Total Uniform Solutions
Total Uniform Solutions is an Australian custom uniform, workwear, PPE, and branded merchandise manufacturer serving large enterprises of 100-10,000+ staff across retail, corporate, healthcare, hospitality, industrial, education, and government verticals in Australia, New Zealand, Papua New Guinea, and China.
- Company typePrivate
- Founded2007
- HeadquartersBrisbane, Australia
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Total Uniform Solutions does
Total Uniform Solutions (TUS) is an Australian-owned uniform, workwear, PPE, and branded merchandise supplier and manufacturer headquartered in Brisbane. Founded in 2007, the company focuses exclusively on large-scale enterprise customers with 100 to 10,000+ staff across multiple locations, serving verticals that include retail, corporate, healthcare, hospitality, industrial, education, government, and transport & logistics. Named enterprise customers include Optus (50,000+ units across 350+ locations), The Athletes Foot, Anytime Fitness, Spicers Retreats, Datacom, and 99 Bikes, with the company stating it dresses 800,000+ individuals annually across Australia, New Zealand, Papua New Guinea, and China. The company is privately held under the DKT Family Trust with Dean Templeman as Managing Director.
The core product set comprises custom uniforms, custom workwear with in-house embellishment services (embroidery, screen printing, sublimation, silicone badging), and branded merchandise/promotional items. Technology is anchored by B2BHub, a proprietary online uniform program management portal configured per client with role-based authority levels, uniform allocations, delivery address management, real-time stock visibility, and order tracking. Embedded in B2BHub is WOTsize, an AI-driven size recommendation tool that matches user body measurements against catalogued garment measurements, plus Pick Pack Post, a warehousing and logistics service dispatching stock within 24 hours and supporting split deliveries to multiple sites. Sustainability is positioned as a standalone vertical through the 2021-launched Uniform Recycling Program, which mechanically shreds and de-brands old workwear to divert textiles from landfill, with shared-cost CSR pricing.
The revenue model is primarily quote-based custom manufacturing and program management for enterprise accounts on annual billing cycles, complemented by subscription-style ongoing B2BHub program management services, one-off branded merchandise transactions, and a pay-as-you-go recycling service. Go-to-market combines consultative field sales targeting multi-location enterprises with a self-serve B2BHub portal that allows individual staff within client accounts to order directly under configured permissions. Pricing is not publicly disclosed. Geographic reach spans all Australian states and territories, New Zealand (Auckland, Wellington, Christchurch), Papua New Guinea (Port Moresby), and China. Headcount is reported at 51-200 employees.
Total Uniform Solutions firmographics
Firmographics- Name
- Total Uniform Solutions
- Legal name
- Total Uniform Solutions Pty Ltd
- Website
- https://uniform.com.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Total Uniform Solutions is an Australian custom uniform, workwear, PPE, and branded merchandise manufacturer serving large enterprises of 100-10,000+ staff across retail, corporate, healthcare, hospitality, industrial, education, and government verticals in Australia, New Zealand, Papua New Guinea, and China.
- Ownership category
- akta.pro rank
Total Uniform Solutions industry classification
Industry- Product category
- Custom Uniforms & Workwear Manufacturing
- NAICS
- Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (31525), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Workwear, Uniform & Protective Apparel Manufacturers (CRAAAAAH)
- akta.pro secondary industry
- Workwear, Uniforms & Safety Apparel Cut & Sew (IMAOAEAC)
Keywords
Where Total Uniform Solutions is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Total Uniform Solutions business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Uniform Manufacturing and Sales: Design, produce and manage custom uniforms for large organisations with 100-10000+ staff across multiple locations. Includes custom workwear, PPE, and branded merchandise.
- Uniform Management Services: Ongoing uniform program management through B2BHub platform, including inventory management, order processing, and logistics services.
- Branded Merchandise and Promotional Items: Supply of promotional merchandise, signage, display items and event promotional apparel.
- Uniform Recycling Program: Textile recycling program that helps businesses dispose of old uniforms responsibly. Cost is shared between Total Uniform Solutions and the client organisation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Annual | Enterprise Custom Uniform Programs - Quote-based pricing |
| Transaction based/ take rate | Pay-as-you-go | Uniform Recycling Program - Shared Cost Model |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Total Uniform Solutions product offering
Product offeringCore offering
Total Uniform Solutions designs, manufactures, and manages custom uniforms, workwear, PPE, and branded merchandise for large multi-location organizations with 100-10,000+ staff across Australia and the Asia Pacific. The offering combines in-house embellishment and warehousing with proprietary technology (B2BHub management platform and WOTsize AI sizing tool) and a Uniform Recycling Program for end-of-life textile diversion.
Product overview
Total Uniform Solutions is an Australian uniform, workwear, PPE and merchandise supplier and manufacturer offering a comprehensive portfolio of products and services. The core offering consists of Custom Uniforms and Custom Workwear for industries including corporate, retail, healthcare, education, hospitality, industrial, and transport/logistics. The company operates the proprietary B2BHub platform for uniform program management, which integrates the WOTsize AI-powered sizing tool and the Pick Pack Post logistics service. Additional offerings include Branded Merchandise, the Uniform Recycling Program (sustainability service), and in-house embellishment capabilities. The ecosystem is anchored by B2BHub as the unified portal for program administration, ordering, and management, with WOTsize embedded as a sizing recommendation feature.
Differentiator
Problem solved
Functional benefit
Brands
- B2BHub: Uniform program management software for online ordering, tracking, and inventory management
- WOTsize
Products and services
- Custom Uniforms Bespoke uniform design, development and manufacturing services for corporate, retail, healthcare, education, hospitality, industrial, and transport/logistics sectors. Specialises in outfitting teams of 100-10,000+ staff across multiple locations or brands.
- Custom Workwear Custom workwear and PPE uniform solutions including hi-vis garments, safety wear, and industrial apparel with custom branding, embellishment, and fabric technology options.
- Branded Merchandise Custom promotional merchandise and branded product sourcing including apparel, accessories, drink bottles, bags, headwear, and event/giveaway items with full customisation capabilities.
- B2BHub Uniform Management Platform B2BHub is the company's proprietary online uniform program management software portal. It provides an end-to-end branded experience with real-time stock visibility, individual staff login with role-based permissions, uniform allocation/allowance management, order tracking, approval workflows, and a Knowledge Base. Designed for managing programs of 25-1,000+ staff across multiple locations.
- Uniform Recycling Program Textile recycling program that diverts old, damaged and unwanted work uniforms from landfill. Uses mechanical shredding into rags or fibres, de-branding and redistribution to second-hand markets. Costs are shared between Total Uniform Solutions and the client organisation as part of their Corporate Social Responsibility initiatives.
Quantifiable outcome
- Over 99% of stock orders dispatched within 24 hours
- +3 more outcomes
Companies that use Total Uniform Solutions
Customer profileNamed customers6 records
Segments9 records
Ideal customer profiles1 record
Total Uniform Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
Total Uniform Solutions partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Total Uniform Solutions competitors and assessment
Company assessmentBroad incumbents
- Cintas Corporation: North America's largest uniform supplier and rental services company, providing uniforms, mats, towels and first-aid services to enterprise customers. Directly comparable to TUS as a uniform-program operator, but at vastly larger scale and with a rental/laundering model that TUS does not currently operate.
- UniFirst Corporation: US-headquartered uniform supplier and rental services company serving enterprise customers across North America. Comparable to TUS's enterprise uniform-program model, with broader service lines and deeper geographic reach but limited ANZ presence.
- Spotless Group: Large Australian facility services and uniform provider (owned by PE) historically operating uniform rental and laundering programs alongside broader facility services. Comparable to TUS in enterprise uniform supply in ANZ, but operates at much larger scale and as part of a wider services portfolio.
Direct peers
- Alsco: Global uniform rental and laundry company with a substantial Australian and New Zealand presence (Alsco Australia). Closest direct competitor to TUS in ANZ enterprise uniform supply, although Alsco is rental-led while TUS is custom-manufacturing-led.
- AAA Uniforms: Australian supplier of uniforms, workwear, branded merchandise, signage and corporate apparel. Comparable to TUS across both uniforms and adjacent branded merchandise services for ANZ enterprise customers.
- Mercator Uniforms: Australian uniform and workwear supplier providing custom uniforms, workwear and corporate apparel to enterprise and SME customers. Comparable to TUS as an ANZ-based custom uniform and merchandise provider.
- Workwear Group: Australian uniform and workwear manufacturer (acquired by Wesfarmers Industrial and Safety) supplying custom uniforms, workwear and PPE to enterprise customers across ANZ. Most direct ANZ competitor to TUS, with similar custom-manufacturing, embellishment and program-management capabilities.
- Capture Group (Capture Wear / Uniforms Online): Australian custom uniform manufacturer serving corporate, hospitality and healthcare clients. Direct competitor to TUS in custom uniform design, manufacture and embellishment, though more SME-weighted than TUS's enterprise focus.
- Image Group AU: Australian uniform supplier specialising in corporate, healthcare and hospitality uniforms for enterprise customers. Direct ANZ peer to TUS with overlapping customer segments and a similar custom-manufacturing-plus-management-service model.
Emerging players
- Brilliant Industries: Australian promotional products and branded merchandise company extending into custom uniforms and apparel. Adjacent/emerging competitor to TUS's merchandise and uniform offerings, particularly for marketing-driven spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Total Uniform Solutions social profiles
Digital presenceTotal Uniform Solutions compliance and trust
Trust signalCompliance2 records
Total Uniform Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Uniform Solutions leadership team
Management profileNumber of profiles
Profiles1 record
Total Uniform Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Uniform Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Uniform Solutions
What does Total Uniform Solutions do?
Total Uniform Solutions designs, manufactures, and manages custom uniforms, workwear, PPE, and branded merchandise for large multi-location organizations with 100-10,000+ staff across Australia and the Asia Pacific. The offering combines in-house embellishment and warehousing with proprietary technology (B2BHub management platform and WOTsize AI sizing tool) and a Uniform Recycling Program for end-of-life textile diversion.
Is Total Uniform Solutions a public or private company?
Total Uniform Solutions is a private company. It is classified as family owned and is currently operating.
When was Total Uniform Solutions founded?
Total Uniform Solutions was founded in 2007. It employs 51 to 100 people.
Where is Total Uniform Solutions based?
Total Uniform Solutions is headquartered in Brisbane, Australia, in the Oceania region.
How does Total Uniform Solutions make money?
Four revenue lines are on record. Custom Uniform Manufacturing and Sales are the primary driver. The others are uniform Management Services, branded Merchandise and Promotional Items and uniform Recycling Program.
Who are Total Uniform Solutions's main competitors?
Broad incumbents on record are Cintas Corporation, UniFirst Corporation and Spotless Group. Direct peers are Alsco, AAA Uniforms, Mercator Uniforms, Workwear Group, Capture Group (Capture Wear / Uniforms Online) and Image Group AU. Brilliant Industries is listed as an emerging player.
Does Total Uniform Solutions have an API?
No public API is recorded for Total Uniform Solutions.
What industry is Total Uniform Solutions in?
Total Uniform Solutions's product category is Custom Uniforms & Workwear Manufacturing. Its primary akta.pro industry code is CRAAAAAH, Workwear, Uniform & Protective Apparel Manufacturers, with a secondary code of IMAOAEAC, Workwear, Uniforms & Safety Apparel Cut & Sew. Its NAICS code is 315 and its SIC code is 2320.