Diamond Financial Group

What Diamond Financial Group does

Diamond Financial Group is a privately held, independent financial advisory firm headquartered in Cookeville, Tennessee, founded in 2000 by Daryl Phillips. The firm serves individuals, families, retirees, high-net-worth professionals, and small business owners across Middle and East Tennessee with a comprehensive planning offering built around its proprietary Diamond Dossier service and Five C's methodology (Control capital, Consider risk, Calculate needs, Consult professional, Continually review). The team is composed of three core professionals, including a CFP®/MBA, with backgrounds spanning engineering, the United States Air Force, public education, and healthcare.

The practice operates on a multi-channel service stack that includes retirement income and investment analysis, legacy and estate planning, insurance and tax strategies, college funding, IRAs (Traditional, Roth, SIMPLE, SEP, Educational), annuities, mutual funds, and small business retirement plans. Underlying technology is industry-standard financial planning software, calculators, and portfolio management tools delivered through an affiliated Registered Investment Adviser (Creative Financial Designs, Inc.) and Broker/Dealer (CFD Investments Inc., Member FINRA/SIPC); Diamond Financial Group is not legally associated with these CFD entities but relies on them for advisory and securities infrastructure.

Revenue is generated through advisory fees routed via the RIA relationship, brokerage commissions and transaction fees via the broker-dealer, and insurance product commissions. The go-to-market is sales-led and event-driven, anchored by educational content (newsletters, calculators, flipbooks, videos, articles) and in-person seminars, with lead flow supplemented by the Dave Ramsey SmartVestor Pro network and faith-based professional affiliations. Customer acquisition is regional and relationship-driven, with no public revenue, AUM, or headcount growth disclosures.

Name

Diamond Financial Group

Legal name

Diamond Financial Group

Website

https://diamondfinancialgroup1.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Diamond Financial Group is a privately held, independent financial advisory firm in Cookeville, Tennessee, serving individuals, families, retirees, and small business owners across Middle and East Tennessee with retirement, wealth, tax, and legacy planning through its Diamond Dossier service.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

akta.pro secondary industry

Financial Planning–Led RIAs (FSAAACAB)

Keywords

• Wealth management services
• Retirement planning
• Financial advisory
• Investment management
• Tax planning

Headquarters

HQ city

Cookeville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Advisory Services: Advisory services offered through Creative Financial Designs, Inc., a Registered Investment Adviser. Provides personalized financial advice and investment management.
2. Securities and Brokerage Services: Securities offered through CFD Investments Inc., a Registered Broker/Dealer, Member FINRA & SIPC. Includes mutual funds, annuities, IRAs, and other investment products.
3. Insurance Products: Insurance products including life insurance, long-term care insurance, and disability income insurance offered as part of comprehensive financial strategies.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Diamond Financial Group is a regional financial advisory firm that delivers personalized wealth management, retirement, tax, legacy, and insurance planning services to individuals, families, and small business owners in Middle and East Tennessee. Its flagship offering is the Diamond Dossier Comprehensive Consultation, a five-step planning engagement built around the firm's Five C's methodology. Advisory services are delivered through Creative Financial Designs, Inc. (RIA) and securities/insurance products through CFD Investments Inc. (Broker/Dealer, FINRA/SIPC member).

Product overview

Diamond Financial Group is a financial advisory firm offering a comprehensive suite of financial planning services. At its core is the Diamond Dossier Comprehensive Consultation, a flagship service using the Five C's methodology to provide personalized financial strategies. The firm supplements this with various retirement accounts (IRAs, 401K plans, annuities, mutual funds), insurance products (life, long-term care, disability), and specialized planning services (legacy planning, retirement income analysis, tax strategies, college funding, and small business services). The firm also provides educational tools including financial calculators, articles, newsletters, flipbooks, and video content to support client financial literacy.

Differentiator

Problem solved

Functional benefit

Products and services

• Diamond Dossier Comprehensive Consultation Flagship comprehensive financial review service using the firm's proprietary Five C's methodology (Control your capital, Consider your risk, Calculate your needs, Consult your professional, Continually review your plan) to develop customized financial strategies for individuals, families, and small businesses.
• Legacy Planning Services Planning services focused on wealth transfer to future generations, including estate planning coordination and wealth preservation strategies for individuals and families.
• Retirement Income and Investment Analysis Analysis services to help clients plan for sustainable income during retirement, including Social Security benefit analysis and withdrawal strategies for individuals and pre-retirees.
• Insurance and Tax Strategies Coordinated planning for life insurance, long-term care insurance, disability income insurance, and tax-efficient investment strategies for individuals and families.
• College Funding Services Education funding planning including 529 accounts and alternative strategies, including funding options for grandchildren.
• Small Business Retirement Services Financial planning services for small business owners including 401(k) plans, profit sharing plans, and business succession planning.
• IRAs and Retirement Accounts Individual retirement account programs including Traditional, Roth, SIMPLE, SEP, and Educational IRAs, as well as rollovers from employer plans.
• Annuities Insurance-based retirement vehicles including Variable, Fixed, and Indexed Annuities designed to provide income during retirement.
• Mutual Funds Professionally managed investment pools offering diversification across various asset classes for retirement and wealth building.
• Free Moral Audits Complimentary review service analyzing existing investment portfolios to assess alignment with client financial goals, used as a lead conversion tool into the firm's paid advisory engagements.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Creative Financial Designs, Inc.coreTechnology or IntegrationRegistered Investment Adviser providing the advisory services platform for Diamond Financial Group. Handles investment advisory services and compliance for the firm's financial planning practice.
• CFD Investments Inc.coreChannel Partner/ Reseller/ DistributorRegistered Broker/Dealer, Member FINRA & SIPC. Provides the securities trading and brokerage platform. Securities offered through this entity include mutual funds, annuities, and other investment products.
• Dave Ramsey SmartVestor ProminorGTM or Marketing PartnerMichael Gray is a Dave Ramsey SmartVestor Pro, providing referral network access and credibility from the Ramsey Solutions financial education ecosystem.
• Kingdom AdvisorsminorOthersJason Murphy is a member of Kingdom Advisors, a professional organization for Christian financial advisors providing networking and credentialing.
• National Association of Christian Financial CounselorsminorOthersJason Murphy is a member of this professional organization for Christian financial professionals.
• Upper Cumberland Development District - Area Agency on Aging and DisabilityminorOthersJason Murphy serves as a board member, showing community involvement in the region.
• Hope Springs Urgent Mental Health ClinicminorOthersMichael C. Gray serves as Chairman of the Board for this community mental health organization.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Edward Jones: Large national wealth manager with deep presence in smaller Tennessee markets including Cookeville-area branches. Targets mass-affluent investors with comprehensive financial planning and offers retirement, investment, and insurance products through a similar advisor-led model. Competes directly for the same regional client base.
• LPL Financial: Largest independent broker-dealer in the US, providing the platform for thousands of independent RIAs and financial advisors including many small Tennessee practices. Comparable because it serves the same independent advisor business model that Diamond operates within (though as a platform rather than a peer advisor).
• Waddell & Reed Financial (now part of Macquarie): Historic advisor-led wealth management firm with significant presence in the Midwest and Southeast, now part of Macquarie Asset Management. Comparable as a traditional advisor-led financial planning model with mass-affluent targeting and insurance distribution similar to Diamond's offering.
• Raymond James Financial: Major brokerage and wealth management firm with significant advisor presence in Tennessee. Offers financial planning, investment advisory, and insurance through an advisor-led model similar to Diamond's, with CFP-led financial planning as a core offering. Competes in the same mass-affluent Tennessee market.

Others

• Creative Financial Designs: Registered Investment Adviser and Broker/Dealer that provides the platform on which Diamond Financial Group operates its advisory and securities business. Listed as a peer for ecosystem context rather than competition, since Diamond is an independent office of CFD rather than a direct competitor.

Direct peers

• Carson Group: Partner-led RIA platform supporting independent financial advisors with planning, coaching, and back-office infrastructure. Comparable because it directly serves the same independent, planning-led advisor business model and offers a similar advisor growth and succession pathway.
• Mariner Wealth Advisors: National RIA providing comprehensive financial planning, investment management, and tax services to individuals and families. Comparable in its planning-led, multi-service model and serves a similar high-net-worth professional client base, though at much larger scale.
• Buckingham Strategic Partners: Partner-led RIA platform supporting independent, planning-focused financial advisors with research, technology, and back-office support. Comparable in its planning-led model and advisor-independence positioning, serving a similar mass-affluent client base.
• Plancorp: Fiduciary, fee-only RIA providing comprehensive financial planning and investment management to high-net-worth individuals and families. Comparable in its planning-led, CFP-driven model and similar mass-affluent to high-net-worth client focus.

Emerging players

• Facet Wealth: Digital-first financial planning firm providing flat-fee CFP advice to mass-affluent clients virtually. Competes for the same planning-led relationship but via a lower-cost technology-enabled model, representing the disintermediation risk Diamond faces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DFGInventments

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diamond Financial Group