Storz & Bickel
Storz & Bickel is a German manufacturer of premium dry-herb vaporizers (VOLCANO, MIGHTY+, VENTY, CRAFTY+, VEAZY, PLENTY) operating for over 27 years as a wholly-owned Canopy Growth subsidiary, serving adult consumers, medical cannabis patients via the VAPORMED sub-brand, and a global authorized retailer network across 100+ countries.
- Company typePrivate
- Founded1996
- HeadquartersTuttlingen, Germany
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Storz & Bickel does
Storz & Bickel GmbH is a German manufacturer of premium dry-herb vaporizers, founded in 1996 by Markus Storz and Jürgen Bickel and headquartered in Tuttlingen, Germany, with a US subsidiary (Storz & Bickel America, Inc.) in Oakland, California. The company designs and produces both desktop units (VOLCANO HYBRID, VOLCANO CLASSIC, PLENTY) and portable units (MIGHTY+, CRAFTY+, VENTY, VEAZY), built around a patented combination of convection and conduction heating with precision temperature control (approximately 130°C–202°C) and an air jet system delivering up to 30 L/min. A separate medical-device line, VAPORMED, supplies pharmacy-grade vaporizers to medical cannabis patients under EU Medical Device Regulation (MDR) compliance.
The company has operated as a wholly-owned subsidiary of Canopy Growth Corporation (NASDAQ: CGC) since 2018, generating revenue primarily through direct-to-consumer e-commerce (storz-bickel.com, multi-language), a B2B wholesale portal for authorized retailers, parts and accessories (EASY VALVE, SOLID VALVE, wear-and-tear sets), fee-based repair services, and digital gift cards. Pricing is one-time hardware purchases in the ~€200–€700 band with an S&B Points loyalty program and 2- to 3-year warranties. Customer segments span adult recreational consumers (21+), medical cannabis patients via pharmacies, and an authorized global retailer network (headshops, growshops, vapor lounges, social clubs) across more than 100 countries. Leadership transitioned in April 2026 with co-founder Jürgen Bickel departing after 25 years and David Männer appointed Managing Director; parent-reported figures show the S&B vaporizer business declining 14% in fiscal Q4 2026.
Storz & Bickel firmographics
Firmographics- Name
- Storz & Bickel
- Legal name
- STORZ & BICKEL GmbH
- Website
- https://storz-bickel.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Storz & Bickel is a German manufacturer of premium dry-herb vaporizers (VOLCANO, MIGHTY+, VENTY, CRAFTY+, VEAZY, PLENTY) operating for over 27 years as a wholly-owned Canopy Growth subsidiary, serving adult consumers, medical cannabis patients via the VAPORMED sub-brand, and a global authorized retailer network across 100+ countries.
- Ownership category
- akta.pro rank
Storz & Bickel industry classification
Industry- Product category
- Consumer Vaporizers
- NAICS
- Medicinal and Botanical Manufacturing (325411), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG)
- akta.pro secondary industries
- Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA), Cannabis Accessories & Ancillary Products Wholesale (Vapes, Packaging, Hardware) (CRAOAIAH), Anesthesia & Respiratory Gas Delivery Equipment (Breathing Circuits, Vaporizers, Gas Mixers) (HLAHAGAK)
Keywords
Where Storz & Bickel is headquartered
LocationHeadquarters
- HQ city
- Tuttlingen
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Storz & Bickel business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Vaporizer Hardware Sales: Direct-to-consumer sales of premium vaporizers (VOLCANO HYBRID, VOLCANO CLASSIC, VEAZY, VENTY, MIGHTY+, CRAFTY+, PLENTY) through owned e-commerce storefront and authorized retailers
- Parts & Accessories Sales: Sales of original S&B spare parts, wear and tear sets, valves (EASY VALVE, SOLID VALVE), and accessories
- B2B Wholesale: B2B portal for authorized retailers to purchase STORZ & BICKEL and VAPORMED products for resale
- Repair Services: Fee-based repair services for S&B products through online portal, including diagnostic fees and warranty-covered repairs
- Gift Cards: Digital gift cards with 12-digit codes ranging from €/$20.00 to €/$600.00, valid for 3 years
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | PLENTY Vaporizer - Desktop/Handheld hybrid |
| Subscription | Monthly | S&B Points Loyalty Program |
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Storz & Bickel product offering
Product offeringCore offering
Storz & Bickel designs, engineers, and manufactures premium dry herb vaporizers and inhalation devices at its S&B Vapor Factory in Tuttlingen, Germany. Its product range covers desktop vaporizers (VOLCANO HYBRID, VOLCANO CLASSIC, PLENTY), portable vaporizers (VEAZY, VENTY, MIGHTY+, CRAFTY+), a medical-grade sub-brand (VAPORMED), and original spare parts and accessories such as the EASY VALVE and SOLID VALVE systems. Products are sold direct-to-consumer through the company's multi-language online store and through authorized retailers and pharmacy sales points globally.
Product overview
Storz & Bickel is a German manufacturer of premium dry herb vaporizers made in Germany for over 25 years. The company produces two primary product lines: the STORZ & BICKEL consumer vaporizer portfolio and the VAPORMED medical device line. The consumer lineup includes desktop vaporizers (VOLCANO HYBRID, VOLCANO CLASSIC, PLENTY) and portable vaporizers (VEAZY, VENTY, MIGHTY+, CRAFTY+), offering combustion-free vaporization technology through patented convection and conduction heating systems. The company also provides accessories including valve systems, spare parts, and merchandise, supported by a loyalty program (S&B Points), digital gift cards, and a web application for device management. Products are sold directly to consumers via the official online store and through an authorized retailer network including pharmacies, vapor lounges, and headshops.
Differentiator
Problem solved
Functional benefit
Brands
- VAPORMED: Medical vaporizer product line for healthcare and clinical use
Products and services
- VOLCANO HYBRID Desktop vaporizer combining convection and conduction heating with hybrid functionality for combustion-free dry herb vaporization, targeted at premium home-use consumers.
- VOLCANO CLASSIC Classic desktop vaporizer with convection heating technology for dry herb vaporization, positioned as a long-standing premium home-use device.
- VEAZY Portable vaporizer with smartphone/web-app connectivity and precise temperature control for on-the-go dry herb vaporization.
- VENTY Portable vaporizer with adjustable airflow and precise temperature control for mobile dry herb vaporization.
- MIGHTY+ Premium portable vaporizer using a hybrid heating system (convection and conduction) for efficient combustion-free dry herb vaporization.
- CRAFTY+ Compact portable vaporizer with convection heating for convenient on-the-go dry herb vaporization.
- PLENTY Handheld vaporizer with extra-wide filling chamber that combines patented convection and conduction heating with a powerful cooling system for high vapor production.
- VAPORMED medical vaporizer line Medical-grade vaporizer product line operated under the VAPORMED sub-brand for medical cannabis vaporization therapy, distributed through pharmacy sales points.
- EASY VALVE Disposable valve system with balloon functionality designed for use with VOLCANO-series desktop vaporizers.
- SOLID VALVE Reusable valve system designed for use with VOLCANO-series desktop vaporizers, sold as an original S&B accessory.
- S&B Digital Gift Card Digital gift card redeemable on the Storz & Bickel online store, available in denominations from EUR/USD 20 to EUR/USD 600 and valid for 3 years from issue.
- Manufacturer repair service Manufacturer-direct repair service for S&B vaporizers, accessed through the online repair portal with diagnostic fees and warranty-covered repair options.
Companies that use Storz & Bickel
Customer profileSegments3 records
Ideal customer profiles3 records
Storz & Bickel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Storz & Bickel partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Storz & Bickel competitors and assessment
Company assessmentDirect peers
- DaVinci: DaVinci manufactures premium dry-herb vaporizers (IQ, MIQRO) positioned at the high end of the market, directly competing with S&B's MIGHTY+, VENTY, and CRAFTY+ on premium build quality and precise temperature control.
- Arizer: Arizer is a Canadian premium dry-herb vaporizer maker (Solo, Air, Extreme Q) competing in the same category and price tier as S&B's portable and desktop units, with a comparable enthusiast-focused consumer base.
- PAX Labs: PAX Labs is a leading US-based premium vaporizer brand (dry herb and concentrate) with strong consumer brand equity, similar direct-to-consumer and retail distribution, and overlapping target customer base with Storz & Bickel's portable vaporizer line.
- Mighty Medic: Mighty Medic (VAPORMED) is S&B's own medical sub-brand; included as a comparable medical-grade cannabis vaporizer with MDR certification, directly comparable to other certified medical inhalation devices in the EU pharmacotherapy channel.
- Firefly Vapor: Firefly produces premium convection-heating dry-herb vaporizers (Firefly 3+) targeting connoisseur consumers, overlapping directly with S&B's high-end portable offerings on heating technology and user experience.
Broad incumbents
- Canopy Growth Corporation: Canopy Growth is S&B's parent company and a major Canadian cannabis producer; it is comparable as the strategic owner integrating premium hardware with cannabis brands across medical and consumer channels.
- JUUL Labs: JUUL is a broad incumbent in the vaporizer category (nicotine-focused e-cigarettes); while not a direct dry-herb competitor, it shares the same hardware retail channels, regulatory exposure, and vape-device manufacturing footprint as S&B.
Emerging players
- Grenco Science (G Pen): G Pen is a US-based vaporizer brand offering dry-herb and concentrate devices at mid-tier price points, competing with S&B in headshop and DTC channels for the value-conscious consumer segment.
- XMAX Vaporizers: XMAX is an emerging Chinese-origin vaporizer OEM offering budget dry-herb devices; relevant as a low-cost alternative that pressures S&B's premium pricing tier in price-sensitive markets.
Regional players
- Smoant: Smoant is a China-based vaping hardware maker primarily serving Asia-Pacific markets with mid-tier dry-herb and e-cigarette devices; comparable as a regional hardware competitor with overlapping form factors but limited Western distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Storz & Bickel social profiles
Digital presenceStorz & Bickel compliance and trust
Trust signalCompliance2 records
Storz & Bickel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Storz & Bickel leadership team
Management profileNumber of profiles
Profiles3 records
Storz & Bickel subsidiaries and ownership
Company hierarchySubsidiaries1 record
Storz & Bickel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Storz & Bickel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Storz & Bickel
What does Storz & Bickel do?
Storz & Bickel designs, engineers, and manufactures premium dry herb vaporizers and inhalation devices at its S&B Vapor Factory in Tuttlingen, Germany. Its product range covers desktop vaporizers (VOLCANO HYBRID, VOLCANO CLASSIC, PLENTY), portable vaporizers (VEAZY, VENTY, MIGHTY+, CRAFTY+), a medical-grade sub-brand (VAPORMED), and original spare parts and accessories such as the EASY VALVE and SOLID VALVE systems. Products are sold direct-to-consumer through the company's multi-language online store and through authorized retailers and pharmacy sales points globally.
Is Storz & Bickel a public or private company?
Storz & Bickel is a private company. It is classified as corporate owned and is currently operating.
When was Storz & Bickel founded?
Storz & Bickel was founded in 1996. It employs 51 to 100 people.
Where is Storz & Bickel based?
Storz & Bickel is headquartered in Tuttlingen, Germany, in the Europe region.
How does Storz & Bickel make money?
Five revenue lines are on record. Vaporizer Hardware Sales are the primary driver. The others are parts & Accessories Sales, B2B Wholesale, repair Services and gift Cards.
Who are Storz & Bickel's main competitors?
Direct peers on record are DaVinci, Arizer, PAX Labs, Mighty Medic and Firefly Vapor. Broad incumbents are Canopy Growth Corporation and JUUL Labs. Emerging players are Grenco Science (G Pen) and XMAX Vaporizers. Smoant is listed as a regional player.
Does Storz & Bickel have an API?
No public API is recorded for Storz & Bickel.
What industry is Storz & Bickel in?
Storz & Bickel's product category is Consumer Vaporizers. Its primary akta.pro industry code is CRANAEAG, Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers), with a secondary code of CRANAEAA, Dedicated Vape & E-Cigarette Shops (Specialty Retail). Its NAICS code is 325411 and its SIC code is 3841.