Sachin Tendulkar Foundation

What Sachin Tendulkar Foundation does

The Sachin Tendulkar Foundation is a Mumbai-based non-profit organization established in 2019 by cricket icon Sachin Tendulkar and Dr. Anjali Tendulkar. It operates an integrated three-pillar model — Sports, Health, and Education — to serve underprivileged and tribal children across India, claiming cumulative impact of 110,000+ lives supported, broken down as 23,000+ in sports, 43,000+ in health, and 47,000+ in education. Programs include grassroots sports infrastructure (e.g., the Maidan Cup Campaign to build 50 playgrounds in Chhattisgarh's Bastar region with Mann Deshi Foundation), pediatric healthcare delivery via hospital partners (SRCC, Makunda, Sai Aashraya, Inga Health, Ekam Foundation), and educational support through scholarships, residential schooling (Parivaar in Madhya Pradesh), and solar-powered digital classrooms (SHIF and Schneider Electric's SMITA program in 81 schools serving 14,593 students). The foundation is operationally lean at 1–10 employees, relying on a network of 15+ NGO and corporate partners to execute programs, with website operations handled by the affiliated SRT Sports Management Private Limited.

The foundation's business model is philanthropic rather than commercial: funding flows in via donations, grants, and corporate partnerships, while services are delivered free of charge to beneficiaries. Marquee institutional partners include the Gates Foundation (child health, announced 2025) and Schneider Electric India (digital education), alongside 15+ NGOs. The operating footprint spans at least nine Indian states (Maharashtra, West Bengal, Assam, Karnataka, Tamil Nadu, Andhra Pradesh, Madhya Pradesh, Chhattisgarh, Rajasthan), with a presence also noted in Sri Lanka, Nepal, and Australia. Financial figures are not publicly disclosed, and the entity is independently controlled by the Tendulkar family with no external investors or parent organization. Technology is limited to standard web/digital infrastructure; AI/ML capabilities are not in evidence. The competitive position rests almost entirely on Sachin Tendulkar's personal brand and the resulting ability to attract high-caliber institutional partners and sustained media attention.

Name

Sachin Tendulkar Foundation

Legal name

SRT Sports Management Private Limited

Website

https://sachintendulkarfoundation.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The Sachin Tendulkar Foundation is a Mumbai-based non-profit founded in 2019 by Sachin Tendulkar and Dr. Anjali Tendulkar that delivers Sports, Health, and Education programs to underprivileged and tribal children across India, reaching 110,000+ beneficiaries through 15+ NGO and corporate partnerships.

Ownership category

akta.pro rank

Product category

Charitable Foundation - Child Welfare (Sports, Health, Education)

NAICS

Child and Youth Services (624110), Voluntary Health Organizations (813212), Grantmaking and Giving Services (8132), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300), Services-Educational Services (8200), Services-Health Services (8000)

akta.pro primary industry

Child Protection & Child Rights (BPAGABAG)

akta.pro secondary industries

NGO/Nonprofit Education Programs & Service Delivery (EDADALAC), Community Health & Prevention Program Funding (HLAJALAF), Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG)

Keywords

• Child welfare programs
• Grassroots sports development
• Pediatric healthcare access
• Education scholarships
• Tribal community support

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Infrastructure

Revenue model

1. Philanthropic Donations and Grants: The foundation operates as a charitable organization funded primarily through donations, grants, and partnerships. It receives support from corporate partners like Gates Foundation and Schneider Electric India for specific programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Sachin Tendulkar Foundation is a charitable foundation that runs free programs for underprivileged children in India across three pillars: Sports (grassroots sports development, playground construction such as the Maidan Cup Campaign), Health (pediatric healthcare partnerships, medical equipment donations, cleft surgeries, PICU/NICU support, nutrition and preventive care), and Education (scholarships, school kits, digital classroom infrastructure via partnerships with SHIF and Schneider Electric). All services are delivered free of cost to beneficiaries through a network of NGO and corporate partners.

Product overview

The Sachin Tendulkar Foundation is a charitable organization founded in 2019 by cricket legend Sachin Tendulkar and Dr. Anjali Tendulkar. The foundation operates as a unified charitable initiative organized around three core pillars: Sports, Health, and Education (SHE). Under Sports, it runs grassroots development programs including the Maidan Cup Campaign for playground development. Under Health, it partners with hospitals and healthcare organizations for pediatric care, cleft surgeries, and medical equipment donations. Under Education, it provides scholarships, digital classroom infrastructure through solar-powered labs, and supports tribal children through residential schools and Seva Kutirs. The foundation has impacted over 110,000 lives across multiple Indian states through its integrated approach to child welfare.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Programs Grassroots sports development initiative incorporating sports-for-development to enhance children's life skills and equip them to approach challenges with a fresh perspective; includes programs like the Maidan Cup Campaign developing sports grounds across villages.
• Health Programs Holistic child healthcare program prioritizing nutrition, preventive care, and access to enhanced medical services for underprivileged children across India.
• Education Programs Scholarships to deserving students and supplementary education to children, equipping them for college and beyond, with partnerships providing digital education infrastructure in rural schools.
• Maidan Cup Campaign Grassroots sports initiative jointly organized with Mann Deshi Foundation to develop 50 playgrounds across Dantewada district in Chhattisgarh's Bastar region, promoting cricket, football, and kabaddi alongside broader youth development goals.
• Child Healthcare Treatment Support Partnership with Ekam Foundation to support treatment of 100 underprivileged children across six states including Maharashtra, West Bengal, Assam, Karnataka, Tamil Nadu, and Andhra Pradesh.
• Digital Education Infrastructure (SMITA / SHIF) Partnership with Spreading Happiness InDiya Foundation (SHIF) to establish solar-powered digital labs in rural schools under the SMITA program, providing access to digital education in rural Indian schools.
• Tribal Children Education Support (Parivaar Seva Kutirs) Partnership with Parivaar to support Seva Kutirs in Madhya Pradesh providing meals, education, and life skills to children across 18 districts, and residential schooling for nearly 900+ tribal children in Sandalpur.
• Scholarship Programs (VVY) Partnership with Vidyarthi Vikas Yojna (VVY) to assist approximately 100 meritorious students each year through scholarships, and contribute to School Kit Project providing 5,000 school kits to students from low-income families.

Quantifiable outcome

• Over 110,000 total lives supported across Sports, Health, and Education pillars

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• Mann Deshi FoundationcoreStrategic or Co-development Partner · 15 June 2025Joint initiative 'Maidan Cup Campaign' to develop 50 sports grounds across Dantewada district in Chhattisgarh's Bastar region, promoting cricket, football, and kabaddi for tribal youth development. 25 grounds developed as of April 2026.
• Gates FoundationflagshipStrategic or Co-development PartnerPartnership announced March 2025 for child health and philanthropy initiatives, combining STF's grassroots reach with Gates Foundation's global health expertise.
• Basic Healthcare ServicescoreStrategic or Co-development PartnerPartnership focusing on maternal and child health in remote Rajasthan through AMRIT Clinics and Phulwaris daycare centers for tribal families facing malnutrition.
• Ekam FoundationcoreStrategic or Co-development PartnerFlagship 'Surgery Support Programme' providing timely tertiary healthcare to children across 14 Indian states, targeting government and trust hospitals as last-mile funder.
• Inga Health FoundationcoreStrategic or Co-development PartnerSupporting cleft lip and palate surgeries in Srinagar and Mumbai, plus craniofacial procedures in Bangalore. Provides comprehensive care including accommodation, meals, transportation, and speech therapy.
• Makunda HospitalcoreStrategic or Co-development PartnerDonated PICU and NICU equipment including ventilators and warmers to hospital serving remote tribal areas of Assam, Mizoram, and Tripura. Benefiting over 2,000 children annually.
• SRCC Children's HospitalcoreStrategic or Co-development PartnerPartnership supporting critical care services in ICU, providing financial relief for families of children requiring intensive care at Narayana Health facility in Mumbai.
• Sai AashrayacoreStrategic or Co-development PartnerFunding construction of PICU and NICU at upcoming super-specialty hospital in Vemagal, Kolar district, Karnataka. Hospital will offer free healthcare focusing on pediatric and maternal health.
• ParivaarcoreStrategic or Co-development PartnerSupporting Seva Kutirs across 18 districts in Madhya Pradesh, residential school in Sandalpur for 900+ tribal children, ambulance donations, and First 1000 Days nutrition program in Sheopur district.
• Spreading Happiness InDiya Foundation (SHIF)coreStrategic or Co-development PartnerEstablishing solar-powered digital classrooms in rural schools. Partnered with 240+ schools across India with goal to set up digital labs in 500 schools.
• Vidyarthi Vikas Yojna (VVY)coreStrategic or Co-development PartnerAssisting approximately 100 meritorious students annually through scholarships for professional courses. Contributing to School Kit Project providing 5,000 school kits to students from low-income families.
• Schneider Electric IndiaflagshipStrategic or Co-development PartnerNonprofit venture providing digital education access to rural schools through SMITA Program. Implemented Digi Green classrooms powered by solar energy in 81 schools across 6 districts, benefiting 14,593 students.
• Shreeja IndiaminorStrategic or Co-development Partner'Football and Beyond' programme supporting 250 girls from 55 villages in Bengal, providing football coaching, nutrition, and education to prevent early marriage and empower girls through sports.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Akshaya Patra Foundation: Large Indian nonprofit focused on child nutrition and education through school meal programs; comparable in scale (millions of beneficiaries) and donor-driven model, though concentrated on mid-day meals rather than STF's multi-pillar approach.
• CRY (Child Rights and You): One of India's largest established child rights nonprofits working across education, health, and child protection. Significantly larger and more mature than STF, but addresses the same underprivileged children segments via NGO partner networks.
• Save the Children India: Established global child welfare organization operating in India with focus on education, health, and child protection — competes for the same institutional donor and CSR pool as STF while serving overlapping beneficiary populations.

Emerging players

• Parivaar Education Society: Tribal children welfare organization and STF partner running Seva Kutirs and residential schools in Madhya Pradesh — comparable as a niche Indian NGO serving the same tribal child beneficiary segment.
• Mann Deshi Foundation: Active STF partner (Maidan Cup Campaign), working on rural women's empowerment and youth sports in Maharashtra — relevant comparable as a smaller, more operationally focused Indian NGO collaborating with celebrity foundations.
• Ekam Foundation: Indian child healthcare nonprofit and STF Surgery Support Programme partner, providing tertiary pediatric care across 14 states — directly comparable in health-pillar execution and beneficiary overlap.

Others

• Spreading Happiness InDiya Foundation (SHIF): STF technology partner deploying solar-powered digital classrooms in rural Indian schools; an ecosystem enabler rather than direct competitor, but provides the digital education infrastructure that supports STF's education pillar.

Direct peers

• Virat Kohli Foundation: Cricketer-led Indian nonprofit focused on child welfare, sports development, and health — directly comparable to STF in founder profile, target beneficiary segments, and three-pillar-style program design.
• Yuvraj Singh Foundation (YouWeCan): Founded by Indian cricketer Yuvraj Singh, YouWeCan is a peer celebrity-athlete-led foundation focused on cancer awareness and child welfare — operating with the same brand-driven fundraising model and Indian grassroots delivery approach as STF.

Regional players

• UNICEF India: Global multilateral's India country office running large-scale child health, education, and nutrition programs — comparable as an institutional funder/implementer targeting the same vulnerable children, with substantially larger resources.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/STF_India
• Facebookfacebook.com/SachinTendulkarFoundation
• Instagraminstagram.com/sachintendulkarfoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Sachin Tendulkar Foundation