum 3-month commitment and typically run 9-12 months, with authors able to continue or cancel at any time.
Product overview
Book Publicity Services is a personal PR agency for authors that provides customized publicity campaigns. The company offers a unified service combining book review placement, media coverage, social media exposure, speaking engagement coordination, and author interview scheduling. They specialize in both traditionally and self-published fiction and non-fiction books across all genres. Campaigns typically run a minimum of 3 months, with most lasting 9-12 months. Services include press kit creation, press release writing and distribution, Amazon and Goodreads review building, interview coordination, giveaways, guest articles, book signings, social media influencer placements, and more.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Author PR Campaign A customized, fee-based public relations campaign for individual authors and small publishers. Each campaign is tailored to the specific book, genre, and author goals and combines book review placement, media coverage in major outlets, social media exposure across TikTok/YouTube/Instagram/Facebook/Twitter/LinkedIn, author interview coordination across podcasts/TV/radio/print, and speaking engagement setup at bookstores, libraries, conferences, and book clubs. Pricing is quote-based. The campaign is delivered by founder Kelsey Butts and a team of interns and assistants.
- Book Reviewer Network A network of book reviewers — including book bloggers, writers, reporters, and social media influencers across multiple platforms — who receive books from authors (via the firm) in exchange for reviews. The network is used as the delivery mechanism for the firm's review-placement service and is also accessible to reviewers via a dedicated 'Become a Reviewer' page on the website.
Quantifiable outcome
- Authors consistently report securing dozens of reviews, multiple podcast appearances, and coverage in major media markets as a result of BPS campaigns.
- +1 more outcomes
Companies that use Book Publicity Services
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles4 records
Book Publicity Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Book Publicity Services partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights8 records
Book Publicity Services competitors and assessment
Company assessmentDirect peers
- BookSparks: PR and marketing agency focused exclusively on books and authors, offering campaigns that combine traditional media outreach with social media and influencer placement. Highly comparable service mix to BPS.
- Folio Literary Management: Hybrid literary agency and PR firm that runs dedicated publicity campaigns for its author clients, blending agency representation with book publicity services. Comparable in scope and target market.
- Smith Publicity: One of the most established book publicity firms in the U.S., serving both traditionally and self-published authors across all genres with personalized PR campaigns. Directly comparable to BPS in service mix, target customer, and boutique operating model.
- Riot Communications: Boutique PR firm specializing in book publicity and author media relations, offering campaigns targeting reviews, podcasts, TV, and print placements. Directly overlaps BPS on service type and customer segment.
- TLC Book Tours: Boutique book tour and publicity firm specializing in author event coordination, blog tours, and media placements for fiction and nonfiction. Closely comparable to BPS in scale, target customer, and campaign structure.
- The Book Publicist: Independent book publicity practice offering PR campaigns, book tours, and media outreach for authors. Operates at similar boutique scale and serves a directly overlapping author base.
- Pande Literary PR: Specialized book publicity firm working with both fiction and nonfiction authors on review campaigns, media outreach, and author branding. Comparable boutique positioning and genre coverage.
Emerging players
- BookBub: Author marketing platform offering featured deals, advertising, and partner services (including PR) to drive book discovery and sales. Competes with boutique PR firms for self-published and indie author marketing budgets.
- Reedsy: Self-publishing marketplace and services platform that connects authors with vetted book marketing and PR professionals alongside editors and designers. Represents an emerging, tech-enabled alternative to traditional boutique book PR firms.
Broad incumbents
- Penguin Random House Author Services: Major publisher with in-house publicity and marketing teams that serve traditionally published authors; represents the broad incumbent alternative to boutique PR firms like BPS, though their services are typically bundled into publishing deals rather than sold standalone.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Book Publicity Services social profiles
Digital presenceBook Publicity Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Book Publicity Services leadership team
Management profileNumber of profiles
Profiles1 record
Book Publicity Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Book Publicity Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Book Publicity Services
What does Book Publicity Services do?
Book Publicity Services runs customized, fee-based public relations campaigns for individual authors and small publishers. Each campaign is tailored to the book, genre, and author goals, and combines book review placement, media coverage, social media exposure, author interview coordination, and speaking engagement setup. Campaigns have a minimum 3-month commitment and typically run 9-12 months, with authors able to continue or cancel at any time.
Is Book Publicity Services a public or private company?
Book Publicity Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Book Publicity Services founded?
Book Publicity Services was founded in 2014. It employs 1 to 10 people.
Where is Book Publicity Services based?
Book Publicity Services is headquartered in San Juan Capistrano, United States, in the North America region.
How does Book Publicity Services make money?
One revenue line is on record: PR Campaign Services.
Who are Book Publicity Services's main competitors?
Direct peers on record are BookSparks, Folio Literary Management, Smith Publicity, Riot Communications, TLC Book Tours, The Book Publicist and Pande Literary PR. Emerging players are BookBub and Reedsy. Penguin Random House Author Services is listed as a broad incumbent.
Does Book Publicity Services have an API?
No public API is recorded for Book Publicity Services.
What industry is Book Publicity Services in?
Book Publicity Services's product category is Author Public Relations Services. Its primary akta.pro industry code is MPAJAJAL, Author Marketing, PR & Launch Services (Ads, Book Tours, Influencers). Its NAICS code is 5418 and its SIC code is 7311.