Yumi Beauty

What Yumi Beauty does

Yumi Beauty (legal entity YUMI Beauty France SARL) is a privately held, family-owned French cosmetics company headquartered in Andrézieux-Bouthéon, France. The company operates a multi-category beauty platform spanning ten product lines: YUMI Lashes & Brows (its founding and most internationally recognized range, with treatments recognized in over 70 countries), Skincare, Make-up, Haircare, Feet, Nails, Handcare, Wax, Fragrance (eaux de parfum plus home fragrance sourced from Grasse), and Food&Beauty (nutricosmetics, teas, infusions), plus a suncare/auto-bronzant line. Products emphasize French manufacturing, formulations with up to 98% natural-origin ingredients, vegan options, and eco-friendly sunscreen filters, with clinical claims such as +43% lash length and +40% volume in 15 days for its mascara serum aftercare. Since June 2022 the company operates its own cosmetic laboratory in the South of France to control formulation, quality, and traceability.

The business runs a hybrid go-to-market. On the consumer side, YUMI sells direct-to-consumer via its own e-commerce shop (yumibeauty-shop.com) at unit prices ranging roughly €5–€113 with free shipping over €60 and digital gift cards. On the professional side, YUMI distributes through a dedicated B2B Pro shop (yumibeauty-pro.com) and a partner network of 25+ beauty institutes and spas across France that offer proprietary treatments (YUMI Lash Lift, Brow Lift, Feet). YUMI Studio is a franchise concept, and YUMI Academy (yumi-academy.com) certifies beauty professionals in YUMI techniques, creating a training and protocol lock-in across the professional channel. Operational and registered offices are in Andrézieux-Bouthéon; a laboratory sits in the South of France; and a YUMI Studio franchise location is opening in Tours.

Name

Yumi Beauty

Legal name

YUMI Beauty France SARL

Website

https://yumibeauty-shop.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Yumi Beauty is a privately held, family-owned French cosmetics brand based in Andrézieux-Bouthéon that develops and sells a multi-category beauty portfolio — lashes & brows, skincare, make-up, haircare, fragrance, body care, and nutricosmetics — via its own e-commerce, franchise studios, partner institutes, and B2B Pro shop.

Ownership category

akta.pro rank

Product category

Beauty and Personal Care Cosmetics

NAICS

Toilet Preparation Manufacturing (32562), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industries

Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA), Body & All-Over Color (Body Makeup, Leg/Body Tint, Glitter, Shimmer Oils) (CRABACAG), Eau de Cologne & Light Fragrances (CRABADAD)

Keywords

• Natural cosmetics
• Beauty and personal care
• French-made skincare
• Professional beauty treatments
• Vegan beauty products

Headquarters

HQ city

Andrézieux

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-consumer e-commerce sales: Yumi Beauty sells cosmetics directly to consumers through their e-commerce platform yumibeauty-shop.com. Products include skincare, makeup, fragrance, haircare, body care, and food & beauty supplements. One-time purchase model with gift cards available.
2. Franchise and partner institute network: Revenue generated through YUMI Studio franchise locations and partner institutes offering professional treatments ( Lash Lift, Brow Lift, Feet treatments). Institutes purchase YUMI products and treatments for service delivery.
3. B2B Pro sales: Dedicated B2B shop (yumibeauty-pro.com) serving professional beauty institutes and practitioners who purchase YUMI products for professional use.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Yumi Beauty is a French cosmetics brand that develops, manufactures, and sells a comprehensive portfolio of beauty and personal care products including skincare, makeup, fragrance, haircare, body care, hand and foot care, nails, and food & beauty supplements. The brand operates its own cosmetic laboratory in the South of France (since June 2022) and distributes through direct-to-consumer e-commerce, a B2B Pro shop, a franchise network (YUMI Studio), and partner beauty institutes offering proprietary treatments such as YUMI Lash Lift and YUMI Brow Lift recognized in over 70 countries.

Product overview

YUMI Beauty is a comprehensive French cosmetics brand built on a unified platform with multiple specialized product lines. The core portfolio includes YUMI Lashes & Brows (eyelash and eyebrow care including mascara serum treatments), YUMI Skincare (face care developed in their own laboratory with high natural-origin ingredients), YUMI Make-up (hybrid makeup-skincare products with natural ingredients), YUMI Haircare (hair care with botox treatments, serums, and styling tools), YUMI Feet (foot care with creams, exfoliating soaps, and spa slippers), YUMI Nails (nail care products), YUMI Handcare (hand care treatments), YUMI Wax (professional hair removal products), YUMI Fragrance (eaux de parfum, candles, wax melts, diffusers), and YUMI Food&Beauty (organic teas and nutricosmetics). The brand also offers an e-gift card service. Founded in 1997 and expanded through multiple product line launches, the company acquired its own cosmetic laboratory in June 2022 to ensure product quality and traceability.

Differentiator

Problem solved

Functional benefit

Brands

• YUMI Lashes & Brows: Expert care range for lashes and eyebrows, including the iconic YUMI Lash Lift treatment and Brow Lift technique, recognized in over 70 countries.
• YUMI Feet
• YUMI Nails
• YUMI Skincare
• YUMI Haircare
• YUMI Make-up
• YUMI Fragrance
• YUMI Food&Beauty
• YUMI Handcare
• YUMI Wax
• YUMI Studio
• YUMI Academy
• YUMI Pro

Products and services

• YUMI Lashes & Brows Expert care range for eyelashes and eyebrows, including the YUMI Lash Lift and YUMI Brow Lift treatments recognized in over 70 countries. Formulas use natural-origin ingredients to discipline, densify, and nourish lashes and brows.
• YUMI Skincare Face care range developed in the company's own laboratory in the South of France, combining scientific expertise with high percentages of natural-origin ingredients for hydration, anti-aging, and skin regeneration.
• YUMI Make-up Hybrid makeup range combining cosmetic performance with skincare properties, featuring high natural-origin ingredient formulas with light, breathable textures.
• YUMI Haircare Hair care range designed to restore volume using anti-static and nutritive active ingredients, including shampoos, conditioners, hair botox treatments, serums, and styling tools.
• YUMI Feet Foot care range designed to restore baby-soft feet with moisturizing creams, exfoliating soaps, repairing anti-crack creams, and spa moisturizing slippers. Includes the YUMI Feet medical device treatment for callosity removal in partner institutes.
• YUMI Nails Nail care range including nail polishes, base coats, top coats, oils, and files, developed in collaboration with French laboratories.
• YUMI Handcare Hand care range designed to nourish, repair, and protect hands against daily aggressions while preventing signs of aging.
• YUMI Wax Professional wax range for body and face hair removal, including peelable waxes with activated charcoal for purifying properties.
• YUMI Fragrance Fragrance collection including eaux de parfum in five signature scents (Prestigieuse, Gourmande, Envoutante, Eclatante, Elegante), scented candles, wax melts, and room diffusers made in Grasse.
• YUMI Food&Beauty Beauty-from-within range featuring organic teas, infusions, and nutricosmetics made in France with 100% natural ingredients.
• Mascara Sérum Après-Soin Colorless fortifying mascara serum that improves eyelash health while providing longer, more voluminous lashes with proven clinical results.
• e-Carte Cadeau YUMI Beauty Digital gift card available in denominations of €20, €50, €100, and €200, valid for 1 year and redeemable in YUMI Studio franchise locations and on the YUMI Beauty Shop website.
• YUMI en Provence Collection Capsule collection featuring three olfactory signatures inspired by Provence, including body wash gelée, milk nectar, and body/hair mist.
• YUMI Studio Franchise Concept Franchise beauty institute concept operated under the YUMI brand, offering standardized professional treatments and product sales to consumers.

Quantifiable outcome

• +43% lash length and +40% volume in 15 days with mascara serum aftercare
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Partner beauty institutes (network of 25+ locations)coreChannel Partner/ Reseller/ DistributorPartner beauty salons and spas across France offering YUMI professional treatments (YUMI Lash Lift, YUMI Brow Lift, YUMI Feet) and retailing YUMI products. Institutes include locations such as YUMI Studio Tours, L'Edenya (Tours), Institut M (Niort), and many others across western France.
• French cosmetic laboratoriescoreStrategic or Co-development PartnerPartnership with French cosmetic laboratories for product development, formulation, and quality control. Yumi Beauty also operates their own laboratory in South of France since June 2022.
• YUMI AcademycoreOthersTraining academy for teaching YUMI techniques to beauty professionals. Located at yumibeauty-academy.com, provides certification for YUMI treatment techniques.
• YUMI Studio franchise networkcoreChannel Partner/ Reseller/ DistributorFranchise opportunity for entrepreneurs to open YUMI Studio branded locations. Franchise information available at yumi-studio.fr. Franchisees receive brand support, training, and access to YUMI product line.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Payot Paris: French beauty brand sold primarily through beauty institutes and spas with skincare and treatment products — closely comparable professional beauty institute channel and treatment-led positioning.
• Caudalie: French natural-origin beauty brand spanning skincare, makeup, fragrance, and body care, sold through DTC and institute/spa channels — the closest direct comparable in positioning, product breadth, and channel mix.
• Klorane: French botanical beauty brand (part of Pierre Fabre group) with botanical haircare, body care, and skincare — comparable in French origin, natural/botanical positioning, and multi-category portfolio approach.
• Nuxe: French multi-category beauty brand with natural-ingredient positioning, sold in pharmacies, institutes, and DTC — comparable in portfolio breadth, French manufacturing, and clean beauty positioning.
• Decléor: French aromatherapy-based skincare and professional treatment brand distributed through beauty salons and spas — comparable in institute-channel model and natural/aromatherapy positioning.
• Guinot: French professional beauty institute brand offering skincare and facial treatments exclusively through institute channels — a direct analog for YUMI's institute-led distribution and treatment-oriented model.

Broad incumbents

• L'Occitane en Provence: Global French luxury beauty brand with skincare, body care, and fragrance portfolio sold DTC and through retail — comparable Provençal/French manufacturing roots and multi-category positioning at much larger scale.
• Clarins: Major French prestige beauty group with comprehensive skincare, makeup, and fragrance portfolio, sold through selective retail, institutes, and DTC — comparable French heritage and institute channel presence.
• Yves Rocher: Iconic French botanical beauty brand with own manufacturing and a multi-channel DTC + retail footprint — a much larger incumbent with similar botanical/natural heritage and broader scale.

Regional players

• Thalgo: French marine-based professional skincare and spa brand distributed through spa/institute channels — comparable in professional beauty channel mix and French origin, with stronger marine/ thalasso specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yumibeautyofficial
• Instagraminstagram.com/yumibeautyofficiel
• LinkedInlinkedin.com/company/yumi-beauty-official

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yumi Beauty