On Base Leadership

What On Base Leadership does

On Base Leadership is a privately held, founder-owned professional training services firm headquartered at 408 Calle Principal in Monterey, California. Founded in 2013 by 30-year law enforcement veterans Ed Smith and Patrick Williams, the company delivers leadership development training primarily to California law enforcement agencies, with secondary reach into California businesses and public sector organizations. The flagship offering is a 96-hour P.O.S.T. certified Leadership Development Course delivered as a six-month cohort program (class sizes capped at 24-25), supplemented by 8-hour workshops in Anger Management, Emotional Intelligence, and Effective Communication, plus team building, executive coaching, and customized on-site training. Facilitation is delivered by a roster of credentialed practitioners including ex-FBI, UN peacekeeping, and California police leadership alumni, using adult learning methodology rather than any proprietary technology platform.

The business model is straightforward professional services revenue: tuition and fees from open-enrollment cohort courses (currently scheduled at Monterey, Yuba County, Gilroy PD, and Milpitas PD for 2026) plus customized on-site training contracts with agencies. Pricing is opaque and contact-based (quotes generated on request, invoiced to agency training units or finance departments), with no disclosed rate cards or contract values. Go-to-market combines event-driven enrollment cycles tied to scheduled course start dates with direct enterprise field sales and referral channels through the California Police Chief's Association and law enforcement alumni networks. Marketing is minimal: a website, email outreach, and PDF course flyers distributed through peer networks.

The company has no technology platform, no AI components, no app, and no API surface — all delivery is human-led, in-person, and location-bound within California. No funding rounds, institutional investment, or M&A activity are present in the record. The firm operates as a bootstrapped lifestyle business with five named facilitators and a cumulative enrollment of 450+ law enforcement professionals across 30+ California agencies since founding, generating revenue that almost certainly sits below $1M annually based on enrollment cadence and team size.

Name

On Base Leadership

Legal name

On Base Leadership

Website

https://onbaseleadership.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

On Base Leadership is a Monterey, California-based professional training firm founded in 2013 by law enforcement veterans, delivering P.O.S.T. certified leadership development courses, executive coaching, and team building workshops to California law enforcement agencies and businesses.

Ownership category

akta.pro rank

Product category

Law Enforcement Leadership Training

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Executive Leadership & C-Suite Development (EDABAAAA)

akta.pro secondary industries

C-Suite & Senior Executive Coaching (EDABANAA), Corporate & Leadership Development (BPACANAA), Manager & Team Leader Onboarding (EDABAOAC)

Keywords

• Law enforcement training
• Leadership development courses
• P.O.S.T. certification training
• Executive coaching services
• Team building workshops

Headquarters

HQ city

Monterey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Leadership Training Services: Professional training services including 96-hour Leadership Development courses (6-month program), 8-hour workshops, team building sessions, executive coaching, and customized leadership training delivered to law enforcement agencies and businesses in California.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

On Base Leadership provides P.O.S.T. certified leadership development training, team building workshops, executive coaching, and customized training programs in Monterey, California. Its flagship offering is a 96-hour, six-month Leadership Development Course that combines in-class sessions with facilitator coaching and on-the-job assignments to help law enforcement professionals develop leadership skills for modern policing. The company also offers adapted versions of its courses for California public sector agencies and businesses.

Product overview

On Base Leadership offers a single, unified service model centered on leadership training and development for public sector agencies, primarily law enforcement. The core offering is the P.O.S.T. Certified Leadership Development Course (96 hours), a six-month program conducted over six sessions. This flagship course is supplemented by a portfolio of 8-hour workshop modules including Anger Management and Customer Service, Emotional Intelligence and Performance, and Effective Communication and Problem Solving. Additional offerings include Team Building Workshops, Executive Coaching, and Customized Leadership Training. All programs are delivered in-person at various California locations (Monterey, Yuba County, Gilroy, Milpitas) or on-site at client organizations, and are grounded in adult learning principles with interactive dialogue, breakout sessions, and practical exercises.

Differentiator

Problem solved

Functional benefit

Products and services

• P.O.S.T. Leadership Development Course A 96-hour, six-month certified leadership development course for California law enforcement professionals that combines in-class sessions with facilitator coaching and on-the-job assignments, designed to develop leadership skills for modern policing.
• Team Building Workshops Workshops focused on developing teamwork skills for law enforcement professionals, with adapted versions available for businesses and public sector agencies.
• Executive Coaching One-on-one coaching service for individual leaders, providing tailored development support alongside the firm's training programs.
• Customized Leadership Training Bespoke training programs customized to the unique culture, policies, and leadership challenges of each client agency or organization.
• Anger Management and Customer Service Course An 8-hour course customized for businesses, focused on building anger management and customer service skills for civilian teams.
• Emotional Intelligence and Performance Course An 8-hour course customized for businesses, focused on emotional intelligence and workplace performance.
• Effective Communication and Problem Solving Course An 8-hour course customized for businesses, focused on effective communication and problem solving skills for civilian teams.

Quantifiable outcome

• 450+ law enforcement professionals enrolled in leadership courses since 2013

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• John Maxwell GroupminorGTM or Marketing PartnerEd Smith is a John Maxwell Certified Trainer, connecting On Base Leadership to the John Maxwell leadership development brand and methodology. Provides access to Maxwell leadership training resources and certification.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DDI (Development Dimensions International): DDI is a global leadership development company specializing in leadership and management training, assessment, and coaching. It is a broad incumbent competitor for corporate and public sector leadership training budgets, with a heavier technology/assessment-driven model than On Base Leadership's instructor-led approach.
• Dale Carnegie Training: Dale Carnegie Training is a globally established provider of leadership, communication, and professional development courses delivered in-person and online. It targets the same broad 'leadership development for organizations' category as On Base Leadership and is a competitor in the California public sector and business training market.
• Franklin Covey: Franklin Covey is a large, established leadership and organizational development provider offering The 7 Habits and related leadership programs to corporate and public sector clients. It competes for the same public sector and business leadership training budgets as On Base Leadership, but at a much larger scale and with broader enterprise offerings.

Direct peers

• Lexipol: Lexipol provides policy, training, and wellness content to law enforcement, fire, and corrections agencies, including leadership and supervisory training. It directly overlaps with On Base Leadership's law enforcement leadership development focus, though it competes primarily through a SaaS/content subscription model rather than in-person P.O.S.T.-certified courses.
• Sherman Block Supervisory Leadership Institute: The Sherman Block Supervisory Leadership Institute is a California P.O.S.T. program that trains law enforcement supervisors and is delivered across California. On Base Leadership co-founder Ed Smith is both a graduate and a facilitator of the Institute, and it is the most direct comparable program in the California leadership training market.
• Blue to Gold: Blue to Gold provides law enforcement training, including leadership and tactical programs, to officers and agencies. It is a direct peer in the law enforcement training market with comparable in-person delivery, though its course catalog skews more toward tactical operations than supervisory leadership.
• Calibre Press (Street Survival): Calibre Press is a long-standing provider of law enforcement training seminars, including the flagship Street Survival course and leadership/supervisory workshops. It is a direct peer offering in-person training to law enforcement audiences with comparable seminar-style delivery formats.
• Police1 Academy: Police1 Academy delivers online training courses for law enforcement, including leadership and supervisory content. It targets the same California agency L&D buyers and competes for training budget allocation, but offers on-demand digital delivery rather than cohort-based, in-person P.O.S.T.-certified programs.
• Vector Solutions (TargetSolutions): Vector Solutions operates the TargetSolutions platform, a leading online training system specifically built for public safety agencies, including law enforcement leadership and supervisory courses. It is a direct competitor in California law enforcement training, competing on convenience and scale rather than on in-person P.O.S.T. certification.

Others

• International Association of Chiefs of Police (IACP): IACP is the primary professional association for law enforcement executives and offers training conferences, leadership programs, and resources for chiefs and senior leaders. It is an ecosystem participant rather than a direct competitor, but it shapes the leadership training market On Base Leadership serves and is a potential channel partner or alternative training provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OnBaseLeadershipTraining
• LinkedInlinkedin.com/company/on-base-leadership

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about On Base Leadership