Net Inventors
Net Inventors is a Hamburg-based internet agency founded in 2009 that develops Shopware 5 and 6 e-commerce solutions, with a portfolio of 110+ Shopware plugins (30,000+ downloads) and custom web application services for enterprise and SMB clients in DACH.
- Company typePrivate
- Founded2009
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Net Inventors does
Net Inventors GmbH is a Hamburg-based, full-service internet agency founded in 2009 by Jan Matthiesen and Tobias Pierschel. The company's core competency is the development of e-commerce solutions on the Shopware 5 and 6 platforms, with a technology stack that includes PHP, MySQL, the Symfony framework, Vue.js, TYPO3 CMS, and AWS-based hosting. Net Inventors has built a portfolio of more than 110 Shopware plugins distributed through the official Shopware Store marketplace, covering functionality areas such as voucher management (EasyCoupon), administration tools (AdminTools), content elements (CmsElementBuilder), measurement-based pricing (FlexSize), store locators, payment integrations, and order workflows. The plugin portfolio has accumulated more than 30,000 downloads with an average rating of 4.5 stars across over 200 reviews, and selected plugins have been open-sourced from Shopware version 5.5 onward.
The company's revenue model rests on three streams: (1) one-time and subscription plugin sales through the Shopware Store marketplace, (2) professional services for custom Shopware implementations, bespoke plugin development, web application programming, and TYPO3 CMS projects (often delivered under multi-year contracts with enterprise clients such as Biomol, COMSPOT, Rethinking Paper, LACK.CENTER, and Telcoland), and (3) managed hosting services on AWS infrastructure. Net Inventors holds the Shopware Silver Partner and Premium Extension Partner designations (achieved December 2025), holds multiple individual Shopware 5 and 6 certifications, and operates as the official development partner for the PAYONE Shopware 6 payment plugin. The company is privately held, bootstrapped without institutional capital, and serves a mix of enterprise and SMB customers primarily within Germany and Europe.
Net Inventors firmographics
Firmographics- Name
- Net Inventors
- Legal name
- Net Inventors GmbH
- Website
- https://netinventors.de
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Net Inventors is a Hamburg-based internet agency founded in 2009 that develops Shopware 5 and 6 e-commerce solutions, with a portfolio of 110+ Shopware plugins (30,000+ downloads) and custom web application services for enterprise and SMB clients in DACH.
- Ownership category
- akta.pro rank
Net Inventors industry classification
Industry- Product category
- Shopware e-commerce plugin development
- NAICS
- Software Publishers (5132)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Digital Licenses, Keys & Top-ups (Gift Cards, Mobile/Data, Credits) (CRAFAIAI)
Keywords
Where Net Inventors is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Net Inventors business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Shopware Plugin Sales: Sale of Shopware plugins through the official Shopware Store marketplace. Plugins are sold as one-time purchases or subscriptions with free trials available. Over 30,000 downloads recorded.
- Custom Development Services: Individual software development, web application development, e-commerce project implementation, and custom plugin development for enterprise clients
- Hosting Services: Providing hosting services for e-commerce projects including AWS-based cloud solutions
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Shopware Plugins available in Shopware Store with various price points |
| Other | Multi-year contract | Custom Development Projects |
| Subscription | Monthly | Hosting Services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Net Inventors product offering
Product offeringCore offering
Net Inventors develops and sells 110+ Shopware 5 and 6 plugins through the official Shopware Store (covering coupons, store locator, admin tools, content elements, payment integrations, and more) and delivers custom e-commerce, web application, and TYPO3 CMS development projects for business clients. The firm supplements these products with bespoke plugin engineering, Shopware 5-to-6 migrations, and AWS-based managed hosting for the shops it builds.
Product overview
Net Inventors is a Hamburg-based e-commerce agency and software developer specializing in Shopware 5 and 6 platforms. Their core offering consists of over 100 Shopware plugins available in the Shopware Store, making them one of the top 5 Shopware plugin developers. Key products include EasyCoupon (comprehensive voucher system with add-ons for styles, generation, and rules), AdminTools (administration enhancement), CmsElementBuilder (custom content elements), FlexSize (measurement-based pricing), Modal (popup notifications), StoreLocator with StorePickup extensions (location services), DiscountPromotion (promotional discounts), PurchaseBlocker, AccessManager, WelcomeDiscount, and many more specialized modules. They also provide custom e-commerce development services including web application development, Shopware theme customization, and TYPO3 CMS implementation. Their plugins collectively exceed 30,000 downloads with average ratings of 4.5 stars.
Differentiator
Problem solved
Functional benefit
Products and services
- EasyCoupon Comprehensive Shopware voucher/coupon plugin supporting personalised coupons, multi-use vouchers with remaining balance, percentage or fixed discounts, and personalised email delivery with customisable templates and validity periods. Includes add-ons EasyCouponDesigns, CouponGenerator and CouponRules. Sold to Shopware 5 and 6 shop operators via the Shopware Store.
- AdminTools Shopware administration utility plugin that adds category tree in product listings, document overview, dynamic filters, and the ability to save filters for products, orders and customers and share them by role. Intended for Shopware merchants and shop administrators who need faster back-office workflows.
- CmsElementBuilder Shopware 6 plugin that lets shop operators create custom reusable content elements (Erlebniswelten) with configuration and template files, providing capabilities beyond standard Shopware elements without requiring programming knowledge. Available on the Shopware Store and integrated by third parties such as 8works in their LUMINA one theme.
- FlexSize Shopware plugin that allows customers to order measurement-based products (fabrics, cables, rope) in custom sizes and units with dynamic price calculation based on length or other measurements. Designed for Shopware merchants selling cut-to-size goods (used by Patchkabel for cable length-based pricing).
- Modal Successor to Net Inventors' InfoLightBox plugin for Shopware 6, displaying modal/popup information prominently with nine position options and blackout-time scheduling for precise control over display timing.
- StoreLocator Store and branch locator plugin for Shopware with automatic geocoding, manual import, postal code or radius search, user location detection, multi-country support, and feature-store filtering. Includes extensions StorePickup, StoreStock, StoreBusinessHours and StoreSelect.
- DiscountPromotion Shopware discount and promotion plugin offering multiple promotion types ('3 for 2', percentage discounts, strikethrough prices, bundles) with optional non-combinability with other discounts. Sold to Shopware shop operators running promotional campaigns.
- ToolKit (open source) Free open-source Shopware plugin providing additional user variables for templates, login status detection, and product property display in listings. Available on GitHub for community contribution, reflecting Net Inventors' open-source commitment for plugins from Shopware 5.5 onward.
- Custom Shopware E-Commerce Development Bespoke Shopware 5 and 6 e-commerce project work for enterprise and mid-market clients, covering online-shop design and build, Shopware 5-to-6 migrations, custom plugin engineering, ERP and payment integration, and hosting. Typical projects include Biomol, COMSPOT, LACK.CENTER, Rethinking Paper, Telcoland, macodirect, Beyond Beer, and SmartSupport.
- Web Application Development Individual software development for web applications, combining software engineering with design and usability. Includes complex editors (e.g., HEJPIX photo editor), service systems (e.g., Plexipeople's multi-language 'Steef' system built with Vue.js), and middleware for enterprise customers.
- TYPO3 CMS Development Web development services using the TYPO3 content management system, delivered alongside Shopware work by Net Inventors' in-house TYPO3 expert. Covers corporate websites and content-managed digital properties.
- Managed AWS Hosting for Shopware Subscription-based managed hosting service for e-commerce projects on AWS infrastructure, including cloud hosting for Shopware shops. Offered on a monthly billing cadence as part of Net Inventors' end-to-end Shopware delivery.
- PAYONE Shopware 6 Payment Plugin Official Shopware 6 payment integration plugin owned and maintained by Net Inventors on behalf of PAYONE, providing stable, performant and future-proof payment processing for Shopware merchants. Fully refactored and migrated to Shopware 6.7.
Quantifiable outcome
- 30,000+ plugin downloads in Shopware Store
- +5 more outcomes
Companies that use Net Inventors
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Net Inventors technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Net Inventors partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- PAYONEcorePAYONE, a leading international payment provider, partnered with Net Inventors as official development partner for the Shopware 6 payment plugin. Net Inventors has taken over technical responsibility for the plugin, fully refactored it, and successfully migrated to Shopware 6.7. They are responsible for ongoing development, faster updates, and robust payment processing integrations.
- Shopware AGflagshipCertified Shopware Silver Partner and Premium Extension Partner since 2014. One of the top 5 Shopware developers with most plugins and downloads. Certified for Shopware 5 and 6 in developer, template designer, and template developer categories.
- 4OCEANminorEnvironmental partnership supporting ocean cleanup efforts. Net Inventors purchases 4OCEAN bracelets for each plugin sold during promotional periods, funding one pound of ocean waste removal per bracelet.
- The Ocean CleanupminorNon-profit environmental initiative developing passive plastic collection systems for ocean cleanup. Net Inventors provides financial support to the project.
- FC St. Pauli UnterstützerClubminorOfficial member of the FC St. Pauli supporter club, contributing to social responsibility initiatives alongside other Hamburg businesses.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Net Inventors competitors and assessment
Company assessmentBroad incumbents
- Shopware AG: The platform vendor behind Shopware 5/6 and the Shopware Store marketplace that Net Inventors depends on for distribution; broader incumbent because it controls the platform's roadmap, partner tiers, and certification standards that govern every Net Inventors engagement.
- dotSource GmbH: Established German digital commerce agency delivering enterprise e-commerce solutions across multiple platforms including Shopware; comparable as a larger, multi-vertical competitor for DACH enterprise e-commerce RFPs.
- nexum AG: German digital agency with a broad e-commerce, marketing, and technology portfolio; relevant incumbent peer competing for mid-market and enterprise Shopware/Shopware-adjacent engagements across DACH.
- diva-e GmbH: Germany-based digital commerce agency group with a wide e-commerce and platform engineering practice; positioned as a broader incumbent competing for enterprise digital commerce work that overlaps with Net Inventors' Shopware enterprise projects.
Direct peers
- netzperfekt GmbH: DACH Shopware-certified agency offering Shopware development, design, and hosting services; the closest direct competitor in size, customer segment, and Shopware 5/6 specialism within the German agency landscape.
- 8works GmbH: Essen-based Shopware Solution/Silver Partner agency that produces premium Shopware 6 themes (LUMINA one) and uses Net Inventors' CmsElementBuilder plugin in its commercial offerings — directly comparable as a fellow certified Shopware development agency in the German market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Net Inventors social profiles
Digital presenceNet Inventors compliance and trust
Trust signalCompliance7 records
Net Inventors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Net Inventors leadership team
Management profileNumber of profiles
Profiles3 records
Net Inventors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Net Inventors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Net Inventors
What does Net Inventors do?
Net Inventors develops and sells 110+ Shopware 5 and 6 plugins through the official Shopware Store (covering coupons, store locator, admin tools, content elements, payment integrations, and more) and delivers custom e-commerce, web application, and TYPO3 CMS development projects for business clients. The firm supplements these products with bespoke plugin engineering, Shopware 5-to-6 migrations, and AWS-based managed hosting for the shops it builds.
Is Net Inventors a public or private company?
Net Inventors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Net Inventors founded?
Net Inventors was founded in 2009. It employs 11 to 50 people.
Where is Net Inventors based?
Net Inventors is headquartered in Hamburg, Germany, in the Europe region.
How does Net Inventors make money?
Three revenue lines are on record. Shopware Plugin Sales are the primary driver. The others are custom Development Services and hosting Services.
Who are Net Inventors's main competitors?
Broad incumbents on record are Shopware AG, dotSource GmbH, nexum AG and diva-e GmbH. Direct peers are netzperfekt GmbH and 8works GmbH.
Does Net Inventors have an API?
No public API is recorded for Net Inventors.
What industry is Net Inventors in?
Net Inventors's product category is Shopware e-commerce plugin development. Its primary akta.pro industry code is CRAFAIAI, Digital Licenses, Keys & Top-ups (Gift Cards, Mobile/Data, Credits). Its NAICS code is 5132 and its SIC code is 5734.