Hanna's Candle Company

What Hanna's Candle Company does

Hanna's Candle Company is a US private label contract manufacturer of scented poured jar candles and wax melts, founded in 1987 by Burt Hanna in Fayetteville, Arkansas. The company operates exclusively on a business-to-business model, manufacturing custom wax, color, and fragrance blends under retailer-owned brands for national mass-market retail chains. It does not engage in consumer-level sales or serve individual stand-alone stores, and direct sales relationships are maintained with corporate national account buyers.

The company's industrial footprint centers on a $20 million state-of-the-art facility opened in 2022, comprising a 145,000 sq. ft. production plant and a 99,000 sq. ft. high-bay warehouse with 10,000 pallet positions. Production runs on five jar lines and two melt lines delivering a current per-shift output of 150,000 jars and 100,000 melts respectively, with annual nameplate capacity of 90 million jar candles and 90 million wax melts. Differentiating technical assets include a computerized Blend House for Bill-of-Materials precision mixing, inline weight-based blending to limit fragrance oil degradation, rail-served wax logistics (13 rail car capacity, 2 million pound tank capacity), in-house engineering and PLC design for proprietary fill equipment, and a dedicated print shop supporting rapid SKU turn. Sourcing is approximately 85% domestic glass with long-term US supplier relationships.

Hanna's monetizes through quote-based multi-year private label manufacturing contracts with national retail chain customers, with multi-year contract cadences negotiated directly with corporate buyers. Lifetime candle sales have surpassed $1 billion with over 500 million jar candles produced historically, and the company remains founder-owned and privately held with no disclosed institutional investors. In 2025 it plans to add two further fill lines, increasing output capacity by approximately 40%.

Name

Hanna's Candle Company

Legal name

Hanna's Candle Company

Website

https://hannascandles.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Hanna's Candle Company is a US B2B private label manufacturer of scented poured jar candles and wax melts, founded in 1987 in Fayetteville, Arkansas, serving national mass-market retail chains exclusively with custom formulations and high-volume contract manufacturing.

Ownership category

akta.pro rank

Product category

Private Label Candle Manufacturing

akta.pro primary industry

Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD)

Keywords

• Private label candles
• Scented candle manufacturing
• Wax melt production
• Home fragrance manufacturing
• Container candle production

Headquarters

HQ city

Fayetteville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Private Label Candle Manufacturing: Manufactures poured jar candles and wax melts under private label for national mass-market chain retailers. The company develops custom wax, color, and fragrance blends based on customer briefs and handles the full production process from design to shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Core offering

Hanna's Candle Company manufactures poured jar candles and wax melts on a private label basis for national mass-market retail chains. The company develops custom wax, color, and fragrance blends based on customer briefs, creates Bills of Materials, tests wick sizing, designs labels and packaging, obtains UL lab approval, and handles full in-house production through wicking, inline pouring, labeling, case packing, inspection, and shipment from its 145,000 sq. ft. Arkansas facility. The company does not sell to individual stand-alone stores or consumers, focusing exclusively on B2B private label supply to corporate national account buyers.

Product overview

Hanna's Candle Company is a private label candle manufacturer offering two core products: poured jar candles and wax melts. The company operates a full-service manufacturing model that includes product design services (custom wax blends, color, fragrance, labels, packaging), UL lab approval, and product photography. All candles are manufactured in-house at their Arkansas facility, with 85% of glass sourced domestically.

Differentiator

Problem solved

Functional benefit

Products and services

• Poured Jar Candles Custom-formulated poured jar candles produced for national mass-market retail chains under private label programs, manufactured on 5 jar lines producing 150,000 units per 10-hour shift for an annual capacity of 90 million jar candles, with in-house wax blending, wicking, pouring, labeling, case packing, inspection, and shipment.
• Wax Melts Private label wax melts manufactured for national mass-market retail chains on 2 melt lines producing 100,000 melts per 10-hour shift, with an annual capacity of 90 million units, sharing the computerized Blend House and inline production process with the jar candle line.

Quantifiable outcome

• 393 tons CO2 eliminated per year through rail freight of wax (based on 20 million pounds annually)
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators13 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• MVP Group International: MVP Group operates multiple home fragrance and candle brands and private label programs sold through mass-market and club retailers. Comparable to Hanna's as a private label home fragrance supplier with national retail customer relationships.
• Chesapeake Bay Candle: Chesapeake Bay Candle is a U.S. container candle and home fragrance brand sold through national retailers and wholesale channels. Comparable to Hanna's in product mix (jar candles, wax melts) and mass-market retail distribution, though more brand-led.
• Village Candle: Village Candle is a U.S. scented container candle brand manufactured in Maine and sold through national retail chains and gift stores. Comparable to Hanna's in product category, fragrance-led positioning, and national retail distribution.
• Blyth, Inc. Blyth is a global home fragrance and candle company selling through direct sales and retail channels, including private label programs. Comparable to Hanna's as a vertically integrated candle and home fragrance manufacturer with mass-market distribution.
• Candle-Lite (Lifetime Brands): Candle-Lite is a large-scale U.S. candle manufacturer owned by Lifetime Brands, producing private label and branded container candles for mass-market retailers — directly comparable to Hanna's in product category, private label focus, and national retail customer base.

Broad incumbents

• Reckitt Benckiser (Air Wick): Reckitt's Air Wick is a global home air care brand competing with jar candles and wax melts in mass-market retail. Comparable to Hanna's as a multinational home fragrance incumbent competing for the same shelf space and consumer occasions.
• Newell Brands (Yankee Candle): Newell Brands owns Yankee Candle, the largest U.S. scented candle brand, and serves as both a competitor and a major private label customer for the broader candle supply chain. Comparable to Hanna's as the dominant U.S. candle industry incumbent.
• SC Johnson (Glade): SC Johnson's Glade is a leading U.S. home air care brand that overlaps with candles and wax melts as part of a much broader household products portfolio. Comparable to Hanna's as a scaled mass-market home fragrance player, though primarily brand-led rather than private label.

Emerging players

• Rewyndr Candle Company: A smaller U.S. private label candle manufacturer serving boutique and emerging retail accounts. Comparable to Hanna's as another private label home fragrance supplier, though at a sub-scale, niche-channel level versus Hanna's national mass-market focus.
• Stonewall Kitchen: Stonewall Kitchen is a specialty home fragrance and gourmet food brand sold through national retail and gift channels, with a smaller candle footprint. Comparable to Hanna's in mass-market retail candle distribution but at a much smaller, premium-positioned scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hannascandles
• Facebookfacebook.com/HannasCandleCo
• LinkedInlinkedin.com/company/hannas-candle-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hanna's Candle Company