DuJour

What DuJour does

DuJour (legal entity DUJOUR SAS) is a French software company headquartered in Annecy, founded in 2016 by a 4-person team with experience in restaurant operations and digital marketing. It operates a cloud-based restaurant management platform, DuJour.pro, targeted at independent French restaurants that prepare homemade cuisine. The platform provides online reservations, daily menu publishing with QR code generation and automatic translation, click-and-collect ordering, gift cards, client management with Excel export, and automated daily updates to Facebook and Instagram, all integrated with Google MyBusiness via an official Reserve with Google partnership.

The company monetizes through an annual subscription starting at €490 HT per restaurant per year, explicitly positioned against commission-based competitors that charge €2 per cover. Distribution is anchored by a 2019 partnership with the Association Française des Maîtres Restaurateurs (AFMR), which gives DuJour official-partner status with certified homemade-cuisine restaurants. On the demand side, the company operates a consumer-facing restaurant discovery marketplace, icioncuisine.com (500,000+ registered users, 5M+ monthly Google views as of April 2022), supplemented by grosmiam.fr. Go-to-market is sales-led and direct, with dedicated account managers, and is supported by technology integrations with Google and WordPress that embed DuJour into restaurants' existing digital surfaces. The company is privately held with no disclosed funding rounds and operates exclusively in France.

Name

DuJour

Legal name

DUJOUR SAS

Website

https://pro.menu.du-jour.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

DuJour (DUJOUR SAS) is a French SaaS company, founded in 2016 in Annecy, that sells a cloud-based restaurant management platform to independent French restaurants via an annual €490 subscription, with no per-cover commissions. It serves SMB homemade-cuisine operators through its DuJour.pro SaaS and the consumer-facing icioncuisine.com marketplace.

Ownership category

akta.pro rank

Product category

Restaurant Management Software

akta.pro primary industry

Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)

akta.pro secondary industry

Dining Reservations & Restaurant Booking (HSACALAF)

Keywords

• Restaurant management software
• Online reservation system
• Menu publishing platform
• Restaurant marketing tools
• Click and collect

Headquarters

HQ city

Annecy

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Annual Subscription: Annual subscription model with plans starting at 490 EUR HT per year. No commission on reservations, unlike competitors who charge 2 EUR per cover.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

DuJour.pro is a cloud-based restaurant management platform sold on an annual subscription (starting at €490 HT/year, no per-cover commissions) to independent French restaurants. It bundles online reservations with credit-card-imprint no-show prevention, daily menu publishing, QR code menus with automatic translation, Click & Collect takeaway ordering, gift cards, client/loyalty tools, social media automation to Facebook and Instagram, and integration with Reserve with Google / Google MyBusiness. Its companion consumer platform icioncuisine.com (500K+ registered users, 5M+ monthly Google views as of April 2022) drives discovery and bookings for member restaurants, and since 2019 it is the official digital partner of the Association Française des Maîtres Restaurateurs.

Product overview

DuJour offers an integrated ecosystem of restaurant management and consumer discovery products. The core platform DuJour.pro (starting at 490 EUR/year) provides restaurants with online reservations, daily menu publishing, QR code menus with translations, click & collect, and gift cards. This connects to icioncuisine.com and grosmiam.fr, consumer-facing platforms where over 500,000 registered users discover restaurants, view menus, make reservations, and order takeaway. The platform passed 5 million monthly Google views. Starting in 2019, DuJour became the official digital partner of the Association Française des Maîtres Restaurateurs, providing specialized tools for their labeled members.

Differentiator

Problem solved

Functional benefit

Brands

• icioncuisine.com: Restaurant discovery platform with over 5 million monthly Google views where users discover restaurants, view menus, and make reservations or takeout orders.
• grosmiam.fr

Products and services

• DuJour.pro Cloud-based restaurant management SaaS for independent French restaurants, sold via annual subscription from €490 HT/year with no per-cover commissions. Bundles online reservations (with credit-card-imprint no-show prevention), daily menu publishing, QR code menus with automatic translation, Click & Collect takeaway ordering, gift cards, client/loyalty tools, social media automation, WordPress plugin, and Reserve with Google / Google MyBusiness integration.
• icioncuisine.com Consumer-facing restaurant discovery platform within the DuJour ecosystem, with over 500,000 registered users and 5M+ monthly Google views (April 2022). Users browse restaurant menus, view dish cards, make reservations, and place takeaway orders. Drives discovery and inbound demand for member restaurants.
• grosmiam.fr Restaurant discovery and dining platform part of the DuJour ecosystem alongside DuJour.pro and icioncuisine.com.

Quantifiable outcome

• 5+ million monthly Google views for restaurants on the platform (April 2022)
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Association Française des Maîtres Restaurateurs (AFMR)coreGTM or Marketing Partner · 1 January 2019Official digital and reservation partner since 2019. AFMR is a French association for Master Restaurateurs who certify homemade cuisine, fresh products, and seasonal ingredients. DuJour.pro provides digital tools as the official platform for AFMR members, including restaurant listings on the DuJour platform and reservation services.
• Google (Reserve with Google)coreTechnology or IntegrationOfficial partner enabling DuJour.pro as the reservation service provider linked to the 'Book' button on restaurant Google MyBusiness profiles. Restaurants can display a 'Reserve a Table' button directly in Google search results, with reservations automatically synced to the DuJour.pro calendar.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SevenRooms: SevenRooms is a restaurant CRM, reservation, and marketing platform serving independent and group restaurants globally. It overlaps DuJour's reservation and client-management features with a more enterprise-grade feature set.
• Tock: Tock (owned by Squarespace) is a reservation and ticketing platform for restaurants, including dining experiences. It overlaps with DuJour's restaurant reservation functionality and supports the same kind of SMB and curated restaurant use cases.
• Resy: Resy (owned by American Express) is a restaurant reservation platform competing in the same category, with a strong network-effects consumer side. Comparable SaaS-plus-marketplace model to DuJour, though Resy skews to higher-end urban restaurants.
• Quandoo: Quandoo is a European restaurant reservation marketplace with significant presence in France, competing for the same SMB restaurant base and diner-discovery funnel that DuJour serves through icioncuisine.com.
• LaFourchette (legacy TheFork brand): LaFourchette was the original French restaurant-reservation brand now fully integrated under TheFork; referenced here as the direct French-market category ancestor that established the commission-based model DuJour is explicitly challenging.
• Zenchef: Zenchef is a Paris-based restaurant marketing and reservation SaaS serving independent European restaurants. It competes with DuJour for the same French independent-restaurant customer, with overlapping reservation and digital-presence features.
• TheFork: TheFork (owned by Tripadvisor) is the dominant commission-based restaurant reservation platform in France. DuJour explicitly positions its no-commission model against TheFork's €2/cover pricing — direct head-to-head competition in the same SMB French market.

Broad incumbents

• Lightspeed Restaurant: Lightspeed Restaurant is a broad POS and restaurant management suite that includes reservation modules. It competes at the workflow-software layer above DuJour and could bundle reservation functionality, eroding DuJour's standalone value proposition.
• OpenTable: OpenTable is the global incumbent in restaurant reservations, part of Booking Holdings. It overlaps with DuJour's core reservation functionality and the broader booking-and-discovery category, though it operates at vastly larger scale and focuses more on mid-market and chain restaurants.

Emerging players

• CoverManager: CoverManager is a Spanish-origin restaurant management and reservation platform expanding across Europe. It overlaps with DuJour's reservation and restaurant-management features for the independent SMB segment, particularly in Southern Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DuJour