What Shreeja India does

Shreeja India is a charitable trust registered in Kolkata, India on February 3, 2017 by Shib Shankar Dasgupta and Hari S Dasgupta. The organization operates sports-based development programs that combine intensive football coaching with out-of-school learning, mental health support, and life skills training to empower marginalized tribal girls and young women aged 5-20 across rural West Bengal. Field delivery occurs through direct community engagement in village-based coaching centers, with parent participation and local partnerships supporting program uptake. Mission focus areas include prevention of early marriage (cited as 27% of target demographic married before age 18), school dropout reduction (cited 63.5% quit during adolescence), human trafficking vulnerability, and violence against women.

The programmatic architecture comprises four interconnected modules anchored on the flagship Football & Beyond program. Football & Beyond delivers integrated sports coaching, academic classes, and life skills workshops using an Engage-Educate-Enrich methodology that translates football-derived concepts (territorial control, cooperative living, awareness of surroundings, off-the-ball strategy) into real-world competencies. Vidushee is a pay-it-forward initiative in which senior Shreeja girls who pass Class X or XII board examinations are trained to teach younger children in their own villages, creating a self-replenishing teaching pipeline. Nutri-Homes addresses community nutrition self-reliance, and Damini extends the methodology to urban slum-dwelling girls in Kolkata via a partnership with Kolkata Police that has since transitioned program ownership to the police force. The trust has no proprietary software or technology platform; differentiation rests on the operational methodology, community trust, and direct field presence in underserved geographies.

Shreeja India is a non-profit entity that provides all services free of charge to beneficiaries and generates no commercial revenue. Operations are funded through donations, charitable contributions, and grants from institutional partners, including the Sachin Tendulkar Foundation (currently supporting the Purba Bardhaman program) and Soroptimist International (which supported the March 2021 replication in Kalna 1 Block, Purba Bardhaman District). The organization operates with a lean 11-person team, reports reaching 60+ villages, 800+ girls, and 6,000+ beneficiaries within five years, and has received recognition including the 2022 NGO of the Year (Empowering Women) award from NGO Story and TTEF awards from The Telegraph in 2019 and 2017. Geographic scope is domestic only, limited to India (West Bengal), with no disclosed revenue, venture funding, or parent entity.

Name

Shreeja India

Legal name

Shreeja India

Website

https://shreeja.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Shreeja India is a Kolkata-based charitable trust that uses sports-based development, primarily football, combined with education and life skills training to empower marginalized tribal girls and young women in rural West Bengal.

Ownership category

akta.pro rank

Product category

Non-profit Youth Development Services

NAICS

Sports and Recreation Instruction (61162), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Youth Development & Sports Outreach Programs (EDAIAGAG)

akta.pro secondary industries

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Physical Education & Health Instruction (EDAJAFAL)

Keywords

• Girls education programs
• Sports based development
• Women empowerment
• Community development
• Out-of-school learning

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Shreeja India operates as a charitable Trust accepting donations from individuals, organizations, and foundations to fund its sports-based development programs for tribal girls and young women

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Shreeja India delivers sports-based development programs that combine intensive football coaching with out-of-school learning, life skills training, and nutrition education for marginalized tribal girls and young women aged 5-20 in rural West Bengal. Its flagship 'Football & Beyond' program is supplemented by Vidushee (peer teaching), Nutri-Homes (community nutrition), and Damini (urban slum program with Kolkata Police), all designed to prevent child marriage, school dropout, trafficking, and violence against women while transforming participants into community leaders.

Product overview

Shreeja India operates as a unified sports-based development organization offering multiple interconnected programs centered around its Football & Beyond flagship program. The core Football & Beyond program combines intensive football coaching with out-of-school learning components including Sports-based Education, Vidushee (peer teaching), Nutri-Homes (nutrition), and mental health support. Additional programs include the Damini project with Kolkata Police for urban slum girls. All programs share a common methodology of engaging girls through sports, educating them with academic and life skills, and enriching them for self-reliance, with the ultimate goal of empowering women and creating a gender-equitable society.

Differentiator

Problem solved

Functional benefit

Brands

• Football & Beyond: Sports-based education program empowering marginalized tribal girls and young women through football and out-of-school learning.
• Vidushee
• Nutri-Homes
• Damini

Products and services

• Football & Beyond Shreeja India's flagship sports-based development program that empowers marginalized tribal girls and young women (5-20 years) physically, mentally, and socio-economically through football training combined with out-of-school learning. The program aims to increase school continuation, improve academic performance, prevent child marriage, and develop community leaders. Delivered free of charge to beneficiaries in Birbhum and Purba Bardhaman districts.
• Vidushee A 'pay-it-forward' education initiative where senior Shreeja girls who pass their Class X or XII board exams are trained to teach young children (Classes I to V, aged 5-10) in their respective villages. The program familiarizes tribal children with regular school attendance from age 5 and has registered 150+ young children for foundational learning.
• Nutri-Homes A community-centric nutrition program that teaches beneficiaries skills to become self-reliant in food security rather than supplying food directly. The program empowers local communities to address their own nutritional needs through skill-building.
• Damini A project conducted in partnership with Kolkata Police to train young slum-dwelling girls in Kolkata through football, motivational talks, and psychological training. The program instills confidence and teamwork, empowering 200+ street girls to face the world with self-respect and dignity before being transitioned to independent operation by Kolkata Police.

Quantifiable outcome

• Girls enrolled in Football & Beyond program do not marry before age 18 and continue their education
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Soroptimist InternationalcoreGTM or Marketing Partner · 1 March 2021Soroptimist International, an international volunteer service organization for women, provided support to replicate the Football & Beyond program in Kalna 1 Block of Purba Bardhaman District in March 2021. This partnership enabled geographic expansion of the sports-based development program to additional villages.
• Kolkata PolicecoreStrategic or Co-development PartnerIn 2018, Shreeja India started the Damini Project in partnership with Kolkata Police to train young slum-dwelling girls in Kolkata at two localities. Shreeja India mentors conducted motivational talks, psychological trainings, and provided refreshments. After ten months of establishing momentum and stability, the project was handed over to Kolkata Police to continue independently.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Yuwa: India-based non-profit using football to empower girls from low-income communities in Jharkhand. Direct peer because it shares both the methodology (sports-based empowerment of adolescent girls) and the target beneficiary (tribal/rural underprivileged girls in eastern India).
• Dream a Dream: India-based NGO partnering with underprivileged youth through sports and life skills programs. Direct peer due to shared sports-plus-education methodology and focus on life-skills outcomes for marginalized youth in India.
• Slum Soccer: India-based non-profit using football to empower underprivileged youth, especially from slum communities. Direct peer given shared sport-for-development methodology, India-based delivery, and focus on marginalized youth populations.
• Naz Foundation (India) Trust: India-based NGO using sport as a tool for social development, particularly with disadvantaged youth. Direct peer in sport-for-development methodology applied to Indian communities.
• Educate Girls: India-based non-profit focused on girls' education in rural and tribal communities, addressing school dropout and gender equity. Direct peer due to shared geographic focus on rural/tribal India and the same ultimate beneficiary (marginalized girls facing early marriage and dropout).
• Magic Bus: One of India's largest sports-based development NGOs, using sports and life skills education for underprivileged youth. Direct peer due to overlapping methodology (sport as developmental tool), similar target demographic, and India-based operations.

Broad incumbents

• Women Win: International non-profit advancing girls and women through sport. Broad incumbent due to thematic alignment on sport-based empowerment of girls, but with global rather than single-country focus.
• Right To Play: Global organization using sport and play to educate and empower children facing adversity. Broad incumbent because it shares the sport-for-development methodology but operates across many countries with broader thematic scope.
• Pratham: One of India's largest NGOs focused on education for underprivileged children, with significant rural and out-of-school program reach. Broad incumbent due to shared focus on first-generation learners, out-of-school education, and rural India footprint.
• Kailash Satyarthi Children's Foundation: India-based foundation addressing child rights, including prevention of child marriage, trafficking, and child labor. Broad incumbent given the thematic overlap on the same social problems Shreeja targets (early marriage, trafficking, child welfare in rural India).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shreeja-india

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shreeja India