Attends Healthcare

What Attends Healthcare does

Attends Healthcare Products, Inc. is a U.S.-based manufacturer of disposable adult incontinence products operating under Attindas Hygiene Partners. Founded in 1978 as the first brand to produce a disposable incontinence brief, the company has built a 45+ year heritage in the category and offers one of the broadest product portfolios in the space — spanning briefs (Advanced, Classic, Overnight, Extended Wear, Bariatric, Premier), protective underwear (Men's, Women's, Overnight, Discreet, Bariatric), bladder control pads and liners, male guards and shields, underpads for surface protection, cleansing wipes, and knit support pants. The portfolio is tiered from light incontinence (Ultra Thin pads, panty liners) through maximum severity (Premier Briefs, Sleep Comfort Overnight), and is organized under sub-brands including Attends Premier (premium/heavy), Attends Discreet (aesthetic), Sleep Comfort (overnight), and Comfees.

The company operates a hybrid go-to-market model combining direct-to-consumer e-commerce at attends.com with retail distribution through authorized medical supply stores, pharmacies, and online retailers across the United States. Marketing is content-led (blog, educational resources, product finder tool) and supported by social media presence across Facebook, LinkedIn, YouTube, and Instagram. Target customers are horizontal: adults managing incontinence, family caregivers, healthcare professionals, and veterans — with no enterprise customer concentration. The business model is straightforward consumer goods unit sales; pricing is not publicly disclosed, and the company maintains a 60-day satisfaction guarantee for authorized-seller purchases. Attends develops products end-to-end, with internal materials research focused on softness, fit, and absorbency, though no AI, software platforms, or proprietary digital systems are evidenced in available data. The company reports 10,000+ employees and is headquartered in Raleigh, North Carolina, with operations serving the U.S. market only.

Name

Attends Healthcare

Legal name

Attends Healthcare Products, Inc.

Website

https://attends.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Attends Healthcare Products, Inc. manufactures and sells disposable adult incontinence products — briefs, underwear, pads, underpads, and wipes — serving consumers, caregivers, healthcare professionals, and veterans across the United States through e-commerce and authorized medical supply retailers under parent Attindas Hygiene Partners.

Ownership category

akta.pro rank

Product category

Adult Incontinence Products

NAICS

Health and Personal Care Retailers (456), Other Health and Personal Care Retailers (45619), Toilet Preparation Manufacturing (325620)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Adult Incontinence Products (CRADALAF)

akta.pro secondary industries

Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH), Continence Care Products (Adult Incontinence Pads/Briefs, Underpads, External Collectors) (HLAHALAH), Incontinence Products (Adult & Baby Diapers/Training Pants) (IMAMAGAE), Medical & Hygiene Disposables (Underpads, Disposable Washcloths, Bed Bath Products) (CRADALAK)

Keywords

• Adult incontinence products
• Disposable briefs
• Protective underwear
• Bladder control pads
• Absorbent undergarments

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Direct to Consumer): Attends sells incontinence products directly to consumers through their e-commerce website and through authorized retailers and medical supply stores across the United States. Products include briefs, underwear, bladder control pads, liners, male guards, underpads, wipes, and knit pants at various absorbency levels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Attends Healthcare manufactures and markets a comprehensive range of disposable adult incontinence products including briefs (Advanced, Classic, Overnight, Stretch, Bariatric, Premier), pull-on protective underwear (Men's, Women's, Bariatric, Discreet, Sleep Comfort Overnight, Premier), bladder control pads and liners, male guards and shields, underpads (Dri-Sorb, Supersorb, Premier, Night Preserver), cleansing wipes, and knit support pants. The company sells these products primarily through its own e-commerce platform attends.com and through authorized retailers and medical supply stores across the United States, serving adults managing incontinence, family caregivers, and healthcare professionals.

Product overview

Attends Healthcare is a manufacturer of disposable adult incontinence products organized under Attindas Hygiene Partners, offering a comprehensive portfolio spanning multiple product formats and absorbency levels. The core product lines include various brief styles (Briefs, Stretch Briefs, Bariatric Briefs, Premier Briefs), protective underwear (Underwear, Discreet Underwear, Sleep Comfort Overnight Underwear, Premier Underwear), bladder control pads and liners, male-specific guards and shields, underpads for surface protection (Dri-Sorb, Supersorb, Premier, Night Preserver), cleansing wipes (flushable, washcloths, dry wipes), and knit support pants. The Attends Premier sub-brand represents the premium tier of products for heavy to severe incontinence. Products range from light absorbency (Ultra Thin Pads, Panty Liners) to maximum/severe absorbency (Premier Briefs, Overnight Briefs, Bariatric Briefs), serving both genders across youth to bariatric sizes.

Differentiator

Problem solved

Functional benefit

Brands

• Attends Premier: Premium range of products designed to help manage heavy to severe urinary and/or fecal incontinence.
• Attends Discreet
• Sleep Comfort

Products and services

• Attends Briefs Full-coverage incontinence briefs providing absorbency and leak-guard protection for day and night use, available in Advanced, Classic, Overnight, Extended Wear, Breathable, Waistband Style, Youth/Small, Bariatric, and Premier variants for adults across sizes and severity levels.
• Attends Protective Underwear Pull-on protective underwear for incontinence, available in Men's, Women's, Bariatric, Advanced, Overnight, and Premier styles for comfort, security, and reliable all-day and all-night protection.
• Attends Discreet Underwear Clothlike pull-on underwear with a discreet look and feel resembling real underwear, providing exceptional absorbency and odor control for confidence throughout the day for women and men managing incontinence.
• Attends Sleep Comfort Premium Overnight Underwear Premium overnight protective underwear designed to provide up to 12 hours of overnight protection with advanced comfort, dryness, and absorbency, targeted at adults and caregivers managing extended sleep hours.
• Attends Bladder Control Pads Absorbent pads for light to moderate bladder leaks, available in Maximum Long, Moderate, Ultimate, Maximum, and Ultra Thin variants for adults with mild to moderate incontinence needs.
• Attends Premier Bladder Control Pads Premium overnight bladder control pads designed specifically for women, with a wider back and enhanced absorbency for longer-lasting overnight protection under the Attends Premier sub-brand.
• Attends Liners and Pads Comprehensive liners and pads offering including panty liners, insert pads, shaped pads (Regular, Plus, Super, Overnight), and booster pads for customizable absorbency solutions for light to heavy bladder leakage.
• Attends Male Guards and Shields Male-specific incontinence products including male guards and male shields providing targeted protection against bladder leaks for men with light to moderate incontinence.
• Attends Underpads Bedding and furniture protection underpads for incontinence care, available in Dri-Sorb, Overnight Pad, Specialty, Premium, Tuckable, Positioning, Discreet, Cairpad, and Night Preserver variants for institutional and home use.
• Attends Supersorb Advanced Premium Underpads Heavy-duty premium underpads for severe incontinence protection, providing maximum absorbency for bedding and furniture protection in clinical and home-care settings.
• Attends Wipes Cleansing products for incontinence care including flushable wipes, washcloths (scented and unscented in various counts), dry wipes, and tissue packs designed for sensitive skin.
• Attends Knit Pants Support garments designed to hold pads and liners in place, used as accessories with Attends incontinence pads and liners.
• Attends Bariatric Briefs Incontinence briefs specifically designed to fit larger body types comfortably, providing dependable protection and dignity for individuals of bariatric sizes.
• Attends Premier Briefs Premium range of briefs designed to manage heavy to severe urinary and/or fecal incontinence, positioned as the most absorbent and softest products in the Attends brief line.
• Attends Premier Underwear Premium protective underwear in the Attends Premier range for heavy incontinence protection, offering enhanced absorbency and softness over the standard underwear line.
• Attends Stretch Briefs Briefs with stretchable side panels providing protection for heavy to severe incontinence with enhanced fit and comfort during wear and changes.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Paul Hartmann (MoliCare): Hartmann's MoliCare is a global incontinence brand with overlapping briefs, pads, and skincare portfolio targeting the same clinical, institutional, and consumer segments as Attends.
• First Quality (Prevail): First Quality's Prevail is a long-standing US competitor in adult incontinence briefs, protective underwear, and underpads, with similar institutional and retail channel presence as Attends.
• Essity (TENA): Essity's TENA is one of the global leaders in adult incontinence products, competing head-to-head with Attends across briefs, underwear, pads, and institutional/skincare offerings.
• Kimberly-Clark (Depend, Poise): Kimberly-Clark markets the Depend and Poise brands, the most direct competitors to Attends in disposable adult incontinence briefs, protective underwear, and bladder control pads in the US market.
• Principle Business Enterprises (Tranquility): Tranquility by Principle Business Enterprises competes directly with Attends in premium absorbent briefs, protective underwear, and underpads targeting heavy to severe incontinence.
• Procter & Gamble (Always Discreet): P&G's Always Discreet line competes directly with Attends Discreet and Attends bladder control pads in the women's incontinence segment, leveraging P&G's mass-market distribution muscle.
• Ontex: Ontex manufactures and sells adult incontinence products under brands like iD and Serenity, directly competing with Attends across retail and private-label channels.

Emerging players

• NorthShore Care Supply: NorthShore is a US D2C specialist in high-absorbency adult incontinence briefs and underwear, overlapping with Attends' premium/heavy-incontinence tiers and competing for the same caregiver buyer.

Others

• Domtar Personal Care: Domtar previously owned the Attends brand before it transitioned to Attindas Hygiene Partners, and remains an adjacent hygiene pulp and personal care materials supplier with deep familiarity with the Attends business.

Broad incumbents

• Medline Industries: Medline is a broad medical supplies distributor that also sells incontinence products to hospitals and long-term care facilities, overlapping with Attends' healthcare professional segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCLMja4DoDSZYkre063zTDkg?utm_source=attends
• Facebookfacebook.com/attends
• LinkedInlinkedin.com/company/attends-healthcare-products-inc.
• Instagraminstagram.com/attendsbrand

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attends Healthcare