What MuttNation Foundation does

MuttNation Foundation is a 501(c)(3) nonprofit organization founded in 2009 by country music artist Miranda Lambert and her mother Bev Lambert. Headquartered in Nashville, Tennessee (with a customer-service office in Lindale, Texas), the foundation operates a US-focused mission across four pillars: supporting shelter pet adoption, advancing spay-and-neuter initiatives, educating the public, and providing disaster relief funding to animal shelters. Its program portfolio includes Mutts Across America (state-by-state shelter grants since 2014), It Takes Balls (spay/neuter grants launched 2023, expanded into Southern California in 2026 via a three-year partnership with the Doris Day Animal Foundation), Love Harder (fostering and adoption of harder-to-place dogs in partnership with Life of Riley at Spring Point), Relief for Rescues (disaster relief), Fill the Little Red Wagon (touring-based donation drives), Bev Lambert's Wonderdog Fund (medical-bill assistance via Waggle.org), and the Miranda Lambert New Shelter Grant (up to two $25,000 awards per year to newly opened shelters).

The foundation's core technology footprint is a donation and informational website (muttnation.com) with no disclosed app, API, or proprietary software platform; all technology serves fundraising and awareness rather than shelter operations. Revenue is generated through a combination of direct donations (suggested tiers of $10, $25, $50, $100, or custom), birthday fundraisers on Instagram and Facebook, and a merchandise line (MuttNation Fueled by Miranda Lambert: toys, leashes, bedding, accessories) sold exclusively through Tractor Supply Co. nationwide and apparel via the Miranda Lambert online store. Donor members ("MuttNation Citizens") receive a certificate signed by Miranda Lambert and can add a pet photo to "The Dog Park" community gallery.

MuttNation's go-to-market is direct-to-consumer in style but nonprofit in substance: the organization raises funds through celebrity-driven awareness, social media, email, and retail merchandise, and then redistributes capital as grants to animal shelters and rescue organizations. Since inception, the foundation states it has raised over $13 million and assisted more than 1,000 shelters, with 500+ shelters supported and approximately $2 million in grants awarded through Mutts Across America, and 125+ grants issued through It Takes Balls. Its customer base is split between a long tail of individual donors (low concentration) and a small number of high-impact institutional partners (Tractor Supply Co. for distribution and grant co-funding, Doris Day Animal Foundation for co-funded programming, and Waggle.org for crowdfunding), giving the organization moderate revenue-side concentration despite a fragmented grant-recipient base.

Name

MuttNation Foundation

Legal name

MuttNation Foundation

Website

https://muttnation.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

MuttNation Foundation is a 501(c)(3) nonprofit founded in 2009 by Miranda Lambert that funds shelter pet adoption, spay-and-neuter programs, and disaster relief for US animal shelters through donations and Tractor Supply merchandise sales.

Ownership category

akta.pro rank

Product category

Animal Welfare Nonprofit

NAICS

Grantmaking and Giving Services (81321), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industry

Education & Community Outreach (Responsible Pet Ownership) (BPAGAIAK)

Keywords

• Animal welfare programs
• Shelter pet adoption
• Spay and neuter services
• Disaster relief funding
• Nonprofit grant programs

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Donations: MuttNation is a donation-supported 501(c)(3) nonprofit organization. Individuals can become MuttNation Citizens by donating and add their pet's photo to The Dog Park. The foundation also accepts birthday fundraisers on Instagram or Facebook.
2. Merchandise Sales: MuttNation by Miranda Lambert product line of dog toys, pet beds, and accessories is sold exclusively through Tractor Supply Co. All of Miranda's proceeds from purchases benefit MuttNation Foundation.
3. Tractor Supply Partnership: MuttNation Fueled by Miranda Lambert is a pet line of toys and supplies available exclusively at Tractor Supply Company stores throughout the US. A portion of sales proceeds benefit the foundation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MuttNation Foundation is a 501(c)(3) nonprofit that raises funds through individual donations, corporate partnerships, and exclusive MuttNation Fueled by Miranda Lambert merchandise sales to support animal welfare programs. The foundation distributes grants to US animal shelters and rescues through programs such as Mutts Across America, It Takes Balls, Relief for Rescues, Love Harder, and the Miranda Lambert New Shelter Grant, while also supporting low-cost spay and neuter programs and disaster relief for shelters.

Product overview

MuttNation Foundation is a 501(c)(3) nonprofit organization founded by country music icon Miranda Lambert in 2009. The organization operates a portfolio of programs and products focused on supporting shelter pet adoption, advancing spay and neuter initiatives, and providing disaster relief for animal shelters. The product portfolio includes: MuttNation Fueled by Miranda Lambert, a pet product line (toys, leashes, bedding, accessories) sold exclusively through Tractor Supply with all proceeds benefiting the Foundation; MuttNation Merch available through the Miranda Lambert Online Store; and grant programs including Mutts Across America (providing grants to shelters in all 50 states), It Takes Balls (spay/neuter grants in partnership with Doris Day Animal Foundation), Love Harder (adoption support for harder-to-place dogs), Relief for Rescues (disaster relief funding), Bev Lambert's Wonderdog Fund (pet medical bill assistance via Waggle), and the Miranda Lambert New Shelter Grant. The Foundation also operates MuttNation Citizens, a donor membership program, and partners with Waggle.org for crowdfunding platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• MuttNation Fueled by Miranda Lambert Pet product line of dog toys, leashes, bedding, and accessories inspired by country music artist Miranda Lambert, sold exclusively through Tractor Supply Co. stores and online. All proceeds from Miranda Lambert's share of sales benefit MuttNation Foundation to support its animal welfare programs.
• Mutts Across America Annual grant program providing surprise $5,000 grants to one animal shelter in every US state and Washington DC, in partnership with Tractor Supply Co. Since 2014 the program has awarded over $1.8 million in grants to 500+ shelters and rescues.
• It Takes Balls Spay and neuter awareness and grant program providing grants to qualifying low-cost spay and neuter facilities, launched in 2023 in Tennessee and Texas. Expanded into Southern California in 2026 through a three-year partnership with the Doris Day Animal Foundation covering 10 counties. Has provided 125+ grants to qualifying low-cost programs.
• Relief for Rescues Dedicated fund for animal shelters and rescues in times of natural disaster. Initial funding was raised through at-register and online donations at Tractor Supply stores nationwide. Past recipients have included Pasadena Humane Society, Austin Pets Alive, and Best Friends Animal Society.
• Love Harder Program encouraging fostering and adoption of dogs that are easy to love but harder to get adopted, including seniors, dogs with disabilities, pit mixes, and large breeds. Operated in partnership with Life of Riley at Spring Point and supported through the Waggle.org crowdfunding platform.
• MuttNation Citizens Donor membership program where supporters become MuttNation Citizens by donating. Members receive a downloadable Certificate of Citizenship signed by Miranda Lambert and can add their pet's photo to The Dog Park community gallery on the foundation's website.
• MuttNation Merch MuttNation branded apparel and merchandise sold through the Miranda Lambert Online Store at store.mirandalambert.com. Proceeds from these items support the foundation's animal welfare mission.
• MuttNation at Waggle Partnership with Waggle.org providing a dedicated crowdfunding platform to help people with Love Harder dogs and people in the entertainment industry who need financial help with medical bills for their pets.
• Bev Lambert's Wonderdog Fund Fund honoring co-founder Bev Lambert that provides one-time financial grants to help pets recover from life-threatening illness. Pet owners can apply for assistance through the Waggle.org platform.
• Miranda Lambert New Shelter Grant Program providing $25,000 grants to up to two animal shelters annually that have recently opened or are opening soon and have demonstrated their ability to do the hard work necessary to achieve operational lift-off.

Quantifiable outcome

• Raised over $13 million since inception
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, supporting and minor.

• Doris Day Animal FoundationcoreStrategic or Co-development Partner · 24 February 2026Three-year partnership announced February 24, 2026 for the It Takes Balls spay & neuter program, expanding into Southern California. The 2026 campaign focuses on 10 Southern California counties. It Takes Balls kicked off in 2023 and has provided over 125 grants to qualifying low-cost programs in Tennessee and Texas.
• Tractor Supply Co.coreGTM or Marketing PartnerPartnership to provide $250,000 in grants through Mutts Across America program, with $5,000 donations to one shelter per state. Tractor Supply also carries exclusive MuttNation by Miranda Lambert product line of pet toys, beds, and accessories. Initial funding for Relief for Rescues was raised through at-register and online donations at Tractor Supply stores.
• Life of Riley at Spring PointsupportingStrategic or Co-development PartnerPartnership supporting the Love Harder campaign which encourages fostering and adoption of harder-to-adopt dogs including seniors, pit mixes, and dogs with disabilities.
• Waggle.orgsupportingGTM or Marketing PartnerDedicated crowdfunding platform partnership helping people with Love Harder dogs and entertainment industry individuals who need help with medical bills for their pets. Also hosts Bev Lambert's Wonderdog Fund for pets recovering from life-threatening illness.
• Dog Aging ProjectminorStrategic or Co-development PartnerPartnership supporting the Dog Aging Project which aims to understand and improve the health of dogs through research on genetic, lifestyle, and environmental factors.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Maddie's Fund: Maddie's Fund is a major family foundation focused on achieving no-kill shelter status through grants for adoption, spay/neuter, and shelter medicine. Comparable grantmaking mission to MuttNation but with substantially larger endowment-driven funding capacity.
• Humane Society of the United States: HSUS is a major US animal welfare nonprofit covering shelter advocacy, disaster response, and policy work. Overlaps with MuttNation on shelter grantmaking and disaster relief but serves a much broader animal-welfare remit across species and policy domains.
• ASPCA: The ASPCA is the largest US animal welfare nonprofit, operating national advocacy, grantmaking, and shelter support programs. It is the closest direct peer in mission (shelter welfare, disaster relief, spay/neuter) but operates at vastly larger scale and without celebrity-foundation branding.
• PetSmart Charities: PetSmart Charities is the largest grantmaker to US animal welfare, funding shelter adoptions, spay/neuter, and disaster relief. Directly comparable to MuttNation's Mutts Across America grant model but with materially larger annual grantmaking capacity.
• Greater Good Charities: Greater Good runs donation-driven programs for animal welfare, hunger, and humanitarian causes including shelter pet food bank and disaster relief. Comparable to MuttNation on the disaster relief and donor-acquisition mechanics but with a broader cross-cause portfolio.

Direct peers

• Rachael Ray Foundation (Rachael's Rescue): Rachael's Rescue is a celebrity-founded animal welfare nonprofit supporting shelter animals and disaster relief. The most structurally similar peer to MuttNation in terms of celebrity-funder model, pet-product merchandise tie-ins, and shelter grantmaking focus.
• The Amanda Foundation: The Amanda Foundation is a celebrity-affiliated animal welfare nonprofit focused on shelter pet adoption, spay/neuter, and rescue operations. Comparable to MuttNation's adoption-and-spay/neuter mission and celebrity-driven visibility model, with a more regional Southern California footprint.
• Best Friends Animal Society: Best Friends operates the nation's largest no-kill sanctuary and runs a nationwide shelter grant and adoption-support program explicitly including senior and harder-to-adopt dogs. Highly comparable to MuttNation on the harder-to-adopt and shelter-support missions, with stronger geographic sanctuary infrastructure.
• Doris Day Animal Foundation: Doris Day Animal Foundation is a celebrity-affiliated 501(c)(3) that funds animal welfare grants nationwide and is MuttNation's active co-development partner on It Takes Balls. Highly comparable mission, celebrity-funder model, and grantmaking scope.
• Pedigree Foundation: Pedigree Foundation is a corporate-affiliated nonprofit dedicated to shelter dog adoption, providing grants to shelters and promoting adoption through brand marketing. Closely comparable to MuttNation in mission and corporate-brand-distribution model, with greater funding scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MuttNation
• Facebookfacebook.com/MuttNation
• LinkedInlinkedin.com/company/muttnation-foundation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MuttNation Foundation