Roor
Roor is a German manufacturer and retailer of premium hand-blown borosilicate glass bongs and dabbing accessories, founded in 1995 and based in Frankenthal. It serves cannabis and smoking-culture consumers via wholesale headshops and a flagship retail partner (Terpfabrik), supplemented by repair and cleaning services.
- Company typePrivate
- Founded1995
- HeadquartersFrankenthal, Germany
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Roor does
Roor is a German manufacturer and brand of premium hand-blown borosilicate glass bongs, water pipes, and dabbing accessories, founded in 1995 and headquartered in Frankenthal (Pfalz). The company operates in the 420 and 710 cannabis and concentrate-consumption culture, selling a core lineup of RooR-branded glass pieces alongside complementary products from partner brands such as Mah Glass, Purize, D-Nail, ADDIPURE, Green Buzz Nutrients, and Bio Tabs. Distribution is primarily wholesale through specialty headshops and grow-shops across German-speaking markets, with Terpfabrik (Terpbomb GmbH) acting as flagship retail partner, authorized service center, and event venue.
The business model is fundamentally hardware sales of artisan-manufactured consumer glassware, supplemented by recurring aftermarket services — notably a RooR Bong repair service and a professional bong/rig cleaning service — that monetize the installed base beyond the initial sale. Marketing is community-led, relying on Instagram organic social, WhatsApp Business for direct customer contact, and in-person events (release parties, dabbing competitions, artist meets) at the Terpfabrik venue. Pricing is not publicly disclosed and operates on a quote-based retail/wholesale basis. The company is privately held with 11-50 employees and no disclosed funding rounds, parent company, or ownership structure in the source data. Geographic reach is concentrated in Europe (Germany), with no global footprint claim and no disclosed expansion into other markets.
Roor firmographics
Firmographics- Name
- Roor
- Legal name
- Roor
- Website
- https://roor.de
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roor is a German manufacturer and retailer of premium hand-blown borosilicate glass bongs and dabbing accessories, founded in 1995 and based in Frankenthal. It serves cannabis and smoking-culture consumers via wholesale headshops and a flagship retail partner (Terpfabrik), supplemented by repair and cleaning services.
- Ownership category
- akta.pro rank
Roor industry classification
Industry- Product category
- Smoking Accessories and Glassware
- SIC
- Glass & Glassware, Pressed Or Blown (3220)
- akta.pro primary industry
- Vape & Cartridge Accessories (Batteries, Chargers, Pods) (CRANAHAH)
Keywords
Where Roor is headquartered
LocationHeadquarters
- HQ city
- Frankenthal
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Roor business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Glass bong and dabbing product sales: Sale of premium hand-blown glass bongs, rigs, and dabbing accessories through retail and wholesale distribution channels
Distribution channels2 records
Marketing channels3 records
Roor product offering
Product offeringCore offering
Roor manufactures and distributes premium hand-blown borosilicate glass bongs, water pipes, and dabbing rigs for adult cannabis and concentrate culture enthusiasts. The brand also supports its glassware with specialized repair and professional cleaning services, and is complemented in distribution by partner brands including Mah glass art, Purize filters, D-Nail dabbing accessories, ADDIPURE filtration, and cultivation inputs from Green Buzz Nutrients and Bio Tabs.
Product overview
RooR is a premium German glassware manufacturer producing high-end handcrafted bongs and functional glass art pieces for the cannabis and dabbing culture. The product portfolio centers on the RooR core brand of glass bongs and water pipes, supported by specialized repair and cleaning services. The ecosystem also includes complementary products from partner brands including Mah glass pieces, Purize filters, D-Nail dabbing accessories, and cultivation products from Bio Tabs and Green Buzz Nutrients. The offerings span both the 420 traditional smoking culture and the 710 concentrate/dabbing culture segments, serving both retail customers and glass art collectors through event venues and galleries.
Differentiator
Problem solved
Functional benefit
Products and services
- RooR Bongs Premium handcrafted glass bongs and water pipes made from borosilicate glass, sold under the Roor brand and recognized internationally as a leading functional glass art label for 420 and 710 cannabis culture enthusiasts.
- RooR Bong Repair Service Specialized repair and restoration service for damaged Roor glass bongs, performed by an authorized service center for owners of Roor products.
- Bong and Rig Cleaning Service Professional cleaning service for bongs and dabbing rigs that maintains the functionality, hygiene, and appearance of glass pieces.
Companies that use Roor
Customer profileSegments1 record
Ideal customer profiles2 records
Roor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Roor partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Terpfabrik / Terpbomb GmbHcoreTerpfabrik is a specialty retail concept by Terpbomb GmbH combining event venue, glass gallery, grow-shop, and headshop. They serve as a primary retail partner and authorized service center for RooR products, offering repair services, cleaning, and sales of the full RooR product range.
Recent moves1 record
Expansion highlights4 records
Roor competitors and assessment
Company assessmentDirect peers
- Hitman Glass: Premium handcrafted glass bong and dabbing rig manufacturer. Directly comparable to RooR in the high-end functional glass art segment with similar collector-oriented brand positioning.
- Grav Labs: Premium glass bong and smoking accessory manufacturer with strong brand recognition in cannabis culture. Directly competes with RooR in the handcrafted glass bong category and shares a similar specialty headshop distribution model.
- Illadelph: Luxury handcrafted glass bong manufacturer positioned as functional art for collectors and enthusiasts. Closely comparable to RooR's premium pricing tier and gallery-style positioning within cannabis culture.
- Puffco: Premium dabbing hardware brand (Peak, Proxy) serving the 710 concentrate consumption culture. Direct comparable to RooR's dabbing rig and accessory segment, with similar premium positioning and community-driven marketing approach.
- Diamond Glass: Handcrafted glass bong manufacturer serving cannabis culture enthusiasts with similar borosilicate glass product lines. Directly comparable in product category, distribution channels, and target customer segment.
- Higher Standards: Premium cannabis accessories and lifestyle brand offering curated smoking and storage products. Comparable to RooR's premium positioning and selective headshop distribution approach within cannabis culture.
- Bongo Family: German-based glass bong manufacturer with established headshop distribution in German-speaking markets. Directly comparable to RooR in product category, German craftsmanship origin, and regional distribution footprint.
- Grace Glass: German-based handcrafted glass bong and pipe manufacturer. Directly competes with RooR in the German-speaking headshop channel with similar borosilicate glass craftsmanship and 420-culture positioning.
Broad incumbents
- Cookies: Cannabis lifestyle brand with broad product portfolio spanning apparel, accessories, and cultivation. Comparable to RooR as a cultural brand presence in cannabis, though operating across a wider category mix beyond glassware.
- Storz & Bickel: German-based premium cannabis vaporizer manufacturer (Volcano, Mighty). Shares RooR's German craftsmanship heritage and premium cannabis hardware positioning, though focused on vaporization rather than glass combustion pieces.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Roor social profiles
Digital presenceRoor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roor leadership team
Management profileNumber of profiles
Roor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roor
What does Roor do?
Roor manufactures and distributes premium hand-blown borosilicate glass bongs, water pipes, and dabbing rigs for adult cannabis and concentrate culture enthusiasts. The brand also supports its glassware with specialized repair and professional cleaning services, and is complemented in distribution by partner brands including Mah glass art, Purize filters, D-Nail dabbing accessories, ADDIPURE filtration, and cultivation inputs from Green Buzz Nutrients and Bio Tabs.
Is Roor a public or private company?
Roor is a private company. It is classified as unknown and is currently operating.
When was Roor founded?
Roor was founded in 1995. It employs 11 to 50 people.
Where is Roor based?
Roor is headquartered in Frankenthal, Germany, in the Europe region.
How does Roor make money?
One revenue line is on record: glass bong and dabbing product sales.
Who are Roor's main competitors?
Direct peers on record are Hitman Glass, Grav Labs, Illadelph, Puffco, Diamond Glass, Higher Standards, Bongo Family and Grace Glass. Broad incumbents are Cookies and Storz & Bickel.
Does Roor have an API?
No public API is recorded for Roor.
What industry is Roor in?
Roor's product category is Smoking Accessories and Glassware. Its primary akta.pro industry code is CRANAHAH, Vape & Cartridge Accessories (Batteries, Chargers, Pods). Its SIC code is 3220.