Parc naturel regional de la Montagne de Reims

What Parc naturel regional de la Montagne de Reims does

The Parc naturel régional de la Montagne de Reims is a French public territorial establishment (établissement public territorial à caractère administratif) created in 1976 under the French environmental code, governing a territory of 61 communes in the Marne department of the Grand Est region. It is headquartered at La Maison du Parc in Pourcy and operates as a non-commercial coordinating body rather than a revenue-generating enterprise. Its core activities span natural heritage preservation (Natura 2000 sites, biodiversity monitoring, wetland and forest conservation including 3,500 hectares of domanial forest with the Forêt d'Exception label), sustainable tourism development (over 400 km of marked hiking trails, 100+ km of VTT circuits, the Valeurs Parc certification brand, and visitor services), environmental education programs for schools and groups, cultural heritage programs (orchard conservation, the rare Faux de Verzy twisted beech trees, architecture and landscape initiatives), and territorial planning support for member communes.

The organization employs between 11 and 50 staff, led by President Caroline Benoit, and is governed jointly by the Grand Est Regional Council, the Marne Departmental Council, and the 61 member communes, with no parent company, subsidiaries, or external equity ownership. Its revenue mechanics are driven by public subsidies from these three layers of government plus project-based grants from European and national environmental programs; commercial fees are limited to nominal charges on optional workshops and a small number of partner events, with most services (park access, trails, visitor center, brochures) provided free of charge. Its go-to-market is community-led, relying on the Maison du Parc visitor center, a network of regional tourism offices, an active digital presence across a multilingual website, monthly newsletter, Facebook, Instagram, LinkedIn, and YouTube, and an event calendar anchored by La Grande Fête du Parc and La Fête de la Pomme. Strategic technology vendors include IRIS Interactive for website development and OVH for hosting; no proprietary technology platform or AI capability is disclosed. The territorial charter was renewed in 2024 for the period 2025-2040, securing a 15-year continuation mandate, and the park marked its 50th anniversary in 2026.

Name

Parc naturel regional de la Montagne de Reims

Legal name

Parc naturel régional de la Montagne de Reims

Website

https://parc-montagnedereims.fr

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Parc naturel régional de la Montagne de Reims is a French public territorial establishment founded in 1976 that coordinates biodiversity conservation, sustainable tourism, and environmental education across 61 communes in the Marne department, funded primarily by regional, departmental, and communal public subsidies.

Ownership category

akta.pro rank

Product category

Nature Park Management & Environmental Conservation Services

NAICS

Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Conservation Parks & Private Nature Reserves (Visitor Operations) (THAAAFAB)

Keywords

• Regional nature park
• Environmental conservation
• Sustainable tourism
• Environmental education
• Territorial development

Headquarters

HQ city

Pourcy

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Public funding and subsidies: Core funding from regional council (Région Grand Est), departmental council (Département de la Marne), and contributions from 61 member communes. Additional project-based funding from European and national environmental programs.
2. Service fees and programs: Nominal fees for certain educational programs, workshops, and event registrations. Most services including park access, hiking trails, and informational resources are free.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Parc naturel régional de la Montagne de Reims manages and promotes a protected regional nature park across 61 communes in the Grand Est region of France, offering free public services including hiking infrastructure (400+ km of marked trails), the La Maison du Parc visitor center, environmental education programs for schools, downloadable brochures and guides, and a calendar of cultural events. It also delivers natural heritage preservation programs (Natura 2000 site management, biodiversity monitoring, wetland and forest restoration) and operates the Valeurs Parc certification brand for sustainable tourism providers. As a public territorial establishment, it is funded primarily by regional, departmental, and communal subsidies rather than commercial revenue.

Product overview

Parc naturel régional de la Montagne de Reims is a regional nature park (not a technology company) offering a portfolio of environmental preservation, sustainable tourism, and educational services. The core offerings include outdoor recreational activities (hiking on 400+ km of trails, cycling, VTT, trail running), visitor services at La Maison du Parc, environmental education programs for schools and groups, and downloadable tourist brochures. The park also operates natural heritage preservation initiatives including Natura 2000 site management, biodiversity monitoring, wetland restoration, and forest conservation. Events such as La Grande Fête du Parc, La Fête de la Pomme, and seasonal nature animations provide cultural engagement. The Valeurs Parc certification brand recognizes local businesses meeting sustainable tourism standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Balades & Randonnées (Hiking & Walking) Outdoor recreation offerings including more than 400 km of marked hiking routes and additional cycling/VTT sections across the regional park, available free to visitors and tourists.
• Tourism & Leisure Activities Sustainable tourism services including outdoor nature activities, cultural visits, and recreational experiences in the Montagne de Reims region, promoting sustainable discovery of the territory.
• Environmental Education Programs Educational programs for schools and groups about the territory, sustainable development, and nature conservation, with pedagogical guides and contact services for educators.
• Brochures & Tourist Guides Downloadable brochures and guides covering landscapes, hiking trails, biodiversity, cultural heritage, and local history of the Montagne de Reims, available free of charge.
• La Maison du Parc (Visitor Center) The park's main visitor center located in Pourcy, offering information, exhibitions, educational displays, and a starting point for exploring the region.
• Events & Animations Calendar of cultural events including La Grande Fête du Parc, La Fête de la Pomme, Trail des Tordus, Artitude cultural event, and seasonal nature animations across the park territory.
• Natural Heritage Preservation Conservation initiatives including Natura 2000 sites management, biodiversity monitoring, wetland restoration, forest management, and species protection programs across the park territory.
• Valeurs Parc Certification A certification brand recognizing accommodations, visit sites, and tourism services that meet sustainable development and local quality criteria within the park territory.

Quantifiable outcome

• 5.5 hectares of forests preserved for 30 years through Trame de vieux bois program
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Centre de gestion de la fonction publique territoriale de la Marne (CDG 51)coreOthersData processing controller responsible for personal data management, as required by French public data protection regulations. Located at 11 rue Carnot, CS10105, 51007 Chalons-en-Champagne.
• IRIS InteractivecoreTechnology or IntegrationWebsite development and technical maintenance provider. Responsible for hosting, technical quality, and connection to the Tourist Information System (SIT). Located at 4 rue du Pensionnat Notre Dame de France, 43000 Le Puy-en-Velay.
• OVHcoreTechnology or IntegrationWeb hosting provider located at 2 rue Kellerman, 59100 Roubaix, ensuring all personal data is stored in France.
• Agence de l'Eau Seine-NormandiecoreStrategic or Co-development PartnerCo-financing partner for wetland and water environment projects, including pond restoration initiatives and ripisylve preservation programs.
• Grand ReimscoreStrategic or Co-development PartnerMetropolitan authority and key local partner for collective projects, photography assignments, and environmental initiatives within the park territory.
• Association des Croqueurs de Pommes de la Plaine ChampenoiseminorStrategic or Co-development PartnerVolunteer organization providing expertise in fruit tree pruning and grafting techniques for orchard conservation programs.
• Fédération Départementale des Chasseurs de la MarneminorStrategic or Co-development PartnerPartner for forest wildlife events including the deer rut (brame du cerf) observation outings in Forêt d'Exception areas.
• Comité Départemental de Randonnée Pédestre MarneminorStrategic or Co-development PartnerPartnership for organized hiking events and monthly group walks combining local expertise with park territory knowledge.
• 61 member communescoreOthersNetwork of 61 municipalities within the park territory contributing to territorial governance and local implementation of park projects.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Parc naturel régional de Lorraine: Regional Nature Park in the broader Grand Est / Lorraine area, sharing comparable biodiversity, forestry, and sustainable-tourism programs under the same national charter system.
• Parc naturel régional du Vexin Français: Regional Nature Park near Paris with comparable agricultural, heritage, and tourism-focused programs. Operates under the same charter framework with similar governance and funding mechanics.
• Parc naturel régional de la Forêt d'Orient: Regional Nature Park in the Grand Est region with overlapping focus on forest conservation, lake/wetland stewardship, and outdoor recreation. Directly comparable in geography, governance, and visitor services.
• Parc naturel régional des Ardennes: Regional Nature Park operating in the adjoining Ardennes department under the same French framework, with comparable biodiversity, forestry, and educational programs. Highly similar operating model and funding structure.
• Parc naturel régional du Pilat: Another French Regional Nature Park operating under the same national charter framework, delivering biodiversity, sustainable tourism, and education programs across a multi-commune territory. Directly comparable in mandate, funding model, and operating structure.

Others

• Comité Régional du Tourisme Grand Est: Regional tourism promotion body that partners with Montagne de Reims on visitor marketing and brochure distribution. Adjacent enabling actor in the destination-marketing ecosystem rather than a peer operator.
• Office National des Forêts (ONF): French national forest agency managing state forests including the Forêt d'Exception designation at Montagne de Reims. Adjacent operator with shared forestry and conservation mission rather than direct competitive overlap.
• Fédération des Parcs naturels régionaux de France: National federation representing all 58 French Regional Nature Parks; issues the Valeurs Parc label and provides shared services. Ecosystem enabler and certifying body rather than a direct competitor.

Broad incumbents

• Parc national des Cévennes: Larger French national park with overlapping conservation, tourism, and education mandates but operating under stricter national-park legislation with more centralized governance. Comparable mission and offerings, but a more constrained perimeter.

Emerging players

• Conservatoire d'espaces naturels de Champagne-Ardenne: Regional conservatoire focused on natural area stewardship and biodiversity protection in the same Champagne-Ardenne geography. Partial overlap in conservation mandate, with a narrower visitor-facing scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ParcMontagnedeReims
• LinkedInlinkedin.com/company/13048829
• Instagraminstagram.com/parc_montagne_de_reims/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parc naturel regional de la Montagne de Reims