Fletcher Bay Winery

Name

Fletcher Bay Winery

Legal name

Fletcher Bay Winery

Website

https://fletcherbaywinery.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Boutique Winery

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (44532)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Bars (THAFAEAF), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Handcrafted artisan wines
• Wine club memberships
• Winery tasting rooms
• Private event venues
• Boutique winery hospitality

Headquarters

HQ city

Bainbridge Island

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct wine sales to consumers at three locations and through online shop. Products include reds, whites, rosés, fruit wines, and dessert wines sold by the glass, bottle, flight, carafe, and growler.
2. Wine Club Memberships: Three-tier membership program (Schooner's Club 12 bottles/year, Clipper's Club 24 bottles/year, Captain's Club 48 bottles/year) with quarterly allocations and twice-yearly shipments. Members receive discounts on wine and food.
3. Venue Rental: Three event venues available for private rental: The Winery at Coppertop Loop ($1,500-$1,800), The Tasting Room ($1,500-$2,000), and The Rooftop Wine Garden ($2,000-$2,800). Rental includes tables, chairs, lighting, speakers, and optional outdoor heating.
4. Food Service: Charcuterie and cheese platters, small plates, and Tacos El Barbon food truck partnership providing Mexican food items.
5. Barrel Room Tastings: Elevated guided tasting experience led by a Wine Educator at $49 per person, featuring five Fletcher Bay wines with expert commentary. By appointment only, maximum 8 persons.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Fletcher Bay Winery produces handcrafted artisan wines from grapes sourced across Washington's premier viticultural regions (Yakima Valley, Walla Walla Valley, Horse Heaven Hills, Red Mountain), aged in French, Hungarian, and Virginia oak barrels. The winery operates three physical venues on Bainbridge Island (Coppertop Winery, Winslow Tasting Room, Rooftop Wine Garden) offering on-site wine tastings, food pairings, a three-tier wine club, and private event venue rentals.

Product overview

Fletcher Bay Winery is a boutique winery on Bainbridge Island, Washington, offering handcrafted artisan wines made from grapes sourced from Washington's finest vineyards. The company operates as a multi-venue hospitality business with three distinct locations: Coppertop Loop Winery (winemaking facility), Winslow Tasting Room, and Rooftop Wine Garden. The product portfolio centers on wine production and sales across multiple varieties (reds, whites, roses, fruit wines, and dessert wines), supplemented by wine club memberships at three tiers (Schooner's, Clipper's, Captain's), venue rentals for private events, and culinary offerings including charcuterie platters and food truck fare. Additional experiences include the Barrel Room guided tasting, Wine Down Wednesdays live music events, karaoke nights, and seasonal rooftop entertainment.

Differentiator

Problem solved

Functional benefit

Products and services

• Handcrafted Wines Full portfolio of handcrafted wines including reds (Cabernet Sauvignon, Syrah, Sangiovese, Tempranillo, Sagrantino, Merlot, Malbec, Petit Verdot), whites (Chardonnay, Sauvignon Blanc, Albariño, Dry Riesling, White Pinot Noir, Pinot Grigio), rosés, fruit wines, and dessert wines. Sold by the glass ($10-$19), bottle ($25-$58), flight ($20-$55), carafe, and growler for on-site consumption at tasting rooms or retail purchase.
• Wine Club Memberships Three-tier subscription wine club: Schooner's Club (12 bottles/year, 3 quarterly with 20% off wine and food), Clipper's Club (24 bottles/year, 6 quarterly with 22.5% off and early access), and Captain's Club (48 bottles/year, 12 quarterly with 25% off and reserve wine access). Members receive glass/flight discounts, exclusive event invitations, and access to private wine club events.
• Private Venue Rentals Three event venues available for private rental: The Winery at Coppertop Loop ($1,500-$1,800, 4-hour slot), The Winslow Tasting Room ($1,500-$2,000, modern upscale venue), and The Rooftop Wine Garden ($2,000-$2,800, accommodates up to 120 guests with Seattle views). Rentals include tables, chairs, lighting, speakers, and optional outdoor heating for private celebrations, corporate events, weddings, and group gatherings.
• Barrel Room Experience Elevated guided tasting experience led by a Fletcher Bay Wine Educator at $49 per person, featuring five wines with expert commentary. By appointment only with 48-hour advance booking required, maximum 8 persons, approximately one-hour duration. Club member discounts apply.
• Charcuterie & Cheese Platters Gourmet food platters and small plates designed for wine pairing: Coppertop Platter ($49), Winslow Platter ($44), Spanish Platter ($40), Vegan Platter ($25), and Kids Platter ($7), plus various small plates ($5-$21). Designed to complement the wine flight experience at all three venues.
• Tacos El Barbon Food Truck Menu Mexican food truck menu available on-site during Wine Down Wednesdays and select events: nachos, fries, street tacos, craft tacos, burritos, quesadillas, and tortas ($13.99-$19.99).
• Online Wine Shop Online storefront for direct bottle purchases of Fletcher Bay wines, supplementing on-site tasting room sales.

Quantifiable outcome

• Won medals including Gold, Silver, Bronze, Double Gold, and Best in Class awards
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Rainy Daze BrewingminorOthersRainy Daze Brewing provides beer offerings at venue events, offering an alternative to wine for event attendees who prefer beer.
• Tacos El BarbonminorOthersFood truck partnership providing Mexican cuisine at Wine Down Wednesdays events and select occasions.
• Tour BainbridgeminorChannel Partner/ Reseller/ DistributorGroup wine tour operator recommended to visitors who want to explore island wineries without driving.
• Jim WilfordcoreOthersFounder and owner of Fletcher Bay Winery, self-taught winemaker with 40+ years of Municipal Bond trading experience.
• Sharon WilfordcoreOthersCo-owner of Fletcher Bay Winery, previously involved in early wine production, currently school bus router and dispatcher for Bainbridge Island School District.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Rolling Bay Winery: Small family winery on Bainbridge Island offering handcrafted wines and tasting room experiences. Closely mirrors Fletcher Bay's boutique DTC, family-owned structure, and island-based tourism focus.
• Perennial Vintners: Bainbridge Island-based boutique winery specializing in handcrafted wines from locally sourced grapes. Comparable in scale, location, and direct-to-consumer tasting room model.
• Spoiled Dog Winery: Small winery on Bainbridge Island producing handcrafted wines and operating tasting experiences. Comparable in geography, scale, and DTC-only operating model.
• Bainbridge Island Winery: Boutique winery also located on Bainbridge Island, WA, producing small-batch wines and operating tasting rooms. Highly comparable geography, scale, and DTC motion targeting the same Bainbridge tourist and local customer base.

Emerging players

• Spencer Family Winery: Family-owned boutique winery focused on handcrafted small-lot wines with limited tasting room presence. Comparable boutique scale, family ownership, and DTC positioning.
• Blooms Winery: Washington state boutique winery where Fletcher Bay's General Manager previously worked; offers DTC tasting room and small-batch wines at a comparable boutique scale.

Regional players

• Woodinville Wine Country: Woodinville, WA wine-tasting cluster with dozens of wineries offering tasting rooms, wine clubs, and events. Comparable DTC tasting room model but concentrated in a different Pacific Northwest geography rather than Bainbridge Island.

Broad incumbents

• Chateau Ste. Michelle: Washington state's largest and most established winery, with broad national distribution, tasting room experiences, wine clubs, and event venues. Comparable wine category and DTC/club/venue business model, but vastly larger scale and portfolio breadth.
• Novelty Hill-Januik Winery: Established Woodinville, WA winery with a tasting room, wine club memberships, and private event hosting. Comparable DTC tasting room, wine club subscription model, and WA wine positioning.
• Goose Ridge Estate Vineyards: Washington state winery with vineyards, tasting rooms, and wine club, sourcing grapes from premier WA AVAs including Red Mountain. Comparable WA-grown sourcing and DTC hospitality model at larger scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fletcherbaywinery
• Instagraminstagram.com/fletcherbaywinery
• Xx.com/fletcherbaywine
• LinkedInlinkedin.com/company/fletcher-bay-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fletcher Bay Winery