Noddle
Noddle is a UK consumer credit information service offering free credit score monitoring, credit history viewing, and score-change notifications, now operating under the Intuit Credit Karma UK brand.
- Company typePrivate
- Founded2011
- HeadquartersLeeds, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Noddle does
Noddle is a UK-based consumer credit information service that offers free credit score monitoring and credit report access to individual consumers. The service allows users to check their credit rating, view their credit history, and receive notifications about changes to their credit score, operating through the web at creditkarma.co.uk. The page title in the source data identifies the service as "Intuit Credit Karma™ UK," indicating that the Noddle brand has been absorbed into the Credit Karma UK identity under Intuit's ownership, and the service is now presented as part of the broader Intuit Credit Karma UK offering.
The business model is consumer-facing and free at the point of use, with no pricing information disclosed in the available source data. Free credit-monitoring services of this type typically monetize via lender lead generation, advertising, or financial product comparison referrals, but no specific revenue mechanics, customer segments, go-to-market channels, or contract structures are documented in the input. The underlying technology appears to be a web-based platform that aggregates consumer credit data from UK credit reference agencies to display scores, histories, and alerts, though no proprietary technical components, APIs, SDKs, or architecture details are disclosed.
The source data is materially sparse: no management team, funding rounds, headcount, partnerships, certifications, regulatory actions, subsidiaries, or geographic footprint beyond the UK are documented. Ownership beyond the Intuit/Credit Karma UK branding, corporate history, and operating status are likewise not specified, representing a significant data gap that prevents deeper structural analysis.
Noddle firmographics
Firmographics- Name
- Noddle
- Website
- https://creditkarma.co.uk
- Company type
- Private
- Founded year
- 2011
- Headcount range
- 11–50 employees
- Short description
- Noddle is a UK consumer credit information service offering free credit score monitoring, credit history viewing, and score-change notifications, now operating under the Intuit Credit Karma UK brand.
- Ownership category
- akta.pro rank
Noddle industry classification
Industry- Product category
- Consumer Credit Reporting
- NAICS
- Credit Bureaus (561450)
- SIC
- Services-Consumer Credit Reporting, Collection Agencies (7320)
- akta.pro primary industry
- Credit Score Monitoring & Credit Building (FSAGADAE)
- akta.pro secondary industries
- Credit Education, Monitoring & Consumer Credit Management Tools (FSAKAKAJ), Credit Bureaus & Consumer Credit Reporting Agencies (FSAKAKAA)
Keywords
Where Noddle is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Noddle business model
Business model- GTM type
- B2C
- Offering type
- Services
Noddle product offering
Product offeringCore offering
Noddle is associated with the Intuit Credit Karma™ UK online service, which provides consumers with free credit score monitoring and access to their credit reports. The product allows users to check their credit rating, view credit history, and receive notifications when their score changes.
Differentiator
Problem solved
Functional benefit
Products and services
- Credit Score & Credit Reports Free credit score monitoring and credit report access service that allows users to check their credit rating, view credit history, and receive score change notifications. Offered to UK consumers under the Intuit Credit Karma™ UK brand.
Companies that use Noddle
Customer profileIdeal customer profiles1 record
Noddle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Noddle partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights1 record
Noddle competitors and assessment
Company assessmentEmerging players
- Loqbox: UK credit-building platform combining credit-score monitoring with rent-reporting and savings products. Comparable target customer (UK consumers seeking to build credit) with partially overlapping feature set.
- CreditLadder: UK rent-reporting and credit-building service that helps consumers improve their credit profile. Adjacent to Noddle's credit-monitoring offering, sharing the UK consumer credit-improvement customer base.
Broad incumbents
- Experian: Major UK credit bureau offering consumer credit reports, scores, and monitoring via its own products (e.g., Experian Boost). Operates broadly across consumer and business credit data, with overlapping capabilities to Noddle's free consumer-facing service.
- Credit Karma (US): US parent brand under which Noddle/Credit Karma UK operates. Same core proposition (free credit monitoring) with broader financial-product marketplace monetization, used as the reference playbook for the UK product.
- MoneySupermarket: UK financial price-comparison platform with a credit-score offering (Credit Monitor) that overlaps with Noddle's free score/report access for UK consumers.
- TransUnion: UK credit bureau supplying consumer credit reports and scores, with monitoring services and tools that overlap with Noddle's core offering of free score and report access.
- Equifax: Global credit bureau with a UK consumer offering (ClearScore now sits under Equifax in part via Experian's acquisition; Equifax itself operates UK credit-report products). Overlaps with Noddle on credit report and score delivery to UK consumers.
Direct peers
- TotallyMoney: UK consumer credit-comparison and credit-score service. Overlaps with Noddle on free credit score access and credit-eligibility products targeting UK consumers.
- MoneySavingExpert Credit Club: UK free credit-monitoring service run by MoneySavingExpert, providing credit scores and reports to UK consumers. Closely comparable product, target market, and free business model.
- ClearScore: UK-based free credit score and credit report service with a comparable consumer-facing free-monitoring model, now owned by Experian. Directly competes with Noddle/Credit Karma UK on product, target customer, and business model.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights3 records
Customer concentration
Noddle social profiles
Digital presenceNoddle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noddle leadership team
Management profileNumber of profiles
Noddle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noddle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noddle
What does Noddle do?
Noddle is associated with the Intuit Credit Karma™ UK online service, which provides consumers with free credit score monitoring and access to their credit reports. The product allows users to check their credit rating, view credit history, and receive notifications when their score changes.
When was Noddle founded?
Noddle was founded in 2011. It employs 11 to 50 people.
Where is Noddle based?
Noddle is headquartered in Leeds, United Kingdom, in the Europe region.
Who are Noddle's main competitors?
Emerging players on record are Loqbox and CreditLadder. Broad incumbents are Experian, Credit Karma (US), MoneySupermarket, TransUnion and Equifax. Direct peers are TotallyMoney, MoneySavingExpert Credit Club and ClearScore.
Does Noddle have an API?
No public API is recorded for Noddle.
What industry is Noddle in?
Noddle's product category is Consumer Credit Reporting. Its primary akta.pro industry code is FSAGADAE, Credit Score Monitoring & Credit Building, with a secondary code of FSAKAKAJ, Credit Education, Monitoring & Consumer Credit Management Tools. Its NAICS code is 561450 and its SIC code is 7320.