Tarela

What Tarela does

Tarela (UAB Tarela) is a Vilnius-based creative advertising agency (reklamos agentūra) operating in the Lithuanian market since 1997/1998, offering a full-spectrum service portfolio spanning brand strategy and identity, graphic and packaging design, logo creation, video and audio production, outdoor (OOH) and print advertising, and digital marketing services including social media management, paid social, Google Ads, SEO, email marketing, content marketing, and media relations. The company serves a diverse mix of Lithuanian clients across sectors — tourism (TEZ TOUR), healthcare and pharmacy (Camelia, Northway, Detralex), banking (GF Bankas), public sector (RENOVACIJA), nonprofit (Jaunimo linija, PARATEAM), and SMB (LA MURR) — with documented recurring multi-campaign relationships suggesting anchor enterprise accounts alongside smaller engagements.

The business operates a hybrid go-to-market combining direct consultative sales for comprehensive campaigns with a productized self-serve e-commerce shop (shop.tarela.lt) launched with EU Regional Development Fund support in 2022, where service modules are sold with transparent itemized pricing across hourly (€15–€80/h), monthly subscription (€120–€1,000/month), and project-based (€150–€2,000+) tiers. Notable proprietary creative capabilities include a collage illustration technique using over 70 photographs composited into cohesive campaign visuals, and a strategic positioning instrument developed through a 2014 EU-funded 'Inočekiai LT' innovation project in partnership with Šiauliai University.

Revenue, ownership, and headcount details are not publicly disclosed; the company operates as an independent private limited company with no external investors, parent entities, subsidiaries, or M&A activity recorded. Partnership activity is limited to academic collaboration (Šiauliai University, 2014) and selective creative/audio co-development partners (Zest, Dropaudio, 2024), primarily supporting pro-bono nonprofit campaigns. Geographic scope is domestic Lithuania with no stated expansion into other Baltic states or international markets.

Name

Tarela

Legal name

UAB Tarela

Website

https://tarela.lt

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Tarela is a Vilnius-based creative advertising agency founded in 1997/1998, offering full-spectrum branding, design, video, OOH, and digital marketing services to enterprise and SMB clients across Lithuania via direct sales and a productized e-commerce shop.

Ownership category

akta.pro rank

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Advertising Services: Project-based creative advertising services including campaign strategy, visual design, video production, audio, outdoor advertising (OOH), print media, and web/digital. Services priced individually or as comprehensive packages. Long-term client relationships demonstrated with recurring campaigns for clients like TEZ TOUR and Camelia.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Tarela is a Vilnius-based creative advertising agency providing full-service marketing and advertising across brand strategy, graphic design, video production, audio, outdoor advertising, print, and digital/web channels. The agency also delivers digital marketing management (social media, paid social, Google Ads, SEO, email, content marketing) and operates an e-commerce shop (shop.tarela.lt) where individual service modules can be purchased at transparent hourly, monthly, or project-based prices. Core clients are Lithuanian businesses, with notable long-running relationships including TEZ TOUR, Camelia, Northway, GF Bankas, PARATEAM, and Jaunimo linija.

Product overview

Tarela is a creative advertising agency (reklamos agentūra) providing a comprehensive suite of marketing and creative services. The company offers services organized around core advertising capabilities including branding and brand strategy (Brendingas), graphic design, logo creation, and packaging design, combined with digital marketing services such as social media marketing, Facebook and Google advertising, SEO optimization, email marketing, content marketing, and website services. The agency operates through its main website (tarela.lt) showcasing campaign work for clients like TEZ TOUR, CAMELIA, PARATEAM, and JAUNIMO LINIJA, while a separate e-commerce shop (shop.tarela.lt) offers individual service modules for purchase including marketing strategy, market research, advertising stands, and various digital marketing services billed at hourly or monthly rates.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Advertising Services (umbrella offering) Full-service creative advertising campaigns including campaign strategy, visual design, video production, audio, outdoor advertising, print media, and web/digital execution for Lithuanian businesses.
• Brand Strategy (Brendingas / Įvaizdžio strategijos kūrimas) Brand strategy development including mission/vision formulation, brand storytelling, slogan creation, USP development, PR work, corporate style creation, rebranding, and presentation preparation. Priced per project at €2000.
• Logo Creation (Logotipų kūrimas) Logo design service including client needs analysis, market and competitor analysis, style selection, concept development, and final logo completion. Priced per project at €300.
• Graphic Design (Grafinis dizainas) Graphic design services creating visual content through artistic and technical means, including logos, corporate style, advertising banners, packaging, and print materials, billed at €35/hour.
• Packaging Design (Pakuotės kūrimas) Luxury and sales-oriented packaging design from concept to production organization including bags, boxes, and catalogs, priced at €650 per project.
• Marketing Strategy (Marketingo strategija) Marketing strategy and planning including objectives, market analysis, SWOT analysis, competitive advantage identification, target audience definition, positioning, and brand strategy.
• Market Research (Rinkos tyrimas) Market research services conducted through surveys and external information analysis to understand market trends, consumer behavior, and competitive landscape, priced at €150 per project.
• Social Media Marketing (Socialinių tinklų marketingas) Social media marketing including content creation, brand awareness promotion, customer loyalty building, and close contact creation across platforms, priced at €700/month.
• Social Media Administration (Soc. tinklų administravimas) Social media account management including competitive analysis, account creation, strategy planning, visual content creation, text writing, and campaign organization, priced at €120/month.
• Facebook Advertising (Facebook reklama) Facebook advertising services with targeting by demographics, interests, behavior, location, and other parameters to reach specific audiences, priced at €850/month.
• Google Ads Account Creation and Management Google advertising account setup and management including campaign goals, keyword selection, ad copy creation, and landing page optimization, priced at €629/month.
• Remarketing (Remarketingas) Remarketing campaigns on Google's display network to re-engage undecided visitors who have previously visited the website, priced at €350/month.
• Email Marketing (El. pašto marketingas) Email marketing including idea generation, text writing, visual material creation, database maintenance, newsletter creation, and email sending.
• Content Marketing (Turinio marketingas) Content marketing services including articles, blogs, infographics, sponsored articles, and content strategy development, priced at €500 per project.
• Text Writing (Tekstų rašymas) Professional text writing services for websites, blog articles, SEO articles, advertising texts, press releases, presentations, and newsletters, priced at €15/hour.
• External SEO Optimization (Išorinė SEO optimizacija) SEO optimization services including website analysis, keyword selection, content preparation, internal SEO optimization, external SEO optimization, and ongoing maintenance, priced at €839 per project.
• Website Audit (Svetainės auditas) Professional website audit covering functionality, navigation, optimization, information presentation, content, conversion improvement, and reputation analysis.
• Website Update (Svetainės atnaujinimas) Website update services including SEO optimization, design work, content updates, functionality improvement, and conversion optimization, priced at €900 per project.
• Media Relations (Žiniasklaida) Media relations services including image formation, reputation improvement, information dissemination preparation, press releases, and PR strategy planning, priced at €1000/month.
• Outdoor Advertising Stands (Reklaminiai stendai) Outdoor advertising design and production including billboard design, city stands, bus stop advertising, and highway advertising, priced at €920 per project.
• Marketing Consulting (Marketingo konsultacijos) Marketing consulting services covering marketing strategy, e-marketing, sales improvement, image enhancement, awareness building, and various marketing channel questions, priced at €80/hour with first consultation free.
• E-Marketing Audit (E-Marketingo auditas) E-marketing audit services evaluating current e-marketing activities, analyzing effectiveness, and providing recommendations for improving ROI, priced at €200 per project.
• Advertising Banner Creation (Reklaminių banerių kūrimas) Creation of eye-catching advertising banners in various sizes, both static and animated formats for digital marketing campaigns, priced at €400 per project.

Quantifiable outcome

• Collaborative partnerships with specialized vendors (Zest, Dropaudio) enabled challenging social campaign for Jaunimo linija

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered supporting partner and project partner.

• Zestsupporting partnerStrategic or Co-development Partner · 1 January 2024Creative partner who collaborated on the Jaunimo linija 'Padėkite išgirsti anksčiau' social awareness campaign. Zest provided services at cost price (savikaina) to support the nonprofit's mental health and suicide prevention mission.
• Dropaudiosupporting partnerStrategic or Co-development Partner · 1 January 2024Audio production partner for the Jaunimo linija campaign 'Padėkite išgirsti anksčiau'. Dropaudio contributed audio production services at cost price to support the social cause campaign.
• Šiaulių universiteto Socialinių mokslų fakultetas (Šiauliai University Faculty of Social Sciences)project partnerStrategic or Co-development Partner · 1 October 2014Academic partner for EU-funded 'Inočekiai LT' innovation project focused on customer service process research and strategic positioning tool development. Collaboration with university researchers for strategic positioning instrument creation.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TBWA: Disruption-focused global creative network with a Baltic footprint; competes with Tarela for enterprise creative briefs requiring strong conceptual work and multi-channel execution.
• DDB: International creative agency with Baltic operations (DDB Baltic); directly comparable to Tarela for full-service creative and brand work, though with much greater geographic scale and rate-card flexibility.
• Forsman & Bodenfors: Leading Nordic creative agency; relevant peer given geographic proximity to the Baltics and overlap on Scandinavian-owned clients (such as TEZ TOUR) that Tarela also services.
• BBDO: Global creative agency network operating across the Baltics, offering the same brand strategy, integrated campaigns, and full-funnel creative services that Tarela provides to mid- and large-market Lithuanian clients.
• Ogilvy: Global advertising network with a Baltic presence; competes for the same Lithuanian enterprise brand-strategy and creative accounts (e.g., Camelia, TEZ TOUR) that Tarela serves, but as part of a much broader portfolio.
• Serviceplan: Largest independent creative agency group in Europe; comparable to Tarela on integrated creative services and is increasingly active in Baltic RFPs, raising the bar on multinational mid-market accounts.
• McCann: Global advertising network with regional Baltic offices competing for the same brand-building and integrated campaign mandates that Tarela targets, particularly in healthcare, pharma, and consumer goods.

Direct peers

• Magic Light: Lithuania-based creative and digital agency delivering branding, web, and integrated campaigns; directly comparable to Tarela in customer segment, geography, and creative service mix.
• New! Creative Agency: Lithuanian creative agency providing branding, advertising, and digital marketing services; competes with Tarela for the same pool of Lithuanian enterprise and SMB clients across verticals such as tourism, retail, and healthcare.
• Andstudio: Lithuanian creative studio offering branding, graphic design, and digital creative services to a similar SMB and mid-market Lithuanian client base as Tarela, with comparable pricing and full-service scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tarela