Greater Good Charities
- Company typePrivate
- Founded2006
- HeadquartersSeattle, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Greater Good Charities does
Greater Good Charities is a Seattle-based 501(c)(3) public charity founded in 2006, operating humanitarian aid, animal welfare, and environmental conservation programs across 121 countries and 6 continents. Its programmatic portfolio spans 12 active initiatives organized around a hub-and-spoke distribution model: the GOODS Program sources excess and short-dated products from manufacturers and routes them through a network of regional Ambassadors to 10,000+ downstream recipient organizations (animal welfare groups, food banks, human service agencies), with cumulative impact of 850M+ pet meals, 9.3M+ pharmaceutical doses, and 10,800+ shipments. Complementary programs include Rescue Rebuild (volunteer-driven shelter renovations across 49 states and four countries, 209 renovations completed), Good Flights (air and ground transport for at-risk shelter pets), Good Fix (76,000+ spay/neuter surgeries), Good Home (foster recruitment), Good Packs (emergency kits), the Jackson Galaxy Project (pet-friendly domestic violence shelter retrofits), and Don't Forget the Pets (training curricula co-developed with RedRover).
The organization does not sell products; it is funded by individual donations via greatergood.org (including a monthly Amplifier recurring program), corporate sponsorships, and in-kind product donations from partners such as Purina, Boehringer Ingelheim, PetSmart Charities, Wahl, and Mann Lake. It also operates Stream for Good (#Stream4Good), a charity livestream fundraising channel integrated with Tiltify and Crowd Control across Twitch, Facebook Live, and YouTube. Technology infrastructure is limited to payment processing (Stripe, PayPal, Fundraise Up), web analytics, and a public biodiversity observation database with 62,000+ processed records; no AI/ML capabilities, APIs, or proprietary software products are described. The organization reports 98.1% of donations going to programs, Charity Navigator 4-star and Candid Platinum Seal ratings, and a $10 aid-to-donation leverage ratio driven primarily by in-kind flows. The technology stack is deliberately lean, with no mobile app, no public API, and no disclosed developer integrations beyond Tiltify and Crowd Control.
Greater Good Charities firmographics
Firmographics- Name
- Greater Good Charities
- Legal name
- Greater Good Charities
- Website
- https://greatergood.org
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Greater Good Charities industry classification
Industry- Product category
- Humanitarian Aid and Animal Welfare Services
- NAICS
- Grantmaking and Giving Services (81321), Grantmaking Foundations (813211), Environment, Conservation and Wildlife Organizations (813312), Voluntary Health Organizations (813212)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Public Charities & Grantmaking Intermediaries (BPAGAKAE)
- akta.pro secondary industries
- Disaster Preparedness & Animal Evacuation Services (BPAGAIAM), Veterinary Charity Clinics & Medical Aid (BPAGAIAD), Capacity Building & Nonprofit Infrastructure Funders (BPAGAKAO)
Keywords
Where Greater Good Charities is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Greater Good Charities business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Individual Donations: Tax-deductible donations from individual donors through website, monthly Amplifier program, tribute gifts, and fundraising campaigns. 98.1% of every dollar goes directly to programs.
- Corporate Sponsorships and Product Donations: Corporate partners donate products (pet food, supplies) and funding. Partners include Purina, Boehringer Ingelheim, PetSmart Charities, Wahl, and others who provide in-kind donations and handling fee support.
- Livestream Fundraising: Partner platform Tiltify enables streamers to raise funds through interactive charity streams, with donations routed directly to Greater Good Charities.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Greater Good Charities product offering
Product offeringCore offering
Greater Good Charities is a 501(c)(3) nonprofit organization that delivers humanitarian aid, animal welfare, and environmental conservation programs globally. It operates a portfolio of initiatives including a GOODS hub-and-spoke distribution network that provides food and supplies to people and pets, shelter renovation through Rescue Rebuild, livestream fundraising via Stream for Good, disaster response operations, and conservation programs spanning 121 countries and 6 continents.
Product overview
Greater Good Charities is a global 501(c)(3) nonprofit organization operating across 121 countries and 6 continents, delivering humanitarian aid, animal welfare, and environmental conservation programs. The organization functions as a portfolio of programmatic initiatives rather than a unified software product. Key programs include: GOODS (food and supplies distribution via a hub-and-spoke ambassador network), Rescue Rebuild (shelter renovation via volunteer construction teams), Stream for Good (charity livestream fundraising via Tiltify), Disaster Relief (Ukraine crisis, Alaska typhoon relief, and general disaster response), Good Flights (animal air/ground transport), Good Fix (spay/neuter surgeries), Good Home (foster recruitment), Good Packs (emergency supply kits), Emergency Animal Medical Program (veterinary cost assistance), Jackson Galaxy Project (pet-friendly domestic violence shelter retrofitting), and Don't Forget the Pets (shelter training initiative in partnership with RedRover).
Differentiator
Problem solved
Functional benefit
Brands
- Rescue Rebuild: A shelter renovation program that recruits volunteers to help shelters in need, renovating animal shelters, domestic violence shelters, homeless shelters, and wildlife facilities.
- GOODS Program
- The Jackson Galaxy Project
- Stream for Good (#stream4good)
- Good Flights
- Good Fix
- Good Home
Products and services
- GOODS Program A food and essential supplies distribution program operating on a hub-and-spoke model similar to food banks. GOODS sources excess, re-branded, and short-dated products from manufacturers, distributors, and retailers and makes them available to regional Ambassador organizations, who distribute to qualified Recipients including animal welfare organizations, food banks, and human services agencies. Has delivered over 850 million pet meals and 9.3 million pet pharmaceutical doses.
- Rescue Rebuild A shelter renovation program that recruits volunteers nationwide to help shelters in need with construction projects. Rescue Rebuild renovates animal shelters, wildlife sanctuaries, domestic violence shelters, and homeless/veterans housing. Has completed 209 renovations across 49 states and four countries, helping over 944,000 pets and providing 400,000+ nights of safety for families in crisis.
- Stream for Good (#Stream4Good) A charity livestream fundraising initiative enabling content creators, gamers, fitness enthusiasts, and others to raise money through live broadcasts. Participants use the Tiltify platform to connect Twitch, Facebook Live, and YouTube channels, and can integrate with Crowd Control for interactive in-game donation effects.
- Good Flights An airlift and ground transport program for at-risk and vulnerable shelter pets, with heavy focus on asymptomatic heartworm-positive dogs, disaster relief, homeless cats, and harder-to-place large dogs. Coordinates logistics with shelter partners in Louisiana and Alabama.
- Good Fix A spay/neuter surgery program operated in collaboration with local organizations to target animals most in need. Has performed over 76,000+ spay/neuter surgeries across 121 countries.
- Good Home Foster recruitment support platform that helps connect foster families with shelter animals in need of temporary homes.
- Good Packs Emergency survival kits delivered to individuals and families in crisis, containing items such as blankets, clothing, hygiene products, first aid materials, and reusable water bottles. Distributed during disasters and ongoing humanitarian crises.
- Jackson Galaxy Project A Greater Good Charities Signature Program (formerly The Jackson Galaxy Foundation) founded by Jackson Galaxy, animal advocate and host of Animal Planet's My Cat From Hell. Focuses on creating Pet-Friendly Domestic Violence Shelters and retrofitting existing shelters with safe, home-like environments for animals so victims do not have to leave pets behind.
- Don't Forget the Pets A training initiative (run in partnership with RedRover) helping domestic violence shelters, homeless shelters, and animal shelters start, sustain, and evolve pet programs. Provides training seminars, consulting, and supplemental training materials including a handbook and construction/design guidance.
- Disaster Relief — Ukraine Crisis Humanitarian and animal relief response in Ukraine since the February 2022 Russian invasion. Activities include establishing warehouse networks, distributing emergency relief kits, providing pet food to shelters, funding operational expenses for partners, and supporting internally displaced persons. Over 11 million meals to people and 31.6 million meals to animals delivered to date.
- Emergency Animal Medical Program Grant program providing cost-of-care assistance for pets with pre-existing or emergent conditions that prohibit placement. Works through shelter and animal welfare partners rather than directly with individuals.
Quantifiable outcome
- 98.1% of every dollar goes directly to programs
- +3 more outcomes
Companies that use Greater Good Charities
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Greater Good Charities technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
Greater Good Charities partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- WahlcoreAnnual Wahl Dirty Dogs Contest partnership supporting dog adoption. Contest awards $5,000 each to top shelter and groomer, with runners-up receiving $2,000 and $1,000. Wahl has donated grooming supplies to shelters for 15 years.
- Boehringer Ingelheimcore5-year partnership celebrating transport of 20,000+ shelter pets to adoptive homes, including 1,800+ asymptomatic heartworm-positive dogs through Save a Heart initiative. Boehringer Ingelheim covers medical costs and heartworm prevention products; Greater Good Charities covers transport and logistics.
- Jackson Galaxy ProjectcoreThe Jackson Galaxy Foundation joined Greater Good Charities as a Signature Program, working to create Pet-Friendly Domestic Violence Shelters and expand philanthropic endeavors for animals at risk.
- PurinacorePet food donations through GOODS Program; 45,000 pounds of dog food donated for Alaska typhoon relief; ongoing product donations distributed via ambassador network to animal shelters and food banks.
- RedRovercorePurple Leash Project partnership supporting pet-friendly domestic violence shelters. Joint grants funding renovations, outdoor spaces, and supplies. Also partners on Don't Forget the Pets training program.
- PetSmart CharitiesminorPartner supporting Rescue Rebuild shelter renovation program through funding and product donations.
- TiltifycoreLivestream fundraising platform integration enabling streamers to create charity fundraisers that route donations directly to Greater Good Charities with real-time tracking.
- Mann LakeminorPartner providing bee supplies and pollen replacement for Ukraine beekeeping support during war crisis.
- Heidi's Hope for Homeless AnimalsminorRegional distribution partner receiving pet food donations and distributing to 8 regional animal shelters through Pet Food Bank and Pet Meals on Wheels program.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
Greater Good Charities competitors and assessment
Company assessmentDirect peers
- Direct Relief: Direct Relief is a 501(c)(3) humanitarian aid organization that operates a hub-and-spoke distribution model for medical supplies and disaster response, closely mirroring Greater Good's GOODS network and disaster-relief infrastructure.
- Best Friends Animal Society: Best Friends is a national animal welfare nonprofit running shelter, spay/neuter, and rescue programs comparable to Good Fix, Good Flights, and Rescue Rebuild, with similar digital fundraising scale.
- ASPCA: ASPCA is a leading animal welfare organization combining direct services, advocacy, and grantmaking across the U.S., directly comparable to Greater Good's pet-welfare portfolio and donor-base profile.
- Humane World for Animals: Formerly the Humane Society of the United States, this large animal welfare nonprofit runs rescue, sanctuary, and policy programs, overlapping significantly with Greater Good's companion-animal and wildlife protection work.
- PetSmart Charities: PetSmart Charities is a corporate-affiliated 501(c)(3) that funds shelter, transport, and disaster-relief programs — overlapping with GOODS, Rescue Rebuild, and Good Flights, and is itself a current partner of Greater Good.
- PEDIGREE Foundation: PEDIGREE Foundation is a corporate 501(c)(3) granting funds to U.S. and Canadian shelter/rescue groups, structurally and operationally comparable to Greater Good's grantmaking model in animal welfare.
Broad incumbents
- American Red Cross: The American Red Cross is the U.S.'s largest disaster-response and humanitarian nonprofit, with a much broader institutional footprint but overlapping donor demographics and disaster-relief programming.
- Mercy Corps: Mercy Corps is a large global humanitarian organization with programming in conflict zones, food security, and disaster response — comparable in international footprint and crisis-response mission to Greater Good.
- World Vision: World Vision is a global humanitarian organization supporting vulnerable children, disaster response, and community development — structurally comparable in donor-base, global programs, and scale.
- International Rescue Committee: IRC delivers humanitarian aid and crisis response across 40+ countries including Ukraine — directly comparable to Greater Good's conflict-zone and refugee programs in scope and operating model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights6 records
Customer concentration
Greater Good Charities social profiles
Digital presenceGreater Good Charities compliance and trust
Trust signalCompliance3 records
Greater Good Charities financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greater Good Charities leadership team
Management profileNumber of profiles
Profiles10 records
Greater Good Charities subsidiaries and ownership
Company hierarchySubsidiaries1 record
Greater Good Charities funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greater Good Charities M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greater Good Charities
What does Greater Good Charities do?
Greater Good Charities is a 501(c)(3) nonprofit organization that delivers humanitarian aid, animal welfare, and environmental conservation programs globally. It operates a portfolio of initiatives including a GOODS hub-and-spoke distribution network that provides food and supplies to people and pets, shelter renovation through Rescue Rebuild, livestream fundraising via Stream for Good, disaster response operations, and conservation programs spanning 121 countries and 6 continents.
Is Greater Good Charities a public or private company?
Greater Good Charities is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Greater Good Charities founded?
Greater Good Charities was founded in 2006. It employs 51 to 100 people.
Where is Greater Good Charities based?
Greater Good Charities is headquartered in Seattle, United States, in the North America region.
How does Greater Good Charities make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are corporate Sponsorships and Product Donations and livestream Fundraising.
Who are Greater Good Charities's main competitors?
Direct peers on record are Direct Relief, Best Friends Animal Society, ASPCA, Humane World for Animals, PetSmart Charities and PEDIGREE Foundation. Broad incumbents are American Red Cross, Mercy Corps, World Vision and International Rescue Committee.
Does Greater Good Charities have an API?
No public API is recorded for Greater Good Charities.
What industry is Greater Good Charities in?
Greater Good Charities's product category is Humanitarian Aid and Animal Welfare Services. Its primary akta.pro industry code is BPAGAKAE, Public Charities & Grantmaking Intermediaries, with a secondary code of BPAGAIAM, Disaster Preparedness & Animal Evacuation Services. Its NAICS code is 81321 and its SIC code is 8300.