Purebeau New cosmetics

What Purebeau New cosmetics does

PUREBEAU NEW Cosmetic GmbH is a Berlin-based private company operating in the permanent cosmetics sector, delivering in-studio pigmentation services to individual consumers seeking natural-looking cosmetic enhancements. The service portfolio centres on three application areas — eyebrows (using a hair-by-hair drawing technique with two colour tones to produce a living, natural effect), eyes (eyelash enhancement and permanent kohl/eyeliner application), and lips (contour correction, lip colour restoration, and shading) — with Anti-Ageing treatments offered as an add-on line. Customers are served through company-owned studios following a five-step methodology: planning consultation, numbing, initial pigmentation, finalization, and natural-effect delivery.

The technical foundation rests on a proprietary Pigmentiergerät (pigmenting device) paired with specially fine needles and HighTech colour compositions, combined with trained visagistic expertise. The company emphasizes a holistic concept branded as 'The New Beauty' / 'Das neue Permanent Make-up' that differentiates through flexibility — allowing clients to change or intensify their pigmentation over time rather than committing to a long-term fixed style, addressing a historical objection to traditional permanent make-up. No patents, trademarks, AI features, or proprietary software are documented in the source data.

The business model is direct-to-consumer professional services: revenue is generated through individual procedure fees and potential follow-up touch-up sessions performed by trained pigmenting specialists at company studios. Pricing is not publicly disclosed; customers are directed to call (030) 41 72 76 11 for personalized quotes. The geographic footprint is regional within German-speaking markets, with the corporate website (purebeau.eu) functioning as the primary marketing and information hub, supplemented by an FAQ page and direct phone contact. There is no evidence of funding rounds, enterprise customers, partnerships, M&A activity, or named-logic customer relationships in the source material.

Name

Purebeau New cosmetics

Legal name

PUREBEAU NEW Cosmetic GmbH

Website

https://purebeau.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

PUREBEAU NEW Cosmetic GmbH is a Berlin-based private company providing direct-to-consumer permanent make-up services (eyebrows, eyes, lips) and anti-ageing treatments through company-owned studios in German-speaking markets.

Ownership category

akta.pro rank

Product category

Permanent Cosmetics Services

NAICS

Beauty Salons (812112)

akta.pro primary industry

Powder Brows & Ombre Brows Services (HSALAKAB)

akta.pro secondary industries

Lip Blush & Permanent Lip Color Services (HSALAKAD), Combination Brows Services (HSALAKAC)

Keywords

• Permanent makeup services
• Cosmetic pigmentation services
• Eyebrow microblading
• Permanent eyeliner
• Lip contour correction

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Permanent Make-up Services: Professional permanent make-up application services including eyebrow hair drawing, eyelash enhancement/permanent eyeliner, and lip contour correction. Services are performed at company studios by trained pigmenting specialists. Revenue generated through individual procedure fees with potential for follow-up touch-up sessions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

PUREBEAU provides professional permanent make-up (cosmetic pigmentation) services for eyebrows, eyes, and lips at company-owned studios. Treatments are delivered by trained pigmenting specialists using specialized fine-needle pigmenting devices and proprietary HighTech color compositions. The offering also extends to anti-ageing beauty treatments. The five-step methodology covers consultation/planning, numbing, first pigmentation, finalization, and a natural-looking result.

Product overview

PUREBEAU is a permanent cosmetics studio offering a unified service portfolio centered on its core Permanent Make-up treatment method. The company provides specialized pigmentation services for eyebrows (hairy drawing technique), eyes (eyelash enhancement and kohl lines), and lips (contour correction and shading). The service process follows a five-step methodology: consultation/planning, numbing, first pigmentation, finalization, and achieving natural-looking results. All treatments emphasize authenticity, natural appearance, and precision using specialized fine needles. PUREBEAU positions itself on flexibility, allowing clients to change or intensify their permanent makeup over time.

Differentiator

Problem solved

Functional benefit

Products and services

• Permanent Make-up (Augenbrauen/Augen/Mund) Core cosmetic pigmentation service for eyebrows (hair-drawing technique), eyes (eyelash enhancement or permanent kohl/eyeliner) and lips (contour correction and shading). Delivered at company-owned studios by trained PUREBEAU pigmenting specialists using specialized fine needles and HighTech color compositions. Targeted at individual consumers seeking natural-looking, long-lasting cosmetic enhancement.
• Augenbrauen (Eyebrow Pigmentation) Natural-looking eyebrows achieved through fine hair-drawing technique using two different colors for a living, natural appearance. Optimizes brow shape and compensates for sparse hair growth.
• Augen (Eye Pigmentation) Eyelash enhancement to optically densify the lash line or application of a permanent kohl/eyeliner effect, naturally contouring the eye for a clear and expressive appearance.
• Mund (Lip Pigmentation) Lip contour correction for asymmetrical or irregular lips, with faded or missing lip color replenished in natural tones. Special shading techniques create full, sensual lips.
• Anti-Ageing Treatments Anti-ageing beauty treatments offered as part of PUREBEAU's beauty services portfolio alongside its permanent make-up offerings.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• KIKO Milano: Italian color cosmetics retail chain offering accessible lip, eye, and brow products across European markets. Adjacent to PUREBEAU as both serve European consumers seeking eyebrow and lip enhancement, though KIKO operates a product retail model rather than services.
• Benefit Cosmetics: Global prestige beauty brand with a strong brow services and products portfolio including in-store brow bars. Comparable to PUREBEAU as both serve the brow enhancement customer segment, though Benefit operates at much larger scale within a broader cosmetics portfolio.

Direct peers

• Nouveau Contour: European PMU brand owned by Nouveau Contour offering device-based pigmentation services and training. Comparable to PUREBEAU as both operate specialty PMU studios with proprietary equipment and trained artist networks.
• PhiBrows: One of the world's largest PMU brands with a global artist network offering microblading and PMU training certifications. Directly comparable to PUREBEAU as a PMU brand operating through trained specialists offering similar eyebrow and lip services.
• Long-Time-Liner: Germany-based PMU equipment manufacturer and brand with trained liner specialists offering permanent make-up services. Closest geographic and product peer to PUREBEAU as both German PMU companies using branded equipment and methodologies.
• SofTap Permanent Cosmetics: US-based PMU device and pigment brand serving permanent makeup artists and studios. Adjacent peer to PUREBEAU with similar hand-tool pigmentation methodology and studio-based service delivery.
• Tina Davies Professional: UK-based PMU supplies brand offering pigments, needles, and training for permanent makeup artists. Comparable to PUREBEAU as both sell specialty PMU equipment and methodology to trained artists and end-consumers.
• Goldeneye Permanent Make-Up: German PMU brand supplying pigments, devices, and training to permanent makeup specialists. Direct peer to PUREBEAU in the German PMU ecosystem, serving the same studio-based pigmentation service market.
• Amiea: German PMU device manufacturer operating permanent cosmetics services and training programs. Uses similar pigmenting device technology to PUREBEAU and serves the same European PMU customer base.

Others

• Douglas GmbH: Germany's largest beauty retail chain offering cosmetics, fragrances, and beauty services across hundreds of stores. Indirectly comparable to PUREBEAU as both serve German beauty consumers, though Douglas operates primarily as a product retailer with some in-store services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/purebeau-new-cosmetics-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purebeau New cosmetics