What Shengli does

Shengli Limited is a privately-held industrial trading and sourcing intermediary headquartered in Napier, New Zealand, founded in 1999 as a joint venture between Shandong Shengli (a Chinese government-owned industrial conglomerate) and Atkin Management Ltd (a New Zealand trade consulting firm). The company connects Western businesses with Chinese manufacturers across ten product categories, including pipes and fittings (GFT-RTP, FRP/GRP, ductile iron, spiral welded, HDPE), oil and gas equipment (storage tanks, artificial lift systems, drilling equipment), large shipping containers (LPG/propane tanks, yellow phosphorus tanks), road surfacing materials (Durapave MMA, bauxite aggregates, rubber roundabouts, reflective glass beads), industrial chemicals, metallurgy and refractory products, industrial machinery, polyurethane tyres, high-performance wear products, and building materials. Notable proprietary technology includes the patented GFT-RTP composite pipe and the FRP continuous production process, supported by three branded sub-lines (Excalibur, Rockon, Durapave MMA) and manufacturing partnerships with Xinxing Ductile Iron, Tianjin Xinyue Steel Group, Shengli Xinda, Xia Guang, and Shengji Petroleum.

Revenue is generated through direct product sales and export (one-time project and ongoing supply contracts), outsourcing manufacturing services, product sourcing engagements, and joint-venture vertical solutions — all priced via custom quote-based contracts rather than published pricing. The go-to-market is sales-led and relationship-driven, with a content-marketing website, case-study distribution, and inquiry-based direct contact ([email protected]) as primary channels. Customer segments are horizontally spread across Industry and Infrastructure, Oil and Gas, Construction, and Councils and Local Government, with shipping to 18+ countries across Asia/Pacific, North America, Europe, and the Middle East. The company carries the endorsement of the Chinese Embassy in New Zealand and operates from a single HQ in Napier, with no disclosed subsidiaries, funding rounds, revenue figures, or named management team.

Name

Shengli

Legal name

Shengli Limited

Website

https://shenglinz.com

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Shengli is a New Zealand-headquartered industrial trading intermediary that connects Western businesses with major Chinese manufacturers across pipes, oil and gas equipment, road surfacing, chemicals, and construction materials via direct export, sourcing services, and joint-venture solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Napier

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Product Sales and Export: Direct sales and export of industrial and infrastructure products manufactured in China to customers worldwide. Products include pipes, fittings, industrial chemicals, machinery, construction materials, and oil/gas equipment.
2. Outsourcing Manufacturing Services: Arranging outsourcing manufacturing contracts for clients, from small one-off supply contracts to ongoing supply of consumables and manufacture of large purpose-specific machinery.
3. Product Sourcing Services: Connecting Western businesses with Chinese manufacturers, helping source products, improve existing arrangements, or develop new innovative products.
4. Vertical Solutions: Joint venture partnerships with companies having special manufacturing and distribution needs, setting up vertical solutions in China for mutual benefit.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Shengli is a New Zealand-based joint venture (founded 1999, headquartered in Napier) that connects Western businesses with Chinese manufacturers, supplying industrial equipment and materials including pipes, fittings, road surfacing products, chemicals, and oil and gas equipment. The company acts as a sourcing and distribution intermediary between Chinese state-owned manufacturing capacity and New Zealand/Australian end-users in industry, infrastructure, and resource sectors.

Product overview

Shengli is a New Zealand-based company connecting Western businesses with Chinese manufacturers, operating as a joint venture between Shandong Shengli (Chinese government-owned) and Atwkin Management Ltd (NZ). The company does not offer a unified software platform; instead, it provides comprehensive manufacturing sourcing and supply services across a diverse industrial product portfolio. The core offering is a bridging service that manages cultural barriers, quality control, and supply chain logistics for Western companies sourcing from Chinese manufacturers. The product portfolio spans ten major categories: (1) Pipes, Fittings and Streetware including GFT-RTP, FRP/GRP pipe, ductile iron pipe, spiral welded pipe, HDPE pipe, and manhole covers; (2) Oil and Gas Equipment including storage tanks/silos, artificial lift systems, drilling equipment; (3) Large Shipping Containers including LPG/propane tanks and yellow phosphorus tanks; (4) Road Surfacing Materials including Durapave MMA, coloured bauxite aggregate, ceramic grit, calcined bauxite, rubber roundabouts, and reflective glass beads; (5) Industrial Chemicals including sodium sulphide and water treatment chemicals; (6) Metallurgy and Refractory including fused corundum beads, calcium aluminate, and furnace products; (7) Industrial Machinery; (8) Polyurethane Tyres (Rockon brand); (9) High Performance Wear Products (Excalibur brand); (10) Building and Construction materials including MDF/plywood, purlins, cladding, composite decking, and scaffolding.

Differentiator

Problem solved

Functional benefit

Brands

• Excalibur: High performance wear products designed to protect high wear areas and impact points of fixed plant and mobile equipment used for highly abrasive tasks such as excavation, milling, dredging and earthmoving.
• Rockon
• Durapave MMA

Products and services

• Pipes and Fittings Industrial pipes and fittings sourced from Chinese manufacturers and supplied to infrastructure, construction, and industrial buyers in New Zealand and Western markets.
• Road Surfacing Materials Road surfacing products and bitumen-related materials supplied to roading contractors, councils, and infrastructure projects.
• Industrial Chemicals Industrial chemicals sourced from Chinese suppliers and distributed to industrial and infrastructure end-users.
• Oil and Gas Equipment Equipment and components for the oil and gas sector supplied through the company's China-to-Western trade channel.

Quantifiable outcome

• No reported or witnessed crashes at intersection after rubber roundabout installation
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Shandong ShenglicoreStrategic or Co-development Partner · 1 January 1999Chinese government owned company and leader in many agricultural and industrial fields. Co-founder of Shengli joint venture in 1999. Provides access to China's largest corporations and manufacturing networks.
• Atkin Management LtdcoreStrategic or Co-development Partner · 1 January 1999New Zealand based trade consulting company. Co-founder of Shengli joint venture in 1999, providing Western business expertise and market access.
• OceanbridgeminorChannel Partner/ Reseller/ DistributorNew Zealand owned and operated company specialising in shipping and freight, working with agents in most countries. Recommended as complete provider of global freight solutions including cartage, transport, shipping, customs, warehousing.
• Xinxing Ductile Iron Co LtdcoreStrategic or Co-development PartnerLargest producers of Ductile Iron pipe in the world. Manufactures Ductile Iron pipe to ISO2531, BS4772, EN545, EN598, AS2280 standards with SGS, BV and PSB quality certifications.
• Tianjin Xinyue Steel GroupcoreStrategic or Co-development PartnerSteel pipe manufacturer in Tianjin with 450 employees including 67 senior engineers. Operates 6 double submerged arc spiral welding production lines with API 5L PSL/PSL2 accreditation. Production capacity of 450,000 tons.
• Shengli XindacoreStrategic or Co-development PartnerFRP pipe manufacturers in Dongying China. Award winning major suppliers to China's largest oil fields with substantial production capability for quality FRP pipe and fittings.
• Xia GuangminorStrategic or Co-development PartnerExpert facilities in China producing reflective glass beads. Annual production exceeds 30,000 tons per year. Products exported to more than 20 countries worldwide.
• Shengli Oil Field Shengji Petroleum Equipment Co LtdcoreStrategic or Co-development PartnerManufactures sucker rod pumps for oil field operations as part of the artificial lift systems product range.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Global Sources: Hong Kong-based B2B media and sourcing platform facilitating trade between Asian manufacturers and global buyers. Direct competitor to Shengli's sourcing/export business model in helping Western buyers identify and procure industrial products from Chinese manufacturers.
• Alibaba (1688.com): China-based B2B sourcing platform connecting global buyers with Chinese manufacturers across industrial product categories. Competes with Shengli's core intermediation value proposition by enabling direct digital sourcing of industrial products (pipes, chemicals, machinery) from Chinese factories.

Broad incumbents

• Fastenal: Global industrial supply distributor with a broad MRO and fasteners/infrastructure product portfolio sold to industrial and construction customers. Comparable distribution model across diverse industrial categories with global delivery infrastructure similar in spirit to Shengli's worldwide export capability.
• MSC Industrial Direct: Large US industrial distributor of metalworking and MRO supplies to industrial customers. Comparable broad-line industrial distribution model with wide product portfolio serving manufacturing and infrastructure end markets.
• W.W. Grainger: Large US industrial distribution company selling maintenance, repair, and operating (MRO) products to businesses globally. Comparable as a broad-line industrial product distributor to enterprise and government buyers; serves overlapping customer profiles (industry, infrastructure, government) with similar one-stop sourcing value proposition.

Direct peers

• Reece Group: Australia/NZ-based distributor of plumbing, pipes, water infrastructure, and HVAC products. Direct regional peer sharing the same ANZ geography as Shengli, with overlapping categories (pipes, fittings, infrastructure) and similar enterprise/government customer base.
• Atkore International: US-based manufacturer of electrical, safety, and infrastructure products including steel conduit, pipe, and cable solutions. Direct peer in pipe, fittings, and infrastructure categories targeting similar construction, utility, and industrial customers with comparable product range.
• Northwest Pipe Company: Manufacturer of steel pipe and engineered products for water infrastructure, energy, and industrial applications. Direct peer in spiral welded steel pipe (SSAW) — a core Shengli product via Tianjin Xinyue — serving overlapping water utility and energy customers.
• Advanced Drainage Systems: Leading US manufacturer of water management and drainage pipe products including HDPE pipe. Direct product peer in Shengli's pipe/fittings category, serving similar municipal water, infrastructure, and construction customers with comparable composite pipe technology offerings.

Regional players

• Hempel Foundation: Global coatings manufacturer with strong presence in Asia-Pacific serving marine, infrastructure, and industrial customers. Comparable as a Denmark-based industrial supplier selling protective coatings and specialty products into Asia-Pacific infrastructure markets overlapping with Shengli's customer base.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shengli-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shengli