77 Productions

What 77 Productions does

77 Productions is a Melbourne-based, privately held creative production studio founded in 2011 operating with a 1-10 person team under Creative Managing Director Ant Darvill. The studio provides end-to-end visual and audio content production across three service pillars: Visual (corporate and event video production, 2D/3D animation, motion graphics, AR/VR/XR experiences, photography, and learning/training content), Audio (sonic branding, voiceovers, call flow solutions, post-production, custom music, music supervision, and sound design), and Growth (an AI-enabled and automation-oriented extension). Proprietary capabilities include mixed-media production blending live action with 2D/3D animation, custom sonic identity work using original field recordings, and large-scale experiential video using Grande 360 projection technology as demonstrated in the co-developed 'A Colourful Dream' piece for THE LUME Melbourne's Van Gogh exhibition.

The business is structured as a project-based professional services firm with quote-based pricing on a per-engagement basis; no standardized rate cards or recurring subscriptions are disclosed. The go-to-market is sales-led, combining direct consultation booking through the website, inbound traffic generated by an extensive case-study portfolio, and event-driven content showcasing. Customer segments span enterprise (David Jones, Coca-Cola, Disney+, PayPal, KPMG), government (Victorian Department of Education and Training, Teachers Registration Board of South Australia), healthcare (Alfred Hospital, Monash Health, Headspace), sports (Rugby Australia, Wrestling Australia, Australian Dragon Boat Federation), legal, fintech, automotive, and SMB clients, with named international delivery to the UK, Europe, and North America in addition to full coverage of Australian states and territories.

Revenue is generated almost entirely from one-time project fees for discrete creative deliverables, with no disclosed software, retainer, or licensing revenue. AI capabilities exist as a feature layer (generative AI video, AI Voice Agent, AI-powered templated videos) rather than as a foundational technology stack, and a tangential 'Growth Services' line spanning Agentic Sales Tools, CRM Automation, Contact Marketing, and Sales Training has been added alongside the core creative offering. Ownership appears to remain with the founder/operator team, with no external investment or parent company disclosed, and the studio has not raised institutional funding.

Name

77 Productions

Legal name

77 Productions

Website

https://77productions.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

77 Productions is a Melbourne-based creative studio delivering video production, animation, sonic branding, AR/VR/XR, and AI-enabled content services. It serves enterprise, government, healthcare, and sports clients across Australia with international project delivery capability.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Motion Picture and Video Production (512110), Sound Recording Studios (51224)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industries

Live-Action Short-Form Production (Short Films, Web Series) (MPADABAE), Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI), On-Set Virtual Art Department (VAD) & Previs/Postvis (MPAHADAD)

Keywords

• Video production services
• Animation production
• Sonic branding
• Corporate video content
• Audio production

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Video Production Services: Project-based fees for video production services including corporate videos, event coverage, explainer videos, television commercials, testimonial videos, and testimonial content. Revenue generated through fixed project quotes based on scope, duration, and production complexity.
2. Animation Services: Custom animation production including 2D, 3D, motion graphics, kinetic text, and infographics animation. Billed as project-based engagements with pricing varying by complexity, duration, and deliverables.
3. Sonic Branding & Audio Production: Audio identity creation including sonic logos, brand music, jingles, custom tracks, sound design, voiceover recording, and music supervision services. Revenue generated through custom composition and production fees.
4. Photography Services: Professional photography services including event photos, headshots, lifestyle photography, and product photography. Project-based pricing model.
5. Creative Direction & Consulting: Strategic creative direction services for campaigns, multi-platform content, and brand storytelling. May be bundled with production services or offered as standalone consulting engagements.
6. Learning & Training Content: Educational and training video production including instructional content, onboarding videos, and compliance training modules for corporate and government clients.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

77 Productions is a full-service creative production studio producing corporate videos, animated content, immersive AR/VR/XR experiences, and sonic branding (custom music, jingles, voiceovers, and sound design) for enterprise, government, and mid-market clients. Services span pre-production through post-production with capabilities including 2D/3D animation, motion graphics, event coverage, television commercials, explainer videos, learning content, and AI-powered video and voice agent offerings.

Product overview

77 Productions is a Melbourne-based creative studio offering a comprehensive portfolio of video production, animation, and sonic branding services. The company operates across three main service pillars: Visual (Video Production, Animation, AR/VR/XR, Photography, Learning Design), Audio (Sonic Branding, Voiceovers, Call Flow Solutions, Post-production, Custom Music, Music Supervision, Sound Design), and Growth (AI Voice Agent, AI-Powered Videos, Agentic Sales Tools, CRM Automation, Contact Marketing, Sales Training). Services are offered as discrete creative production offerings rather than a unified software platform. The AI Voice Agent and AI-Powered/Template Videos represent the company's primary AI-enabled offerings, while traditional video, animation, and audio production services form the core creative capabilities. Creative Direction and Marketing Videos serve as strategic overlays across all production services.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Production Full-service video production from pre-production to post-production, creating cinematic corporate videos, event videos, television commercials, testimonial videos, live action content, and mixed media productions for enterprise, government, and mid-market clients.
• Animation High-impact animation services including 2D animation, 3D animation, infographics animation, kinetic text, and motion graphics for visual storytelling across brand, explainer, training, and marketing applications.
• AR/VR/XR Production Immersive experience production including Augmented Reality (AR), Virtual Reality (VR), and Extended Reality (XR) for brand activations, exhibitions, and innovative audience engagement in physical and digital spaces.
• Photography Professional photography services including event photos, headshots, lifestyle photography, and product photography for campaigns and brand content.
• Learning Design AI-powered learning and training video content including instructional, onboarding, and compliance training modules designed to inform, engage, and educate audiences through fast and efficient production methods.
• Sonic Branding Design and amplification of brand identities through sound, including brand music, jingles, sonic logos, and comprehensive audio branding strategies built around original compositions and field recordings.
• Voiceover Services Professional and relatable narration services for video, audio, radio, television, and digital platforms, including online, radio, and television voiceovers.
• Call Flow Solutions Managed caller touchpoints through professional audio services including on-hold messages and music, scripting, and integrated call experience design for business telephony.
• Post-production Audio Professional audio post-production services including editing, mastering, and mixing to lift and polish creative video and audio content.
• Custom Music Composition Original music composition services creating brand-specific tracks including cinematic scores, brand anthems, podcast intros, social stings, and bespoke compositions for ads, content, events, and campaigns.
• Music Supervision Music supervision services that find, license, and integrate the right tracks for videos, campaigns, or films, managing music selection and rights for productions.
• Sound Design Custom sound design services for apps, voice apps, games, and various media productions requiring unique audio identities and bespoke sound assets.
• AI Voice Agent AI-powered phone agent for automated customer interactions, handling calls with intelligent voice responses and call flow management for business telephony.
• AI-Powered and Templated Videos AI-powered, template-based video solutions that cut costs while maintaining quality, designed for tight budgets and timelines, integrating generative AI video elements with traditional animation and motion graphics.
• Creative Direction Strategic creative direction connecting brand strategy to execution, ensuring every piece of content is purposeful, powerful, and aligned across campaigns, multi-platform content, and brand storytelling.
• Marketing Videos Marketing video production including campaign ads, social media videos, product launch content, promotional reels, and landing page videos for brand and growth marketing teams.
• Explainer Videos Strategic explainer videos that clarify, simplify, and engage audiences, available in motion graphics, 2D animation, live action, mixed media, and whiteboard formats for product, service, and concept communication.
• Interview Videos Professional interview video production for testimonials, leadership messages, employee profiles, educational content, and media-style interviews.

Quantifiable outcome

• Safeguarding content distributed to 38,000+ educators across South Australia
• +1 more outcomes

Named customers23 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Grande Exhibitions / THE LUME MelbourneflagshipStrategic or Co-development PartnerCollaborative partnership for immersive digital art experiences. 77 Productions contributed original animated content titled 'A Colourful Dream' for THE LUME Melbourne's Van Gogh immersive exhibition, featuring 150 projectors in a 2,000-square-foot gallery. Project led by Mark Patch of 77 Productions using Grande 360 projection technology.
• Sport Integrity AustraliacoreStrategic or Co-development PartnerStrategic collaboration on multiple sports integrity and safeguarding video series including Rugby Australia, Wrestling Australia, and Australian Dragon Boat Federation projects. Funded by Australian Rugby Foundation with support from Sport Integrity Australia.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cutting Edge: Australia's largest post-production facility providing editing, VFX, and finishing services. Overlaps with 77 Productions on post-production, VFX, and animation for enterprise and entertainment clients.
• Flying Bark Productions: Australian animation and VFX studio producing content across entertainment, advertising, and gaming. Comparable on 2D/3D animation capability and Australian production base.
• finch: Australian creative production company delivering film, animation, and post-production for advertising and enterprise clients. Comparable in service mix and project-based delivery model.
• Two Degrees: Melbourne-based creative content production agency producing video, animation, and branded content for enterprise clients. Similar service offering and customer profile to 77 Productions.
• Beef Films: Australian creative film and content studio producing commercials, branded content, and animation. Directly comparable offering across live-action and animated production for brand clients.
• Jumbla: Australian motion graphics, animation, and interactive content studio. Closely comparable on the animation, motion graphics, and XR/AR production capabilities that 77 Productions offers.
• Hero Film: Australian boutique video production and animation studio serving enterprise and brand clients. Closely comparable in service mix (corporate video, animation, post-production) and target market to 77 Productions.
• Guilty: Australian creative content agency producing film, animation, and branded content for enterprise and government clients. Directly comparable in service breadth and client types.
• The Pool Collective: Australian film and content production collective working across commercial, branded, and digital content. Comparable boutique production model and enterprise client roster.

Broad incumbents

• Hogarth Worldwide: Global content production network within WPP offering video, motion, and production services at scale. Operates broadly across the same enterprise content production space as 77 Productions but at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/77post

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 77 Productions