Fiber Protector Norge
Fiber ProTector Norge is a Norwegian specialty-chemical and service firm that develops and applies proprietary PFAS-free textile and carpet impregnation technology for enterprise clients in hospitality, cinema, aviation, rail, and marine sectors, and sells consumer-grade products through retail and e-commerce.
- Company typePrivate
- Founded1995
- HeadquartersØsterhus, Norway
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Fiber Protector Norge does
Fiber ProTector Norge AS is a privately held Norwegian specialty-chemical and service company founded in 1995 by Espen Vogt and currently led by Jo Lerheim. The firm develops and applies proprietary PFAS-free textile and carpet impregnation technology that creates an invisible stain-repellent barrier on natural and synthetic fibers, preserving original appearance, breathability, color, and texture. Products are manufactured in Norway and validated by third-party institutions including KTH Stockholm, SINTEF, DNV GL, NILU, SIFO, and the Norwegian National Technology Institute, and carry multiple certifications (WoolSafe, EGTS, Cleanseal, Certified Firm status, Norwegian Labour Inspection Authority cleaning-business approval). The company holds a wholly-owned US distribution subsidiary, Fiber ProTector America LLC (Boise, Idaho), and partners with Premium Surface Protection for Australia and New Zealand.
The business operates three revenue streams: (1) professional on-site impregnation and deep-cleaning services delivered directly by the company's own trained workforce to enterprise clients across Scandinavia and selected European/Middle Eastern markets; (2) consumer-product sales of the same impregnation formulation through physical retail stores and the dedicated e-commerce platform surfacebarrier.no; and (3) the UpCycle restoration service, which combines deep cleaning with impregnation to extend the life of worn furniture. Enterprise pricing follows a quote-based model contingent on free on-site inspection, with multi-year service contracts typical.
The company targets demanding B2B segments including luxury and chain hotels (Hilton, Radisson, Scandic, 25hours), cinema and cultural venues (ODEON Kino, Nordisk Film Kino), aviation (Dassault Falcon Jet, with Lufthansa Technik approval for commercial aircraft), rail (ISS TrafiCare), corporate offices (DFDS Logistics), healthcare, education, and marine/cruise operators. Go-to-market combines direct enterprise field sales with on-site consultations for the professional services line, asset-light distributor partnerships for international expansion, and multi-channel digital marketing (website, YouTube, LinkedIn, Instagram, Facebook, email newsletter) supporting both consumer and B2B lead generation.
Fiber Protector Norge firmographics
Firmographics- Name
- Fiber Protector Norge
- Legal name
- Fiber ProTector Norge AS
- Website
- https://fiberprotector.no
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fiber ProTector Norge is a Norwegian specialty-chemical and service firm that develops and applies proprietary PFAS-free textile and carpet impregnation technology for enterprise clients in hospitality, cinema, aviation, rail, and marine sectors, and sells consumer-grade products through retail and e-commerce.
- Ownership category
- akta.pro rank
Fiber Protector Norge industry classification
Industry- Product category
- Textile Protection Services
- NAICS
- Fabric Coating Mills (31332)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Carpet Protection Treatments (Scotchgard/Fabric Protector) (HSAEAIAG)
Keywords
Where Fiber Protector Norge is headquartered
LocationHeadquarters
- HQ city
- Østerhus
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Fiber Protector Norge business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Professional Impregnation Services: On-site professional textile and carpet protection services for enterprise clients including deep cleaning followed by impregnation treatment. The company performs all work themselves with their own trained workforce.
- Consumer Product Sales: Sale of consumer-grade impregnation products through retail stores and direct sales. These are the same products used in professional service delivery, available for individual consumers to purchase.
- UpCycle Restoration Services: Specialized service for restoring and reviving old or worn furniture and textiles, providing deep cleaning followed by impregnation to extend product life and reduce waste.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Professional Services - Quote-based |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Fiber Protector Norge product offering
Product offeringCore offering
Fiber Protector Norge provides professional textile and carpet impregnation services that protect fabric surfaces from stains, dirt, wear, and UV exposure using a proprietary PFAS-free chemical formula. The company delivers on-site commercial application services (Fiber ProTector Impregnering) and an UpCycle restoration service that combines deep cleaning with protective re-impregnation to extend the life of existing textiles. Consumer-facing surface-protection products are sold separately through retail stores and the surfacebarrier.no e-commerce site.
Product overview
Fiber Protector Norge offers a portfolio of textile protection products and services centered on their core Fiber ProTector Impregnering (impregnation) treatment, which provides stain resistance and extends textile lifespan. The company also offers the UpCycle service, which combines deep cleaning with impregnation for furniture restoration. All products are manufactured in Norway and include both professional services and consumer products available in retail stores.
Differentiator
Problem solved
Functional benefit
Products and services
- Fiber ProTector Impregnering On-site professional impregnation service that applies a proprietary PFAS-free protective treatment to installed textiles, carpets, and upholstered surfaces in commercial facilities, creating an invisible barrier against stains, dirt, wear, and UV damage. Targeted at facility managers and procurement decision-makers in hotels, cinemas, aviation, marine, healthcare, education, and corporate real estate.
- UpCycle Restoration Service Two-step restoration service that first deep-cleans existing textiles and then re-applies the protective impregnation treatment, renewing appearance and protective function without replacement. Sold to commercial facility owners seeking to defer capex on textile replacement.
- Consumer Surface Protection Products Consumer-packaged surface and textile protection products derived from the same PFAS-free chemistry used in the professional service, sold through retail stores and the dedicated surfacebarrier.no e-commerce platform for end-user application at home.
Quantifiable outcome
- Reduces deep cleaning intervals significantly while maintaining original appearance
- +2 more outcomes
Companies that use Fiber Protector Norge
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles3 records
Fiber Protector Norge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Fiber Protector Norge partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- Fiber ProTector America LLCcoreExclusive distributor for Fiber ProTector products and services in the United States. Located at 2905 West Overland Road, Boise, Idaho 83705. Provides sales and service delivery for American customers. Contact: +1 800 484 1806, [email protected], www.fpamerica.com
- Premium Surface Protection (Australia)coreAuthorized distributor for Australia covering 9/14 Harrington Street, Arundel 4214, QLD. Contact: +61 1800 189 907, [email protected], premiumsurfaceprotection.com.au
- Premium Surface Protection (New Zealand)coreAuthorized distributor for New Zealand market. Contact: +64 0800 001 069, [email protected]
- SINTEFsupportingNorwegian research organization that has tested and approved Fiber ProTector products for use in demanding environments
- DNV GLsupportingInternational certification and risk management company that has tested and approved Fiber ProTector products
- NILU (Norsk Institutt for Luftforskning)supportingNorwegian Institute for Air Research involved in environmental testing and approval of Fiber ProTector products
- SIFO (Statens Institutt for Forbruksforskning)supportingNorwegian Institute for Consumer Research involved in product testing and consumer safety approval
- Lufthansa TechnikcoreLeading aviation maintenance provider that has approved Fiber ProTector for use in commercial aircraft interiors
- WoolSafe OrganisationcoreInternational wool safety certification body that has approved Fiber ProTector products as safe for use on wool textiles
- Nasjonalt Teknologisk InstituttsupportingNorwegian technology institute involved in testing and certification of Fiber ProTector products
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Fiber Protector Norge competitors and assessment
Company assessmentDirect peers
- Stanley Steemer: Major North American carpet, tile and upholstery cleaning company that also offers fabric protection add-on services. Comparable to Fiber ProTector's combined deep-cleaning-plus-impregnation workflow at enterprise and residential customers.
- COIT Cleaning & Restoration: Carpet, upholstery and drapery cleaning service company offering fabric protection treatments as part of its service portfolio. Comparable to Fiber ProTector's combined deep-cleaning and protective-treatment positioning across commercial and residential segments.
- MicroSeal: Specialist fabric protection brand offering on-site impregnation services and consumer products for carpets, rugs, upholstery and leather. Directly competes with Fiber ProTector's professional-services-plus-consumer-product model in similar B2B and B2C channels.
- Guardsman (Vermont Protective Coatings): Long-established furniture and fabric protection brand offering Scotchgard-style treatments for upholstery, carpets and rugs. Closely comparable to Fiber ProTector on consumer-protection products and dealer-driven service delivery in the furniture-care vertical.
- Crypton (Nano-Tex): US-based performance fabric technology company (including the Nano-Tex line) providing stain-, odor- and moisture-barrier treatments for upholstery, apparel and contract textiles. Closely comparable on technology, end-market (hospitality, contract, healthcare) and PFAS-free positioning.
- Chem-Dry: World's largest carpet and upholstery cleaning franchise network, also offering protective treatments on cleaned textiles. Comparable on the on-site service-and-protection workflow for residential and commercial customers, though distribution model is franchise rather than distributor.
Broad incumbents
- SC Johnson (Pro Tech): Global consumer goods company with fabric, carpet and floor-care protection products marketed under professional and consumer brands. Comparable on cleaning/preparation chemistry and on serving both retail and contract cleaning channels.
- 3M (Scotchgard): Global diversified industrial giant whose Scotchgard brand is the most recognized fabric and carpet protection treatment. Directly comparable on the protection-technology layer, though 3M's scale, PFAS legacy exposure and breadth make it a broad incumbent rather than a niche specialist.
Emerging players
- Ritec International (Ritec Clearshield): UK-based specialist in surface protection coatings for glass and architectural surfaces, with adjacent protective-treatment technology for commercial substrates. Comparable on protective-coating chemistry for high-traffic commercial environments, though oriented to hard surfaces rather than textiles.
- ProtectME: Emerging PFAS-free fabric and carpet protection brand focused on consumer self-application and professional partners. Comparable to Fiber ProTector on PFAS-free positioning and on the consumer-product arm, though smaller and less established in enterprise verticals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Fiber Protector Norge social profiles
Digital presenceFiber Protector Norge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fiber Protector Norge leadership team
Management profileNumber of profiles
Profiles1 record
Fiber Protector Norge subsidiaries and ownership
Company hierarchySubsidiaries1 record
Fiber Protector Norge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fiber Protector Norge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fiber Protector Norge
What does Fiber Protector Norge do?
Fiber Protector Norge provides professional textile and carpet impregnation services that protect fabric surfaces from stains, dirt, wear, and UV exposure using a proprietary PFAS-free chemical formula. The company delivers on-site commercial application services (Fiber ProTector Impregnering) and an UpCycle restoration service that combines deep cleaning with protective re-impregnation to extend the life of existing textiles. Consumer-facing surface-protection products are sold separately through retail stores and the surfacebarrier.no e-commerce site.
Is Fiber Protector Norge a public or private company?
Fiber Protector Norge is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fiber Protector Norge founded?
Fiber Protector Norge was founded in 1995. It employs 11 to 50 people.
Where is Fiber Protector Norge based?
Fiber Protector Norge is headquartered in Østerhus, Norway, in the Europe region.
How does Fiber Protector Norge make money?
Three revenue lines are on record. Professional Impregnation Services are the primary driver. The others are consumer Product Sales and upCycle Restoration Services.
Who are Fiber Protector Norge's main competitors?
Direct peers on record are Stanley Steemer, COIT Cleaning & Restoration, MicroSeal, Guardsman (Vermont Protective Coatings), Crypton (Nano-Tex) and Chem-Dry. Broad incumbents are SC Johnson (Pro Tech) and 3M (Scotchgard). Emerging players are Ritec International (Ritec Clearshield) and ProtectME.
Does Fiber Protector Norge have an API?
No public API is recorded for Fiber Protector Norge.
What industry is Fiber Protector Norge in?
Fiber Protector Norge's product category is Textile Protection Services. Its primary akta.pro industry code is HSAEAIAG, Carpet Protection Treatments (Scotchgard/Fabric Protector). Its NAICS code is 31332 and its SIC code is 2840.